Marketing Pack Leaders

Josh Porter
  • 5.0 (1)
  • Marketing
  • Updated Monthly

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works. Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks: How to bridge the gap between product management, marketing, and sales Frameworks for turning complex AI capabilities into clear customer value Lessons from real-world launches and brand transformations The evolving role of PMM in AI-driven companies Storytelling strategies that connect human emotion to intelligent technology You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market. Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win. 🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

  1. Jun 17

    Social Media Marketing for AI Scale-Ups with Beth Trejo

    For many growth-stage AI companies, social media has become a confusing channel. Everyone agrees it’s important. Everyone says founders should post more. Everyone talks about building a brand. But very few teams can answer a simple question: How does social media actually contribute to revenue? In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Beth Trejo, fractional CMO at Chatterkick, to explore how AI scale-ups can use social media strategically to build trust, strengthen market positioning, and drive measurable business outcomes. Beth has spent years helping B2B companies transform social media from a branding exercise into a growth engine. Her work focuses on connecting content, executive visibility, and community engagement to real business goals, helping organizations create social strategies that influence both perception and pipeline. This conversation moves beyond likes, impressions, and follower counts to focus on what matters most: building authority in increasingly competitive AI markets. What This Episode Is About Josh and Beth unpack how AI scale-ups should approach social media in a market where trust is becoming increasingly valuable. Topics include: • Why trust matters more than visibility in today’s AI landscape • The role social media plays in shaping buyer perception • What types of content generate meaningful engagement for AI companies • How founders and executives can strengthen the company narrative through personal thought leadership • Balancing educational content with company messaging • Building credibility with technical and executive audiences • Aligning social media efforts with broader GTM objectives • Measuring success beyond vanity metrics Beth also shares practical advice on how leadership teams can show up authentically online while reinforcing company positioning and creating stronger market awareness. Why It’s Worth Your Time AI companies face a unique challenge. The technology moves quickly. The market is crowded. And buyers are increasingly skeptical. In this environment, social media isn’t just a distribution channel. It’s often where prospects form their first impression of your company, your leadership team, and your expertise. This episode will help you: • Build trust with potential customers before sales conversations begin • Create social content that supports pipeline generation • Develop executive thought leadership that strengthens company positioning • Better understand the relationship between social engagement and revenue outcomes • Focus on metrics that indicate real business impact If you’re investing time and resources into social media but struggling to connect those efforts to growth, this conversation provides a practical framework for evaluating and improving your approach. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders building category authority and market credibility • GTM leaders responsible for pipeline growth and brand awareness • Product marketers shaping narrative and market perception • Marketing leaders looking to improve the business impact of social media • Revenue leaders interested in how trust influences buying decisions If your company operates in a competitive AI market and you’re looking to build authority, attract buyers, and strengthen your go-to-market strategy, this episode is for you. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy help growth-stage companies turn complex technology into market momentum. Each episode features experienced practitioners, operators, and thought leaders sharing actionable insights on product marketing, positioning, demand generation, customer understanding, and growth. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing, positioning, and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube. #MarketingPackLeaders #SocialMediaMarketing #ThoughtLeadership #AIStartups #ProductMarketing #GTM #ThunderwolfConsulting

