Founder Files

Founder Files
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behind the scenes of online business

  1. 2d ago

    I’ve Sold 3 Companies, Here’s What Matters Now | Jamal Muse

    Today's guest is an eight-figure entrepreneur who's built and exited multiple eCommerce brands. And yet for him, money was never the goal. In this episode with Jamal Muse, we unpack: 🔥 How he's turned what he admits is a compulsive need to always be productive into a genuine business advantage, and where he's had to draw the line. 🔥 The daily non-negotiables — prayer, routine, and a strict first hour of the day — that keep him grounded while running a fast-growing business. 🔥 Why he turns down deals when the money doesn't sit right with his values. 🔥 Why he was back at work the day after his last exit, and how he's chasing a legacy that goes far beyond being known as "the eCommerce guy." If you want to see how a high-output founder builds real wealth without losing sight of what actually matters, this episode is for you. Chapters: 0:00 Intro 1:23 Ambition vs. Being Present for Family 5:03 Daily Routine 7:49 The "Productivity Addiction" 11:10 Living a Well-Rounded Life 17:15 How Faith Shapes Every Decision 33:35 Finding Fulfilment 37:41 Life After the Exit 46:46 Why Keep Going?

  2. Apr 30

    Hiring 3 Cracked 20 Year Olds To Figure Out AI

    Founder Files

  3. Apr 28

    The 1 Person Team 9 Figure eCom Brand

    Founder Files

  4. Apr 27

    Watch Us 5x This Health & Wellness Brand’s Email Marketing Revenue

    Most eCom brands aren’t maximizing email. Not because it doesn’t work — but because it’s underbuilt, underutilized, and treated as an afterthought. BN Healthy was doing around $50K/month from email — just ~12% of their revenue. After rebuilding the system, that jumped to over $270K/month, contributing nearly 45% of total online sales. In this video, we break down: 🔥 What their Klaviyo setup looked like before — and the key gaps holding back revenue 🔥 The exact flow structure we implemented to boost site conversion rates 🔥 How we used list growth, segmentation, and “micro-ask” popups to drive 10–15% opt-in rates 🔥 The campaign strategy behind consistent revenue — from educational content to high-converting promos 🔥 And how email + SMS became a major growth engine — adding an extra ~$200K/month If you’re running an eCommerce brand and email isn’t driving at least 30–40% of your revenue — this episode is for you.

  5. Apr 23

    Is Your Offer The Main Leverage Point

    Founder Files

  6. Apr 21

    Where Are Your Funnel Leaks?

    Founder Files

  7. Apr 20

    How They Built a Premium Puzzle Brand From a $30K Basement Setup | StumpCraft

    Founder Files

  8. Apr 14

    AI Marketing Masterclass (From $1BN Marketer) | Stefan Georgi

    He’s generated over a billion dollars in online revenue and worked behind the scenes with some of the biggest brands in direct response. Today’s guest is Stefan Georgi — a world-class copywriter turned operator, now building businesses across AI, SaaS, eCommerce, and info products. In this episode, we unpack: 🔥 How Stefan is building full-stack, agentic marketing systems — from ad creative to landing pages to CRO — all powered by AI. 🔥 Why the future of business is operators directing AI systems — not teams. 🔥 How he went from broke, writing $149 sales letters to building and exiting companies. 🔥 Why most founders get stuck in client work — and how to shift into building assets that compound. 🔥 How he evaluates opportunities, partners, and businesses when building toward a nine-figure outcome. If you want to understand where marketing, AI, and online business are actually going — and how to position yourself ahead of it — this episode is for you. Chapters: 00:00 - How AI is replacing entire marketing teams 02:22 - Why Stefan went all-in on AI before ChatGPT 06:25 - Inside Stefan’s AI system (“Stefan Brain”) 09:08 - Turning 7 years of data into a competitive moat 10:30 - How AI learns from winning vs losing ads 12:19 - How to get started with AI (even if you’re behind) 15:24 - The biggest mistake: chasing every new tool 17:23 - What happens to marketing teams in an AI world 20:51 - Why agencies still have a massive opportunity 22:35 - Why founder-led brands will dominate in the AI era 24:36 - Staying updated in the fast-paced AI landscape 26:39 - From poker tables to copywriting (Stefan’s story) 29:04 - The poker table moment that changed everything 33:27 - How Stefan became a copywriter overnight 35:11 - From broke to first $298 online 39:19 - Scaling from freelance to agency 40:42 - Why he stopped liking the agency model 43:06 - Agencies vs building your own businesses 45:42 - “Agencies make $50K–$100K/month… but…” 47:04 - Should you focus on one thing or many? 50:39 - Stefan’s real superpower (zero → one) 52:46 - Why network and personal brand change everything 54:14 - Inside Copy Accelerator (CA Pro) 59:23 - How he decides when to exit a business 01:02:45 - Why he would never stop working (even for $10B) 01:04:55 - Product-market fit vs marketing 01:07:24 - Info vs physical products in 2026 01:10:26 - How to build winning offers and funnels 01:11:42 - How to scale: angles, audiences, positioning 01:13:43 - AOV vs LTV: what actually matters now 01:15:53 - What Stefan is building next

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About

behind the scenes of online business

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  • Creator
    Founder Files
  • Years Active
    2024 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Founder Files