Ran Talks Design

Ran Liu
Ran Talks Design

Ran Talks Design is a podcast where senior designers, heads of design, and startup founders come together to explore the art and strategy of impactful design. Hosted by Ran, a seasoned product designer, each episode dives deep into a topic in design strategies, B2B SaaS growth, and the power of design in driving business success. Whether you’re building products or scaling design teams, this is your go-to space for insights, stories, and actionable advice.

Episodes

  1. The Growth Equation: Why Startups Win or Die with Andy Budd

    MAR 11

    The Growth Equation: Why Startups Win or Die with Andy Budd

    My guest today is Andy Budd, veteran design leader, venture capitalist, and author of "The Growth Equation."Andy brings unique insight from both sides of the startup ecosystem - as a designer who's advocated for UX, and as a VC who reviews over 7,000 of startup pitches yearly. In this conversation, we explore why most startups fail, when founders should bring in designers, and how designers can have maximum impact in early-stage companies.🔑 KEY INSIGHTS:Why having a "good product" is never enough for startup successThe counterintuitive timing for hiring your first designerHow to recognize true product-market fit Why the best startups build far less than they think they needAnd more...00:00 Introduction02:51 Challenges and Reasons for Startup Failures06:21 The Role of Design in Startups15:25 Designers as Founders21:09 Understanding Product Market Fit25:47 The Return of the Technical MVP26:31 Stripping Back to the Essentials27:19 Learning from Usage and Research27:33 The Airbnb Example: Testing Innovative Ideas29:09 The Role of Research in Early Stages30:45 Avoiding the Feature Fallacy32:39 Finding the Right Niche Market34:38 Balancing Quality and Enterprise36:21 The Growth Equation and Designer's Role40:49 Delighting Users and Adding Value44:20 The Growth Equation: A Design Book in Stealth48:37 Final Thoughts and Advice for DesignersFollow Andy Budd:Website: https://andybudd.com/bookTwitter: https://twitter.com/andybuddConnect with RanLinkedin: https://www.linkedin.com/in/ranliudesign/💕 Love the content? Consider supporting the channel by buying me a coffee! buymeacoffee.com/rantalksdesign

    50 min
  2. The Truth About Getting Design Jobs in 2025 (Ex-Designer Turned Recruiter Reveals All) | Hang Xu

    FEB 24

    The Truth About Getting Design Jobs in 2025 (Ex-Designer Turned Recruiter Reveals All) | Hang Xu

    Former Senior Staff Designer turned celebrity recruiter Hang Xu reveals the uncomfortable truths about getting hired in today's brutal design job market. With candid insights from both sides of the table, this interview cuts through the typical career advice to show you what really happens behind the scenes.☕️ Support my work:https://buymeacoffee.com/rantalksdesign💼 Ready to level up your design career? Check out my complete playlist on landing your dream design job:https://youtube.com/playlist?list=PL7vq15QQwy_ohg9clLQ_EWC3Hc8YtZryb&si=LRsENBs-0GXclN4Q🔗Mentioned in the show:Job market data: https://www.linkedin.com/posts/haxuco_were-finally-seeing-some-long-overdue-data-activity-7095787435300671488-oA76?utm_source=share&utm_medium=member_desktop🔗Connect with Hang:https://www.linkedin.com/in/haxuco/🔗 Connect with RanLinkedin: https://www.linkedin.com/in/ranliudesign/🙏 LEAVE A COMMENT AND LIKEIf you enjoyed listening to the podcast, we’d love for you to leave a comment on what resonates. This really helps to motivate me to bring you more content like this.👋 GET IN TOUCHYou can connect with me on Linkedin (https://www.linkedin.com/in/ranliudesign/) and share with me any feedback, ideas or thoughts about the lessons you’ve learnt from the episodes. And I can thank you personally for tuning in!Key moments:00:00 Introduction: The Brutal Job Market00:55 Meet Hang: From Designer to Recruiter01:53 Challenges in the Design Industry04:29 Recruiting Insights: What Recruiters Look For07:22 Understanding the Hiring Process10:31 Navigating Job Descriptions and User Research16:21 Market Conditions and Job Hunting Strategies20:34 The Harsh Reality for Junior Designers25:06 Meritocracy and Unfairness in Western Civilizations26:44 Challenges for Junior Designers in the UX Industry30:19 The Importance of Portfolios and Messaging32:53 The Hiring Process as a Sales Funnel36:52 The Role of Referrals in Job Applications39:02 Crafting a Unique Value Proposition46:38 Adapting to Market Conditions49:15 Prioritizing Mental Health for Career Success50:42 Conclusion and Final Thoughts#DesignJobs #UXDesign #ProductDesign #CareerAdvice #TechCareers #UXCareers #DesignPortfolio #JobHunting #DesignRecruiting #UXRecruiting

