DoGood Insider - Raw Stories from Culture-First CEOs & People Leaders

Seb Wichmann
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Step into raw, unfiltered conversations designed for CEOs, CHROs, and learning experts who are transforming workplace cultures. This podcast reveals the hidden realities behind cultural transformation — peeling back the polished corporate facade to explore the real human challenges, pivotal decisions, and breakthrough moments. Hosted by DoGood Agency, a trusted partner in operations management consulting, employee training and development,  and cultural transformation, this company culture podcast serves as a sanctuary for founders, CEOs, and people leaders navigating the complex maze of scaling their companies. Whether you're tackling top talent retention, psychological safety, upskilling mid-level management, or reshaping engagement strategies for Gen Z, this channel equips you with authentic insights and actionable strategies to lead with impact. It’s not just about corporate excellence — it’s about creating meaningful change with a human touch.  We bring you raw conversations with founders, CEOs, and CHROs who've faced the same challenges you're experiencing. DoGood Insider isn't just another business culture podcast – it's a raw, unfiltered companion for your scaling journey, brought to you by the same team that helps businesses transform their operations and culture for sustainable growth. Tune in to hear the stories that aren't shared in press releases or social media posts. Because the real path to scaling isn't always pretty, but it's always worth it.

  1. 09/26/2025

    Decision Making in Business: How CEOs Build a Culture of Accountability

    ✅ CONNECT WITH ME → LinkedIn:  / sebwichmann  📞 BOOK A CALL → Build efficient SME remote teams?https://www.dogoodagency.co/chat Explore how decision-making in business drives workplace culture and team performance. In this video, we speak with Paul Reitz, CEO of Titan Intenational, about why decision-making shapes workplace culture, share CEO insights on leaders' accountability, and reveal how to balance data with human insight for high-stakes decisions. Learn strategies for improving decision-making in business, building a culture of accountability, and aligning teams with organizational values. We also highlight practical frameworks for consistent administration decisions and tips for fostering resilient, transparent teams. Navigate key topics using chapters from the introduction to actionable takeaways, designed to help leaders and managers strengthen decision-making processes and boost team alignment across their organizations. ⏰ TIMESTAMPS: 0:00 – Introduction to Decision Making in Business 2:15 – Why Decision Making Shapes Workplace Culture 5:40 – High-Impact CEO Insights on Leadership Accountability 10:05 – Balancing Data and Human Insight in Decisions 14:30 – Common Pitfalls in Organizational Decision Processes 19:20 – Strategies for Improving Decision Making in Business 24:50 – Building a Culture of Accountability Across Teams 30:15 – Practical Frameworks for Consistent Leadership Decisions 36:10 – Aligning Team Goals with Organizational Values 41:00 – Closing Thoughts: Resilient Teams and Transparent Leadership 43:50 – End & Key Takeaways 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    44 min

  2. 07/16/2025

    Holistic Leadership in Action: How Peggy Rajski Balances Strategy, Intuition, and Discernment to Drive Change

    📌 In this episode: What does it truly mean to lead with both intuition and emotional intelligence? Seb Wichmann sits down with Peggy Rajski, Oscar-winning filmmaker and founder of The Trevor Project, to explore the intersection of values, leadership, and energy. Together, they unpack how feminine and masculine dynamics show up in leadership, the power of discernment over decisiveness, and how storytelling fuels organizational culture. This is a must-watch for anyone navigating the complexity of leading in today’s world. 🎯 What You’ll Learn: Why discernment—not just decisiveness—defines great leaders How to balance ambition, compassion, and creativity Why intuition and values are critical to organizational alignment The leadership lessons behind The Trevor Project’s rapid growth 📞 Book a Strategy Call Want help building a high-performing remote team? → Book a call with us: https://app.reclaim.ai/m/dogood/chat 👋 Connect with Seb → Follow Seb on LinkedIn: Seb Wichmann 🧠 Keep Learning → Watch the full playlist: The DoGood Insider → Prefer audio? Listen to the podcast: The DoGood Insider 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    1h 2m

  3. 07/11/2025

    How Values-Driven Hiring Builds Stronger Teams | John Hoey, CEO of the Y in Central Maryland

    In this episode: What if your hiring process prioritized 'values over resumes'? Seb Wichmann sits down with John Hoey, CEO of the Y in Central Maryland, to explore how intentional hiring and organizational culture go hand in hand. John shares how the Y screens for alignment with its mission, why community engagement matters more than qualifications, and how today’s workforce is redefining what meaningful work looks like. What You’ll Learn: * Why hiring for values creates long-term culture alignment * How to understand a candidate’s deeper motivations * What younger generations are really looking for in their careers Book a Strategy Call Want help building a high-performing remote team? → Book a call with us: https://app.reclaim.ai/m/dogood/chat Connect with Seb → Follow Seb on LinkedIn: https://www.linkedin.com/in/sebwichmann Keep Learning → Watch the full playlist: https://www.dogoodagency.co/dogood-insider → Prefer audio? Listen to the podcast: https://open.spotify.com/show/1vlOQvxBxc6CmDp7BWAR4K?si=c87e279d3a4d4e94 Timestamps: 00:00 - Introduction and Background 06:20 - Intentional Hiring Practices 21:50 - Understanding Organizational Culture 30:35 - The Importance of Purpose in Work 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    38 min

  4. 05/28/2025

    Culture Eats Strategy: Building Tomorrow's SMEs on Today's Values Toward a Human-First Culture

