Art Of Kaizen For Entrepreneurs

Kyle Barry

A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives. 

  1. Jul 6

    Everyone Ships Nationwide. He Refused To — and Built a 7-Figure Food Brand Anyway.

    Every meal prep brand ships nationwide. Braden Posey looked at that model and said no on purpose. 🎙️ In this episode of The Art of Kaizen, Kyle sits down with Braden Posey, founder of Kitsch Meals — a healthy prepared meals brand dominating Kansas City through local delivery, in-person retail, and a referral engine so powerful it became their entire growth strategy. No nationwide shipping. No VC money. No complicated playbook. Braden built Kitsch on a simple but contrarian belief: anything in the middle gets crushed. You either go massive and commoditized, or you go deep and local. He went local — and four years in, the growth is still compounding. This episode is packed with the kind of operational clarity you only get from someone who's actually in the weeds building something real every single day. His dad passed away a few years ago — overweight, constantly dieting, never able to stick to it. That's the reason Kitsch exists. And it's the reason the product is designed for the person who would never normally eat healthy, not just the macro-tracker. 💡 What you'll learn in this episode 🔹 Why Braden deliberately avoided nationwide shipping and built locally instead 🔹 The referral system that became their #1 customer acquisition channel 🔹 How pop-ups at gyms and grassroots events outperformed paid social in year one 🔹 Why overpaying great people early is the best investment a small business can make 🔹 The focus and speed framework Braden uses to run multiple businesses without burning out 🔹 How to know when to double down vs. when to pivot — and what data to look at ⏱️ Timestamps 0:00 The Kitsch story — why they said no to shipping 3:30 The contrarian belief: anything in the middle gets crushed 6:00 Guerrilla marketing, gym pop-ups, and grassroots growth 9:00 When referrals became the whole growth engine 11:00 The personal story behind why Kitsch exists 14:00 Who the real Kitsch customer is (and it's not who you think) 18:00 Data clarity — finding your leaks before scaling 21:00 Why being cheap with great people always costs more 26:00 Integrity as a business strategy — why people follow founders, not plans 28:00 Braden's productivity framework: focus, speed, and being the dumbest in the room 31:00 How LinkedIn went from "corporate nonsense" to a real business tool 🌐 Find Braden & Kitsch getkitch.com Instagram @kitch_meals Kansas City — Overland Park, Prairie Village & Lenexa 🚀 Connect with Kaizen Website → kaizenmarketing.agency Instagram → @kaizenmarketing.agency Email → kyle@kaizenmarketing.agency

  2. Jul 2

    She Built a $7M Skincare Brand From Her Kitchen — No Investors, No Ads

    She built a $7M+ skincare brand from scratch — no investors, no ads, no funding. Just a problem she needed to solve and the work ethic to see it through. 🎙️ In this episode of The Art of Kaizen, Kyle sits down with Kerry Benjamin, founder of Stacked Skincare — a multi-seven-figure self-funded brand she built from her kitchen while battling eczema, MRSA infections, and zero business experience. Kerry left a 15-year career in tech (Microsoft, DoubleClick) to become an esthetician, and turned that into one of the most respected skincare brands in the D2C space. This is not a highlight reel. Kerry shares the packing boxes alone until midnight, the 3PL disaster she had to fix overnight, the products she launched and killed, and the moment everything finally flipped. If you're building a business right now with no one handing you anything — this conversation was made for you. 💡 What you'll learn in this episode 🔹 How Kerry validated her business with 3 SKUs before spending a cent on ads 🔹 The word of mouth strategy that got her featured in major publications with zero PR budget 🔹 Why launching too many products almost hurt her brand and what she did instead 🔹 How she audited her entire tech stack and cut thousands in monthly bloat 🔹 The D2C vs retail decision every product founder needs to think through before scaling 🔹 What she'd tell a first-time founder with no funding and no mentor ⏱️ Timestamps 0:00 The story behind Stacked Skincare 4:20 Leaving a 15-year tech career to go to beauty school 9:45 Getting featured in Byrdie with zero ad spend 15:30 Packing 800 boxes a month from her house 22:00 The 3PL mistake and how she fixed it fast 28:40 Why she stopped launching new products 34:00 Cutting her tech stack bloat with AI 38:00 Advice for first-time founders with no funding 42:00 What's next — moving to Costa Rica and helping entrepreneurs 🌐 Find Kerry stackskincare.com Instagram @kerrybenjamin 🚀 Connect with Kaizen Website → kaizenmarketing.agency Instagram → @kaizenmarketing.agency Email → kyle@kaizenmarketing.agency

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About

A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives.