Iconic AF

Anisa Crespo and Wendy Aimee Porter

Iconic AF is where influence meets action. Hosted by Anisa Crespo and Wendy Aimee Porter, this podcast features entrepreneurs, creators, thought leaders, and visionaries who are building powerful brands and creating lasting impact. Filmed in our Phoenix studio and broadcast on the Million Dollar Network, each episode delivers real conversations, actionable insights, and the stories behind today's most influential leaders. If you're ready to amplify your visibility, authority, and legacy, welcome to Iconic AF.

  1. 12h ago

    Episode 126: Confidence Into Currency: Becoming Visible Before You Feel Ready with Lisa Marie Pepe

    Episode 126: Confidence Into Currency: Becoming Visible Before You Feel Ready with Lisa Marie Pepe What if the thing standing between you and your next level isn’t another strategy—but the confidence to finally let yourself be seen? In this episode of ICONIC AF, Anisa Crespo sits down with Confidence Coach and Online Visibility Expert Lisa Marie Pepe for a powerful conversation about confidence, faith, visibility, self-worth, and creating success without losing yourself in the process. Lisa shares how her entrepreneurial journey began while recovering from surgery and realizing she no longer wanted an employer—or anyone else—to have control over her ability to take care of herself. What started as a desire for freedom evolved into a mission to help successful women create greater impact and income through businesses and lives designed on their own terms. Together, Anisa and Lisa unpack why so many accomplished women can look incredibly successful on the outside while still questioning themselves internally—and why another achievement, accolade, client, or income goal will never create the self-worth we’re searching for. They also explore what it really means to turn confidence into currency, why perfectionism often disguises itself as procrastination, how visibility creates opportunity, and why authentic human connection matters more than ever in an increasingly AI-driven world. Inside this conversation: • Why confidence is the foundation for visibility and growth• Turning confidence into currency without tying your worth to money• Breaking free from perfectionism, procrastination, and fear of judgment• Building self-worth from within instead of chasing external validation• Faith, purpose, and recognizing your God-given gifts• Why visibility is essential for creating greater impact and income• Authentic visibility vs. performative content in the age of AI• Building a freedom-based business without creating another exhausting job• Staying in your zone of genius and delegating what isn’t yours to carry• Showing up before you feel completely ready• Changing the inner dialogue that quietly keeps women playing small This conversation is a reminder that you don’t need permission to take up space, use your voice, or become more visible. Your gifts can’t create impact if no one knows they exist. Website: https://www.lisamariepepe.comEmail: lisamariepepe@gmail.com FaceBook: https://www.facebook.com/lisamariepepeInstagram: https://www.instagram.com/lisa_marie_pepeLinkedIn: https://www.linkedin.com/in/lisamariepepeYouTube: https://www.youtube.com/lisamariepepeOthers: https://www.tiktok.com@lisamariepepeNext Level Visibility and Authority Audit - subscribepage.io/8o5KZ2  Connect with Lisa

  2. 5d ago

    Episode 125: Build the Business Around Your Life, Not Your Life Around Your Business with Victoria Crewes

    Episode 125: Build the Business Around Your Life, Not Your Life Around Your Business with Victoria Crewes What if the next level of your business isn’t about working harder—but getting radically clear on what success actually looks like for you? In this episode of ICONIC AF, Anisa Crespo sits down with business coach and mentor Victoria Crewes for a powerful conversation about building a profitable business without sacrificing the life you were building it for in the first place. Victoria shares how she went from quitting her job with just days of pay in the bank to building a multi-six-figure business, evolving from $50 sessions to premium offers as high as $50,000. But her journey wasn’t simply about making more money. It was about learning to trust her intuition, understand the true value of her work, create offers people genuinely want, and redefine success on her own terms. They dive into the difference between self-worth and offer value, why some women struggle to sell premium services, how positioning can create—or kill—consistent revenue, and why personal development can’t replace solid business strategy. Victoria also opens up about the deeply personal season that forced her to restructure her company around just three working days per week so she could prioritize her family, her health, and what mattered most. Inside this conversation: • Going from $50 sessions to $50K offers• Why premium positioning requires more than confidence• Creating offers based on outcomes instead of your time• Strategy vs. energetics—and why successful businesses need both• Building your business around your values and desired lifestyle• Why inconsistent income may actually be an offer problem• Identity, visibility, self-worth, and becoming the woman capable of holding more• Trusting the “inner whisper” and taking courageous action Victoria’s final message is simple: Listen. Do. Then think. Connect with Victoria CrewesFREE = Fb community:  https://www.facebook.com/groups/20kmonthclub PAID = Shit Hot Offers (entry level offer): https://www.buildwithheart.com/shit-hot-offers  FB: https://www.facebook.com/victoriacrewesbuildwithheart/ Insta: https://www.instagram.com/victoriacrewes/ Linkedin: https://www.linkedin.com/in/victoriacrewes/ Build With Heart https://www.buildwithheart.com/