    51 min
  3. JAN 28

    Quiet Achievers: Small Habits to Speak Up and Lead at Work (Without Changing Who You Are)

    Have you ever felt like being an introvert is holding you back at work? Like no matter how great your ideas are, they get overlooked because you’re not the loudest voice in the room? You’re not alone. Today, I’m talking to Tim Yeo, a seasoned design leader, coach, and author of The Quiet Achiever ( @thequietachievr ). Tim’s here to show you how to succeed as your authentic self. No pretending, no exhausting extrovert impressions—just practical, actionable habits that help you build confidence, make your voice heard, and create massive impact. Whether you’re struggling to stand out in meetings, looking to step into leadership, or just want to thrive without changing who you are, this episode will give you the tools to get there. Let’s dive in! Mentioned in the show: - 30 Habits in 30 Days: https://www.thequietachievr.com/30habits30days - Quiet Achiever Book: https://www.thequietachievr.com/book 🔗Connect with Tim Email: tim@thequietachievr.com Linkedin: https://www.linkedin.com/in/timyeo/ Twitter/X: https://twitter.com/timyeo Threads: https://www.threads.net/@thequietachievr Website: https://www.thequietachievr.com Book: https://www.thequietachievr.com/book 🔗Connect with Ran Linkedin: https://www.linkedin.com/in/ranliudesign/ ADP profile: https://adplist.org/mentors/ran-liu - Currently mentorship slots open! ☕ Love the content? Consider supporting the channel by buying me a coffee! buymeacoffee.com/rantalksdesign

    49 min
  4. JAN 13

    Mastering Vision & Strategy: Insights from Karol’s Journey at Shopify & Personio

    Dive into vision and strategy with Karol, a product design leader who’s made waves at companies like Shopify and Personio. ☕ Love the content? Consider supporting the channel by buying me a coffee! buymeacoffee.com/rantalksdesign 🔗 Connect with Ran Linkedin: https://www.linkedin.com/in/ranliudesign/ ADP profile: https://adplist.org/mentors/ran-liu - Currently mentorship slots open! 🔗 Connect with Karol https://www.karolklabisch.com/ https://www.linkedin.com/in/karol-klabisch/ https://www.threads.net/@karol.klb Mentioned in the show: Personio Careers: https://www.personio.com/about-personio/careers/product-engineering/: Football Club: https://www.instagram.com/wuppertaler_sv/ Brother's graffiti: https://www.instagram.com/new_yorx/ 🙏 LEAVE A COMMENT AND LIKE If you enjoyed listening to the podcast, we’d love for you to leave a comment on what resonates. This really helps to motivate me to bring you more content like this. 👋 GET IN TOUCH You can connect with me on Linkedin (https://www.linkedin.com/in/ranliudesign/) and share with me any feedback, ideas or thoughts about the lessons you’ve learnt from the episodes. And I can thank you personally for tuning in! 00:00 Introduction to Crafting a Vision 01:00 Karol's Journey in Design 05:03 Experiences at Fleetbird and Wunder Mobility 10:30 The Art of Storytelling in Design 16:19 Creating Impactful Vision Decks 23:19 The Freedom of Paper vs. Digital Tools 24:44 The Power of Writing and Prototyping 26:51 Sharing Vision Through Video Walkthroughs 31:03 Connecting Vision to Business Value 39:39 Lightning Round: Personal Insights

    45 min
  5. JAN 8

    Behind the Scenes: The Story Behind Amplitude’s Latest Redesign

    Join us in this insightful episode of Ran Talks Design as we sit down with Will Newton, Principal Product Designer at Amplitude, to explore the fascinating journey behind Amplitude’s latest major redesign. Learn about the bold steps taken to enhance user experience, the strategies employed, and the challenges and learnings along the way. Will shares his unique approach to tackling complex design problems, his passion for blending art and technology, and valuable insights into the world of product design. Whether you’re a designer looking for inspiration or curious about the inner workings of major redesigns, this episode is packed with valuable takeaways you won’t want to miss! ☕ Love the content? Consider supporting the channel by buying me a coffee! buymeacoffee.com/rantalksdesign 🔗 Connect with Will Newton Twitter: @willdjthrill Early Day iPhone App: https://earlyday.app/ Huge Calendar Chrome Extension: https://chrome.google.com/webstore/detail/huge-calendar/kbpncofhbolefhkcbbogoikffdgcdhen 🔗 Amplitude Resources Rethink Signup Link: https://lu.ma/ms86mvq0?tk=69x64s UX Design Template: https://amplitude.com/templates/ux-release-dashboard Amplitude’s Latest Redesign: https://amplitude.com/easy 🔗 Connect with Ran LinkedIn: https://www.linkedin.com/in/ranliudesign/ ADPList Profile (Free Mentorship Slots Open!): https://adplist.org/mentors/ran-liu Mentioned in the Show Early Day App: A morning routine tracker to kickstart your day. Huge Calendar Extension: A Chrome extension to help you keep track of long-term goals. Amplitude’s Latest Redesign: https://amplitude.com/easy The Alchemist Book: https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0722532938/ref=asc_df_0722532938/ 🙏 LEAVE A COMMENT AND LIKE If you enjoyed listening to the podcast, we’d love for you to leave a comment on what resonated with you. This really helps motivate us to bring you more content like this. 👋 GET IN TOUCH You can connect with me on LinkedIn (https://www.linkedin.com/in/ranliudesign/) and share any feedback, ideas, or thoughts about the lessons you’ve learned from the episodes. I’d love to thank you personally for tuning in! Don’t forget to subscribe to “Ran Talks Design” for more inspiring conversations with designers and creatives. Share this episode with friends or colleagues who might find it valuable, and stay tuned for more exciting discussions coming your way.

