Decode: Stories of India's Top Businesses

Archit, Sahil, Simar
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Three friends break down the moves that built India’s most legendary companies. Who were the people who made it happen? How did they make it happen? What did they do? Let's uncover their stories - the strategies, the moves and the visionaries who made it all happen. Hosted by BITS Pilani alumni: Archit, a strategy consultant from Columbia Business School | Sahil, a former investment banker from JP Morgan | Simar, a strategy executive from IIM Ahmedabad.

Episodes

  1. 03/19/2025

    Asian Paints Story

    How Do You Build an Empire in a Market Where No One Cares About Brands? Paint is just paint—interchangeable, forgettable. And yet, Asian Paints has been the unshaken leader of this market for over fifty years, owning more than half of the whole market! How did a group of young paint distributors take on international giants — Berger and Nerolac—and win? How did they turn a commodity into an unshakable empire? And is this proverbial empire finally facing a real threat? Join us as we decode the extraordinary story of Asian Paints.

    2h 27m

  2. 12/13/2024

    Eicher Motors Story (Royal Enfield)

    From their badass bikes to their gutsy bets, everything about this company radiates adventure— leaving their riders thrilled, their shareholders grinning, and the competition eating dust. Eicher is a magnificent beast — a beast that’s been charging ahead with a jaw-dropping 40% CAGR over the past 25 years! To put it in perspective, if you’d parked just ₹1 lakh in Eicher back in 2001, you’d be sitting on a cool ₹16 crore today. It’s hard not to be awestruck by their stellar financial performance, but we couldn’t help but wonder—how did they pull this off? What’s the story behind this incredible journey? Who were the masterminds driving it? And most importantly, how did they make it happen? Come along as we dive in and uncover the answers together!

    2h 6m
  • 2 Episodes

About

Three friends break down the moves that built India’s most legendary companies. Who were the people who made it happen? How did they make it happen? What did they do? Let's uncover their stories - the strategies, the moves and the visionaries who made it all happen. Hosted by BITS Pilani alumni: Archit, a strategy consultant from Columbia Business School | Sahil, a former investment banker from JP Morgan | Simar, a strategy executive from IIM Ahmedabad.

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