Chewing the Channel

Elevate® Wholesale
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Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate®  Wholesale Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas.  We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers. Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!Join us for engaging discussions that inspire, educate, and challenge the norm! #ChewingTheChannel #BeDifferent #Authentic

  1. Chewing the Channel: In conversation with Sharon McDermott

    1d ago

    Chewing the Channel: In conversation with Sharon McDermott

    Will’s been talking to Sharon McDermott, Founder and Managing Director at Trenches Law for a much needed ‘outsider’ insight into the UK channel. This is a good one, exploring her remarkable journey to becoming one of the telecoms industry's most respected legal specialists.  In a wide-ranging chat covering everything from wayleave woes to personal inspirations, watch now to hear Sharon discuss… The power of kindness: true partnerships are tested not when things are going well, but when organisations face their toughest moments.An unconventional path to law: originally pursuing a career in languages, she discovered her passion for the legal profession by chance, proving there’s no single path to success.Transforming an industry: in her 17 years at Virgin Media, Sharon played a key role in major infrastructure projects, gaining leadership experience and helping drive transformational change in telco.Spotting an opportunity: seeing a gap in the market during the Altnet boom, Sharon founded Trenches Law to provide specialist legal expertise around wayleaves and telecoms infrastructure.Business as a risky business: growing Trenches Law meant taking risks, including hiring her first employee and convincing her husband to leave a corporate career and join the business.The importance of continuous learning: Sharon’s a passionate advocate for leadership development, coaching and personal growth. Programmes like Goldman Sachs 10,000 Small Businesses have helped shape her long-term vision.Why wayleaves matter: as networks grow and consolidate, wayleaves have become critical assets. Sharon explains how they underpin network value, provide legal certainty and play a crucial role in future acquisitions and investment. Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    59 min
  2. Chewing the Channel LIVE: In conversation with Natalie Strange

    Apr 21

    Chewing the Channel LIVE: In conversation with Natalie Strange

    In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. We made sure our Women in Channel x Chewing the Channel takeover didn’t miss out on the excitement. Alongside Will, who was joined by a host of high-profile names throughout the day, Teigan also stepped in to host a session. She was delighted to welcome Natalie Strange, Managing Director of RPS and Co-Chair of the Women in Telecoms community, to the stage. Natalie shares candid insights on navigating a male-dominated industry, balancing motherhood and leadership, and the importance of building inclusive, supportive spaces for women. Listen in as Teigan and Natalie discuss: Finding your place in an industry you “accidentally” fell intoLessons on leadership, authenticity, and resilienceThe impact of supportive workplace environments and shared parental responsibilityHow mentorship and networking empower women to take the next stepWebsite: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    39 min

  3. Apr 19

    Chewing the Channel: In conversation with Raza Baloch

    In this episode, Will sits down with Raza Baloch to explore a deeply personal and thought-provoking journey, from growing up with a Pakistani heritage in 1980's Britain through to building a successful career in the telecoms industry. We dive into his early career in high-pressure telecoms recruitment, where a relentless work ethic was forged in “boiler room” environments, and how those experiences shaped his leadership style today. From international business studies in France to operating across global markets, Raza reflects on the influences that defined his path. The conversation doesn’t shy away from difficult topics. Raza opens up about race in the workplace, the challenges around representation.  Alongside personal insight, the episode explores major industry themes, from channel strategy and partner ecosystems to the growing role of consolidation across the altnet landscape. An honest, insightful and challenging discussion on identity, ambition, and the realities of building a career in telecoms today. Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    56 min
  4. Chewing the Channel LIVE: In conversation with Vincent Disneur

    Apr 16

    Chewing the Channel LIVE: In conversation with Vincent Disneur

    In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live.  Among a host of high-profile names, Will was joined by Vincent Disneur of FuseGenie® to explore one of the biggest topics in the channel right now, AI. Together, they explored what AI really means for resellers and where the real opportunities lie. Alongside the AI discussion, the conversation also touched on entrepreneurship, and how innovation and mindset are shaping new opportunities across the industry. A timely conversation on technology, entrepreneurship, and the future of the channel. Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    39 min
  5. Chewing the Channel LIVE: In conversation with Jay Ball & Dave Rogers

    Apr 16

    Chewing the Channel LIVE: In conversation with Jay Ball & Dave Rogers

    In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. Among a host of high-profile names, Will was joined by friend of the pod Jay Ball (Flotek Group) and Dave Rogers (Planet Technology). With close to 20 mergers and acquisitions between them, the conversation focused on M&A and its impact on the channel, alongside broader industry insight and experience. Listen as they share their perspective on how the channel is evolving, the impact of consolidation so far, and what the future may hold. Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    36 min
  6. Chewing the Channel LIVE: In conversation with Dave McGinn

    Apr 16

    Chewing the Channel LIVE: In conversation with Dave McGinn

    In an industry first, we took our podcast on the road and streamed live from the floor of this year’s Channel Live. Among a host of high-profile names, Will was joined by long-standing channel voice Dave McGinn, who shared insights from a telecoms and technology career spanning almost three decades. Having played a key role in scaling Daisy, Dave has seen first-hand how the channel market has evolved. Together, Will and Dave explore where the industry is heading and the opportunities ahead for resellers. Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    34 min

  7. Apr 9

    Chewing the Channel: In conversation with Paul North

    Exploring altnet consolidation with Paul North, Managing Director at Zen Will’s latest conversation is with Paul North, Managing Director at Zen about his journey from technical support, to sales, to channel leadership. A seasoned channel champion, Paul also had a lot to say about the rapid evolution of the industry and what it means for businesses and partners alike. Listen now to hear Paul’s insights on topics such as:  The consolidation of telecoms and the rise of altnets Wholesale growth strategies and the professionalisation of the channelThe challenges some altnets face in becoming fully wholesale-readyExciting innovations and transformations shaping the next five yearsPlus, first-hand insight on driving wholesale partnerships, balancing leadership with life and shaping a business ethos that puts people and the planet first.   Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    1h 15m
  8. Chewing the Channel: In conversation with Sam Weller

    Mar 16

    Chewing the Channel: In conversation with Sam Weller

    Altnets, Regulation and the Future of Telecoms: Chewing the Channel with guest Sam Weller In the latest episode of Chewing the Channel, Will is joined by Sam Weller, Head of Sky Business Wholesale for a very in-depth chat covering some of the hottest channel topics today.  Listen and watch now to hear Sam’s views and insights on… ‍Legacy vs. future-facing networks: how legacy Ethernet is being challenged by agile, innovative altnets, and what it takes to stay competitive. Market consolidation and smart partnerships: why, with hundreds of altnet providers, success comes from partnering with the right players.Regulatory and structural shifts: from the PSTN switch-off to exchange closures, the implications of regs changes and to stay ahead of them.‍Culture as competitive advantage: why supportive, high-performing teams still can drive the most success.Will and Sam discuss why strategic thinking matters more than ever, what’s keeping them awake at night - and what the Telecoms Access Review might mean for the industry.  Website: www.elevate.uk/wholesale LinkedIn: Will Goodall Phone: 0330 058 9530

    59 min
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About

Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate®  Wholesale Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas.  We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers. Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!Join us for engaging discussions that inspire, educate, and challenge the norm! #ChewingTheChannel #BeDifferent #Authentic

Information

  • Creator
    Elevate® Wholesale
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2026 Chewing the Channel
  • Show Website
    Chewing the Channel