Pathways in Life Science

North Star Scientific Inc.

We dive into the stories of people shaping life sciences and biotech. Each episode highlights scientists, professionals from the lab to the boardroom, entrepreneurs, and innovators—their career twists, key decisions, and impact. It’s packed with insights, advice, and inspiration for anyone curious about science-driven careers making a difference.

Episodes

  1. AUG 5

    Lessons in Sales from a Former History Teacher

    Rob shares his intriguing journey from earning a degree in history and teaching high school to thriving in the life sciences industry for over 15 years. He discusses the deliberate decisions and natural inclinations that led him to transition into sales and marketing in medical imaging. His career path weaves through various roles in startups and family-owned businesses, where Rob's ability to present and deliver valuable information played a crucial role. Emphasizing the importance of empathy, transparency, and understanding in sales, the speaker offers valuable insights into today's rapidly changing landscape. He highlights how AI and technology are revolutionizing lead generation and sales strategy while underscoring that personal relationships and genuine human connections remain irreplaceable. The episode is a testament to how diverse educational backgrounds and skill sets can contribute to success in the life sciences, reminding listeners that ambition, adaptability, and a focus on making others happy are key drivers of long-term success. 00:00 From History Teacher to Life Science Professional 01:42 Transitioning to Sales and Marketing 02:31 Entering the Medical Imaging Industry 05:32 Joining Gilson and Learning Liquid Handling 09:57 The Importance of Customer Happiness in Sales 13:13 The Evolution of Sales Techniques 17:10 The Importance of Face-to-Face Meetings 17:39 Balancing Technology and Human Interaction 18:28 Customer Expectations in the Modern Era 21:25 The Future of Drug Discovery 23:01 AI's Role in Sales and Customer Interaction 27:13 The Potential of Virtual Reality in Sales 31:12 Sales Training and Approaches

    36 min
  2. MAR 7

    From Frog Blood Researcher to Marketing Innovator: Jasmine's Path in Life Science

    In this episode of the Pathways in Life Science podcast, host Pat Téa welcomes Jasmine Gruia-Gray, Chief Marketing Officer, Conifer Life Sciences Group and Board Member of SAMPS (Sales and Marketing Professionals in Life Sciences). Jasmine shares her journey from academia to the marketing realm in the life sciences industry, highlighting her work with major companies and her own consulting firm. They discuss the evolution of marketing strategies influenced by changing technologies such as AI, and the importance of human interaction in an increasingly digital world.  Jasmine also talks about how non-scientists are contributing valuable perspectives in life sciences marketing and the benefits of leveraging agencies for better reach. They touch on the impact of AI and how it’s reshaping both diagnostic and marketing fields, along with discussing broader themes around the politicization of science and the importance of clear communication. Join Pat and Jasmine for a deep dive into the shifting paradigms in marketing within life sciences, seasoned with Canadian pride and camaraderie. 00:00 Introduction and Guest Overview 00:53 Early Career and Academic Background 03:16 Transition to Marketing 05:52 Evolution of Marketing in Life Sciences 08:30 AI and Future Trends in Marketing 14:35 Consulting and Career Reflections 19:47 Current Trends and Final Thoughts 25:15 Conclusion and Closing Remarks

    27 min

About

We dive into the stories of people shaping life sciences and biotech. Each episode highlights scientists, professionals from the lab to the boardroom, entrepreneurs, and innovators—their career twists, key decisions, and impact. It’s packed with insights, advice, and inspiration for anyone curious about science-driven careers making a difference.