Coaching Culture with Ben Herring

Ben Herring
  • 5.0 (9)
  • RUGBY
  • UPDATED WEEKLY

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.

  1. Gary Gold: What Coaches Get Wrong With Culture.

    2D AGO

    Gary Gold: What Coaches Get Wrong With Culture.

    If “culture” makes your eyes glaze over, try this: design the environment and make excellence a habit. That’s the heartbeat of our conversation with international head coach Gary Gold, who has led in South Africa, England, Japan, and the U.S. We dig into what truly differentiates winning clubs when talent is close—and why it’s rarely another page in the playbook. Gary reframes culture as daily, observable behaviors anyone can own, from chasing a kick to resetting your attitude after a loss. He shows how to reverse engineer a team’s identity—honoring deep local heritage in a town club or creating cohesion in a multinational locker room—then tie it all back to the people who pay to be there. We get candid about coaching mistakes, especially neglecting the non‑star two‑thirds of the squad. Gary explains how equal investment in the periphery builds readiness and trust, and why your post‑defeat demeanor silently sets the standard. Coaching, he argues, is pedagogy, not instruction: fewer overbuilt plans, more one‑to‑one care. That can look like home visits, meeting families, and small, sincere check‑ins that compound into buy‑in. Authenticity sits at the core—you can’t copy someone else’s personality, but you can copy their consistency. The stories span Saracens and La Rochelle to Japanese rugby, tying performance to the “man in the street” and reminding us that success is changing lives, not just lifting trophies. Rugby’s inclusivity—every body type has a role—makes it a powerful teacher. Confrontation is unavoidable, which accelerates growth if leaders set a steady, positive tone. We talk marginal gains, renewal, and the habit loop that turns cliches into competitive edges. And we trade “fake it till you make it” for “embrace it till you make it,” a mantra for honest buy‑in that sticks. If you lead teams, coach athletes, or care about building environments where people thrive and win, this episode will sharpen your process and your purpose. If this resonated, follow the show, share it with a coaching friend, and leave a quick review telling us the one habit you’ll change this week. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    1h 13m
  2. What If Your Best Coaching Is Silence

    6D AGO

    What If Your Best Coaching Is Silence

    Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    9 min
  3. Filo Tiatia: Edge And Empathy In Coaching

    MAY 16

    Filo Tiatia: Edge And Empathy In Coaching

    Culture isn’t a slogan; it’s the air your team breathes. With Filo Tiatia, iconic loose forward turned pro coach across New Zealand, Japan, and Wales—we unpack how identity, empathy, and non-negotiable standards create environments where people feel safe, stretched, and proud of how they do things here. From Samoan and Japanese customs to the daily rituals inside a professional club, Filo shows why clarity of behavior and belonging beats hype every time. We dig into the hardest pivot a coach can make: trading ego for ears. Filo admits he once ignored feedback and paid the price. Now he treats feedback as opinion that’s always worth considering, invites players to co-own standards, and keeps rituals alive before they turn stale. His take on leadership is refreshingly practical: the head coach shouldn’t make every call, but must make the final one—after hearing specialist coaches, checking cohesion, and weighing load and form. The result is smarter selection and a spine that holds under pressure. There’s also a powerful case for the body-mind loop. “Physical capacity builds mental capacity,” Philo says—and it applies to coaches too. When you train, sleep, and recover, you project steadier energy that athletes naturally follow. That energy helps you stay present at home, manage stress after losses, and keep your word when integrity is on the line. We explore service-driven leadership, the constant work of guarding standards, and the practical tools that keep learning at the center of a winning culture. If you’re ready to rethink culture, selection, and the way you listen, this conversation will sharpen your edge and deepen your care. Subscribe, share with a coaching friend, and leave a review telling us the one change you’ll make this week. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    57 min
  4. How Community Rugby Sustains Elite Performance, and How You can See it

    MAY 13

    How Community Rugby Sustains Elite Performance, and How You can See it

    Elite rugby loves to talk about high performance, but the uncomfortable question is simpler: what happens when the clubs empty out? We dig into the community game and why participation is the true performance metric that quietly decides a nation’s future. With a powerful snippet from David Nusafora, we unpack the idea that high performance can’t operate in isolation and that the relationship between performance and participation has to stay healthy for both sides to win. From there, we head to a place where rugby is on a genuine upward tick: Argentina. Felipe Contempomi shares what he’s seeing on the ground, including club numbers that sound almost unreal compared to the shrinking training squads many of us recognize. We explore the cultural ingredients behind that growth: staying with the same club from a young age, building deep friendships, and creating a sense of belonging where you still contribute even when you’re not playing. We also spotlight a rugby tour to Argentina organized by Gullivers, lined up with the Wallabies vs Argentina Tests (Aug 27 to Sep 6), with Tony Shaw describing the joy of touring, the camaraderie, and what it feels like to watch rugby in intimate stadiums while soaking up the food, wine, and local club culture in places like Salta and Mendoza. If grassroots rugby matters to you, hit subscribe, share this with a coach or club leader, and leave a review so more people find the conversation. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Gullivers travel Tour to Argentina Go to Argentina with the Wallabys and Gullivers travel. Led by ex Wallaby captain David ShawDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    12 min
  5. David Nucifora: INSIDE IRELAND’S RISE

