Ladies Who Launch

Rochelle Humes

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  1. 4d ago

    Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

    Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces. Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips. In this episode we cover: The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trialHow to navigate retail launches and streamlining the consumer experienceBuilding a social strategy that cuts through the noiseNavigating rapid growth and defining your success If you’re an aspiring innovator with no clue where to start, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hello Klean 04:24 Identifying The Water Origin Problem 07:40 Turning Plumbing Into A Wellness Brand 10:07 Educating Before Selling 13:35 Building Co-Founder Roles Efficiently 15:05 Funding R&D And Our Subscription Model 16:57 Customers Don’t Understand Category 20:04 Social Was Our First Hire 23:13 Building A Brand Narrative 24:45 Balancing Brand and Conversion 26:52 Creating Creator Partnerships That Feel Real 28:00 My Dragons’ Den Experience 34:39 Post Dragons’ Den Growth Surge - 600%! 36:19 Finding The Right Investor Fit 39:54 Expanding Shower Care Category 41:33 Redefining Success Metrics 44:30 Karlee’s Leaving Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HELLO KLEAN Instagram: https://www.instagram.com/helloklean/ Karlee: https://www.instagram.com/karleee/ TikTok: https://www.tiktok.com/@helloklean FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch
  2. Sep 23

    Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

    Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover. In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it. In this episode we cover: The moment Astrid & Miyu really took off, and why brand awareness changed everythingHow to find people as passionate as you and filter out bad applesHow to stand out in an overcrowded marketThe realities of launching in the US and what it took to get thereTop founder tips for building a business that lasts If you’re starting out and you feel like your growth is stunted, this one’s for you! We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Connie Nam 01:51 Starting A Category Scratch 03:05 Taking A Risk on PR 04:44 Making Your First Hire 06:21 Finding Your USP 10:16 Competitor Mindset 14:18 Steady Growth Middle 17:39 The Launch of Astrid & Miyu Piercing  20:00 Expanding Into The US 25:32 Creating The Why For Investment 27:55 What’s Next For Astrid & Miyu 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW CONNIE Instagram: https://www.instagram.com/connienam/ Astrid & Miyu: https://www.instagram.com/astridandmiyu/ TikTok: https://www.tiktok.com/@unboxed_podcast FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand
  3. Sep 16

    "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

    Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide. In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons! We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included. In this episode, we cover: Leaving a decade-long career at Boots to join a scrappy startup Exactly how she split her first £300K investment Why most of her marketing budget went on: Caroline Hirons The Cult Beauty call on launch day that changed everything Launching The INKEY List into Sephora across North America within six months Nearly going bankrupt, and what it actually takes to get "retail ready" The burnout that put her in bed for two weeks straight How a product she never planned to sell became #1 on TikTok Shop If you’re looking to launch in the skincare space, this one’s for you! We Are Ladies Who Launch! 00:00 Cult Beauty Calls Day One 00:55 Introducing Colette Laxton 03:10 Learning the Corporate Ropes at Boots 10:21 Realising The Skincare Gap 18:41 Leveraging PR for Launch 21:44 Early Funding and Brand Blow Up 27:05 Launching in Sephora US 33:10 Figuring Out Stock and Logistics 37:10 Virality and TikTok Shop 39:09 Our 1 Million Unit Order 40:14 Why Micro Influencers Win 46:23 Leadership at 100 Staff 50:47 Founder Burnout Reality 55:32 Rocket Round 01:06:51 Staying in the Game 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW COLETTE Instagram: https://www.instagram.com/colette.theinkeylist/ The Inkey List: https://www.instagram.com/theinkeylist/ TikTok: https://www.tiktok.com/@colette.laxton FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch
  4. Sep 9

    "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

    Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal.  Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself. Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7 In this episode, we cover: Why launching isn't the goal, and the real shocks of running a businessBusy vs building: why doing more ≠ more resultsHow to build structure that sticks: tangible weekly goals, accountability and results over processThe importance of knowing when to pivotMindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome If you’ve ever felt like your goals are bringing you down, this one’s for you! We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Dior Bediako 03:07 Using Business As Growth Tool 06:33 Why You're Busy Vs Building 14:29 Do Less, Get Better Results 18:42 When To Quit & Pivot 21:35 Find Your Bottom Left 25:00 Growth Needs Systems 32:17 Focussing On Being A Future Founder 36:30 How To Find Your Ideal Customer 41:03 Handling Being Copied 49:10 How To Make Decisions Under Pressure 51:28 When To Quit Your Job 57:01 Stop Feeling Behind 01:05:02 Ditch Imposter Syndrome 01:07:04 Final Thanks and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW DIOR Instagram: https://www.instagram.com/diorbediako/ TikTok: https://www.tiktok.com/@diorbediako FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch
  5. Sep 2

    Introducing Rochelle new skincare brand!

