Pathways in Life Science

North Star Scientific Inc.
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We dive into the stories of people shaping life sciences and biotech. Each episode highlights scientists, professionals from the lab to the boardroom, entrepreneurs, and innovators—their career twists, key decisions, and impact. It’s packed with insights, advice, and inspiration for anyone curious about science-driven careers making a difference.

  1. JAN 30

    The Power of Storytelling in Biotech: Interview with Paul Naphtali from Genowrite

    How do you turn complex scientific data into a compelling narrative that drives sales and investment? In this episode, of the PATHWAYS IN LIFE SCIENCE podcast, we sit down with Paul Naphtali, founder of GenoWrite, to discuss the critical role of storytelling in the life sciences and biotech industries. WHAT YOU'LL LEARN: Science isn’t just about the data; it’s about making that data knowable and approachable. Whether you are a scientist, an investor, or a business development professional, this conversation explores: Why "human-led" storytelling is still vital in the age of AI. How to translate complex research into accessible blog posts, white papers, and social content. The connection between clear communication and commercial success in the life sciences. Paul’s journey from a Biochemistry Graduate to becoming a leading science writer. ABOUT OUR GUEST: Paul Naphtali, MSc., is a biotechnology professional and the founder of GenoWrite. With a deep background in microbiome research and biochemistry from McMaster University, Paul now helps biotech companies tell the stories behind their innovations to inspire understanding and action. ABOUT NORTH STAR SCIENTIFIC: North Star Scientific is a premier sales and lead generation agency dedicated to helping life science, biotech, and pharma companies accelerate their growth. We act as the "essential muscle" to ensure groundbreaking scientific innovations reach the market faster. [Timestamps] 00:00 - Introduction to Paul Naphtali 05:00 - The importance of science storytelling 12:30 - Breaking down complex data for investors 18:45 - How GenoWrite helps biotech companies 25:00 - The future of science writing and AI 29:00 - Closing thoughts and where to connect CONNECT WITH US: Visit North Star Scientific: https://www.northstarsci.com/ Learn more about GenoWrite: https://genowrite.com/ 🔗 Connect with Paul Naphtali on LinkedIn: [Link]

    31 min

  2. JAN 6

    The Future of Digital Pathology: AI, Remote Diagnosis, and Career Paths with David Remedios

    In this episode, we sit down with David Remedios, National Sales Digital Pathology Specialist at Leica Biosystems, to explore the rapidly evolving landscape of digital pathology and the intersection of science and technology in modern healthcare. From the halls of the innovative Cortellucci Vaughan Hospital to remote diagnosis in Newfoundland, David shares his insights on how automation and digitization are solving critical labor shortages and changing the way doctors work. We also dive into his personal journey from a UofT neurobiology major to a leader in clinical sales. In this video, we discuss: The Digital Shift: How hospitals are moving from glass slides on snowmobiles to instant remote sign-outs [02:10].AI vs. Pathologists: Will algorithms replace doctors, or are they simply the ultimate pattern-recognition tool? [04:15].Regulatory Hurdles: The differences between Health Canada and FDA approval processes [05:42].Career Advice: Why you don’t always need an MBA to reach leadership roles in the life sciences [14:22].Sales Strategy: The importance of "discovery" and in-person connections in a complex, 2–4 year sales cycle [26:05].Funding Innovation: How hospitals navigate capital projects using foundation funds and "Dragon's Den" style pitches [27:35].Whether you are a pathology professional, a science student, or interested in the business of medical devices, this conversation provides a deep dive into the future of Canadian healthcare.

