The Kee To Growth

Jen McKee

Welcome to The Kee to Growth, the ultimate podcast for trade business owners ready to level up their marketing game! Hosted by marketing maven Jen McKee, this show dives deep into the strategies, tools, and insights you need to dominate the digital landscape. Specializing in TikTok marketing for trades, Jen shares her expertise to help you turn clicks into customers and viewers into lifelong clients. Whether you're a seasoned pro or just getting started in the trades, The Kee to Growth delivers actionable tips, inspiring success stories, and the latest trends in marketing tailored just for your industry. Tune in, take notes, and unlock the key to exponential growth for your business!

  1. 21h ago

    Sequins, Stickers & Service: Theresa Girardi's 50 Years of Standing Out in Trades Marketing

    In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Theresa Girardi, a marketing expert at a local home service company in Madison, Wisconsin. The conversation dives into the evolution of All Comfort Services, a company with over 50 years in the trades, and how Theresa's approach to marketing has been shaped by extensive experience, intentional boundaries, and ongoing learning. The episode shines a light on the value of finding community in professional organizations, as Theresa details the impact of being part of Nexstar and leveraging its resources and support network. This connection with other marketers—those ahead, beside, and behind you on the path—emerges as a crucial point of growth and resilience. A key theme explored is employee ownership and what it means for workplace culture, especially in trades. The company's transition to an ESOP (Employee Stock Ownership Plan) draws intentional lines around shared purpose and personal investment. Theresa explains how this unique structure encourages staff to see the full picture, from business performance metrics to customer experience, nurturing both skill development and a sense of belonging. The discussion also touches on the importance of transparency—making sure technicians and staff have access to business training, financial insights, and a clear reason to care about the company's growth. Throughout the episode, Theresa shares hard-earned insights into what makes for authentic and sustainable marketing in home services. From carrying the torch of trusted branding through decades worth of customer relationships to the importance of consistent investment even when ROI isn't immediate, Theresa refuses to underplay the messy middle of business growth. She offers tactical advice rooted in human behavior—like using everything from stickers and direct mail to membership plans for customer retention. The conversation also breaks down the Lennox Feel the Love program, inviting listeners to rethink how sharing acts of service multiplies community impact rather than simply self-promoting. The episode's tactical gems include creative ways to get staff on camera for social media content, lessons in starting a podcast that doubles as both marketing and community outreach, and strategies for playing to your strengths when the path isn't perfectly clear. Theresa's story underscores the belief that your business grows at the speed of your healing, so letting go of perfection and staying open to trial and error are non-negotiable. If you want a behind-the-scenes look at how real companies build authentic brands, bridge emotional and business gaps, and practice self-leadership, this episode delivers. Timestamps and Topics 00:02 The impact of best practice peer groups like Nexstar and getting started in home services marketing 03:11 The story behind All Comfort Services' ESOP and what employee ownership means in practice 04:43 How Nexstar shaped the company's marketing, operational, and customer service systems 06:22 The business and cultural dynamics of employee retention, training, and intentional boundaries 08:06 The emotional realities of investing in marketing and honoring the legacy of trust in the community 10:14 Turning branding, digital marketing, and direct mail into long-term connection (not just quick wins) 11:29 Membership plans, stickers, and creative ways to re-engage a 50-year customer database 13:04 Inside the Lennox Feel the Love program and how sharing your giving creates more community impact 18:20 Building a podcast from scratch: overcoming resistance, spotlighting team expertise, and boosting social media content 23:23 The generator open house campaign—a hands-on community event with real ROI and authentic team engagement Connect with All Comfort Services Linked In: https://www.linkedin.com/company/all-comfort-services/ Reddit: https://www.reddit.com/user/AllComfortServices/ Facebook: https://www.facebook.com/AllComfortServices/ Instagram: https://www.instagram.com/allcomfortservices/ Youtube: https://www.youtube.com/@Allcomfortservices Tiktok: http://www.tiktok.com/@allcomfortservices X: https://x.com/AllComfort5245 Booking Link: https://www.allcomfortservices.com/contact-us/  Company Website: http://www.allcomfortservices.com/  Email Contact number: tgirardi@allcomfortservices.com  +16082914532  Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

