Ladies Who Launch

Rochelle Humes
  • 4.6 (31)
  • Business
  • Weekly

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

  1. 4d ago ·  Video

    The Truth About Building Saie Into A $100M Brand: Laney Crowell | Ladies Who Launch

    Laney Crowell launched Saie in November 2019, just months before the world shut down. Since then, she has built it into a beauty brand with more than $100 million in annual sales, growing over 50% year on year while staying profitable. Now, Saie has launched in Sephora UK, and Laney joins Rochelle on Ladies Who Launch to share the full journey. Laney shares how a foundation that made her break out became the idea for a skincare-first makeup brand, why she raised $1 million and what it cost her, how Sephora first said no and then came back wanting every door, and why being the first beauty brand to sponsor the New York Knicks was a lightning-bolt marketing idea. She also talks about building the business from her bedroom during lockdown, why she believes the slower you go, the faster you get there, and the money advice every founder should hear before they raise. In this episode: Launching Saie in the UK and why it took six years to get hereThe foundation breakout that sparked the idea for SaieHow her community has shaped the brand, from the name to the very first productsLaney’s path from Estée Lauder to founderRaising $1 million, launching with three products, and the $100K of mistakesHand-delivering 200 mailers from a rented van with a decalBeing rejected by Sephora, then signing a deal to launch in every doorGoing viral with the Glowy Super GelBecoming the first beauty brand to sponsor the New York KnicksCelebrating $100M in salesFounder advice: invest in operations, rethink the org chart as you scale, and know your worth when you negotiate If you're building a brand, thinking about raising investment, or curious how a founder turned a bold idea into a $100M business, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Saie’s Rocketship Growth 00:30 AD Starling Sponsor 05:07 The Breakout “aha” Moment 08:08 Estée Lauder Digital Roots 09:41 Important of Having A Start Up Tribe 14:33 Fundraising Advice 21:52 AD Starling Sponsor 23:33 Building TikTok Hype Early 24:03 Sephora Full Circle Deal 26:32 Scaling With A Small Team 27:41 The Power Of Slow & Steady Growth 29:35 Parenting Boundaries 33:51 Knicks Sponsorship 36:50 Celebrating 100 Million Sales 38:02 Founder Finance Advice 41:00 Future Proofing Family Time 41:47 Final Thanks And Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW LANEY Instagram: https://www.instagram.com/laney/ Saie Instagram: https://www.instagram.com/saiebeauty/ Saie TikTok: https://www.tiktok.com/@saiebeauty?lang=en-GB FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    The Truth About Building Saie Into A $100M Brand: Laney Crowell | Ladies Who Launch

  2. Oct 21 ·  Video

    Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch

    For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about why we celebrate women on the way up, then criticise them once they actually succeed. Together they talk about ambition, money, backlash and the pressure on successful women to stay relatable, from Isobel's viral Agende launch to Patricia's decision to stop sharing her numbers, Sam's journey building Revive, and the double standards that still come with female success. In this episode: The Agende launch: nearly £500K on day one, and the price backlash that followedPatricia on sharing her numbers, getting backlash and shutting down, and why she's opening up againWhy people love an underdog until the underdog winsSam on being mistaken for just the face of ReVive, and why she hid herself from her own brandLearning to be proud of your success without feeling unrelatableHandling trolls and haters, and using criticism as dataBeing taken seriously as a woman in businessThe double standard for women and men in businessWhat happens to friendships when your success growsWhy women play down their ambition, and how to stop"A successful woman should never apologise for..." Whether you're building a business, growing an audience, or just have people around you who struggle with your wins, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Welcome To The 100th Episode Roundtable 03:38 Ioabel’s Launch Price Backlash 09:40 Patricia Defending Women Winning 12:14 Sam Reality TV Stigma 21:10 Should You Hide Success? 30:50 Turning Hate Into Growth 36:51 Being Taken Seriously As A Women In Business 47:30 Facing Pressure To Be Perfect 53:04 Who Funds Your Success? 55:32 Feminine Energy vs Respect 56:24 Money, Hate and Sexism 01:02:08 Finding Your Real Tribe 01:06:13 Stop Playing Small 01:12:10 Never Apologise For Your Success 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PATRICIA, SAM & ISOBEL Patricia Bright: https://www.instagram.com/patriciabright/ Sam Faiers: https://www.instagram.com/samanthafaiers/ Isobel Lorna: https://www.instagram.com/isobellorna_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch #LadiesWhoLaunch #LadiesWhoLaunchPodcast #PatriciaBright #SamFaiers #IsobelLorna #RochelleHumes #FemaleFounders #WomenInBusiness #SuccessfulWomen #TallPoppySyndrome #Agende #ReViveCollagen #Episode100 #RoundTable Hosted on Acast. See acast.com/privacy for more information.

    Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch

  3. Oct 14 ·  Video

    "Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch

    Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and now leads the British Beauty Council as its founding CEO. In this episode of Ladies Who Launch, she shares the wisdom, mistakes and reinventions behind a career that has spanned the early days of modern beauty brands. Millie tells Rochelle why she helped launch brands that sold for hundreds of millions without ever owning a stake, why she turned down Victoria Beckham, how Boots backed Ruby & Millie with £7 million to launch the brand, and what it really felt like to walk away from a business with her name on it. In this episode, we cover: Why Millie says it's "invention, not reinvention"Launching Shu Uemura in London and turning a loss into a profit in three monthsThe lesson of not taking equity in the brands she helped buildBuilding Ruby & Millie, from Harvey Nichols and Selfridges to BootsThe Victoria Beckham lipstick she turned downWhy she and Ruby chose to walk away from Ruby & MillieFounding the British Beauty Council and raising the reputation of the beauty industryMillie's advice on pivoting careers, and her money habits If you're building a brand, thinking about your next career move, or want an honest look at how the beauty industry grew, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Millie Kendall Intro 00:36 AD Starling Business 01:08 Reinvention Versus Invention 05:43 Growing Up In Salons 06:32 Shu Uemura Origin Story 10:34 Launching A PR Agency in Beauty 17:13 Meeting Ruby Millie 20:18 £7M Boots Deal And Launch 24:58 Inclusivity And Range Battles 34:30 Control Value Lessons 37:23 Leaving At Peak Growth 43:40 Building British Beauty Council 48:56 Industry Impact In Numbers 52:19 Pivot Advice For Change 57:41 Rocket Round: Money Habits 01:01:30 Financial Mistakes & Lessons 01:03:04 Launch Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. #AD Powered by @starlingbank Access Starling Bank here: https://bit.ly/44sEaMf FOLLOW MILLIE Instagram: https://www.instagram.com/milliekendall/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch #LadiesWhoLaunch #MillieKendall #RubyAndMillie #BritishBeautyCouncil #BeautyIndustry #FemaleFounders #BeautyBusiness #RochelleHumes Hosted on Acast. See acast.com/privacy for more information.

    "Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch

  4. Oct 7 ·  Video

    Launching Eulah!

    This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's business journey so far: the launch of her skincare brand, Eulah. Watch along as the Eulah launch campaign with Boots comes to life, from the campaign shoot to the launch event, and see what it really takes to build a brand from idea to shelf. The behind-the-scenes moments, the pressure, the people who made it happen, and the launch night that brought it all together. If you've ever wondered what goes on behind a brand launch, this is your front-row seat. Shop Eulah now: https://eulahskin.com/?utm_source=ladies_who_launch&utm_medium=partnership&utm_campaign=eulah_launch We Are Ladies Who Launch! CHAPTERS 00:00 Countdown To Launch 00:21 Nine Days Out 02:13 Podcast And Press Run 04:13 Launch Week Nerves 05:29 Launch Event Setup 07:30 Challenges Of Brand Building 09:27 Event Wrap And Website Rush 10:32 Eulah Launch Goes Live 12:14 Success And Reflections 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/ TikTok: https://www.tiktok.com/@eulahskin Website: www.eulahskin.com FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    Launching Eulah!

  5. Sep 30 ·  Video

    Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

    Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces. Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips. In this episode we cover: The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trialHow to navigate retail launches and streamlining the consumer experienceBuilding a social strategy that cuts through the noiseNavigating rapid growth and defining your success If you’re an aspiring innovator with no clue where to start, this one’s for you! We Are Ladies Who Launch! CHAPTERS 00:00 Introducing Hello Klean 04:24 Identifying The Water Origin Problem 07:40 Turning Plumbing Into A Wellness Brand 10:07 Educating Before Selling 13:35 Building Co-Founder Roles Efficiently 15:05 Funding R&D And Our Subscription Model 16:57 Customers Don’t Understand Category 20:04 Social Was Our First Hire 23:13 Building A Brand Narrative 24:45 Balancing Brand and Conversion 26:52 Creating Creator Partnerships That Feel Real 28:00 My Dragons’ Den Experience 34:39 Post Dragons’ Den Growth Surge - 600%! 36:19 Finding The Right Investor Fit 39:54 Expanding Shower Care Category 41:33 Redefining Success Metrics 44:30 Karlee’s Leaving Advice 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW HELLO KLEAN Instagram: https://www.instagram.com/helloklean/ Karlee: https://www.instagram.com/karleee/ TikTok: https://www.tiktok.com/@helloklean FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch

  6. Sep 23 ·  Video

    Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

    Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover. In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it. In this episode we cover: The moment Astrid & Miyu really took off, and why brand awareness changed everythingHow to find people as passionate as you and filter out bad applesHow to stand out in an overcrowded marketThe realities of launching in the US and what it took to get thereTop founder tips for building a business that lasts If you’re starting out and you feel like your growth is stunted, this one’s for you! We Are Ladies Who Launch!  CHAPTERS 00:00 Introducing Connie Nam 01:51 Starting A Category Scratch 03:05 Taking A Risk on PR 04:44 Making Your First Hire 06:21 Finding Your USP 10:16 Competitor Mindset 14:18 Steady Growth Middle 17:39 The Launch of Astrid & Miyu Piercing  20:00 Expanding Into The US 25:32 Creating The Why For Investment 27:55 What’s Next For Astrid & Miyu 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW CONNIE Instagram: https://www.instagram.com/connienam/ Astrid & Miyu: https://www.instagram.com/astridandmiyu/ TikTok: https://www.tiktok.com/@unboxed_podcast FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand

  7. Sep 16 ·  Video

    "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

    Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide. In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons! We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included. In this episode, we cover: Leaving a decade-long career at Boots to join a scrappy startup Exactly how she split her first £300K investment Why most of her marketing budget went on: Caroline Hirons The Cult Beauty call on launch day that changed everything Launching The INKEY List into Sephora across North America within six months Nearly going bankrupt, and what it actually takes to get "retail ready" The burnout that put her in bed for two weeks straight How a product she never planned to sell became #1 on TikTok Shop If you’re looking to launch in the skincare space, this one’s for you! We Are Ladies Who Launch! 00:00 Cult Beauty Calls Day One 00:55 Introducing Colette Laxton 03:10 Learning the Corporate Ropes at Boots 10:21 Realising The Skincare Gap 18:41 Leveraging PR for Launch 21:44 Early Funding and Brand Blow Up 27:05 Launching in Sephora US 33:10 Figuring Out Stock and Logistics 37:10 Virality and TikTok Shop 39:09 Our 1 Million Unit Order 40:14 Why Micro Influencers Win 46:23 Leadership at 100 Staff 50:47 Founder Burnout Reality 55:32 Rocket Round 01:06:51 Staying in the Game 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW COLETTE Instagram: https://www.instagram.com/colette.theinkeylist/ The Inkey List: https://www.instagram.com/theinkeylist/ TikTok: https://www.tiktok.com/@colette.laxton FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    "Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch

  8. Sep 9 ·  Video

    "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch

    Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal.  Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself. Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7 In this episode, we cover: Why launching isn't the goal, and the real shocks of running a businessBusy vs building: why doing more ≠ more resultsHow to build structure that sticks: tangible weekly goals, accountability and results over processThe importance of knowing when to pivotMindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome If you’ve ever felt like your goals are bringing you down, this one’s for you! We Are Ladies Who Launch!  CHAPTERS 00:00 Meet Dior Bediako 03:07 Using Business As Growth Tool 06:33 Why You're Busy Vs Building 14:29 Do Less, Get Better Results 18:42 When To Quit & Pivot 21:35 Find Your Bottom Left 25:00 Growth Needs Systems 32:17 Focussing On Being A Future Founder 36:30 How To Find Your Ideal Customer 41:03 Handling Being Copied 49:10 How To Make Decisions Under Pressure 51:28 When To Quit Your Job 57:01 Stop Feeling Behind 01:05:02 Ditch Imposter Syndrome 01:07:04 Final Thanks and Wrap 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW DIOR Instagram: https://www.instagram.com/diorbediako/ TikTok: https://www.tiktok.com/@diorbediako FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

    "Imposter Syndrome" Isn't Real: Dior Bediako | Ladies Who Launch
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4.6
out of 5
31 Ratings

About

Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business. Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners. Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch. This is your girls’ group chat for business and beyond. FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch TikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1 Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Rochelle Humes
  • Years Active
    2024 - 2026
  • Episodes
    102
  • Rating
    Explicit
  • Copyright
    © Rochelle Humes
  • Show Website
    Ladies Who Launch

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