    35 min

  3. 08/05/2025

    Lessons in Sales from a Former History Teacher

    In this episode of North Star Scientific, we explore the unconventional journey of Rob, who transitioned from a high school history teacher to a 15-year veteran in the life sciences sales industry. Rob shares his unique philosophy on being a "Chief Happiness Officer"—focusing on empathy, transparency, and helping customers succeed rather than just closing a deal. We also dive into how technology and AI are transforming the way sales professionals interact with scientists and what the future of lab demos might look like in a virtual world. In this video, we discuss: The Career Pivot: How a history degree builds the research skills needed for technical sales [03:14]. The Evolution of the "Cold Call": Why walking hospital halls is a thing of the past and how AI enables "warm calling" [13:09]. Chief Happiness Officer: Why focusing on customer happiness leads to long-term success and loyalty [10:00]. AI vs. Personal Relationships: Will AI ever replace the face-to-face connection in high-stakes biotech sales? [23:47]. The Future of Lab Demos: Could VR goggles and "digital twins" replace shipping heavy equipment for trials? [27:13]. Sales Frameworks: A breakdown of Spin, Challenger, and EPIC selling methodologies [31:32]. The "Nice Guy" Myth: Why compassion and empathy are actually competitive advantages in business [35:17]. Whether you're looking to break into the life science industry or you're a seasoned pro wanting to refine your consultative approach, this conversation offers a masterclass in modern relationship-based selling.

    37 min

  4. 06/01/2025

    Beyond the Lab: Entrepreneurship with David Nathan. CEO of Scaler Marketing.

    What happens when a molecular biology major realizes they aren't meant for the lab bench? In this episode of North Star Scientific, we sit down with David Nathan, CEO of Scaler Marketing, to explore the intersection of science, storytelling, and entrepreneurship. David shares the raw reality of starting a business with a family of five, the unconventional lessons he learned from Amway, and how he transitioned from selling $5,000 websites to running a specialized agency for major scientific companies. We also dive into the future of SEO, the "empty" side of AI creativity, and why every science professional needs a community like SAMPS. 00:00:00 - Intro: The power of being active on LinkedIn 00:01:54 - Growing up in the lab: From Princeton to New England Biolabs 00:03:57 - The Epiphany: Why I wasn't meant for the lab bench 00:05:22 - The "Storytelling Gap" in scientific companies 00:07:05 - Lessons from Amway: Redesigning your life path 00:10:31 - Starting a business with triplets and a $0 salary 00:14:12 - How my wife "kicked me out" to find my first client 00:15:53 - Handling a 6-month sales drought 00:19:35 - How to scale: "Make a mess, then clean it up" 00:23:00 - Moving from $5K websites to $100K projects 00:24:31 - Is SEO still relevant in the age of AI? 00:27:45 - How AI pulls information: The role of backlinks 00:29:18 - Simon Sinek and the "Struggle" of creativity vs. AI 00:30:51 - What is SAMPS? A community for science commercial professionals 00:34:04 - Closing thoughts and future collaborations

    36 min

  5. 05/13/2025

    Beyond Sales: Unveiling the Impact of AI and Diversity with Berendia Jackson. Sales Leader.

    "People make the difference." We sit down with Berendia Jackson, a high-impact sales leader in the biotech industry. Berendia shares her unique journey from the lab bench to leading commercial teams for global life science giants. We discuss the critical balance between technical expertise and soft skills, how the "customer journey" has evolved over two decades (from Palm Pilots to AI), and the honest reality of being a minority in executive leadership. This is a must-watch for anyone looking to understand the human side of high-stakes scientific sales and the future of diversity in the boardroom. 00:00:00 - Introduction: Meeting a powerhouse leader 00:01:10 - The Journey: From aspiring doctor to life science sales 00:01:55 - "People Make the Difference": The technical vs. commercial balance 00:02:54 - Lessons from a Field Application Scientist (FAS) role 00:04:18 - 20 Years of Change: From Palm Pilots and paper maps to digital tools 00:05:40 - The Modern Customer: More knowledgeable and AI-empowered 00:06:45 - AI in Sales: Will robots replace the human connection? 00:08:44 - The Peak of Human Intelligence? AI’s potential for EQ 00:10:47 - Transactional vs. Million-Dollar Deals: Where AI fits 00:13:51 - AI in Healthcare: Predictive modeling and self-diagnosis 00:16:30 - Diversity in Leadership: Breaking the glass ceiling 00:18:28 - Executive Champions: The importance of diversity in thought and background 00:19:40 - Mentoring the Next Generation: Volunteering with Women in Bio 00:20:55 - Why the Boardroom Needs to Reflect the Real World 00:22:50 - The Responsibility of Representation: Doing the job well first 00:25:15 - Overcoming Unconscious Bias in Hiring 00:26:55 - Healthcare Disparity: Diversity’s impact on clinical trials 00:28:05 - The Next Chapter: Moving downstream toward diagnostics 00:30:45 - Leading from the Trenches: Berendia’s leadership philosophy #SalesLeadership #LifeSciences #Biotech #DiversityInSTEM #AIinHealthcare #WomenInBio #CommercialExcellence #DiversityAndInclusion #CareerJourney #NorthStarScientific