  2. Aug 18

    Word of Mouth to SEO Wins: Samantha Houchin's Real-World Approach to HVAC Marketing

    On this episode of the Kee To Growth Podcast, host Jen McKee sits down with Samantha Houchin, co-owner of The Weather Changers, an HVAC company in Denver, Colorado. Samantha shares her journey of launching a family business from scratch alongside her husband Chris, reflecting on the realities of entrepreneurship far beyond the glossy surface. From humble beginnings that involved passing out homemade flyers with a stroller in tow, Samantha details how the first customers came via word of mouth, neighbors, and creative grassroots marketing efforts. The conversation dives deep into early marketing strategies, including direct mail campaigns like Valpak and their limitations due to tight budgets. Samantha explains why trying new marketing channels without enough resources can be risky, but she also emphasizes the importance of giving campaigns more than one shot and never writing off a strategy too soon. Relationships with contractors and realtors played a crucial role in their referral network, and Samantha discusses how word of mouth and strong partnerships continue to power their growth today. Samantha and Jen explore evolving marketing strategies, including the impact of investing in SEO, Google Ads, and social media. Sam breaks down why relying on just one platform like Google can be dangerous, especially in a competitive market vulnerable to sudden changes in algorithms or deep-pocketed private equity competitors. They discuss the significance of diversifying marketing channels, leveraging customer referral programs (such as ReferPro), and the surprising benefits of digitizing in-house referral management to strengthen ongoing customer connections while generating new business. Looking beyond marketing, the discussion turns to sustainable business growth, self-leadership, and building a legacy that could one day be passed on or sold. Samantha is transparent about overcoming the messy middle, moving past comfort and complacency, and intentionally structuring their company so it isn't wholly dependent on themselves. She shares actionable advice on process documentation, peer group support, and the value of community, especially through industry networks like the Sisterhood. The episode underscores the emotional journey of entrepreneurship and the power of believing in something bigger, taking consistent steps, and staying rooted in authentic growth. Timestamps and Key Topics 00:01 – Introduction to Samantha Houchin and The Weather Changers' backstory 02:00 – Starting from scratch: launching during economic downturn and building from family vision 03:09 – Getting first customers through word of mouth, homemade flyers, and neighborhood connections 04:54 – Early marketing mistakes: the realities of Valpak, Facebook ads, and SEO investment 06:20 – Lessons from direct mail (Valpak): budget limitations and why not to write off a strategy too soon 08:18 – Contractor and realtor referrals as a foundation for long-term, scalable growth 10:25 – Implementing ReferPro for referral programs and measuring ROI from recurring customers 12:19 – Leveraging your existing customer base for higher return and strong referrals 13:48 – Dangers of depending only on Google: PPC, SEO volatility, and algorithm changes 19:24 – The power of social media: moving from stock images to authentic team branding and recruitment 20:42 – Becoming intentional about growth, breaking through complacency, and planning for succession Connect with Samantha Houchin: Linked In: linkedin.com/in/samantha-houchin-27055b22 Connect with The Weather Changers: Facebook: https://www.facebook.com/TheWeatherChangersHVAC/ Instragam: https://www.instagram.com/theweatherchangers/ Youtube: https://www.youtube.com/@theweatherchangershvac Linked In: https://www.linkedin.com/company/the-weather-changers/ Website: https://theweatherchangers.com/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com

  3. Aug 11

    Building a Sellable Business: 4 Strategies to Multiply Your Trade Business Value from Patrick Lange