    What does it really take to build a thriving company culture? In this insightful episode, Seb Wichmann sits down with Christina Luconi to explore the power of intentional culture-building as a foundation for organizational success. From Christina’s journey at Rapid7 to launching her own consulting venture, the conversation is packed with real-world insights and practical strategies. Together, they dive into the evolution of workplace culture, the tension between being culture-first vs. people-first, and the critical role of leadership in aligning values with everyday behaviors. You’ll learn how to define and operationalize core values, foster meaningful employee experiences, and create a culture that resonates far beyond perks. A must-listen for leaders who want to turn culture into a competitive edge. 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    45 min

  5. 05/14/2025

    Beyond Distance: Transforming Remote Work into Meaningful Connections with Jeanette Winters

    In this conversation, Seb Wichmann and Jeanette K Winters discuss the challenges and strategies of maintaining meaningful connections in a remote work environment. Jeanette shares her insights as CHRO of 8x8, where nearly half of the workforce is remote. They explore the importance of authentic connections, cultural sensitivity, and the balance of masculine and feminine qualities in leadership. Jeanette emphasizes the need for emotional intelligence and the significance of recognizing and addressing employee engagement and disengagement.  🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    35 min

  6. 05/08/2025

    Bridging The Cultural Divide: Redefining Cross-Continental Growth in Gaming’s Global Workforce with Chris Hewish

    In this conversation, Seb Wichmann interviews Chris Hewish, the Chief Strategy Officer and former CEO of Xsolla, discussing the challenges and successes of scaling a global company. They explore the integration of diverse cultures from Eastern Europe, the West, and Asia, and how these differences can be bridged to create a cohesive team. Chris shares insights from his personal background and professional experiences, emphasizing the importance of understanding and respecting cultural differences in the workplace. They explore the importance of cultural sensitivity in leadership, the dynamics of employee engagement, and the democratization of creative expression in the gaming industry. They discuss how leaders can foster a thriving workplace culture, the role of AI in enhancing productivity, and the significance of co-creating with consumers to build a strong community around brands. 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    39 min

  7. 03/31/2025

    Building Tomorrow’s Culture: Daniel Marashlian on Managing SME Culture Amidst Rapid Growth Surge

    In this conversation, Seb Wichmann speaks with Daniel Marashlian, co-founder and CTO of Drata, about the challenges and strategies involved in scaling a company from 300 to 600 employees while maintaining a strong workplace culture.  Daniel shares insights on the importance of cultural values, the role of trust and time, and the necessity of being customer-obsessed. They discuss the practical steps taken to integrate new hires and the lessons learned from early growth experiences, emphasizing the need for a clear understanding of the product and customer needs.  Daniel discusses the importance of understanding the Ideal Customer Profile (ICP) and building a culture of doers within the organization. He emphasizes the need for effective communication and clarity in processes, especially during times of change such as acquisitions. Trust and transparency are highlighted as key components in fostering a positive workplace culture, particularly in a remote work environment. The conversation also touches on the challenges faced post-acquisition and the strategies employed to maintain employee engagement and morale. 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    36 min

  8. 03/25/2025

    Scaling Teams and Building Culture: Lessons in Hiring with Brian Samson

    In this engaging conversation, Seb Wichmann speaks with Brian Samson, founder of Plugg Technologies, about the intricacies of hiring and recruitment, particularly focusing on the Latin American market. They explore the evolution of Plugg, the importance of understanding company culture in hiring, and innovative strategies such as video job descriptions and experiential recruitment methods. Brian shares valuable lessons learned from his extensive experience in the field, emphasizing the need for companies to know their identity and to try new approaches in their hiring processes. 🚀 ABOUT US We help SMEs cultivate a positive, ""glowing"" culture, so that trust does not erode. We specialise in operations management and culture consulting, enabling ambitious small and medium enterprises to grow. To date, we have successfully delivered over 150 global culture and operational learning initiatives, valued at US$16.5 million. These initiatives have reached more than 35 countries, impacting 38,000 professionals and providing 11,500 hours of learning. We have worked with SMEs like Upwork, Berty, GoFleet, Spiralyze, and giants such as Adobe, Johnson & Johnson, Vodafone, Siemens, Rolls-Royce, and many more. For us, CULTURE is at the heartbeat of every business.

    40 min
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About

Step into raw, unfiltered conversations designed for CEOs, CHROs, and learning experts who are transforming workplace cultures. This podcast reveals the hidden realities behind cultural transformation — peeling back the polished corporate facade to explore the real human challenges, pivotal decisions, and breakthrough moments. Hosted by DoGood Agency, a trusted partner in operations management consulting, employee training and development,  and cultural transformation, this company culture podcast serves as a sanctuary for founders, CEOs, and people leaders navigating the complex maze of scaling their companies. Whether you're tackling top talent retention, psychological safety, upskilling mid-level management, or reshaping engagement strategies for Gen Z, this channel equips you with authentic insights and actionable strategies to lead with impact. It’s not just about corporate excellence — it’s about creating meaningful change with a human touch.  We bring you raw conversations with founders, CEOs, and CHROs who've faced the same challenges you're experiencing. DoGood Insider isn't just another business culture podcast – it's a raw, unfiltered companion for your scaling journey, brought to you by the same team that helps businesses transform their operations and culture for sustainable growth. Tune in to hear the stories that aren't shared in press releases or social media posts. Because the real path to scaling isn't always pretty, but it's always worth it.

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