    34 min

  6. 05/01/2025

    From Lab Bench to Boardroom: Jeff Storelee, Managing Partner at North Star Scientific

    Your degree only goes so far. Practical application is what makes you valuable. In this episode of the Pathways in Life Science podcast, we sit down with our own Managing Partner, Jeff Storelee, to discuss his transition from the QC lab at Bio-Techne to leading major sales teams. Jeff opens up about the "hard lessons" of the Northeast sales territory, why being an introvert didn't stop him from succeeding in sales, and the importance of telling customers the truth—even when it means losing a commission. Whether you're a student facing "career burnout" or a professional looking to move into business development, Jeff’s story provides a roadmap for stepping outside your comfort zone and building a career based on trust and results. 00:00:00 - Introduction: The "Illustrious" career of Jeff Storelee 00:00:54 - Childhood Dreams: Why I wanted to be a doctor (or a hockey player) 00:01:42 - Junior Year Burnout: Pivoting away from med school 00:02:35 - Starting Small: My first $27,000 lab job at R&D Systems 00:04:02 - The Lab Advantage: Why every sales rep should spend time at the bench 00:05:46 - Learning "Pain Points": How lab experience makes you a better consultant 00:06:40 - The "Shy Kid" in Sales: Can introverts succeed in business? 00:07:34 - Best Career Advice: "You don't get anything without asking" 00:09:44 - Building Loyalty: Why I refused to sell a "piece of crap" instrument 00:11:41 - The Myth of the Extroverted Salesperson 00:13:16 - Selling in Boston: Developing thick skin and negotiation skills 00:14:38 - Sales in 1999 vs. 2025: Competition, Pressure, and Tech 00:16:45 - The Loss of In-Person Connection: Why handshakes still matter 00:18:50 - The Art of Small Talk: Building professional friendships 00:20:54 - Corporate vs. Startup: The freedom of being nimble at North Star 00:23:23 - Advice for Graduates: Don't be narrow-minded with your career

    26 min

  7. 04/22/2025

    From Developing Software to Saving Lives with RJ Kedziora, COO of Estenda Solutions