    In this episode of The Kee to Growth Podcast, host Jen McKee sits down with Patrick Lange, founder of Business Modification Group. Patrick shares his insider perspective on the sale and acquisition of HVAC and plumbing companies across the country. The conversation dives into the real stories behind business transitions, exploring what it truly takes to grow, scale, and eventually exit a service-based business on your own terms. Whether you're eyeing retirement, experiencing burnout, or just wondering if your company is even sellable, this episode covers the intentional boundaries, mindset, and operational foundations you need to create something of value—regardless of your long-term plans. Patrick breaks down the emotional and practical considerations business owners face when thinking of selling. The episode explores the many reasons owners choose to exit—including burnout, retirement, health, and unexpected life changes—while reframing these points not as failures, but as part of the business journey and opportunities for authentic growth. Jen and Patrick discuss the importance of understanding your business value, highlighting how clean books and records, owner independence, and processes are key ingredients in sustainable, transferable success. They also acknowledge how difficult it can be to step out of the "messy middle," challenging listeners to evaluate if they truly own a business—or just a high-paying job. The discussion gets tactical about building value: Patrick shares his four foundational pillars for increasing your business's worth, including the critical move of getting out of the van, prioritizing reliable bookkeeping, focusing on service relationships over risky new construction, and developing maintenance agreements. Listeners get real-talk strategies on why hiring and delegation—especially for admin and bookkeeping—are investments, not costs. The episode addresses the mental roadblocks trades business owners often face, like money mindset issues, fear of hiring, and difficulty letting go, giving actionable tips for growing beyond those sticking points. Finally, Jen and Patrick talk about acquisition as a growth strategy. Patrick explains why some companies rapidly scale through buying others—while candidly cautioning that acquisitions won't solve fundamental business challenges. The episode emphasizes the need for operational readiness before making big moves, and details how customer lists, technicians, and systems all contribute to successful integrations. As always, the conversation keeps it warm, honest, and focused on creating a business you'll be proud to keep—or confident to sell. Timestamps and Topics: 00:21 – Show introduction and guest welcome 01:11 – Patrick Lange introduces Business Modification Group and its focus on HVAC and plumbing acquisitions 02:20 – Patrick's story: from brokering to buying and running an HVAC business 03:28 – Who sells their business and why: from retirement to burnout to life events 04:56 – Is my business sellable? Understanding business valuation and free assessments 06:35 – Key ways to grow business value: the four pillars every owner must know 08:49 – Moving from owner/operator to business owner: delegation and hiring essentials 10:13 – Clean books, records, and essential business systems 11:18 – Why service and maintenance agreements drive real business value 13:31 – The impact of getting out of new construction and investing in operations 17:44 – Psychological and operational challenges: money mindset, invoicing, and letting go 23:14 – Acquisition as a growth strategy: when, how, and why it works (or doesn't) 30:18 – The mindset for growth and advice for owners considering their next chapter Connect with Patrick Lange: Facebook: https://www.facebook.com/patrick.lange.506384 Linked In: https://www.linkedin.com/in/patrick-lange-businessbroker/ Youtube: https://www.youtube.com/@PatrickLange9858 Connect with Business Modification Group Facebook: https://www.facebook.com/businessmodificationgroup/ Linked In: https://www.linkedin.com/company/business-modification-group/ Website: https://businessmodificationgroup.com/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

  4. Aug 4

    Josh Crouch on Search Everywhere Optimization: Navigating Marketing in the AI Era

