The Online Business Manager Show with Sarah Noked

Sarah Noked
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business. Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place. At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively. Each episode delivers real-talk insights and actionable takeaways to help you: ✔️ Build a sustainable and scalable OBM business ✔️ Elevate your role from “doer” to strategic partner ✔️ Lead remote teams with confidence ✔️ Support high-level clients without burning out ✔️ Create a backend that works—so the business owner doesn’t have to 📚 ADDITIONAL RESOURCES Streamline your services with free trainings and toolkits: https://www.obmschool.com/resources 🎓 BECOME AN ACCREDITED OBM Learn more about our CPD-certified OBM Accreditation program: https://www.obmaccreditation.com

  1. 5D AGO

    The Visibility Problem OBMs Don’t Want to Admit

    In this episode of The OBM Show, we’re talking about a visibility problem most Online Business Managers feel, but rarely say out loud. What happens when you’re great at your work, trusted by your clients, and still feel invisible online? When every time someone asks what you do, your answer spirals into tools, tasks, or vague “backend support”… even though that’s not why clients actually hire you? This conversation is for the OBM who doesn’t want to perform, post endlessly, or turn their life into a content factory, but instead, does want the right people to understand their value. We unpack why visibility feels so heavy for OBMs, how over-educating accidentally positions you as support instead of leadership, and why most OBMs don’t have a marketing problem, they have a clarity and positioning problem. In this episode, we talk about: Why listing tools and tasks makes you helpful, but not hireable The visibility trap OBMs fall into when content has process but no positioning What changes when you anchor your visibility in leadership instead of execution How to sound like an operator, not a service menu A simple, sustainable rhythm for OBM visibility that doesn’t require constant posting If visibility has felt awkward, forced, or draining, this episode will help you reframe it. You don’t need to perform. You need to be clear. Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    17 min

  2. FEB 3

    A Day in the Life of OBM Adriana Strama (From Overdelivering to Leading with Boundaries)

    In this episode of The OBM Show, I’m joined by Adriana Strama, Accredited OBM and founder of her own growing OBM business. We’re diving into what it takes to stop overdelivering, set boundaries that stick, and build a business rooted in intention—not just hustle. Whether you’re feeling like you’re carrying too much or trying to figure out how to step into more leadership, this episode will meet you right where you are and give you the clarity to grow with purpose. 🎧 In this episode, we cover: • How Adriana shifted from being the “go-to fixer” to becoming a strategic partner • Why OBM Accreditation gave her both the structure and confidence to evolve • What it looks like to rebuild your offers and boundaries when things stop working • How she aligned her business with her values—and what changed as a result If you’ve been overdelivering, overthinking, or just wondering how to grow without losing yourself in the process, this episode will give you insight, encouragement, and the practical next steps you need. Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    41 min

  3. JAN 20

    How to Breathe New Life Into Your OBM Business

    There is a version of burnout that many OBMs experience but rarely talk about. Your business technically works. You have clients. You know what you are doing. And yet logging in every day feels heavier than it should. In this episode of The OBM Show, Sarah Noked talks directly to the OBM who feels tired, uninspired, or quietly questioning whether this business still fits their life. This is a real conversation about how to breathe new life into your OBM business in 2026 without burning everything down or forcing another cycle of hustle. Sarah breaks down why burnout is often a signal that your business has outgrown its current model and shares practical, grounded ways to reconnect to your vision, your energy, and your leadership. Inside the episode, we cover Why burnout often shows up when your business is no longer alignedHow taking a strategic step back creates clarity and momentumThe role community plays in preventing burnoutWhen it’s time to evolve your niche, offers, or business modelWhy systems protect your energy and prevent future burnoutHow emotional regulation impacts your leadership and decision makingWhy you’re allowed to outgrow work you’re good atIf your OBM business works but doesn’t feel aligned anymore, this episode will help you see what’s possible next. ✨Join us for OBM Week  This beloved 3-day masterclass will give you the training, support, and resources you need to get started and build strong foundations as an Online Business Manager.   Save your spot at obmschool.com/obm-week ------------------------- Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    18 min

  4. JAN 6

    A Day in the Life of OBM Jackie Appleby (8+ Years in the Game, Still Evolving + Leading with Intention)