    We vastly overestimate what’s possible in 2 years, but we vastly underestimate what’s possible in 10. In this episode of Pathways in Life Science, we speak with R.J. about the early 90s origins of AI and his journey through the "dot-com bubble" to founding a healthcare-focused software firm. R.J. breaks down why AI isn't just about writing poems. It's about detecting gender in retinal images, managing chronic conditions like diabetes through real-time agents, and enabling "aging in home" through invisible, non-invasive sensors. We dive deep into the ethics of AI, the importance of "ambient listening" to reduce doctor burnout, and why the biggest hurdle in health tech isn't the technology itself. It's the human process and workflow. 00:00:00 - Introduction: A non-traditional path to life sciences 00:00:43 - The Early 90s AI: Why R.J. chose the workforce over a PhD 00:01:40 - Solving New Problems: Moving from inventory management to digital health 00:02:13 - The Birth of Estenda: Launching a consulting firm during a downturn 00:03:51 - AI Strategy: How GenAI has shifted from "robotics" to "creativity" 00:05:44 - The Experimental Phase: Why we can't fully trust AI for coding... yet 00:06:35 - Retinal Imaging: AI seeing patterns (like gender) that humans can't detect 00:08:50 - The Future of Wearables: Biometric-driven food orders and health agents 00:10:30 - Project Health Design: Visualizing the "Personal Health Record" in 2008 00:12:14 - Aging in Place: Using AI sensors to help seniors stay independent 00:14:52 - Rare Diseases & Off-Label Uses: AI's ability to scan the world's research 00:16:35 - Ambient Listening: Freeing doctors from their computer screens 00:17:33 - Privacy & Regulation: Why R.J. isn't worried about HIPAA in the AI age 00:20:14 - The Printing Press Analogy: Navigating the fear of game-changing tech 00:22:11 - Ethics & Suicide Prevention: The boundaries of AI in mental health 00:26:13 - The Workflow Bottleneck: Why mass adoption is a people problem 00:29:18 - Productive Harmony: R.J.’s upcoming book on energy management #DigitalHealth #HealthTech #AIinHealthcare #SoftwareDevelopment #Entrepreneurship #MedTech #Biotech #LifeSciences #PatientCare #STEMCareers #PathwaysInLifeScience

    32 min

  8. 04/07/2025

    The Power of People and Culture in Biotech with Tom Froggatt, CEO of Singular.

    Culture isn't the people. It's the space between the people. In this podcast episode of Pathways in Life Science, we explore why even the best science and the most funding can't save a biotech company with a broken culture. Tom Froggatt, CEO of Singular, breaks down his "7 Building Blocks" framework for creating an environment that scales, retains talent, and navigates the unique challenges of the life sciences industry. We discuss the "Five Monkeys" experiment on cultural behavior, why hiring for "culture fit" can actually hurt your company, and how to transition a culture as a company moves from R&D to commercialization. 00:00:00 - Introduction: The importance of culture in hard times 00:01:14 - The Accidental Career: From English Literature to Life Sciences 00:02:42 - Scaling to 500 People: Lessons from global recruitment 00:03:07 - Why Science Isn't Enough: Why successful biotechs win 00:04:43 - Culture as the "Ultimate Lever" for ROI 00:05:46 - Environment vs. Individual Effort: Creating sustainable results 00:06:57 - The Hiring Dilemma: Technical skills vs. cultural alignment 00:08:44 - The "Software Engineer" Stereotype: Diversity in expression 00:10:00 - The Mistake of "Culture Fit" vs. Diversity of Thought 00:11:47 - The Pendulum of Culture: Navigating R&D to Commercial transitions 00:13:43 - When do companies start caring about culture? 00:15:43 - The "Five Monkeys" Experiment: Why changing people doesn't change culture 00:19:11 - Environment shapes behavior: A personal story 00:20:54 - Inspiring Leadership: The alpha monkey effect 00:22:22 - The 2-Minute Elevator Pitch: Recruit, Engage, Develop 00:23:00 - Deep Dive: The 7 Building Blocks to a Brilliant Culture 00:25:38 - Framework for Action: Where to start when culture is subtle #Biotech #CompanyCulture #Leadership #LifeSciences #OrganizationalDevelopment #StartupAdvice #TalentRetention #HumanResources #NorthStarScientific #ExecutiveSearch

    29 min
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About

We dive into the stories of people shaping life sciences and biotech. Each episode highlights scientists, professionals from the lab to the boardroom, entrepreneurs, and innovators—their career twists, key decisions, and impact. It’s packed with insights, advice, and inspiration for anyone curious about science-driven careers making a difference.

Information

  • Creator
    North Star Scientific Inc.
  • Years Active
    2024 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2026 Pathways in Life Science
  • Show Website
    Pathways in Life Science