Marketing Pack Leaders

Josh Porter
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works. Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks: How to bridge the gap between product management, marketing, and sales Frameworks for turning complex AI capabilities into clear customer value Lessons from real-world launches and brand transformations The evolving role of PMM in AI-driven companies Storytelling strategies that connect human emotion to intelligent technology You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market. Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win. 🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

  1. FEB 11

    Marketing Data Center Modernization in the Age of AI with Adam Glick

    Enterprise buyers are under intense pressure to modernize their infrastructure for AI. But while the technology is advancing quickly, the messaging around it often lags behind. Too much hype. Too little trust. And not enough empathy for what customers are actually trying to achieve.   In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Adam Glick, Senior Director of Product Marketing at Dell Technologies, to explore how AI is reshaping enterprise transformation—and what effective marketing must look like in response.   With more than two decades of experience across cloud, AI, and enterprise technology, Adam has led product, solutions, partner, and thought leadership initiatives at Microsoft, Amazon, Google, and Dell. His work consistently sits at the intersection of Product, Sales, and Marketing, with a clear philosophy: customer empathy and trust are the real building blocks of successful go-to-market strategy.   This conversation goes beyond surface-level AI narratives to unpack what actually resonates with enterprise buyers navigating modernization decisions.       💬 What This Episode Is About     Josh and Adam break down how AI is influencing business transformation strategies today—and how marketers can communicate that transformation credibly. Topics include:   • Why an “AI-first” mindset is taking hold, but ROI expectations are rising • The timeless motivations behind enterprise buying decisions • How great product marketers act as storytellers and educators • Why understanding customer motivation comes before messaging • How to balance innovation storytelling with technical credibility • The role of proof points like ROI calculators, analysts, and customer stories • Why trust and education matter more than feature narratives   Adam reframes modernization messaging around helping customers see a better version of themselves—what he calls “slimming mirrors”—and explains how marketers can responsibly guide customers toward outcomes that genuinely improve their business.       🚀 Why It’s Worth Your Time     AI infrastructure conversations are complex, emotional, and high-stakes. Buyers don’t just want to know what your product does—they want to know whether you understand their risk, pressure, and motivation.   This episode offers practical guidance for leaders who need to:   • Build trust while selling advanced technology • Avoid hype while still telling a compelling innovation story • Educate customers without overwhelming them • Align Sales, Product, and Marketing around shared empathy • Position modernization solutions with credibility and confidence   If you’re responsible for how a complex AI or enterprise product is understood in the market, this conversation provides a grounded framework for creating messaging that resonates—and lasts.       🎯 Who This Episode Is For     This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including:   • Founders shaping enterprise narratives • GTM leaders positioning AI-driven solutions • Product marketers translating complexity into clarity • Marketing leaders balancing innovation with credibility   If your customers are modernizing infrastructure, adopting AI, or making long-term transformation decisions, this episode will help you market with more empathy, trust, and impact.       🧠 About Marketing Genius Unpacked     Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with GTM leaders, product marketers, founders, and technologists shaping the future of AI go-to-market.     📬 Subscribe to The Genius Guide to AI Product Marketing for frameworks and insights inspired by the show: 👉 https://geniusguidetoaipmm.substack.com   🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    34 min

  2. 12/17/2025

    How Product Marketing and Content Marketing Build Clearer Stories with Lee Densmer

