Have you ever wondered why you can consciously want more money, freedom and success, and still find yourself pulling back when they actually become available? What if your money blocks, fear of success or self sabotage aren’t signs that you’re doing something wrong, but patterns shaped by everything women have learned about how much we’re allowed to want, receive, earn and become? In this episode, I’m joined by my own longtime business coach, Masha Goins, for a conversation about women, money and freedom — and why creating financial freedom can be a revolutionary act. We talk about money mindset, limiting beliefs about money, patriarchal conditioning and nervous system regulation, including Masha’s own experience of hitting a $90K month and then struggling to feel safe receiving that level of success. We also explore the “good girl” conditioning that teaches women to stay quiet and helpful behind the scenes, the fear of rejection that comes with visibility and selling, and why what feels like misalignment might sometimes actually be expansion. Because financial freedom isn’t only about having more money. As Masha puts it, when women know they can make money from their own ideas and creativity, they have choices, and choices give us freedom. Whether you’re starting a business, growing one, or simply noticing your own relationship with money, this conversation will invite you to question which beliefs are truly yours, and which ones you might finally be ready to leave behind. In this episode, we talk about: Why money mindset is about so much more than money How patriarchal conditioning and the “good girl” role shape women’s relationship with earning and receiving Money blocks, limiting beliefs and scarcity mindset, and how money and self-worth are woven together Why success itself can trigger self sabotage and an upper limit or an income plateau Masha’s experience of a $90K launch — and what happened afterwards Fear of success, fear of rejection and visibility The role of nervous system regulation when expanding your income How to tell the difference between genuine misalignment and resistance to growth Becoming your own ATM and why working harder doesn’t necessarily mean making more money Soul purpose, ikigai and the discovery call where Masha saw the "soulful lawyer" in me About Masha Goins Masha Goins is an Online Business Coach for heart-centered entrepreneurs who want to grow a six-figure+ online business working part-time — and enjoy financial AND time freedom offline. She’s on a mission to help more women smash the $100K ceiling in their business with her secret sauce of Magnetic Marketing, Business Strategy, and Mindset Magic™. During the pandemic, Masha built her online business from a dream, to a side hustle, to a multi-six-figure success that allows her to work part-time hours from her Treehouse in Connecticut, USA, and spend more time with herself and her family, enjoying a slower lifestyle. Masha loves period films, romance novels, tea time, plants, hiking, and bending time. She has two little girls, one giant husband, and a rescue pup called Vixon she’s crazy about. 🐾 Masha is also the host of Money Magnet Mama, a top 1.5% podcast for women entrepreneurs. 🧲 Connect with Masha Masha is hosting her free 3-day live challenge, Level Up with a Signature Group Coaching Program, October 2–4. Join here (this is my affiliate link) Missed the challenge? Masha's free masterclass is always available: Link to masterclass Listen to Money Magnet Mama and find Masha on Instagram @mashagoins. Ready for your own Freedom Pivot? If you’re standing at a transition point in your career, business or life and you know something wants to change — but you’re not quite sure what comes next — this is exactly the work I love to do. Book a free 20-minute discovery call with me, and let’s explore what your next chapter could look like. Booking link here