    The cat's finally out of the bag! After months of hiding logos, dodging your questions, and biting my tongue every time you asked what "Roch Builds a Brand" was really about… I can finally tell you. Welcome to Eulah!  In this episode I'm telling you the full story: where the name came from, the Korean-inspired formulas the whole brand is built around, and how we've somehow managed to bring it to you for £8–£12 a product.  We're launching with 12 products including a gua sha companion that I am OBSESSED with. This is the biggest launch I have ever done and I’m so excited to share it with you.  Sign up at eulahskin.com to be the first to hear more, get early access to products, and find out how to meet Rochelle at launch. We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Eulah 01:43 Eulah Brand Vision and Pricing 03:39 Where To Shop Eulah 06:14 The Meaning Behind The Brand Name 07:37 Join the Eulah Community 08:38 12 Products Sneak Peek 09:56 Road to Launch Plans 10:50 Expert Doctor Partnership 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN  Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    Introducing Rochelle new skincare brand!
  6. Aug 26

    The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian

    This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, Conna Walker, Frankie James, Vivien Wong, Aimee Smale, Penelope Cheshire, Ama Hill, Jessica Sepel and Jo Malone. This mastermind compilation is your spark and start to finding your idea and taking the first leap to building the business of your dreams. It includes all of those golden nuggets of advice from our Ladies who’ve Launched; from how to take the first leap, and turn personal problems and passion into purpose-led businesses, to building resilience through startup struggles, influencer growth and unwavering self-belief. In this episode, we cover: Taking the leap & founding from a personal problemTurning your passion into a careerNavigating early startup strugglesThe moment you truly ‘launch’Embracing failure and backing yourself through itIf you’re in need of a reminder of why you started and why you shouldn’t give up, this one’s for you. We Are Ladies Who Launch!  Chapters 00:00 From Fear to First Leap 00:31 Why Founders Start 01:05 How Personal Experience Sparks Ideas 03:05 Believing in Your Product Vision 04:20 Quitting and Going All In 06:18 Starting Small Operations 06:50 Bootstrapping, Solo Hustle and Managing It All 08:34 Launch Breakthrough Moment 09:11 Advice for New Founders 11:03 Why Not Me  🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian
  7. Aug 19

    She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty

    Have you ever experienced having to mix 3 different foundations just to find your shade? Well your problems have been sold because DCYPHER Beauty is the World’s first beauty tech brand creating formulations from scratch, one at a time, personalised in minutes.  In this week's episode, Rochelle sits down with Ruth De Leo, skincare founder of DCYPHER and mentee of Charlotte Tilbury, to share how AI-powered shade-matching is solving the personalisation problem no beauty giant could crack.  We discuss the real expectations vs reality of launching a brand, learning from the best brands in the industry, and the non-negotiables that keep DCYPHER running. Ruth gets honest about founder life, unexpected customer feedback, and the advice she wishes she never listened to. In this episode, we cover: Ruth’s beauty-industry background and discovering the gap in the market that sparked the brand.Charlotte Tilbury mentorship that impacted her career.How AI and personalisation formulas solved the universal shade-match struggle.The expectations vs reality of starting up, and how she switches off.Business non-negotiables, the advice she ignores, and Ruth’s top tip. If you’ve ever wanted to learn how technology can benefit skincare, this one’s for you. We Are Ladies Who Launch!  Chapters 00:00 Industry Meets Problem 01:59 Pain Points & Waste In Makeup And Waste 06:33 Scaling Brands And Building Confidence 07:44 Charlotte Tilbury Lessons On Trust 17:49 DCYPHER Tech Explained 26:08 Launching In John Lewis 34:55 Data Driven Foundation Formulas 36:49 Fast Track Personalised Lip Products 41:02 Switching Off As A Founder 43:31 Learning To Let Go 48:35 John Lewis Launch Moment 51:45 Advice Regrets And Lessons 57:30 Why Its Important To Obsess Over The Problem 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW RUTH  Instagram: https://www.instagram.com/ruthxdcypher/ DCYPHER: https://www.instagram.com/dcypherbeauty/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    She's Making AI-Generated Foundation In 90 Seconds | Ruth De Leo, DCYPHER Beauty
  8. Aug 12

    From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique

    Ever wondered how to launch a skincare brand? This week’s episode is with Fabienne Sebaoun, founder of Mimétique, who unpacks the raw reality of building a self-funded beauty brand from scratch. We then go into how Fabienne tapped into her science based roots to build a niche within an overcrowded space. From facing university as a mature student to navigating the chaos of a first launch, Fabienne shares the do's, don'ts, and business non-negotiables that shaped Mimétique into a brand built on storytelling and substance. In this episode, we cover: How Fabienne’s science-based background led her to launching building a niche in the crowded beauty space Lesson from building Mimétique completely self fundedHow storytelling and brand identity became her edge in an oversaturated marketDo's and don'ts of launching a modern brand and managing the conflict that comes with itFabienne’s top tip for solo founders If you’re an aspiring founder looking to launch in the beauty space, this one’s for you. We Are Ladies Who Launch!  CHAPTERS 00:00 Meet The Mimétique Founder 01:55 Dermatology Family Roots 07:16 Going Back to University at 40 13:03 From Lab Vials to Le Bon Marché 15:38 The Challenges Of A Self Funded Launch  17:44 Building the Team  23:27 Designing the French Pharmacy Look 27:00 Founder Dos and Donts 33:06 Letting Go to Grow 35:18 Fabienne’s Five Year Vision 41:49 Rocket Round  47:46 Mentors And Dream Collaborations 50:22 Wrap Up 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW FABIENNE  Instagram: https://www.instagram.com/fabienne_sebaoun/ Mimétique: https://www.instagram.com/mimetiqueskin/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    From Launch to SpaceNK in 3 years: Behind the Growth of Mimétique
4.6
out of 5
30 Ratings

About

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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