    53 min
  6. JAN 6

    From Google Job Rejection to a 6-Figure UX Business: Aliena Cai’s Journey and Top Lessons

    In this episode, I sit down with  @AlienaCai , a designer-turned-entrepreneur whose inspiring journey offers valuable insights for anyone looking to redefine their career. Starting as a UX designer at eBay, Aliena’s path took a bold turn when her YouTube content, now featured in Forbes and major universities, gained traction and revealed a gap in design education. We discuss everything from the lessons she learned after being rejected by Google (and why it turned out to be the best thing for her), to building a six-figure design business and bridging the gap between traditional education and real-world skills. Aliena also shares practical tips on personal branding, entrepreneurship, and navigating the challenges of running a business. Whether you’re a designer, entrepreneur, or just curious about her incredible story, this episode is packed with actionable advice and inspiration. Tune in to learn: ⭐️ Why rejection can lead to opportunity. ⭐️ How to build a thriving personal brand. ⭐️ The hard truths and rewards of entrepreneurship. Get ready to be inspired! 💕 Love the content? Consider supporting the channel by buying me a coffee ☕! buymeacoffee.com/rantalksdesign Mentioned in the show: 👉 Fast Track UX: https://fasttrackux.com/. (use code readysetux for 20% off) 👉 Aliena's Youtube Channel: Youtube: https://www.youtube.com/@UCdImQC-ytxsJss3d1cqdOzA 👉 Aliena Design Studio: https://www.alienadesign.studio/ 👉 Forbes feature: https://www.forbes.com.au/brand-voice/uncategorized/fast-track-to-six-figures-👉 aliena-cais-blueprint-for-aspiring-ux-designers 📚 Million Dollar Weekend by Noah Kagan: https://noahkagan.com/mdwbook/ 📚 Oversubscribed by Daniel Priestly: https://danielpriestley.com/oversubscribed-book/ 📚 The Art and Business of Online Writing: https://www.amazon.com/Art-Business-Online-Writing-Capturing/dp/0998203491 🔗 Connect with Ran Linkedin: https://www.linkedin.com/in/ranliudesign/ ADP profile: https://adplist.org/mentors/ran-liu - Currently mentorship slots open! 🔗 Connect with Aliena Youtube: https://www.youtube.com/@AlienaCai Fast Track UX: https://fasttrackux.com/. (use code readysetux for 20% off) Instagram: instagram.com/thealienacai Linkedin: linkedin.com/in/alienacai TikTok: tiktok.com/@thealienacai X/Twitter: twitter.com/AlienaCai 🙏 LEAVE A COMMENT AND LIKE If you enjoyed listening to the podcast, we’d love for you to leave a comment on what resonates. This really helps to motivate me to bring you more content like this. 👋 GET IN TOUCH You can connect with me on Linkedin (https://www.linkedin.com/in/ranliudesign/) and share with me any feedback, ideas or thoughts about the lessons you’ve learnt from the episodes. And I can thank you personally for tuning in! 00:00 Introduction 01:33 Journey to Entrepreneurship 04:03 Challenges and Realizations in Entrepreneurship 08:15 The Failed Google Interview 12:41 Starting the YouTube Channel 15:00 Creating FastTrackUX and Identifying Gaps 19:38 Innovative Teaching Methods 23:06 Combining UX Design and Business Skills 24:30 Navigating the Challenges of Entrepreneurship 25:55 The Art of Outsourcing 26:50 Balancing Creativity and Business 28:03 Transitioning from Designer to Manager 29:59 Advice for Aspiring Entrepreneurs 35:35 Building a Personal Brand 39:43 Lightning Round 42:30 Future Plans and Final Thoughts

    45 min

    About

    Ran Talks Design is a podcast where senior designers, heads of design, and startup founders come together to explore the art and strategy of impactful design. Hosted by Ran, a seasoned product designer, each episode dives deep into a topic in design strategies, B2B SaaS growth, and the power of design in driving business success. Whether you’re building products or scaling design teams, this is your go-to space for insights, stories, and actionable advice.

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