The Dr.Des Show

Dr. Des
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Join Dr. Des as she shares her journey, lessons, and expert advice to empower professionals and entrepreneurs to make an impact and build the life they deserve.

  1. 1D AGO

    How to Sell Your Public Health Consulting Services (Without Feeling Salesy)

    Register for the Business of Public Health Summit! [April 10, 2026, Atlanta, GA] In this podcast conversation, Dr. Desiree “Dr. Des” Strickland and Dr. Brittny Wells(Doc Bee) explored a topic many public health professionals avoid but ultimately need to understand: how to sell consulting services without feeling “salesy.” The discussion reframed sales as an extension of public health practice—identifying problems and offering solutions—rather than persuasion or transactional pitching. Dr. Des and Doc Bee emphasized that most public health professionals are already solving complex problems through program design, evaluation, policy work, and community engagement. The missing piece is not capability, but the ability to clearly communicate that value to organizations that need those solutions. The conversation also unpacked why sales feels uncomfortable for many in the field. Academic culture often discourages self-promotion, and many professionals fear appearing transactional in a mission-driven space. However, the speakers explained that consulting opportunities rarely come from aggressive pitching. Instead, clients typically find consultants through referrals, prior work, reputation, and visibility in the right professional spaces—such as networking events and industry mixers. They also discussed what builds trust with potential clients: clearly defined expertise, confidence in delivery, and professional presence. The episode closed by emphasizing that effective sales is rooted in listening and problem-solving, not convincing, and by connecting these lessons to the upcoming summit, where speakers and sessions will focus on helping public health professionals position themselves so opportunities naturally come their way—including through structured networking and the summit’s pitch competition. 5 Key Takeaways Sales in public health is service, not persuasion. At its core, sales is about identifying a problem and presenting a clear solution—something public health professionals already do in their everyday work.Discomfort with sales often comes from academic culture. Many professionals avoid promoting their expertise because public health training discourages self-promotion and frames sales as transactional.Consulting opportunities usually come through relationships. Referrals, prior work, reputation, and being visible in the right spaces—such as professional mixers—are how most clients find consultants.Trust comes from clarity and confidence. Clients are more likely to work with consultants who clearly articulate their expertise, demonstrate professionalism, and communicate how they will deliver results.Focus on fit, not forcing the sale. Effective consulting conversations prioritize listening, understanding the client’s problem, and presenting a practical solution—or referring them to someone else if it’s not the right fit.https://www.drdesshow.com/ https://www.publichealthclub.com/

    34 min

  2. MAR 5

    3 Business Skills Public Health School NEVER Taught You

    Register for the Business of Public Health Summit [Atlanta Ga - April 10th, 2026!] In this podcast episode Dr. Desiree “Dr. Des” Strickland was joined by Dr. Brittny Wells (Doc Bee), public health strategist and founder, for an honest discussion about the business skills public health school never taught—but that professionals need to succeed today. Together, they unpacked a hard truth: most public health programs are designed to prepare students for traditional employment pathways, not entrepreneurship, consulting, or ownership. Even newer programs rarely center business development, leaving a gap between technical expertise and financial sustainability. In today’s political and economic climate—where even highly decorated and experienced professionals are being passed over for competitive federal and state roles—that gap has become more visible and more urgent. Dr. Des and Doc Bee walked through three core skills that can close that gap: sales, positioning, and systems. They reframed sales as relationship-building rooted in trust, not persuasion, and emphasized that public health professionals already possess many of the foundational skills required—they simply need to learn how to articulate and demonstrate value. The conversation challenged attendees to think about the difference between being capable and being known, encouraging them to turn academic assignments into work samples and to use their voice strategically, both online and in rooms that matter. They also discussed the importance of systems and operations in protecting time, scaling impact, and moving from reactive work to sustainable business practices. The episode concluded by tying these themes to the upcoming summit, where experienced consultants, founders, and public health leaders will teach participants how to operationalize these skills in practical, actionable ways. 5 Key Takeaways Public health programs train employees—not business owners. Without business skill development, even highly qualified professionals can struggle to create stable, well-compensated careers.Sales is about explaining value through trust. Relationship-based sales aligns naturally with public health because the field is already grounded in credibility, integrity, and community trust.Positioning shapes opportunity. Being capable is not the same as being visible. How you describe your work determines whether decision-makers see you as an expert or just another applicant.Your training can become your portfolio. Projects, evaluations, and academic assignments can be reframed as work samples that demonstrate readiness for consulting or contract work.Systems create sustainability. Structured processes and operational clarity allow you to move beyond a one-person hustle and build a business—or career—that protects your time and energy. https://www.drdesshow.com/ https://www.publichealthclub.com/