    21 min

  2. Jun 4

    Why Great Products Fail to Generate Revenue with Bruce Law

    Many growth-stage AI companies make the same assumption: If we build a great product, customers will come. But the market doesn’t reward the best product. It rewards the product customers understand, believe in, and know how to buy. That’s why so many companies with strong technology struggle to generate consistent revenue, while others with less sophisticated solutions gain traction and grow faster. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Bruce Law, founder of Sprout Marketing, to explore the gap between building great products and building great businesses. Bruce has spent years helping B2B technology companies sharpen their positioning, align their go-to-market strategy, and connect product innovation to customer demand. His work focuses on helping companies bridge the distance between what they build and what the market actually values. This conversation gets to the heart of why growth stalls, why messaging breaks down, and what leaders can do to reconnect their product with the market. What This Episode Is About Josh and Bruce explore one of the most important questions facing founders and GTM leaders: Why do some companies build strong products but struggle to generate revenue? Topics include: • Why product quality alone doesn’t guarantee commercial success • What go-to-market strategy actually is—and what it isn’t • Why many companies misunderstand GTM execution • The most common breakdowns between product and market • How positioning influences adoption and revenue growth • Why customers often fail to see value the way internal teams do • The warning signs that your company may need repositioning • How to evaluate whether growth challenges stem from product, positioning, or GTM execution Bruce also shares practical insights on helping organizations move beyond feature-centric thinking and focus on the customer problems that truly drive buying decisions. Why It’s Worth Your Time AI companies face a unique challenge. They often build products that are technically impressive but difficult for customers to understand. The result is a familiar pattern: Marketing talks about capabilities. Sales talks about features. Product talks about innovation. Meanwhile, customers struggle to connect those things to their actual business problems. This episode will help you: • Better align product, marketing, and sales around customer value • Understand the role positioning plays in revenue generation • Recognize when GTM issues are limiting growth • Identify product-to-market disconnects before they become major problems • Create stronger market narratives that improve adoption and pipeline performance If your company has strong technology but growth feels slower than expected, this conversation will help you diagnose where the friction may be occurring. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders responsible for growth strategy and market direction • GTM leaders building repeatable revenue motion • Product marketers shaping positioning and messaging • Revenue leaders focused on adoption, conversion, and scale • Product leaders looking to improve product-market alignment If you’re trying to turn innovation into market momentum, this episode offers practical insights on where companies get stuck—and how to move forward. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy help growth-stage companies transform complex products into market-leading businesses. Each episode features experienced operators, marketers, founders, and consultants sharing practical lessons that help companies accelerate growth, sharpen differentiation, and improve execution. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing, positioning, and go-to-market strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube. #MarketingPackLeaders #ProductMarketing #GTM #AIStartups #Positioning #RevenueGrowth #ThunderwolfConsulting

    27 min

  3. May 7

    GTM Strategy for AI Scale-Ups with Tom Malesic

    Building a great AI product is only half the battle. The harder challenge? Getting customers to actually understand it. Many growth-stage AI companies hit the same wall: product, marketing, and sales all operate with different interpretations of the value story. Messaging becomes overly technical, positioning drifts, and go-to-market execution starts breaking down as the company scales. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Tom Malesic from EZSolution to unpack what effective go-to-market strategy really looks like for AI scale-ups navigating rapid growth and complex markets. Tom brings experience across product marketing, customer engagement, and GTM strategy, helping organizations simplify technical solutions into clear, customer-centered messaging that drives adoption and measurable business outcomes. This conversation explores how AI companies can move beyond feature-heavy communication and create alignment between product, marketing, and sales around a shared understanding of customer value. What This Episode Is About Josh and Tom dive deep into the realities of building GTM alignment inside AI scale-ups. Topics include: • Where AI companies most commonly misalign product, marketing, and sales • How GTM breakdowns show up in pipeline, messaging, and customer adoption • Translating complex technical capabilities into customer language that resonates • Why many AI companies struggle to communicate differentiated value clearly • How to market products customers don’t fully understand yet • What effective GTM strategy looks like in emerging AI categories • The key signals that your GTM motion is working—or quietly breaking down • Why alignment matters more as organizations scale Tom also shares practical insights into how companies can simplify their messaging without oversimplifying their product—and why customer understanding should anchor every GTM decision. Why It’s Worth Your Time For AI scale-ups, go-to-market challenges rarely come from lack of innovation. The real problem is usually translation. Product teams speak technically. Sales teams simplify differently. Marketing creates messaging that sounds good internally but doesn’t fully land with buyers. The result? Longer sales cycles, inconsistent positioning, and stalled adoption. This episode will help you: • Build stronger alignment between product, marketing, and sales • Clarify technical messaging for non-technical buyers • Recognize early signs that your GTM strategy is drifting • Improve adoption through clearer customer communication • Create more consistent execution across the buyer journey If your AI company is scaling quickly but struggling to maintain clarity and alignment, this conversation offers a practical framework for diagnosing and improving your GTM motion. Who This Episode Is For This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including: • Founders shaping market narrative and growth strategy • GTM leaders responsible for scaling pipeline and adoption • Product marketers translating technical complexity into customer value • Revenue leaders aligning sales execution with positioning If you’re responsible for helping customers understand and adopt complex AI solutions, this episode will help sharpen how your company communicates value. About Marketing Pack Leaders Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy transform complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/ 🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    23 min

