Growth Stories

Alex Hirsu
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Join me and top web3 growth leaders for a rapid-fire podcast series, hosted by yours truly, Growth Beast. We’ll dive into the insights and strategies that drive the most successful onchain marketing campaigns—all in 15 minutes or less.

  1. Revenue Over Everything: Inside the Mind of a Crypto TVL King

    09/04/2025

    Revenue Over Everything: Inside the Mind of a Crypto TVL King

    Joshua Betancourt, CRO of BitVault and VaultCraft, broke the mold by bringing traditional sales fundamentals to crypto—and the results speak for themselves.  In just 9 months at P2P.org, he generated $1.7B in TVL, then scaled Vaultcraft from $2M to over $100M using sales techniques from books written in the 1800s.  In this episode, Joshua shares his money-first approach to BD, reveals why he's bullish on Bitcoin but bearish on most crypto projects, and explains how curiosity and classic sales fundamentals helped him close massive international deals.  If you want to understand what actually drives sustainable crypto growth, this is required listening.

    16 min
  2. Levva 2.0, 10M $LVVA Incentive seasons, and Building DeFi for the Masses

    07/16/2025

    Levva 2.0, 10M $LVVA Incentive seasons, and Building DeFi for the Masses

    In this episode of Growth Stories, we sit down with IsReallyBadMan, GM of Levva, the AI-powered DeFi platform aiming to make yield optimization as simple as pressing a button. We dive deep into Levva 2.0, its mission to simplify DeFi via onchain AI agents, and the way users can participate in a 10 million $LVVA incentive season coming up alongside their Beta Bootstrapping Phase. Dive right in and explore: ✅ How the new Points & Leaderboard system works ✅ Why 200,000+ users signed up pre-launch ✅ How AI automation will manage portfolios end-to-end ✅ What their plans are for full launch after the Beta season 👉 Listen now. Mint the episode as an NFT badge and 1,000 points during the Levva 2.0 incentive season.

    19 min
  3. How to Market Stablecoin Infrastructure w/ Nicole Schaefer of M0

    07/07/2025

    How to Market Stablecoin Infrastructure w/ Nicole Schaefer of M0

    Discover how M0's Senior Marketing Manager Nicole Schaefer turned a provocative slogan into a standout brand campaign with "Everything is a Bank." In this episode, Nicole breaks down the strategic thinking behind their bold messaging, reveals how to effectively segment and market to crypto builders, and shares the metrics that actually matter for Web3 brand growth.Learn why M0 chose to challenge conventional crypto messaging, how to tailor your approach for developers vs. decision-makers, and why exclusive dinners outperform expensive happy hours for B2B relationship building. Nicole also dives into the evolving NYC crypto scene and emphasizes why data should drive every marketing decision.Perfect for Web3 marketers, CMOs, and founders looking for proven strategies in the stablecoin and infrastructure space.

    13 min
  4. "I Was Disappearing in Crypto Bro Culture - Until I Built Something Just for Me" (with Winny of Chipped)

    05/26/2025

    "I Was Disappearing in Crypto Bro Culture - Until I Built Something Just for Me" (with Winny of Chipped)

    Winny, founder of Chipped (the NFC-enabled press-on nail company), shares how she went from losing her femininity in crypto's "bro culture" to building a product that's redefining what tech accessories can be - and landed a collaboration with Paris Hilton along the way. In this episode, you'll learn: - How a personal hack (putting NFC chips in acrylic nails) turned into a business - The story behind Chipped's collaboration with Paris Hilton - How their NYC Fashion Week pop-up drew 600 people in 2 days - Why building in public and sharing struggles openly created a community of women rooting for the brand - Her advice on choosing brand partnerships (and why they limit collabs to 3 per event)

    13 min
  5. From Airdrops to AI: How Moxie Is Rethinking Growth in Web3

    04/29/2025

    From Airdrops to AI: How Moxie Is Rethinking Growth in Web3

    In this episode of Growth Stories, Jason Goldberg (Airstack & Moxie) shares what it really takes to build lasting value in web3. We talk: 🔹 The vision behind Moxie and AI-native UX 🔹 Lessons from Farcaster, frames & airdrops 🔹 What growth looks like beyond the hype 🔹 How to help users earn while they sleep Honest, bold, and packed with insight for anyone building in the onchain world. 🎧 Mint the episode to get 2 free weeks of Moxie AI 🔗 Available on Spotify, Apple Podcasts, and Pods.media

    27 min
  6. Marketing Technical Products: How Redstone is Challenging the Oracle Monopoly

    03/27/2025

    Marketing Technical Products: How Redstone is Challenging the Oracle Monopoly

    How do you market highly technical products without "thousand percent yields" to promote? Campbell Easton, CMO of Redstone, reveals their playbook for challenging Chainlink's market dominance through education, community building, and strategic positioning.  Learn the "startup marketing trilemma," why visibility is their north star metric, and how finding specific use cases helped them gain market share.  Essential listening for founders and marketers building in deep tech, infrastructure, or any competitive category.

    18 min
  7. Marketing w/o AI in 2025: Why Your Company Won't Survive w/ Diana Felkina

    01/27/2025

    Marketing w/o AI in 2025: Why Your Company Won't Survive w/ Diana Felkina

    If you think AI won't transform marketing in 2025, this episode will be your wake-up call. Diana Felkina, CMO at Tectum, reveals why the AI marketing industry is exploding from $20B to $80B - and why companies not adapting will simply die off. Get insider insights on: - Smart contract marketing automation that's already working - Why most Web3 projects waste 30% of marketing budgets on events - The tools reshaping community building - How to convert token holders into actual users Diana breaks down the revolution happening at the intersection of AI and blockchain marketing, sharing real examples, and strategies.  Follow Diana on X: @DianaFelkina Follow Growth Stories on X: @TheCrypthena, @Growth_beast

    15 min
  8. Scaling Web3 Events: Real Growth, Real Partnerships, Real Results

    01/20/2025

    Scaling Web3 Events: Real Growth, Real Partnerships, Real Results

    In this episode of Growth Stories, we’re joined by Ashton Barger, Partnerships Manager at OnChain Foundation. Ashton shares his journey from scaling the UK’s biggest web3 conference to reshaping how projects think about growth and partnerships. What’s inside: ✅ Reinventing NFTs: Membership models that deliver lasting value beyond PFPs. ✅ Event Strategy Secrets: How to grow web3 events from 500 to 3,000+ attendees while keeping sponsors and attendees coming back. ✅ Bear vs. Bull Markets: How to tailor your strategies to thrive in any cycle. 💡 Subscribe to Growth Stories for more insights! Follow Growth Stories: @growth_beast | @TheCrypthena

    16 min
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About

Join me and top web3 growth leaders for a rapid-fire podcast series, hosted by yours truly, Growth Beast. We’ll dive into the insights and strategies that drive the most successful onchain marketing campaigns—all in 15 minutes or less.

Information

  • Creator
    Alex Hirsu
  • Years Active
    2024 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Alex Hirsu
  • Show Website
    Growth Stories