    In high-growth AI companies, clarity is currency. Your buyers move fast, your product evolves constantly, and your message needs to land across channels, teams, and formats. But clarity doesn’t happen by accident — it happens when Product Marketing and Content Marketing operate as one storytelling engine. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Lee Densmer, content strategist and author of Content, Simplified. Lee has helped B2B organizations of all sizes turn complex ideas into content systems that are actionable, scalable, and aligned. Her work centers on eliminating noise, improving cross-functional collaboration, and building content that actually supports the GTM motion — not compete with it. With deep experience across SaaS and enterprise tech, Lee brings a practical, grounded perspective on how Content Marketing and Product Marketing can partner more effectively, especially inside AI companies where velocity can outpace communication. 💬 What This Episode Is About Josh and Lee unpack the real dynamics between PMM and Content teams — the good, the challenging, and the often overlooked. Together, they explore: • How PMM and Content should collaborate during a product launch • Why messaging consistency breaks down — and how to fix it • How customer insights should shape content strategy • How to prevent content from becoming outdated as AI products evolve • Processes and workflows that keep content aligned with GTM priorities • The key signals that your storytelling engine is working This episode goes beyond theory. Lee shares clear frameworks for building alignment, reducing friction, and creating content that drives understanding, not confusion. Her approach gives teams the tools they need to operate cohesively, even when the roadmap is shifting weekly. 🚀 Why It’s Worth Your Time AI products can be difficult to explain. They blur categories, evolve rapidly, and often require conceptual education before buyers can even assess value. That makes the PMM–Content partnership one of the most important — and overlooked — relationships inside a GTM motion. This episode is essential for anyone working to: • Sharpen product storytelling • Align messaging across product, sales, and marketing • Build content that reinforces — not dilutes — the product story • Move faster without sacrificing clarity • Build scalable content systems that keep up with rapid innovation Lee offers practical ways to reduce noise, increase collaboration, and create content that supports both the buyer journey and the internal teams responsible for delivering it. If you’ve ever felt like your content and your product story are living two different lives, this conversation gives you the roadmap to fix it. 🎯 Who This Episode Is For This episode is designed for leaders at AI scale-ups — founders, GTM leaders, product marketers, and content teams responsible for translating complex technology into clear, compelling narratives. If your message needs sharpening… If your content feels disconnected from your product… If your launches feel chaotic instead of cohesive… This episode will help you build alignment, structure, and momentum. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with PMMs, founders, storytellers, and GTM leaders shaping the future of AI go-to-market. Each episode breaks down what it takes to turn AI innovation into clarity, traction, and growth. 📬 Subscribe to The Genius Guide to AI Product Marketing for more insights and frameworks:** 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    27 min

  3. 12/10/2025

    How Product Marketers Can Use Podcasts as a GTM Advantage with Rob Savitsky

    Most product marketers rely on the usual mix of decks, blogs, videos, and case studies to explain what their product does and why it matters. But in a world where attention keeps shrinking and complexity keeps growing—especially in AI—one channel is becoming a quiet superpower inside the GTM stack: podcasting. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, talks with Rob Savitsky, product marketer at Ledger Investing and creator of multiple industry-recognized podcasts focused on innovation, insurance, and digital transformation. Rob has built a reputation for turning dense, technical subject matter into accessible stories that engage listeners, accelerate understanding, and support go-to-market strategy. With deep experience across insurtech, data analytics, and B2B SaaS, Rob brings a rare combination of PMM discipline and editorial craft—making him the perfect guide for helping product marketers rethink what podcasting can do inside an AI-driven GTM machine. 💬 What This Episode Is About Josh and Rob dig into how product marketers can use podcasting as a strategic storytelling engine that elevates product understanding and strengthens brand credibility. Together, they explore: • Why podcasting is uniquely suited for complex, technical, or nuanced products • How PMMs can design a podcast that aligns directly with GTM goals • The types of stories that build trust, clarity, and long-term engagement • How to turn customer, partner, and internal expertise into compelling episodes • The right way to measure podcast impact beyond vanity metrics like downloads Rob shares practical frameworks for planning episodes, structuring content, collaborating with product and sales teams, and ensuring each episode reinforces the company’s narrative—not just fills the content calendar. 🚀 Why It’s Worth Your Time If you’re leading go-to-market for an AI product, you know the challenge: technical complexity is rising, while audience attention is shrinking. You need channels that do more than inform—you need channels that connect. Podcasting gives GTM and product marketing leaders a way to: • Humanize complex ideas • Build deeper emotional affinity with listeners • Create evergreen content that educates, nurtures, and influences • Highlight customer stories in a more authentic way • Bring product, sales, and marketing teams into a shared narrative This episode shows you how to make podcasting a true GTM differentiator—not just a brand booster. Whether you already run a show or are considering launching one, Rob’s insights will help you build a podcast that earns attention, accelerates understanding, and supports revenue. 🎯 Who This Episode Is For This episode is designed for leaders at AI scale-ups, including: • Founders building narrative and category leadership • GTM executives who want their story to break through • Product marketers seeking new ways to communicate complexity • Content leaders exploring modern formats that actually engage • Anyone building a brand in a noisy, fast-moving AI market If your product requires explanation, education, or trust to convert—podcasting might be the highest-leverage channel you’re not using yet. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with PMMs, founders, GTM leaders, and storytellers shaping the future of AI go-to-market. Each episode breaks down how to turn AI innovation into traction through positioning, messaging, content, and storytelling. 📬 Subscribe to The Genius Guide to AI Product Marketing for insights and frameworks from each episode:** 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    27 min