    33 min

  3. FEB 19

    6-Figure Biopharma Roles for Public Health Professionals

    Join the Public Health Club  In this episode of The Dr. Des Show, Dr. Desiree “Dr. Des” Strickland challenges the narrow narratives that often define public health career paths. Speaking directly to professionals who feel boxed into government, nonprofit, or academic roles, Dr. Des opens the door to biopharmaceutical careers that meaningfully align with public health training—while also offering expanded influence, competitive compensation, and long-term growth. This episode goes beyond simply naming alternative roles. Dr. Des focuses on the strategic repositioning required to move into biopharma, emphasizing that success is less about acquiring new skills and more about learning how to translate existing public health experience into industry-relevant language. Listeners are guided through how to reframe their work so it resonates with hiring managers, recruiters, and cross-functional teams in the biopharmaceutical space. Dr. Des breaks down three specific biopharma roles—Real World Evidence Scientist, Medical Science Liaison, and Patient Advocacy & Engagement Lead—explaining what each role actually involves and why public health professionals are well suited for them. A recurring theme throughout the episode is intentional preparation over blind applying. Rather than abandoning public health values, Dr. Des shows how professionals can pivot strategically while maintaining their commitment to equity, evidence, and population-level impact. 5 Key Takeaways Public health careers extend beyond traditional sectors, with biopharma offering roles that value public health expertise when it is positioned effectively.Real World Evidence roles heavily leverage public health skills such as study design, data analysis, and translating findings into actionable insights.Medical Science Liaison roles are not sales positions, but strategic scientific communication roles that reward strong stakeholder engagement and data storytelling.Patient Advocacy and Engagement roles closely align with public health values like equity, access, and lived experience, but require industry-specific framing.The biggest barrier to entering biopharma is not lack of qualifications, but failure to translate public health experience into outcomes-, evidence-, and strategy-focused language.https://www.drdesshow.com/ https://www.publichealthclub.com/

    15 min

  4. FEB 12

    How to Read an RFP (as a Public Health Consultant)

    Join the Public Health Club  In this episode of The Dr. Des Show, Dr. Desiree “Dr. Des” Strickland breaks down one of the most misunderstood—and anxiety-producing—topics for new and aspiring public health consultants: the Request for Proposals (RFP). Using clear, accessible language and practical examples, Dr. Des explains what an RFP actually is, how it differs from an RFQ, and why understanding that difference matters before you ever decide to apply. Rather than treating RFPs as paperwork hurdles, this episode reframes them as strategic decision-making tools. Dr. Des walks listeners through how to read an RFP with intention—evaluating fit, capacity, and opportunity—so consultants can make confident, informed choices instead of chasing every available contract. Using a real public health RFP from the Connecticut Health Foundation as a case study, Dr. Des unpacks each major section, including the scope of services, timeline, budget, proposal requirements, and submission details. She highlights what experienced funders are really asking for, where applicants often misstep, and why strong proposals are built on demonstrated expertise—not potential. By the end of the episode, listeners walk away with a practical framework for evaluating RFPs, positioning their value clearly, and avoiding common mistakes that cost otherwise qualified consultants the opportunity. 5 Key Takeaways An RFP functions like a job description for consultants, outlining a defined problem and expected outcomes while relying on your expertise to shape the solution.RFPs and RFQs are not interchangeable: RFPs focus on strategy and approach, while RFQs prioritize pricing for already-defined work.The scope of services is the most critical section of any RFP and should be reviewed first to assess true fit based on experience and expertise.Timelines and budgets are decision tools, not just details—they determine feasibility, pricing, and whether collaboration or subcontracting is needed.Strictly following proposal instructions (format, page limits, deadlines) is non-negotiable and often determines whether a proposal is reviewed or rejected.https://www.drdesshow.com/ https://www.publichealthclub.com/

    22 min

  5. FEB 5

    Where to Find Public Health Consulting Contracts

    Join the Public Health Club In this episode of The Dr. Des Show, Dr. Desiree “Dr. Des” Strickland addresses one of the most common questions she hears from public health professionals: Where are the consulting contracts—and is there really money in public health? Drawing from her lived experience as a public health consultant and firm owner, Dr. Des breaks down where consulting opportunities actually exist, the different forms they take, and how professionals should think strategically about pursuing contracts—especially when they are new to consulting. She explains why many people feel stuck or discouraged, and how the issue is often not a lack of opportunities, but a lack of clarity around where to look and how to position themselves. The conversation contrasts curated, non-federal consulting opportunities—such as those available through professional communities—with federal contracting pathways, including subcontracting. Dr. Des walks listeners through how these opportunities differ, what makes each accessible, and why understanding the landscape is essential for long-term consulting success. By the end of the episode, listeners gain a clearer framework for navigating consulting pathways, approaching contracts with intention, and writing proposals that align with the expectations of different audiences—moving from overwhelm to strategy. Key Takeaways Public health consulting opportunities exist across nonprofits, foundations, and community-based organizations, not just within federal systems.Curated, non-federal contracts are often more accessible for solo consultants and small teams and can serve as a strong entry point into consulting.Federal contracting is a long-term strategy that requires preparation, relationship-building, and often begins through subcontracting rather than prime contracts.Subcontracting provides a lower-risk way to gain experience, build past performance, and get paid while learning the federal contracting landscape.Successful proposals are audience-specific—community organizations respond to clear, value-driven language, while federal opportunities require more technical and structured writing.https://www.drdesshow.com/ https://www.publichealthclub.com/