    There’s a moment in every OBM’s journey when what got you here won’t get you there. You’ve built strong systems, landed solid clients, and grown your team… but you’re craving more sustainability, stronger leadership, and space to evolve. In this episode of The OBM Show, I’m sitting down with Accredited OBM Jackie Appleby, founder of Diligent Assist, who’s been working in the OBM space for over eight years. Jackie didn’t join OBM School to start from scratch - she joined to refine what was already working and to build with even more clarity, intention, and structure. We’re talking about what it looks like to grow your OBM business from solid to sustainable, to choose better-fit clients, to lead your team with integrity, and to hire support that helps you grow (yes, even your own OBM). Here’s what we cover: How Jackie built a multi six-figure OBM business before Accreditation - and what made her joinThe power of systems, SOPs, and client boundaries to protect your energyWhat it looks like to lead both clients and team as your business scalesWhy she hired her own OBM - and how it transformed her capacityHow her Accreditation pod became a long-term support systemThis episode is a must-listen for experienced OBMs ready to evolve, lead, and scale with intention. —------------ Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    37 min

  5. 12/16/2025

    How to Build a Game-Changing OBM Business in 2026 (Without Burning Out)

    There’s a moment in every OBM’s journey when you look at your calendar, your inbox, your Slack notifications… and realize the business you built is running your life instead of supporting it. That was exactly where I found myself one Friday night in the early days of my agency.  Slack pinging nonstop.  A 3-hour client debrief still looping in my mind.  My shoulders tight, my wine untouched.  And the quiet truth settling in: something had to change. In this episode of “The OBM Show”, I’m breaking down what it really takes to build a game changing OBM business in 2026… one built on capacity, clarity, and intentional leadership instead of constant hustle and burnout. Together we explore: Why your business needs a capacity check before a revenue goalHow deep, high value offers create more impact with fewer clientsWhat boundaries look like when they’re backed by systemsWhy OBMs must step into leadership, not task taking, in 2026The sustainable visibility strategy that keeps you consistentReal stories from Accredited OBMs like Danielle and Lindsay who rebuilt their businesses with intentionIf your OBM or online service business feels heavier than it should, this episode is going to feel like an exhale. You’ll walk away with clarity, strategy, and the confidence to build a business that supports your life, not the other way around. 👉 Join us for our upcoming info session and learn what it takes to succeed as an Online Business Manager: https://www.obmschool.com/info/ ---------------------- Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    14 min

  6. 12/09/2025

    What I'd Do Differently If I Were Starting My OBM Business in 2026

    There’s a moment in every service provider’s journey when you realize you’re doing everything you can… and still not getting the momentum you expected. You’re learning. You’re trying. You’re showing up. But nothing is quite landing. You’re supposed to be building a business that gives you freedom, but instead you’re juggling every detail, working late nights, saying yes to everything, and quietly wondering if you’re cut out for this at all. That was exactly where I found myself in the early days of my OBM journey. In this episode of “The OBM Show,” I’m sharing a story I haven’t talked about in a long time: the day I sat in a coffee shop with my laptop open, coffee going cold, tears streaming down my face because I thought I’d never be able to turn my OBM side gig into a real, sustainable business. I was overworking, undercharging, overdelivering, and trying to perfect everything before I allowed myself to show up. What I didn’t realize then is that I wasn’t failing, I just didn’t yet have the clarity, structure, or support to build my business with intention. This episode is a reflection on that moment, and a roadmap of what I would do differently if I were starting my OBM business in 2026. We’re breaking down what it looks like to shift from overwhelm and perfectionism to clarity, leadership, and sustainable growth… no hustle, no burnout, no “figure it out alone.” Here’s what we cover: • The biggest mistake new OBMs and service providers make (and why it keeps you stuck)  • Why perfection and preparation slow your business down more than anything  • How to use your transferable skills: corporate, retail, teaching, motherhood as OBM-level credibility • The offer I wish I had started with (the one that would’ve saved me years of burnout) • The visibility rhythm that actually leads to clients • Why support, mentorship, and community collapse your timeline • What a sustainable OBM business looks like when you stop trying to do everything yourself Whether you’re in the early stages of building your OBM business, shifting from VA work into leadership, or preparing to level up in 2026, this episode gives you the clarity and direction I wish I had when I started. 👉 Join us for our upcoming info session and learn what it takes to succeed as an Online Business Manager: https://www.obmschool.com/info/ --------- Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    13 min