  3. Aug 24

    Episode 123: From Trauma to Transformation – Faith, Healing & Breaking Generational Cycles with Thyra Newby

    Episode 123: From Trauma to Transformation – Faith, Healing & Breaking Generational Cycles with Thyra Newby Healing isn't about pretending the past never happened—it's about refusing to let it define your future. In this deeply moving episode of Iconic AF, host Anisa Crespo welcomes Thyra Newby, transformational life coach, speaker, and author, for an honest conversation about overcoming trauma, embracing faith, and creating a life of freedom and purpose. After surviving childhood abuse, toxic relationships, domestic violence, and unimaginable loss, Thyra made the courageous decision to stop surviving and start transforming. Today, she empowers women to break generational cycles, release shame, heal unresolved trauma, and step into the life they were created to live through transformational coaching, hypnotherapy, NLP, and unwavering faith in God. In this episode, you'll discover: How to transform trauma into purpose instead of pain Why grief is an essential part of healing and personal growth How to break free from people-pleasing and self-abandonment The difference between surface-level motivation and true transformation The role of faith, hypnotherapy, and NLP in emotional healing Why choosing yourself is one of the most powerful decisions you'll ever make How to build a legacy that empowers future generations of women If you've ever felt trapped by your past or wondered if it's too late to rewrite your story, this conversation is proof that healing is possible—and that your greatest chapter may still be ahead. Connect with Thyra Newby: https://www.instagram.com/live.life.empowered/ https://www.facebook.com/ThyraNewby https://www.linkedin.com/in/thyra-newby/ https://www.facebook.com/groups/traumatotriumph2025

  4. Aug 17

    Episode 122: From Trauma to Triumph – Recovery, Resilience & Building a Business That Lasts with Kerri Anne Kedziora

    Episode 122: From Trauma to Triumph – Recovery, Resilience & Building a Business That Lasts with Kerri Anne Kedziora Your past doesn't define your future—your response to it does. In this inspiring episode of Iconic AF, host Anisa Crespo sits down with Kerri Anne Kedziora, founder of Kedziora Business Growth, to explore her extraordinary journey from adversity to achievement. With over 35 years of experience in the cleaning and operations industry, Kerri has faced challenges that tested both her business and her character. From losing business during the COVID pandemic and overcoming a hostile business takeover attempt to winning a decades-long battle with alcoholism, she shares the lessons that transformed her into the leader she is today. Now, Kerri helps property managers and business owners build scalable operational systems that create lasting growth while empowering entrepreneurs to overcome obstacles with confidence and resilience. In this episode, you'll discover: How Kerri rebuilt after losing major business opportunities The mindset that helped her achieve lasting sobriety after 27 years Why strong operational systems are the key to sustainable growth How to overcome imposter syndrome and lead with confidence Practical strategies for navigating overwhelm and business challenges How to transform trauma into purpose, impact, and lasting success If you've ever felt like life or business has knocked you down, this conversation will remind you that resilience is built one decision at a time—and that your greatest comeback may still be ahead. Connect with Kerri Anne Kedziora: LinkedIn: https://www.linkedin.com/in/kerri-anne-kedziora Website: https://kedzioragrowth.com    Facebook: https://www.facebook.com/kerrikedziora

  5. Aug 14

    Episode 121: From Corporate to AI Founder – Building an App with No Tech Experience with Evelyn Lopez Delon 

