The Brand Burger Podcast

Braeden Matson
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  • MARKETING
  • UPDATED BIWEEKLY

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson. LinkedIn: https://www.linkedin.com/in/braeden-matson/

  1. JAN 11

    Ep. 30 | Will Stevens | Strategy vs. Tactics, Discipline, Operational Optimizations | Lessons for Executives & Leaders | Career & Personal Development for Marketers

    In this conversation, Will and I dive into the intricacies of marketing strategy, exploring the distinction between strategy and tactics, the impact of organizational incentives, and the challenges faced by marketers in the B2B SaaS landscape. We discuss the importance of clarity, coherence, and communication in building effective marketing strategies, as well as the need for honest assessments of business health. Will shares valuable career advice for marketers navigating complex organizational dynamics, emphasizing the importance of protecting one's peace and pursuing meaningful work.

    35 min

  2. 09/04/2025

    Ep. 29 | Paul Ruscoe | Advertising Effectiveness, Why ROAS Is Dumb, What Brand Means, Balancing Brand & Performance, Expectation Setting & More | 6x Director & Current VP @ Incubeta

    My Guest: Paul is a 6x Director, current VP of Market Intelligence and award winning media strategist across multiple markets. He's Ex. OMG, WPP, Publicis, Jellyfish and currently at Incubeta. He's worked with brands like Kellogg, Pfizer, Microsoft, SCJ, Coca Cola, Apple, Sony Entertainment/Pictures, GSK, MSD, Lion Breweries, 20th Century Fox, Bunnings Warehouse, Go.Compare, Sanofi, J.A.L, and Adtalem. Links: https://www.linkedin.com/in/paulruscoe/ https://incubeta.com/ Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    36 min

  3. 08/05/2025

    Ep. 28 | A Marketer’s Shark Tank Reaction | What We Can Learn About Business & Marketing

    Original Video: https://www.youtube.com/watch?v=HObj7ISWnbQ Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    30 min

  4. 05/07/2025

    Ep. 26 | “Brand Marketing” Doesn’t Mean Anything | Defining Little b brand, Big B Brand & Branding | Mental & Physical Availability | Talking Brand to CFOs & Business Leaders

    Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    29 min

  5. 04/11/2025

    Ep. 25 | "Brand, Demand & Expand" Critiqued | Brand Marketing & Brand Advertising | The Gymshark Problem & How Brand Really Works

    Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    27 min

  6. 03/30/2025

    Ep. 24 | 50% of Your Revenue Comes From This | Marketing’s Pareto Principle | Efficiency Trap & The Target Is Not the Market

    Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    28 min

  7. 03/05/2025

    Ep. 23 | Ryan Mitchell | The Framework to Drive Massive Business Results | How to Use AI and How Not to | Optimizing Your Sales Process | Wants vs. Needs, Content Marketing Strategy and AI Frameworks

    My Guest: https://www.linkedin.com/in/builderofwedges/ Come holler at me: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    44 min

  8. 02/20/2025

    Ep. 22 | The Two Biggest Errors Marketers Make with Communications & Advertising | Executive Accountability, Strategy, Targeting and Measurement

    Come holler: https://www.linkedin.com/in/braeden-matson/ https://www.growthquotient.com/

    27 min
See All (28)

About

We go deep with marketers and founders on business and marketing advice that drives commercial outcomes. Your host is Braeden Matson. LinkedIn: https://www.linkedin.com/in/braeden-matson/

Information

  • Creator
    Braeden Matson
  • Years Active
    2024 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © Braeden Matson
  • Show Website
    The Brand Burger Podcast