  7. 12/02/2025

    A Day in the Life of OBM Adayah Balog (From Corporate → Overwhelmed VA → Intentional OBM Agency)

    There’s a moment in every service provider’s journey when the business starts growing faster than you can keep up with… and the weight of it becomes impossible to ignore. You started out supporting clients. Then suddenly, you’re managing launches. You’re coordinating contractors. You’re solving operational problems before anyone else notices them. You’re carrying the entire backend of the business on your shoulders. But the structure? The systems? The support you need? Nowhere to be found. In this episode of “The OBM Show,” I’m sitting down with Accredited OBM and agency owner Adayah Balog, who knows that experience firsthand. Her journey didn’t begin online, she started in corporate banking, shifted into VA work for more flexibility, and quickly found herself doing high-level operational leadership… without the systems or support to match it. Her business didn’t collapse… it grew too fast. COVID hit. Her husband’s work stopped overnight. She had a newborn. And suddenly she was the sole income earner, running a business built on overextension instead of sustainability. The turning point? Realizing she couldn’t keep being the “yes to everything” agency, and that real leadership often begins with slowing down long enough to rebuild. We’re breaking down what it actually looks like to move from reactive growth to intentional, sustainable scaling as an OBM. One where your systems support you, your team stands with you, and your business finally gives you the freedom you started it for. Here’s what we cover: • How Adayah went from corporate banking → VA → overwhelmed OBM → intentional agency owner • The signs your business is growing faster than your systems can handle • What rebuilding your backend (and your boundaries) really looks like • How she created a team culture rooted in accountability, communication, and quality • Why narrowing your offers can unlock more efficiency and better client results • What a sustainable OBM agency can look like when you stop trying to do it all yourself Whether you’re a VA stepping into the OBM role, an OBM navigating growth, or an agency owner trying to scale sustainably, this episode will help you see what’s possible when you lead with intention instead of urgency. Join us for our upcoming info session to learn more about finding success as an Online Business Manager: https://www.obmschool.com/info/ ------------------- Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    45 min

  8. 11/25/2025

    A Day in the Life of OBM Milani Lau (Underpaid VA to Confident, Strategic OBM)

    There’s a moment in every service provider’s journey when the work you’re doing no longer matches the title you’ve been using. You’re being hired as a VA… but you’re planning launches. You’re coordinating teams. You’re spotting system gaps before anyone else sees them. You’re leading… quietly, strategically, instinctively. But you’re still being paid like a task-doer. In this episode of “The OBM Show,” I’m sitting down with Accredited OBM Milani Lau, who knows that feeling all too well. Before stepping into the OBM role, Milani spent years living in that in-between space: doing high-level work while charging VA rates, juggling too many responsibilities, and constantly bouncing between overbooked months and dry spells. The turning point? Realizing that the work she was doing wasn’t “extra effort”… it was OBM-level leadership. And that realization changed everything. We’re breaking down what it really looks like to move out of VA mode and step confidently into the strategic OBM role. One where your ideas are valued, your expertise is trusted, and your business supports your life as a mom of two. Here’s what we cover: • How Milani shifted from underpaid VA work into the OBM role with clarity and confidence • The moment she recognized she’d outgrown her existing clients — and what she did next • How she landed her first OBM client during Accreditation and rebuilt her confidence • What strategic OBM work actually looks like behind the scenes • How hiring her first VA transformed her capacity and leadership • What a sustainable, aligned OBM business can look like when you stop operating from scarcity Whether you’re a VA who knows you’re already doing OBM-level work, or an OBM wanting to deepen your leadership and create more alignment, this episode will help you see what’s possible when you finally own your expertise. --------------- Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step? Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

    31 min
See All (53)

Trailer

5
out of 5
11 Ratings

About

Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business. Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place. At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively. Each episode delivers real-talk insights and actionable takeaways to help you: ✔️ Build a sustainable and scalable OBM business ✔️ Elevate your role from “doer” to strategic partner ✔️ Lead remote teams with confidence ✔️ Support high-level clients without burning out ✔️ Create a backend that works—so the business owner doesn’t have to 📚 ADDITIONAL RESOURCES Streamline your services with free trainings and toolkits: https://www.obmschool.com/resources 🎓 BECOME AN ACCREDITED OBM Learn more about our CPD-certified OBM Accreditation program: https://www.obmaccreditation.com

Information