  4. Apr 6

    Behavioral Science for Better Product Marketing with Shannon Kearns

    Most product marketing assumes one thing:   That buyers are rational.   They’ll read your messaging. They’ll evaluate your features. They’ll make a logical decision.   But that’s not how people actually buy.   Decisions are shaped by emotion, bias, context, and perception long before logic enters the picture. And when product marketing ignores that reality, messaging falls flat, positioning doesn’t stick, and deals stall.   In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Shannon Kearns, founder of More Than Said, to explore how behavioral science can reshape the way product marketers think about messaging, positioning, and go-to-market strategy.   Shannon has built his career around uncovering what customers actually think and care about through interviews, win-loss analysis, and qualitative research. His work helps companies move beyond internal assumptions and align around real customer language that drives action.   This conversation brings that lens into product marketing. What This Episode Is About   Josh and Shannon unpack how behavioral science applies directly to product marketing and GTM execution.   Topics include:   • Why buyers don’t behave as rationally as most messaging assumes • How cognitive biases and emotional drivers influence decision-making • Where product marketing teams unintentionally fight against buyer psychology • How to use customer interviews to uncover what truly drives action • Applying behavioral insights to improve positioning and messaging • Why asking better questions is the foundation of better product marketing • Small behavioral nudges that can help move deals forward   Shannon also shares how teams can move beyond surface-level personas and into deeper customer understanding that reflects real-world behavior—not just theoretical models. Why It’s Worth Your Time   For AI and B2B technology companies, messaging is often built around features, capabilities, and differentiation.   But customers don’t buy features. They buy outcomes, confidence, and clarity.   And those decisions are shaped long before a product comparison happens.   This episode will help you:   • Build messaging that aligns with how customers actually think • Avoid common mistakes that weaken positioning and reduce impact • Use qualitative research to uncover meaningful insights • Improve how your team understands and communicates customer pain • Increase the effectiveness of your GTM strategy through better alignment with buyer behavior   If your positioning isn’t resonating, or your messaging feels technically correct but not compelling, this conversation will help you understand why—and what to do differently. Who This Episode Is For   This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including:   • Founders defining their company narrative • GTM leaders responsible for messaging and pipeline performance • Product marketers translating complex products into customer value • Revenue leaders looking to improve conversion and deal progression   If you’re building and marketing AI products in competitive markets, understanding how buyers actually think is one of the most powerful advantages you can have. About Marketing Pack Leaders   Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era.   Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/   🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    32 min

  5. Apr 1

    Why Physical Experiences Win in an AI World with Mark Stern

    As AI accelerates and digital content floods every channel, something unexpected is happening:   Trust is declining. Attention is fragmenting. And differentiation is getting harder.   In a world where every company is producing more content, running more campaigns, and competing for the same digital real estate, standing out is no longer just a messaging problem—it’s an experience problem.   In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Mark Stern, product marketing and go-to-market leader, to explore how companies can break through the noise by rethinking how they engage buyers.   Mark brings a unique perspective, combining experience across B2B SaaS and physical product marketing. His core insight: the future of differentiation isn’t just digital—it’s the intentional combination of digital and physical experiences. What This Episode Is About   Josh and Mark unpack how physical experiences can amplify positioning and drive real revenue impact in an increasingly digital world.   Topics include:   • Why the rise of AI is also creating digital distrust among buyers • How physical products can reinforce positioning and increase perceived value • The concept of intentionality—designing experiences that drive specific customer behaviors • How packaging and physical design can tap into natural human tendencies like collection and memory • Using physical experiences across the customer lifecycle: acquisition, onboarding, and retention • How to align positioning with sales execution using experiential touchpoints • Why physical products outperform traditional “swag” by delivering real value • How unexpected use cases from customers can strengthen your messaging and positioning   Mark also shares practical examples of how companies use physical experiences to guide onboarding, accelerate adoption, and create more meaningful engagement with prospects and customers. Why It’s Worth Your Time   For AI and B2B technology companies, the challenge isn’t just explaining what your product does—it’s making it stick.   Most go-to-market strategies rely heavily on digital channels: ads, emails, landing pages, and content. But those channels are saturated, and buyers are increasingly skeptical of what they see online.   This episode offers a different approach.   You’ll learn how to:   • Break through digital noise with differentiated experiences • Increase engagement and memorability with physical touchpoints • Support sales conversations with tangible, value-driven assets • Improve onboarding and activation through guided experiences • Create stronger emotional and cognitive connections with your brand • Turn positioning into something customers don’t just understand—but experience   If your messaging isn’t landing, your deals are stalling, or your brand is getting lost in a crowded market, this conversation will challenge how you think about differentiation. Who This Episode Is For   This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including:   • Founders defining their company’s positioning and narrative • GTM leaders responsible for pipeline growth and deal velocity • Product marketers translating complex products into clear value • Revenue leaders looking for new ways to stand out in competitive markets   If your company is competing in a digital-first world but struggling to differentiate, this episode will give you a fresh lens on how to win. About Marketing Pack Leaders   Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era.   Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/   🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    35 min