  4. 11/18/2025

    How to Build a Brand That’s Truly Different and Relevant with Luke Stevens

    In an AI market moving faster than anyone predicted, positioning is no longer a once-a-year exercise — it’s a living, strategic discipline. And the companies that win are the ones who learn how to stand out without losing connection to what customers actually care about. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Luke Steven, marketing strategist and author of Superpositioning: How to Create a Brand That’s Both Different and Relevant. Luke’s work focuses on helping companies escape category sameness, craft memorable narratives, and build positioning that guides the entire business — not just the marketing team. With a background that spans tech startups and global B2B brands, Luke blends behavioral science, storytelling, and strategy into a practical framework built for modern GTM teams. This conversation goes deep into how growth-stage AI companies can sharpen their message, evolve their differentiation, and avoid brand drift in a noisy, hype-driven ecosystem. 💬 What the Episode Is About Josh and Luke unpack the real meaning of “different and relevant” — the core idea behind superpositioning. They explore why companies slide into category clichés, how to spot when your positioning is no longer working, and what it takes to create a narrative your entire organization can follow. Topics covered include: The strategic tension between differentiation and customer resonance Why most brands accidentally sound the same — and how to break the pattern Practical signals that your positioning needs an update How to turn positioning from a marketing slogan into a company-wide decision framework How AI’s rapid evolution forces teams to rethink positioning faster and more intentionally Luke breaks down the exact traps companies fall into, and how leaders can escape them with positioning that feels bold, clear, and true. 🚀 Why It’s Worth Your Time If you’re building or scaling an AI product, your positioning might be the most important — and most misunderstood — part of your strategy. This episode gives you a field-tested lens for evaluating your narrative, aligning cross-functional teams, and building a brand that customers instantly understand. You’ll walk away with clarity on: How to build a message that wins attention and trust How to know when your story is outdated How to create a positioning system that actually guides product, sales, and marketing Why relevance matters just as much as differentiation in an AI-driven market Luke’s perspective is sharp, practical, and rooted in work with real companies navigating real competitive pressure. If you’re tired of vague positioning or messaging that doesn’t move revenue, this conversation will reset your approach. 🎯 Who This Episode Is For This episode was created for AI scale-up leadership — founders, GTM leaders, product marketers, and product teams responsible for shaping how their product is understood by the market. If you’re working to refine your narrative, differentiate in a crowded category, or align internal teams around a shared story, this conversation is built for you. It’s equally valuable whether you’re pre-launch, mid-scale, or redefining your category position. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter of Bit of Genius Consulting, the show features candid conversations with builders, strategists, and storytellers shaping the future of AI. Each episode unpacks the frameworks, decisions, and narrative strategies behind world-class go-to-market execution — helping AI leaders turn complexity into clarity, and innovation into traction. 📬 Subscribe to The Genius Guide to AI Product Marketing: 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    48 min

  5. 11/04/2025

    Bridging Product and Marketing to Build Better AI Products with Yariv Adan

    In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create. In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Partner of Ellipsis, to explore how product and marketing teams can work together to turn technical innovation into market-winning clarity. Before founding Ellipsis, Yariv spent more than 15 years at Google, where he led product for Google Assistant and helped shape the evolution of conversational AI. His experience gives him a rare perspective on how to connect product innovation, storytelling, and customer understanding — three pillars that define the success of every growth-stage AI company. 💬 What the Episode Is About Josh and Yariv unpack what it takes to build alignment between product and marketing when you’re scaling an AI company. They explore: ✅ How product and marketing can co-own the customer narrative from roadmap to launch ✅ Ways to balance technical depth with market resonance in AI products ✅ Why the product–marketing handoff is outdated — and how to replace it with shared strategy ✅ How AI tools are reshaping collaboration between PMs and PMMs, for better and worse Yariv shares lessons from his time at Google and Ellipsis — from managing complexity in AI product development to empowering teams to tell one consistent story across engineering, marketing, and go-to-market. This isn’t theory. It’s the inside look at how AI leaders build products that are as understandable as they are intelligent. 🚀 Why It’s Worth Your Time AI innovation moves fast, but communication often lags behind it. This episode explores how to close that gap — so your product vision, message, and customer value move in lockstep. You’ll learn how to: Translate deep technical capability into market clarity Build tighter alignment between PM, PMM, and GTM functions Create messaging frameworks that scale as your product evolves Avoid the pitfalls of siloed launches and misaligned storytelling If you’ve ever found yourself saying, “We just need to explain this better,” this conversation will give you the blueprint for doing exactly that — with insights from one of the most experienced AI product leaders in the world. Yariv’s approach reinforces a truth that every founder and product marketer eventually learns: great technology isn’t enough. To win, you need the story and the structure to make customers care. 🎯 Who This Episode Is For This episode is for AI scale-up leaders — founders, GTM executives, and heads of product or marketing — who are navigating the challenges of scaling intelligent products in a noisy market. If you’re working to align your teams, sharpen your story, and accelerate adoption, this episode will help you: Build stronger bridges between product, marketing, and sales Improve collaboration across functions without slowing innovation Ensure your market narrative evolves with your technology Because the real genius isn’t just in what you’re building — it’s in how clearly you can communicate it. 🧠 About Marketing Genius Unpacked Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Each episode features conversations with the builders and storytellers shaping the future of AI — from CMOs and PMMs to founders and product leaders scaling the next generation of intelligent companies. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show breaks down how great AI companies translate complexity into clarity, and innovation into traction. 📬 Subscribe to The Genius Guide to AI Product Marketing for frameworks and insights featured in every episode: 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen to Marketing Genius Unpacked on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