    In this episode of The Kee To Growth Podcast, Jen McKee welcomes back repeat guest Josh Crouch from Relentless Digital for an insightful conversation on the ever-evolving landscape of marketing for home service businesses. From the very first moments, the conversation focuses on the intersection of search, AI, and reputation management, especially following the recent partnership between Yelp and ChatGPT. Jen and Josh dive deep into how these shifts are changing what it means to show up online as a contractor. Authentic branding and intentional boundaries around reputation-building take center stage, as they share personal stories around platforms that are both opportunity and obstacle. A key theme that emerged is the challenge of review generation across multiple platforms. The discussion explored the frustration felt by service businesses when reviews are hidden or manipulated by algorithms, particularly on Yelp, and how this impacts trust and visibility. Strategies for redistributing review requests—beyond just Google—are addressed, ensuring that companies don't become invisible in AI-driven search results that now pull from diverse sources like Nextdoor, BBB, Facebook, and especially Yelp. The messy middle of reputation management is unpacked, along with the emotional weight business owners carry as they navigate what feels fair and authentic online. The episode also touches on the impact of short-form video, with Jen raising the question of just how much benefit contractors get from Google's new indexing practices that prioritize video content. Josh underlines that blending hard skills (like technical SEO, backlinks from reputable and obscure sites, and press mentions) with soft truths (such as imposter syndrome around marketing and burnout from review requests) is more important than ever. Search everywhere optimization—being discoverable in the places prospects are actually looking—has replaced the narrow focus on Google alone. There's a strong reminder that showing up in directory roundups and listicles, as well as maintaining clear, searchable bios on social platforms, are table stakes in 2024. Finally, the conversation explores the human side of marketing automation and community engagement. The discussion highlights how Reddit and Facebook groups can inspire excellent content ideas and honest conversations with prospects—if approached with the right mindset. The throughline is simple: relentless authenticity and a willingness to evolve are the keys to sustainable business growth, even when the rules of search and social seem to change daily. Timestamps and key segments from this episode: 00:01 What is Search Everywhere Optimization and why does it matter now? 03:00 The Yelp and ChatGPT partnership: Why home service pros should pay attention 05:00 The pay-to-play dilemma with Yelp and strategies for reputation management 09:18 Building authentic review strategies across multiple platforms (not just Google) 10:50 How ChatGPT and AI tools source business information and reviews 13:27 Tracking visibility in LLM search results and monitoring AI search ranking 16:06 Why technical SEO still matters for both Google and AI search 17:17 The growing importance of appearing in roundups, listicles, and obscure directories 21:48 The risks of misinformation in AI search and the impact of viral Reddit threads 21:49 Is Google indexing short-form video and should contractors care? 24:19 How to optimize social bios for both branding and discoverability 25:49 Content strategy: Balancing educational, fun, and SEO-driven videos 27:25 Should you market on Reddit? How to engage authentically and avoid common pitfalls 32:45 Bonus tip: Turning negative reviews into powerful content for your business Connect with Josh Crouch: Facebook https://www.facebook.com/josh.e.crouch/ Linked In: https://www.linkedin.com/in/josh-crouch/ Youtube: https://www.youtube.com/channel/UCLSsBI7US4h4Z05Nh58iR1Q Connect with Relentless Digtal: Facebook: https://www.facebook.com/relentlessdigitalservices Instragam: https://www.instagram.com/relentless_digital/ Website: https://www.relentless-digital.com/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

    Josh Crouch on Search Everywhere Optimization: Navigating Marketing in the AI Era
  5. Jul 28