  6. Mar 26

    Why Deals Stall and How to Fix Revenue Motion with Cody LaHoste

    Every growth-stage company eventually runs into it.   Pipeline looks healthy. Interest is there. But deals slow down… stall… and quietly die.   The instinct is often to blame product-market fit, pricing, or competition. But more often than not, the real issue is hidden in something less obvious: breakdowns across the go-to-market motion.   In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Cody LaHoste, founder of BeamPath, to unpack why products and deals stall—and how to diagnose the root cause with clarity.   Cody works with founders and revenue leaders to identify where their revenue motion breaks across team handoffs, quantify the cost of those breakdowns, and prioritize what to fix first. With 15 years of cross-functional GTM experience, he specializes in turning translation gaps into alignment—and stalled growth into repeatable, scalable motion.   This conversation goes beyond surface-level pipeline analysis and into the real mechanics of how deals move—or don’t. What This Episode Is About   Josh and Cody break down where and why deals stall inside modern go-to-market systems.   Topics include:   • The most common points where deals and product momentum break down • Why stalled deals are often misdiagnosed as lost deals • How to distinguish between a true product-market fit issue and a GTM execution problem • What “translation failure” looks like across product, marketing, and sales • The signals that a deal is stuck due to internal misalignment—not customer disinterest • Where growth-stage companies should start when diagnosing stalled revenue motion   Cody also shares a practical lens for identifying friction across handoffs—where each team believes they’ve done their job, but the customer experience tells a different story. Why It’s Worth Your Time   For AI and B2B technology companies, growth doesn’t usually stall because of one big failure. It stalls because of small, compounding misalignments across teams.   Messaging doesn’t fully land. Sales conversations drift. Customer understanding gets diluted.   And over time, deals slow down.   This episode gives leaders a way to:   • Diagnose revenue issues with more precision • Avoid overcorrecting the wrong problems • Align product, marketing, and sales around a shared understanding of the customer • Identify where friction is introduced across the buyer journey • Build a more repeatable, scalable revenue motion   If you’re seeing longer sales cycles, inconsistent deal progression, or pipeline that isn’t converting, this conversation offers a grounded way to understand why—and what to do next. Who This Episode Is For   This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including:   • Founders responsible for growth and GTM direction • GTM leaders aligning marketing and sales execution • Product marketers translating product value into clear messaging • Revenue leaders diagnosing pipeline inefficiencies   If your company is scaling but your revenue motion isn’t keeping up, this episode will help you uncover where things are breaking—and how to fix them. About Marketing Pack Leaders   Marketing Pack Leaders is the podcast for founders, product marketers, and GTM leaders building authority and revenue in the AI era.   Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy turn complex products into market momentum. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/   🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    22 min

  7. Mar 18

    Positioning That Sales Actually Uses with Jennifer Sillars

    Every growth-stage company eventually runs into the same problem.   The positioning sounds great in a messaging deck… but it doesn’t show up in sales conversations.   The story feels clear internally, yet deals stall, messaging gets distorted, and customers walk away confused about why your product actually matters.   In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Jennifer Sillars, product marketing consultant and founder of Cosmic Strategy, to unpack why this happens and how to fix it.   Jennifer has spent more than a decade helping B2B technology companies turn complex features into buyer-centered value. With experience including roles at Arm and deep consulting work with startups and scale-ups, she focuses on positioning, messaging, and aligning go-to-market execution to revenue outcomes.   Her core belief is simple: great positioning isn’t finished when the messaging doc is written—it’s finished when sales teams use it naturally in real conversations.   This episode dives into how product marketing leaders can close the gap between strategy and execution. What This Episode Is About   Josh and Jennifer explore how positioning often breaks down between marketing strategy and frontline sales execution.   Topics include:   • How to tell when positioning is truly sales-ready, not just marketing-ready • The most common breakdowns between positioning strategy and real-world sales conversations • How product marketing can translate positioning into tools sellers can use live with buyers • Why even strong messaging frameworks fail without GTM alignment • Signals that sales teams are not adopting positioning—and how to course-correct quickly • Practical ways to connect product marketing strategy directly to revenue outcomes   Jennifer also shares practical guidance for helping sellers internalize positioning so it becomes second nature rather than another enablement document. Why It’s Worth Your Time   For AI and enterprise technology companies, positioning is often the difference between a product that sounds impressive and one that actually wins deals.   But too often, positioning stops at the marketing layer.   If you lead product marketing, GTM, or revenue strategy, this conversation will help you:   • Ensure positioning survives real sales conversations • Align product marketing strategy with revenue execution • Diagnose why messaging adoption breaks down • Build enablement tools that sellers actually use • Turn positioning into a repeatable competitive advantage   Jennifer’s approach emphasizes simplicity, clarity, and tight collaboration between product marketing and sales—so your story doesn’t just exist on slides, it shows up where it matters most. Who This Episode Is For   This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including:   • Founders responsible for defining market narrative • GTM leaders aligning sales and marketing execution • Product marketing leaders building positioning frameworks • Revenue teams responsible for turning messaging into pipeline   If your company is building complex technology and needs to translate innovation into clear buyer value, this conversation will help you bridge the gap between strategy and execution. About Marketing Pack Leaders   Marketing Pack Leaders is the podcast for product marketers, founders, and GTM leaders building authority and revenue in the AI era.   Hosted by Josh Porter, founder of Thunderwolf Consulting, the show explores how positioning, storytelling, and go-to-market strategy shape category leaders. 📬 Subscribe to the Marketing Howl newsletter for more insights on AI product marketing and GTM strategy: https://markethowl.substack.com/   🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    33 min