    37 min

  6. 10/21/2025

    Bridging Product Marketing and Sales Engineering with Todd Lewis

    In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and HackerRank, and a graduate of the United States Naval Academy. Todd has built his career helping customers connect the technical depth of AI products with the real-world outcomes they enable — a skill that lies right at the intersection of storytelling and engineering. Together, they unpack what it takes for Product Marketers and Sales Engineers to build mutual trust, share insights, and create customer engagement strategies that win. You’ll learn: ✅ Why the Sales Engineer–PMM relationship is often underdeveloped — and how to fix it. ✅ How Product Marketing can better enable SEs to tell the right story at the right time. ✅ The role of technical storytelling in bridging the gap between product innovation and customer understanding. ✅ How shared discovery and aligned messaging lead to faster sales cycles and higher close rates. ✅ Real examples from the AI space showing how collaboration drives adoption, credibility, and growth. Todd also shares practical advice on building empathy between teams — and why the best GTM organizations don’t just hand off assets; they co-create the story together. This episode is especially valuable for product marketers, technical sellers, and GTM leaders inside AI and growth-stage companies who are looking to strengthen the bridge between product expertise and market strategy. Because as Josh and Todd discuss, great go-to-market isn’t about who owns the message — it’s about how the story gets told. If you’ve ever wondered how to make your SE team your biggest ally, or how to help your product marketers translate complex AI capabilities into customer outcomes, this conversation will give you the frameworks, language, and mindset to do just that. 🎧 Tune in to hear how the most successful AI companies are connecting product, marketing, and sales in new ways — and what lessons you can take back to your own team. Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Each episode features leaders shaping how AI products are positioned, launched, and scaled — from CMOs to product marketers, founders, and storytellers behind the world’s most innovative growth-stage companies. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show brings together lessons from real-world GTM leaders who’ve mastered the art of turning technology into traction. 🧠 Subscribe to The Genius Guide to AI Product Marketing for insights, playbooks, and strategies featured in the show: 👉 https://geniusguidetoaipmm.substack.com 🎧 Listen on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

