The Online Business Manager Show with Sarah Noked

Sarah Noked
  • 5.0 (11)
  • Entrepreneurship
  • Biweekly

Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business. Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place. At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively. Each episode delivers real-talk insights and actionable takeaways to help you: ✔️ Build a sustainable and scalable OBM business ✔️ Elevate your role from “doer” to strategic partner ✔️ Lead remote teams with confidence ✔️ Support high-level clients without burning out ✔️ Create a backend that works—so the business owner doesn’t have to 📚 ADDITIONAL RESOURCES Streamline your services with free trainings and toolkits: https://www.obmschool.com/resources 🎓 BECOME AN ACCREDITED OBM Learn more about our CPD-certified OBM Accreditation program: https://www.obmaccreditation.com

  1. 1d ago

    The $200K Ceiling: Why So Many Business Owners Get Stuck Here (And What Fixes It)

    Growth was supposed to get easier. So why does $200K feel harder than $50K ever did? If you're working more hours than ever and quietly wondering what you're doing wrong, this episode is for you. Sarah Noked breaks down the very specific operational bottleneck that shows up right around $200K in annual revenue. She explains why hiring more help doesn't always fix it, and the one hire that actually does. We'll talk about: why so many businesses stall between $150K and $250Kwhy adding another VA or general freelancer can leave you just as stuck (and paying more)the difference between a task doer and someone who owns your operationsthe honest lesson CEO and founder Shannon Mattern learned about letting someone else run the showhow one business owner got back to the work only she can do after being matched with an Accredited OBM™how to know it's time to make this hire, a little before it feels comfortableYou May Also Like: Shannon Mattern Guest Interview → https://www.youtube.com/watch?v=G-Fo1cAwej4&t=1s Sandy Lewis's Day in the Life of an OBM episode → https://www.youtube.com/watch?v=Q85xEmoxnzY&t=250s 🤝 Ready for an Accredited OBM to own the operations side of your business? Apply for OBM Matchmaking → obmschool.com/matchmaking Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  2. Oct 20

    A Day in the Life of an OBM with Jasmine Huertas (Working Half the Hours and Making 3x More)

    Jasmine Huertas was working 120 hours a month as a Virtual Assistant. Now she's an Accredited OBM™ working 60 hours, and earning three times more. If you've ever felt like you're doing far more than your job title (and your paycheck) reflects, this episode is for you. Sarah sits down with Jasmine, founder of Vantage Ridge Operations and mom of four daughters, to walk through her whole journey. She explains why VA agency work stopped feeling right, how she discovered Online Business Management, and how she rebuilt her business with fewer, better clients. We'll talk about: the signs Jasmine had outgrown task based VA work, even though she was good at ithow she fit the OBM Accelerator into a life with four kids and two family businesseswhat to say when you tell people you're an OBM and they've never heard of itwhy she chose tradespeople as her go-to clients, and the past episode that helped her see ithow her husband became one of her biggest cheerleaders and referral sourcesthe simple math that showed her one OBM client could replace her entire VA rosterYou May Also Like: Sandy Lewis's Day in the Life of an OBM episode → https://youtu.be/Q85xEmoxnzY?si=VrG12OdpqidDCvcY Connect with Jasmine Huertas (Vantage Ridge Operations): https://vantageridgeoperations.com/ 🗓️ Join OBM Week, our free 3-day masterclass series to discover if Online Business Management is right for you → www.obmschool.com/obm-week/ Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  3. Oct 6

    The Best Remote Job for Women Over 30

    You're already running half the departments at your job. You still need permission to leave early for a doctor's appointment. Something about that math is off. In this episode, Sarah lays out why Online Business Management might be the best remote career move available to women over 30 right now, and exactly how to know if you'd be great at it. We'll talk about: what actually makes someone great at this role, and why it's probably youwhy staying home rarely works financially on typical work from home wages, and what real flexible income looks like insteadthe skill you already have that you're not charging nearly enough forwhy you don't need experience in a brand new industry to become a successful OBMthe fear that stops most capable women from making this move, and why it usually isn't about qualifications Videos Mentioned: Day in the life of an OBM with Andrea Ventim (https://youtu.be/ZS9cB6LTLdM?si=ziySj9jRVgtGCeho) Day in the life of an OBM with Sarah Pauhl (https://youtu.be/UcIKt7FL2Q4?si=25lAbRuZJiloypl_) Day in the life of an OBM with Wiebke Uhlendorf (https://youtu.be/LkwA7ecXI1g?si=YGlZTLe75saaSmLw) Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  4. Sep 15

    Is Your Solopreneur Era Holding Your Business Back? (With Abbey Ashley)

    Abbey Ashley hired her first contractor the same month she got her first client. She was six months pregnant and brand new in business. No case study told her it would work. She just refused to build something that only ran when she was in it. Abbey is the founder of The Virtual Savvy, and she joins Sarah on this episode to talk about the moment every business owner eventually hits: the point where doing it all yourself stops being resourceful and starts being the thing that's holding you back. We'll talk about: why Abbey started hiring from day one instead of waiting to "earn" the right tothe simple math she uses to decide what to pay someone else for client workwhy she pays for a test project before every single hire, no exceptionsthe real reason most working relationships fall apart, and it isn't the personhow to figure out your own "swim lane," the handful of things only you should be doing as CEOConnect with Abbey (The Virtual Savvy): https://thevirtualsavvy.com/ Virtual Assistant Hiring form: https://thevirtualsavvy.com/hire Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  5. Sep 1