    Building Brand Authority: Authentic Community Marketing with Crystal Williams

    In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Crystal Williams, Co-founder and Strategist at Lemon Seed Marketing, to dive deep into marketing mindset, branding, community involvement, and the evolving role of AI in business growth. The conversation kicks off with Crystal sharing her transition from scaling her family's HVAC and plumbing company to building Lemon Seed, now a six-year-strong agency serving over 150 contractors nationwide as a fractional marketing department. Crystal unpacks how operators often feel overwhelmed by the unlimited marketing options and why having the right guide is crucial for achieving intentional boundaries within business and marketing strategy. The episode tackles the real messy middle of marketing challenges: from not knowing who to trust or how to measure results, to the importance of a collaborative approach with vendor partners. Crystal highlights her unique matchmaker-style process, helping clients not just find the right marketing partners, but align the speed, style, and communication to fit their business culture. Jen and Crystal also discuss how branding is much more than logos or ads—it's about crafting an entire customer journey and ensuring every touchpoint, from wrapped vehicles to community sponsorships, amplifies your story. A key theme is the shift in mindset from seeing marketing as an expense to viewing it as the key ingredient in a business's "perfect cake." The discussion explores why creating trust and recognition in your community—and embracing both digital and boots-on-the-ground tactics—compounds your impact and ultimately reduces lead costs. Crystal and Jen share tactical examples, including how to choose which organizations to support, involve your team in local initiatives, and leverage every community interaction for powerful PR, social media, and internal culture wins. The impact of AI comes into sharp focus as Crystal explains how authority, trust, expertise, and visibility now influence not just SEO but how AI sources and recommends your business. The conversation breaks down why local PR, genuine branded content, and being recognized as a community expert matter more than ever in AI-powered search. Crystal closes out with the reminder that authentic branded content—not just AI-generated posts—will set businesses apart, and that marketing must evolve to prioritize connection, consistency, and a fully integrated digital and community presence. 00:02:09 Crystal shares her background and Lemon Seed's journey as a fractional marketing department for contractors 00:03:21 The overwhelming choices in marketing, why operators struggle, and the value of having a dedicated strategist 00:05:09 Common pitfalls in rebranding and vendor partnerships, plus the importance of a collaborative timeline 00:07:01 How to match marketing vendors with your company's speed, budget, and culture 00:07:51 Shifting to a marketing mindset: amplifying what works, fixing processes, and holistic brand experiences 00:12:07 Building trust vs. chasing leads: how recognition compounds and makes ads more efficient 00:13:57 Tactical community involvement: niching down, setting boundaries, and leveraging team participation 00:19:35 Making community events part of your brand's culture and maximizing visibility 00:25:08 How AI and PR are changing the branding landscape, and what digital authority means today 00:34:22 Final takeaways: authentic branded content, using AI as a tool, and next steps to grow with purpose Connect with Crystal Williams: Facebook: https://www.facebook.com/crystal.williams.754918/ Linked In: https://www.linkedin.com/in/crystal-williams-35835b114/ Connect with Lemon Seed Marketing: Facebook: https://www.facebook.com/lemonseedmarketing/ Instagram: https://www.instagram.com/lemonseedmarketing/ Tiktok: https://www.tiktok.com/@lemon_seed_marketing Linked In: https://www.linkedin.com/company/lemon-seed-marketing/ Youtube: https://www.youtube.com/@lemonseedmarketing Website: https://www.lemonseedmarketing.com/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

  6. Jul 21

    Beyond the Black Box: Meghan Jones Unpacks Household IP Targeting in Home Services Marketing

    In this episode of The Kee To Growth Podcast, host Jen McKee welcomes Meghan Jones, VP of Business Development at El Toro. The conversation dives into the unique world of home services marketing and how companies can get their brand in front of the right homeowners with precision. Meghan shares how her company's patented IP targeting allows businesses to deliver digital ads directly to specific households, ensuring efficient use of ad spend and eliminating wasted impressions often caused by traditional targeting methods. The discussion explores the evolving challenges of digital advertising for trades and home services companies, emphasizing the importance of building trust and brand recognition before a homeowner is even searching for a service. Meghan and Jen talk through the differences between cookie-based, geofencing, and IP targeting, and why hyper-local targeting is a game-changer for small and mid-sized service businesses. Real-world stories highlight how being top-of-mind in the right service area can lead to more conversions when a customer needs to call for help. Beyond targeting technology, the episode takes a deeper look at optimizing the entire marketing funnel. Jen and Meghan discuss the "messy middle" — where leads get lost, calls are missed, or partial form fills fall through the cracks. Rather than simply chasing more leads, the key takeaway is to audit every step of the customer journey, uncover leaks, and use the right CRM or consultant to capture and nurture every inquiry. The episode spotlights tools and tactics on refining internal systems, CRMs, and even touches on the role of AI in both creative production and customer experience, but with a practical eye toward what actually works today. In the final segment, Jen and Meghan reflect on the importance of intentional boundaries and routines, especially for "visionary" business leaders who are great at innovation but not always at consistent execution. The conversation grounds marketing results in both human behavior and the need for constant learning. The episode wraps with advice to seek out friends and mentors who challenge you, and to keep your mindset open as the marketing landscape continues to shift. Timestamps & Topics: 00:00 - Welcome & Introduction to Meghan Jones and El Toro 02:10 - The pain of wasted ad spend and El Toro's targeting advantage 04:37 - The realities of "want vs. need" in home services buying habits 07:01 - ChatGPT, backlinks, and why off-site SEO still moves the needle 08:38 - Internal systems, conversion leaks, and optimizing the marketing funnel 10:14 - CRM management, new tools, and reclaiming partial leads 12:14 - Consulting, AI-driven solutions, and organizing the customer journey 14:25 - Strategic pauses: reviewing your own business for hidden opportunities 16:39 - The evolution of digital targeting: cookies, data, and "walled gardens" 17:37 - How OTT and streaming ads fit for local home service companies 20:10 - The role of creative and AI in modern ad campaigns and authenticity Connect with Meghan Jones: Linked In: linkedin.com/in/meghan-jones-3b507316 Email: meghan@eltoro.com Connect with El Toro: Facebook: https://www.facebook.com/eltorocom Instragam: https://www.instagram.com/eltorodotcom Youtube: https://www.youtube.com/channel/UCjHptGpK62n5y6mFATmwHRA Website: https://eltoro.com/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