    20 min

  7. 10/10/2025

    Telling Your Product Story: Five Things AI Cannot Do…Yet with Mark Ferrone

    AI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers, product marketers, and event leaders, AI offers speed and efficiency like never before. But here’s the truth: no matter how good AI gets, there are things it cannot replace.   In this episode of Porter’s Product Marketing Podcast, we’re joined by Mark Ferrone, an Event Marketing Leader and Content Strategist at Google Cloud. Mark has built his career helping enterprise customers understand and adopt cutting-edge AI, data, and cloud technologies. With deep experience in messaging, positioning, and go-to-market strategy, he specializes in translating complex technical capabilities into stories that resonate with customers, partners, and global audiences. Together, we explore what AI can do to help speakers prepare—and what only humans can bring to the stage. 🎯 In this episode, you’ll learn: How AI tools can accelerate research, ideation, and early drafting for talks Why the discovery session—that first human conversation—remains the single most important moment in story development The role of personal anecdotes and lived experience in connecting with audiences, especially when the subject is technical or complex Why practice and rehearsal with human coaching are irreplaceable for refining delivery, building confidence, and shaping emotional connection The importance of speaker coaches in polishing delivery and bringing out authenticity How production teams elevate a speaker’s impact—and why trusting them makes you part of a show, not just a presentation 🚀 Why this episode is worth your time: AI can draft words. It can suggest slides. It can mimic tone. But it cannot replicate human connection—the subtle humor, the lived experience, the story that makes an audience lean in and say, “I see myself in this.” Mark shares practical wisdom from years of preparing executives and technical leaders for high-stakes events. His insights will help you: Use AI effectively without losing your authentic voice Build stronger narratives by weaving in personal stories Gain confidence through rehearsal and coaching Collaborate more effectively with event production teams Deliver talks that inspire, educate, and connect This isn’t a conversation about replacing speakers with AI—it’s about empowering speakers with AI, while doubling down on the uniquely human elements that make presentations memorable. 🧠 Who this episode is for: Product marketers preparing executives or customers for speaking engagements Event marketers shaping content for keynotes, panels, and breakout sessions Founders and leaders who want to connect authentically with their audience Speakers looking for ways to blend AI efficiency with human impact Anyone navigating the balance between technology and storytelling 🎧 Porter’s Product Marketing Podcast brings you deep-dive conversations with product marketing leaders, storytellers, and strategists—sharing what works (and what doesn’t) when it comes to launches, positioning, messaging, and influence. 📰 Want more frameworks and insights delivered to your inbox? Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com 💬 If you’ve ever wondered how to use AI without losing the magic of human connection, this episode is for you. Listen, take notes, and bring these lessons into your next talk.

    28 min

  8. 09/16/2025

    Building Go-to-Market Strategies That Deliver Results with Jonathan Pipek

    Every product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but also drives long-term adoption, customer love, and revenue impact. In this episode of Porter’s Product Marketing Podcast, I’m joined by Jonathan Pipek, founder of Blue Manta Consulting. Jonathan has over a decade of experience helping B2B SaaS companies sharpen their product marketing strategy, positioning, and go-to-market execution. From early-stage startups to global enterprises, he specializes in bridging the gap between product teams and customers—aligning stakeholders, building scalable foundations, and ensuring launches drive measurable results. If you’ve ever asked yourself “Where do I start when building a GTM plan?” or “How do I know if this launch was successful?”, this conversation is packed with the clarity and frameworks you need. 🎯 In this episode, you’ll learn: The first steps Jonathan takes when building a go-to-market strategy, and why the foundation matters more than the assets. How to prioritize segments, personas, and channels when resources are limited. The most common challenges teams face in GTM execution—and how PMMs can bridge the gap between strategy and reality. Which metrics truly measure GTM success, beyond surface-level launch buzz. Jonathan brings both strategic thinking and hands-on experience, making his insights immediately actionable. 🚀 Why this episode is worth your time: Too often, GTM is treated as a checklist: build a deck, publish a blog, run a webinar. Jonathan reframes it as a holistic strategy that aligns the product, the customer, and the market. You’ll walk away with a clearer understanding of how to: Lay a strong foundation for GTM that scales. Focus on the right audience instead of trying to “boil the ocean.” Spot the pitfalls where GTM efforts usually break down. Define success with metrics that actually prove market impact. Whether you’re launching a new product, entering a new market, or refining your GTM motion, Jonathan’s frameworks will help you build a strategy that lasts. 🧠 Who this episode is for: PMMs responsible for launching new products or features. Marketing leaders looking to align teams around a unified GTM plan. Early-stage founders needing structure for their first GTM motion. Anyone who wants to move beyond tactics and build strategic GTM foundations. 🎧 Porter’s Product Marketing Podcast brings you deep-dive conversations with the sharpest minds in product marketing—breaking down what works (and what doesn’t) when it comes to launches, positioning, storytelling, and growth. 📰 Want more frameworks and insights delivered straight to your inbox? Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com 💬 If you found this episode valuable, share it with a teammate, your sales counterparts, or anyone gearing up for their next big launch. GTM is a team sport—and the more aligned you are, the more successful you’ll be.

    30 min
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About

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works. Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks: How to bridge the gap between product management, marketing, and sales Frameworks for turning complex AI capabilities into clear customer value Lessons from real-world launches and brand transformations The evolving role of PMM in AI-driven companies Storytelling strategies that connect human emotion to intelligent technology You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market. Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win. 🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

Information

  • Creator
    Josh Porter
  • Years Active
    2024 - 2026
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    Marketing Pack Leaders