    Day in the Life with Emma Johnson (From Front-Facing Coach to Behind the Scenes OBM)

    Emma Johnson used to be a business strategist and coach, front and center on stages and inside her own launches. Today she's an Accredited OBM who built a fully booked practice for coaches and course creators, and she built it entirely around her two boys. At the end of 2025, life circumstances shifted, and Emma made an intentional decision to be less visible. Instead of stepping away from her business, she pivoted into the work she'd always loved: systems, structure, and behind the scenes implementation, on a schedule that puts her kids first. In this episode, we'll talk about: why Emma pivoted from a visible, launch based coaching business into OBM workhow she built her whole business around school hours, and what that actually looks like day to dayhow she went from finishing OBM Accreditation to a fully booked roster in two monthswhat she means when she calls herself her clients' “second brain”how she works asynchronously with clients across the US, UK and Australia without being online after school pickupthe self-trust and boundaries that decide who she takes on as a clientConnect with Emma (Emma Johnson & Co): https://www.emmajohnsonandco.com/ Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  6. Aug 18

    How AI is Changing the OBM Role (And What to Do About It)

    In this episode of The OBM Show, we're tackling the question almost every Online Business Manager has quietly asked themselves in the last year: "Is AI going to affect my job?" Here's the honest answer: yes, things are changing. But probably not in the way you fear. Because after more than a decade in the Online Business Management industry, here's what I'm seeing. AI is not coming for your OBM career. It's coming for the low-level execution work that was never where your value lived in the first place. The first-draft SOPs. The meeting summaries. The reporting. The project timelines. And the OBMs who learn to use AI as a strategic tool, rather than fear it as a threat, are stepping into an incredibly powerful position. Because the businesses they support need them more than ever. In this episode, we'll talk about: the three biggest ways AI is changing the OBM role right nowhow AI-integrated businesses become more complex, and more in need of an OBMthe categories of AI tools genuinely worth your attention (SOPs, project management, meeting summaries, reporting, and content)where over-relying on AI can actually backfirethe one thing AI will never be able to do, no matter how advanced it getswhat to do right now to position yourself as a strategic OBM in an AI-driven worldIf AI has felt exciting, overwhelming, or somewhere in between, this episode will help you cut through the noise and get clear on where you actually fit in all of it. Because the OBMs who thrive in this environment are the exact same OBMs who have always thrived. The only difference now is that the tools in their toolkit just got dramatically more powerful. Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  7. Aug 4

    How to be the Best Business Partner (According to a "Big-Wig" CEO)

    One of the most valuable things about having an Online Business Manager isn't just having someone who can keep projects moving or systems running. It's having a trusted partner who helps you become a better leader. In this episode of The OBM Show, I'm joined by Shannon Mattern, founder of Web Designer Academy, for an honest conversation about what changed when she stopped trying to do everything herself and learned to truly partner with her right-hand person. Shannon shares how difficult delegation was in the early days, why she'd often jump back into work she'd already handed off, and how her OBM helped her shift from "fixing" problems to leading her business more intentionally. We'll talk about: • why delegation is often much harder than business owners expect • how great OBMs help CEOs become stronger leaders, not just more organised ones • what operational leadership looks like beyond project management and systems • how trust develops between a CEO and their Online Business Manager • what business owners should look for in a true strategic operational partner Whether you're an Online Business Manager, a Virtual Assistant looking to step into a more strategic role, or a business owner wondering what an exceptional OBM partnership really looks like, this episode offers an honest, behind-the-scenes perspective on the relationship that helps businesses scale sustainably. Connect with Shannon (Web Designer Academy): https://webdesigneracademy.com/ Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

  8. Jul 21

    How Much Do Online Business Managers Actually Make? (Real Numbers)

    In this episode of The OBM Show, we're talking money. More specifically... we're talking about what Online Business Managers are actually earning in 2026. It's one of the questions I get asked most often, yet it's one of the topics our industry rarely discusses openly. So, we’re pulling back the curtain on the real numbers, sharing current hourly rates, monthly retainers, realistic income trajectories, and the biggest factors that influence an OBM's earning potential. We'll talk about: • what Online Business Managers are actually earning in 2026 • the difference between Virtual Assistant rates and OBM rates • why retainers create more sustainable, predictable income • the biggest factors that influence an OBM's earning potential • why positioning yourself as a strategic partner changes everything • realistic income milestones during your first few years as an OBM Whether you're a Virtual Assistant wondering if the OBM path is worth it, someone considering leaving corporate, or you're already working as an OBM and questioning whether your rates reflect your value, this episode will give you a realistic look at what's possible. Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably. If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence. ✨ Ready to take the next step?  Grab your free OBM Starter Kit → obmschool.com/starter Explore more tools and trainings → obmschool.com/resources Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com 🧭 Not sure where to start? Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz 📺 Prefer to watch? Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM Until next time, keep building the business behind the business.

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Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business. Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place. At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively. Each episode delivers real-talk insights and actionable takeaways to help you: ✔️ Build a sustainable and scalable OBM business ✔️ Elevate your role from “doer” to strategic partner ✔️ Lead remote teams with confidence ✔️ Support high-level clients without burning out ✔️ Create a backend that works—so the business owner doesn’t have to 📚 ADDITIONAL RESOURCES Streamline your services with free trainings and toolkits: https://www.obmschool.com/resources 🎓 BECOME AN ACCREDITED OBM Learn more about our CPD-certified OBM Accreditation program: https://www.obmaccreditation.com

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