  7. Jul 14

    The Seven Powers of Success: Al Levi on the Growth Levers That Drive Great Marketing

    In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Al Levi to deep dive into the intersection of sustainable business growth, marketing, and self-leadership in the trades. The conversation focused on moving beyond the surface-level tactics and uncovering what truly sets apart companies that create generational wealth and lasting impact. Al shares his journey from operating a multigenerational trade business in New York to becoming a leading consultant for contractors looking to up-level their systems and create success with less stress. One key theme that emerged was the misconception that more leads and flashy marketing are the main drivers of growth. Instead, Al breaks down his framework of "seven powers," with marketing intentionally placed as power number five—not because it's less important, but because foundational elements like planning, operating manuals, and a well-defined org chart set the stage for any marketing to work. The discussion explored why creating intentional boundaries and systems is vital if you want your business to grow sustainably and not at the cost of your health or sanity. Several points were raised, including why business owners (no matter how large they grow) can never fully delegate away the roles of financial manager and marketing manager. Al and Jen discuss how marketing, just like financial oversight, requires the owner's vision and alignment—and how being systematic with your marketing budget, calendar, and core tactics changes everything. They also illustrate how customer service reps (CSRs) are not just a back-office position, but a crucial extension of your marketing team, building momentum and capturing real-time market data straight from your customers' mouths. The episode is packed with tactical and personal wisdom. Al pulls back the curtain on the messy middle of growth, from his own battles with burnout and business chaos to the hard-won clarity that branding, consistency, and authentic leadership trump any notion of overnight success. Jen and Al discuss the irreplaceable human element in all things marketing and leadership, especially as AI and automation become more prevalent. The conversation leaves listeners with a grounded yet empowering roadmap for sustainable, aligned business growth. Timestamps: [00:02:10] /timestamps/130 - Starting the podcast as a resource for actionable marketing and uncovering what holds businesses back beyond lead generation [00:04:38] /timestamps/278 - Al's "seven powers" for business growth and why marketing is only one piece of the puzzle [00:06:28] /timestamps/388 - Why marketing is only effective with solid systems, training, and culture in place [00:07:27] /timestamps/447 - The two roles owners can never fully delegate: financial manager and marketing manager [00:08:18] /timestamps/498 - Building a marketing plan: budget, channel focus, and the importance of a marketing calendar [00:10:26] /timestamps/626 - Why marketing calendars should be built backwards and the power of testing, data, and testimonials [00:12:11] /timestamps/731 - Integrating CSRs and lead tracking into the marketing function for better customer experience and feedback loops [00:15:37] /timestamps/937 - Community events, branding, and the trap of ignoring what already works in your business [00:28:46] /timestamps/1726 - The impact of repetition, owner visibility, and authentic brand leadership in social media and community presence [00:32:12] /timestamps/1932 - AI as a virtual assistant, the strengths and limits of automation, and staying connected to the customer journey Connect with AI Levi: Linked In: https://www.linkedin.com/in/7powercontractor/ Connect with 7-Power Contractor: Facebook: https://www.facebook.com/7PowerContractor Instragam: https://www.instagram.com/the7powercontractor/ Youtube: https://www.youtube.com/@7PowerContractor Website: https://7powercontractor.com/ Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