    Episode 121: From Corporate to AI Founder – Building an App with No Tech Experience with Evelyn Lopez Delon  Sometimes the biggest breakthroughs begin with the hardest life lessons. In this inspiring episode of Iconic AF, Anisa Crespo sits down with Evelyn Lopez Delon, co-founder of Sales Command and creator of Speak Studio, to explore her incredible journey from corporate executive to AI entrepreneur. After a life-changing moment in a hospital room with her daughter, Evelyn realized that chasing financial security was costing her the one thing she could never get back—time. That realization led her to leave the traditional path behind, build multiple businesses alongside her husband, and ultimately create Speak Studio, an AI-powered platform that helps entrepreneurs discover their authentic brand voice and create content with confidence. In this episode, you'll discover: Why founder freedom is more valuable than endless scaling How Evelyn built an AI app in just six weeks with no technical background The SPEAK Framework for building a powerful personal brand How to create authentic content without burning out Why your business should support your lifestyle—not consume it The mindset shifts that helped Evelyn pivot, grow, and stay aligned with her purpose If you've ever questioned whether your business is serving the life you truly want—or wondered if AI could help you grow faster—this conversation is packed with practical wisdom and powerful inspiration. Connect with Evelyn Lopez Delon: https://linktr.ee/EvelynLopezDelon  Special Offer: Evelyn is offering Iconic AF listeners exclusive lifetime access to Speak Studio for $99 USD before it transitions to a subscription model.

  6. Aug 12

    Episode 120: AI Made Simple – Helping Entrepreneurs Build and Sell Custom GPTs with Melody Wigdahl & Sharon Kinnier 

    Episode 120: AI Made Simple – Helping Entrepreneurs Build and Sell Custom GPTs with Melody Wigdahl & Sharon Kinnier  AI isn't replacing entrepreneurs—it's empowering them. In this episode of Iconic AF, Anisa Crespo sits down with Melody Wigdahl and Sharon Kinnier, the dynamic co-founders of NimbleBots AF and GPTs & Bots Unleashed, to explore how artificial intelligence is transforming the way entrepreneurs work, create, and grow. Discover how these AI pioneers have helped business owners—from their 50s to their 80s—build custom GPTs, automate repetitive tasks, create new digital products, and unlock additional revenue streams. In this episode, you'll learn: How AI can save hours every week in your business Why custom GPTs are becoming the next big business asset How to build AI tools you can brand, customize, and even resell The power of PLR (Private Label Rights) GPTs Why AI is for everyone—not just tech experts How entrepreneurs are using AI to create workshops, offers, and marketing assets in record time Whether you're AI-curious or ready to start building your own bots, this conversation is packed with practical strategies that make artificial intelligence approachable, profitable, and fun. Connect with Melody & Sharon:  🌐 gptsandbotsunleashed.com/iconicAFspecial  https://www.linkedin.com/in/melodyschroeder/ https://www.facebook.com/groups/kitchensinkmastermind

  7. Jul 27

    Episode 119 Title: Build to Sell: How to Create a Business Buyers Want with Ruthie Schulder 

    Episode 119 Title: Build to Sell: How to Create a Business Buyers Want with Ruthie Schulder  Most entrepreneurs focus on growing their business—but very few are building it to sell. In this episode of Iconic AF, Anisa sits down with Ruthie Schulder, an entrepreneur, exit strategist, and one of Inc.'s Top Female CEOs, to discuss why every founder should be thinking about their exit strategy from day one. After scaling an eight-figure marketing agency and navigating the challenges of COVID, a business partnership dissolution, and a divorce all at once, Ruthie turned her hard-earned lessons into a framework that helps founders maximize their company's value and exit on their own terms. In this episode, you'll learn: Why every business should be built with an exit in mind The biggest mistakes that destroy business valuation How profitability directly impacts what buyers will pay Why positioning can add millions to your company's value The importance of creating a business that can thrive without you How to emotionally prepare for selling the business you've poured your heart into Why women entrepreneurs should think bigger about wealth, profitability, and legacy Whether you're planning to sell next year or simply want to build a stronger, more valuable company today, this conversation will change the way you think about entrepreneurship. 🎁 Learn more about Ruthie's Ready to Exit program and her Add Zeros to Your Deal Valuation Calculator, and connect with her on Instagram at @ruthie.schulder to start building a business that's designed for both impact and long-term wealth.  Connect with Ruthie: https://www.instagram.com/ruthie.schulder/

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About

Iconic AF is where influence meets action. Hosted by Anisa Crespo and Wendy Aimee Porter, this podcast features entrepreneurs, creators, thought leaders, and visionaries who are building powerful brands and creating lasting impact. Filmed in our Phoenix studio and broadcast on the Million Dollar Network, each episode delivers real conversations, actionable insights, and the stories behind today's most influential leaders. If you're ready to amplify your visibility, authority, and legacy, welcome to Iconic AF.