    MAY 10

    David Nucifora: INSIDE IRELAND’S RISE

    Most teams say they want a great culture. Far fewer leaders can explain what culture looks like on a random Tuesday, or how to build it when pressure is high and everyone is watching the scoreboard. We sit down with David Nucifora, a longtime performance director and high performance leader across international rugby, to get concrete about what actually moves performance: daily behaviors, clear standards, and leaders who stay close enough to the work to feel what’s really going on. We dig into a deceptively simple idea: don’t consume yourself with bureaucracy. David explains why he chose visibility over a closed door, how “being available” becomes a leadership advantage, and what he learns from informal hallway conversations that no report can capture. From there we get into human architecture, the craft of building systems by selecting the right people, creating diversity of thought, and designing an environment where staff challenge each other without becoming fractured. We also talk about healthy tension, why it creates edge, and how to keep disagreement from turning personal. David breaks down how he evaluates progress beyond wins and losses, when to back a coach whose results haven’t landed yet, and how a clear North Star prevents reactive decision-making. You’ll hear lessons from Ireland’s rise in belief and performance, plus a sharp reminder that high performance cannot thrive if the community game and participation are neglected. If you care about coaching culture, leadership, and sustainable high performance systems in rugby and sport, this conversation is packed with practical takeaways. Subscribe, share this with a coach or leader you respect, and leave a review with the biggest idea you’re taking into your week. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Coaching Culture newsletterGullivers travel Tour to Argentina Go to Argentina with the Wallabys and Gullivers travel. Led by ex Wallaby captain David ShawSilverfern SportsIf you need great rugby gear, Silverfern are the best. Innovative high quality rugby kit.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    1h 2m
  6. The Greatest Poem For Coaches to have in their Pocket

    MAY 6

    The Greatest Poem For Coaches to have in their Pocket

    The most dangerous trap for a coach is thinking leadership is a clean job. It isn’t. Rugby coaching lives in the arena: the training ground when energy is flat, the change room when emotions run high, and game day when every decision gets judged in real time. That’s why we come back to Theodore Roosevelt’s “The Man in the Arena,” a short piece of language that hits hardest when you need it most. We listen to the poem and then pull out three takeaways built for coaches, captains, and anyone responsible for standards. First, team culture is built by action, not commentary. Posters and speeches don’t set the tone, what you walk past does. Second, mistakes are part of leadership. You will pick the wrong team sometimes. You will miss a moment. The question is whether you can own it, adjust, and keep showing up, because that response builds trust faster than perfection ever will. Third, critics don’t carry consequences. Sideline noise, parent opinions, and social media “experts” can be loud, but they don’t hold the group together after a loss. We talk about staying anchored to the performance environment you can control: behaviors, clarity, relationships, and process. If you lead people under pressure, this one is for you. Subscribe, share it with a coach who needs the reminder, leave a review, and tell us: what does “being in the arena” look like in your world? Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    8 min
  7. Scott Johnson: Why most team values are meaningless… and what actually builds culture.

    MAY 3

    Scott Johnson: Why most team values are meaningless… and what actually builds culture.

    Forget the posters. Scott Johnson, one of rugby’s most widely traveled coaches, breaks down culture as the simple, repeatable ways we do things—and the accountability that keeps them real. We explore why “team as family” sets people up to fail, how buzzwords like honesty can backfire, and why deeds and shared language matter more than slogans. Scott’s stories move from national team pressure to rebuilding environments, revealing how small margins can skew narratives while the real work happens in habits, standards, and clarity. We dive into the art of creating one language across diverse staff and players, using humor and storytelling to carry tradition forward, and ditching war metaphors in favor of joy and perspective. Scott opens up about early missteps in Wales, where importing a model clashed with local identity, and the turning point came from meeting families, embracing national DNA, and asking a better question: what can these athletes do, and how do we win with that? He also shares a powerful leadership moment—preparing a senior player to “take one for the team”—that shows how selective confrontation, consent, and respect can reset standards without cheap shots. If you coach or lead, you’ll recognize the modern delta: elite tactical IQ but thin experience in teaching, people management, and running a mid-sized operation. Scott offers concrete fixes: individualized development, targeted mentors, and attention to human signals. Look for the red flag word “new,” watch the car park, spend time in the physio room, and observe where people sit and who they talk to. Culture is human work—align words and deeds, set the banks of the river, and build a language that everyone understands. Subscribe, share with a coaching friend, and leave a review with the one buzzword you’d happily retire. Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    1h 3m
  8. How Physical Micro-Rituals Stop Overthinking In Sport

    APR 28

    How Physical Micro-Rituals Stop Overthinking In Sport

    A single mistake can hijack an entire training session. We’ve both seen it: a young player drops a ball, throws a pass behind, misses a read and then spends the next 20 minutes replaying it in their head. Confidence dips, choices get slower, and the game stops feeling fun. That’s why we’re digging into mental resilience and mental strength through a surprisingly simple lens: the body can help the mind reset.  We pull a key idea from modern sports psychology and coaching culture: physical practices underpin mental practices. If you try to outthink overthinking, you usually just add more noise. Instead, we share a concrete “micro-ritual” you can use immediately at training. The example is almost laughably small: two quick push-ups after a mistake, done at the back of the line or on the whistle. It’s not punishment. It’s a signal. You acknowledge the error, you close the loop, and you get back in the game.  We also talk about how elite rugby players use their own reset routines, why these cues work under pressure, and how a team-wide habit can build self-accountability without creating fear of failure. If you coach, lead, or play, you’ll leave with a practical way to reduce rumination, improve decision making, and create a healthier performance mindset. Subscribe, share this with a coach or teammate, and leave a review if it helps. What physical reset would you try after your next mistake? Send us Fan Mail For all your rugby and sports gear needs Check out Silverfern here: https://silverfernsport.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=coaching-culture Support the show Subscribe and Share, it makes a massive difference! Appreciation in advance.

    9 min
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Ratings & Reviews

5
out of 5
9 Ratings

About

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.

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