  8. Feb 11

    Marketing Data Center Modernization in the Age of AI with Adam Glick

    Enterprise buyers are under intense pressure to modernize their infrastructure for AI. But while the technology is advancing quickly, the messaging around it often lags behind. Too much hype. Too little trust. And not enough empathy for what customers are actually trying to achieve.   In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Adam Glick, Senior Director of Product Marketing at Dell Technologies, to explore how AI is reshaping enterprise transformation—and what effective marketing must look like in response.   With more than two decades of experience across cloud, AI, and enterprise technology, Adam has led product, solutions, partner, and thought leadership initiatives at Microsoft, Amazon, Google, and Dell. His work consistently sits at the intersection of Product, Sales, and Marketing, with a clear philosophy: customer empathy and trust are the real building blocks of successful go-to-market strategy.   This conversation goes beyond surface-level AI narratives to unpack what actually resonates with enterprise buyers navigating modernization decisions.       💬 What This Episode Is About     Josh and Adam break down how AI is influencing business transformation strategies today—and how marketers can communicate that transformation credibly. Topics include:   • Why an “AI-first” mindset is taking hold, but ROI expectations are rising • The timeless motivations behind enterprise buying decisions • How great product marketers act as storytellers and educators • Why understanding customer motivation comes before messaging • How to balance innovation storytelling with technical credibility • The role of proof points like ROI calculators, analysts, and customer stories • Why trust and education matter more than feature narratives   Adam reframes modernization messaging around helping customers see a better version of themselves—what he calls “slimming mirrors”—and explains how marketers can responsibly guide customers toward outcomes that genuinely improve their business.       🚀 Why It’s Worth Your Time     AI infrastructure conversations are complex, emotional, and high-stakes. Buyers don’t just want to know what your product does—they want to know whether you understand their risk, pressure, and motivation.   This episode offers practical guidance for leaders who need to:   • Build trust while selling advanced technology • Avoid hype while still telling a compelling innovation story • Educate customers without overwhelming them • Align Sales, Product, and Marketing around shared empathy • Position modernization solutions with credibility and confidence   If you’re responsible for how a complex AI or enterprise product is understood in the market, this conversation provides a grounded framework for creating messaging that resonates—and lasts.       🎯 Who This Episode Is For     This episode is designed for leaders at AI scale-ups and growth-stage technology companies, including:   • Founders shaping enterprise narratives • GTM leaders positioning AI-driven solutions • Product marketers translating complexity into clarity • Marketing leaders balancing innovation with credibility   If your customers are modernizing infrastructure, adopting AI, or making long-term transformation decisions, this episode will help you market with more empathy, trust, and impact.       🧠 About Marketing Genius Unpacked     Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Hosted by Josh Porter, founder of Bit of Genius Consulting, the show features conversations with GTM leaders, product marketers, founders, and technologists shaping the future of AI go-to-market.     📬 Subscribe to The Genius Guide to AI Product Marketing for frameworks and insights inspired by the show: 👉 https://geniusguidetoaipmm.substack.com   🎧 Listen on Apple Podcasts, Spotify, or YouTube.

    34 min
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About

Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works. Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks: How to bridge the gap between product management, marketing, and sales Frameworks for turning complex AI capabilities into clear customer value Lessons from real-world launches and brand transformations The evolving role of PMM in AI-driven companies Storytelling strategies that connect human emotion to intelligent technology You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market. Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win. 🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.

Information

  • Creator
    Josh Porter
  • Years Active
    2024 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    Marketing Pack Leaders