    The Seven Powers of Success: Al Levi on the Growth Levers That Drive Great Marketing
  8. Jul 7

    Making the Trades Cool Again: Ryan Englin on Why Great Marketing Recruits Great People

    In this episode of The Kee To Growth Podcast, host Jen McKee sits down with Ryan Englin, founder of Core Matters, host of the Titans of the Trades podcast, and author of "Hire Better People Faster." The conversation dives deep into the intersection of marketing, recruiting, and leadership for service-based businesses, especially those in the trades. The discussion opens with Ryan's personal journey growing up in a blue collar household, his insights from working in corporate, and his mission to make the trades "cool again" for the next generation. A key theme that emerged was the industry's marketing problem—not just in attracting customers, but in bringing the right talent into the trades. The episode explores the disconnect between how companies market themselves to customers (emphasizing 24/7 service and low prices) and how these same messages inadvertently repel quality technicians seeking intentional boundaries, personal growth, and a sense of purpose. The dialogue makes it clear that authentic growth comes from aligning brand messaging with the lived experience inside the company. One concept discussed was the importance of operational systems, intentional culture, and self-leadership in attracting and retaining top talent. Tactical tips include transforming the careers page, leveraging employee testimonials, and ensuring your social media reflect real company culture—not just what looks good online. The show also tackles the honest truth around the retention crisis in the trades, connecting leadership blind spots to turnover, and the need for owners to develop both business and people skills. The discussion wraps with meaningful advice for business owners facing challenges in hiring, managing, and motivating their teams. Whether you're struggling to find experienced electricians, debating apprenticeship programs, or simply trying to bridge the gap between leadership and staff, this episode offers a blend of actionable strategies and soft truths to build a people-first brand. If you want your business to grow with alignment and authentic connection, you'll want to listen to this conversation. Timestamps and Key Topics 00:01 Introduction to the episode, guest background, and overview of challenges in the trades 02:11 Ryan's personal story, family business, and what inspired his work in the trades 04:10 Industry-wide marketing problems and how they impact both recruiting and customer acquisition 06:13 Case study: How marketing to technicians brings in better hires and better customers 08:05 Transforming your website and social media to highlight team culture and employee experience 10:38 Culture over clickbait—why authenticity in branding and recruiting matters 11:45 Leadership skills, owner mindset, and the real roots of the retention problem 13:27 Assessments, self-awareness, and bridging the leadership-employee gap 18:03 Using reviews and operational systems to set clear expectations and enhance communication 25:22 The honest state of hiring in the trades: apprenticeship programs, competition, and long term solutions Connect with Ryan Englin: Linked In: linkedin.com/in/ryanenglin Website: https://ryanenglin.com/ Connect with Core Matters: Facebook: https://www.facebook.com/thecorematters Instragam: https://www.instagram.com/thecorematters/ Linked In: https://www.linkedin.com/company/corematters/ Youtube: https://www.youtube.com/@corefithiring X: https://x.com/corematters Website: https://corematters.com/ Email: ryan@corematters.co Contact number: +16292690021 Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/

    Making the Trades Cool Again: Ryan Englin on Why Great Marketing Recruits Great People

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to The Kee to Growth, the ultimate podcast for trade business owners ready to level up their marketing game! Hosted by marketing maven Jen McKee, this show dives deep into the strategies, tools, and insights you need to dominate the digital landscape. Specializing in TikTok marketing for trades, Jen shares her expertise to help you turn clicks into customers and viewers into lifelong clients. Whether you're a seasoned pro or just getting started in the trades, The Kee to Growth delivers actionable tips, inspiring success stories, and the latest trends in marketing tailored just for your industry. Tune in, take notes, and unlock the key to exponential growth for your business!

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