    15 min

  6. JAN 28

    Behind the Scenes of the Public Health CEO Circle

    Join the CEO Circle Enrollment Closes February 6th, 2026 and will not open again until next year! In this episode of The Dr. Des Show, Dr. Des took listeners behind the scenes of the Public Health CEO Circle, explaining why it exists, how it works, and who it is designed to serve. Drawing from her own experience as a public health entrepreneur, Dr. Des reflected on the isolation many public health business owners face when trying to scale impact-driven work in spaces that don’t understand grants, contracts, government systems, or equity-centered missions. The episode centered on the importance of being in the right room—one where CEO-level strategy, revenue conversations, and long-term planning are normalized rather than avoided. Throughout the episode, Dr. Des walked through the structure of the CEO Circle, including quarterly expert-led workshops, ongoing strategy sessions she personally facilitates, the CEO Book Club, and monthly accountability meetings. She emphasized that the Circle is intentionally designed as a year-long commitment, not a drop-in community, to support sustained growth and real business building. For listeners considering entrepreneurship or already running public health-focused businesses, the session clarified how the CEO Circle differs from general professional development spaces by focusing squarely on operations, scaling, and leadership at the CEO level. 5 Key Takeaways The Public Health CEO Circle was created to meet a specific gap: public health entrepreneurs need business strategy support that understands social impact, equity work, and complex systems.Being in consistent community with other CEOs helps normalize strategic thinking, revenue planning, and scaling conversations that are often missing in public health spaces.The CEO Circle combines Dr. Des’s leadership with external experts in finance, marketing, legal, and operations to provide well-rounded, practical guidance.Learning inside the Circle is application-focused, from the CEO Book Club to hands-on workshops and tools members can immediately use in their businesses.Monthly accountability meetings foster real CEO-to-CEO dialogue, collaboration, and problem-solving beyond surface-level check-ins. Sign up for Public Health Club https://www.drdesshow.com/ https://www.publichealthclub.com/

    18 min

  7. JAN 24

    How I Built a Multi–Six Figure Public Health Business

    Links Mentioned: Join CEO Bootcamp Get on the CEO Circle Waitlist Join the Public Health Club In this episode, I’m breaking down exactly how I scaled my public health business in 2025—what changed, what didn’t, and why shifting into true CEO leadership led to a 118% increase in revenue. This wasn’t about grinding harder or adding more to my plate. It was about making a strategic decision to stop operating like an employee inside my own business and start leading it like a CEO. Once that shift happened, the growth followed. I also share why I created CEO Bootcamp and who it’s actually for. If you attended the Public Health CEO Summit, this episode explains why Bootcamp is the next step. If you’re still casually exploring entrepreneurship, I’m honest about why this may not be the right season yet. We talk strategy, AI implementation in public health businesses, burnout prevention, and what it really takes to scale—whether your business is full-time or currently a side hustle. This episode is for public health professionals who are serious about building sustainable businesses, increasing revenue, and leading with intention in 2025. Key Topics Covered  -How to scale a public health business in 2025-CEO vs employee mindset in entrepreneurship-Public health business strategy and revenue growth-Avoiding burnout while scaling a service-based business-Using AI to support business operations and decision-making-Who CEO Bootcamp is for (and who should wait) Listeners will walk away able to: Understand the mindset shift required to scale a public health businessIdentify CEO-level strategies that directly impact revenue growthRecognize how burnout shows up when entrepreneurs operate without systemsSee how AI can be applied practically in public health businessesDecide whether they are ready to operate as a CEO or need more foundation firsthttps://www.drdesshow.com/ https://www.publichealthclub.com/

    24 min

  8. JAN 14

    Building Multiple Revenue Streams in Public Health for 2026

    Register for the CEO Summit: https://www.publichealthclub.com/ceo-summit-2026 Upgrade to VIp & Access the CEO Bootcamp: https://www.publichealthclub.com/ceo-bootcamp-welcome-1a456e-1-1 Kit For Email Newsletters: https://partners.kit.com/5hnworu6rcad In this first episode back for the new year, Dr. Des breaks down how public health professionals can build multiple revenue streams without creating another full-time job for themselves. This episode is for consultants, entrepreneurs, and aspiring CEOs who want to increase income, create time freedom, and scale impact — all while staying rooted in public health and social impact work. Dr. Des shares how she turned one consulting business into several revenue streams and walks through practical, realistic ways you can do the same in 2026. You’ll Learn: Why your consulting business should be your anchor, not your only incomeSimple ways to add revenue streams without overcomplicating your businessHow newsletters, digital products, and speaking fit naturally into public healthThe role of marketing, systems, and AI in scaling sustainablyHow to stop operating like an employee and start thinking like a CEOIf you’re ready to work smarter, protect your time, and grow your income — this episode is for you. https://www.drdesshow.com/ https://www.publichealthclub.com/

    24 min
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Join Dr. Des as she shares her journey, lessons, and expert advice to empower professionals and entrepreneurs to make an impact and build the life they deserve.

Information

  • Creator
    Dr. Des
  • Years Active
    2025 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © 2026 The Dr.Des Show
  • Show Website
    The Dr.Des Show

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