The Roofing Millionaires

Muhammad Faiz
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Roofing Millionaires Podcast! Tired of roofing podcasts that feel more like sales pitches than meaningful conversations? Or shows that lack any real mission or purpose? We get it—and that’s why we’re here. The Roofing Millionaires Podcast is not your average roofing show. This is a space where expert roofers come together to empower the next generation of roofing entrepreneurs. Whether you're just starting out or already running a million-dollar business, this podcast is for YOU. Join us as we dive deep into the mindset, values, and strategies it takes to build a thriving roofing business. From lessons learned the hard way to the principles that drive true success, you’ll hear it all—straight from those who've been there. I’m your host, Muhammad Faiz, and I’m on a mission to create a stronger, more connected roofing community. Together, we’ll grow, share, and learn to avoid common mistakes, embrace opportunities, and build businesses that truly last. 🎙️ Ready to change the game for roofers everywhere? Subscribe now and be part of a community that’s all about integrity, growth, and giving back. 💡 New episodes coming soon—stay tuned! Connect with us: 🌎 theroofingmillionaires.com

  1. Sep 27

    How OWL Roofing Is Building a Roofing Company People Care About | Noah Bergland

    Noah Bergeland joins The Roofing Millionaires Podcast to break down what he and Tim Brown from @HookAgency are building with OWL Roofing in Minnesota. Instead of creating another roofing company built entirely around leads, storm chasing and sales, they started by thinking about the brand, customer experience, company culture and systems they wanted before OWL Roofing officially launched. Noah shares what has worked, what hasn't, and why building a recognizable roofing brand requires more than simply measuring every marketing decision by immediate ROI. Roofing sales and marketing have changed dramatically since 2023, and roofing companies that refuse to adapt may get left behind. In this episode, we uncover the reality of the modern roofing industry, from insurance and legislative changes to sales-team burnout, branding, marketing, and building a high-performing roofing company. We also discuss the ambitious goal of creating 10 millionaire salespeople while building a premium roofing brand that gives back to the community. You’ll discover why a strong sales team can make marketing easier, why branding matters more than ever, and how roofing companies can build systems that scale without burning out their leaders. If you’re a roofing contractor, sales professional, entrepreneur, or marketing expert, this conversation reveals important lessons for building a stronger roofing business in 2026. In This Video, You'll Learn: Why the roofing industry changed dramatically after 2023 How insurance and legislation affected roofing businesses Why sales teams can make marketing easier How strong branding supports roofing company growth The hidden danger of leadership and sales-team burnout Why building systems is critical for scaling How to develop high-performing roofing salespeople The vision behind creating 10 millionaire salespeople How a roofing company can build a premium brand Why community involvement and charitable giving matter for long-term brand building People Search Queries: how to grow a roofing company how to increase roofing sales how to build a roofing sales team roofing sales tips how to market a roofing company how to scale a roofing business roofing industry changes after 2023 roofing insurance changes how to train roofing salespeople how to build a successful roofing company Keywords: roofing sales, roofing sales strategy, roofing industry, roofing business, roofing company, roofing contractors, roofing marketing, roofing sales team, roofing sales training, roofing business growth, roofing company marketing, roofing industry 2026, roofing insurance, roofing insurance changes, roofing entrepreneur, roofing leadership, roofing business strategy, roofing company branding, roofing salespeople, roofing business systems, roofing company growth, roofing marketing strategy, roofing contractor marketing, roofing sales tips, roofing business tips, roofing industry trends, roofing sales training 2026, high end roofing company, premium roofing company, roofing millionaire, millionaire salespeople, roofing business owner, roofing success, roofing podcast, the roofing millionaires #roofingsales, #roofing, #roofingindustry, #roofingcontractor, #roofingbusiness, #roofingmarketing, #roofingsales, #roofingcompany, #roofingentrepreneur, #roofingbusinessowner, #roofingsalestraining, #roofingbusinessgrowth, #roofingmarketing, #roofingindustry2026, #roofingpodcast, #sales, #salestraining, #businessgrowth, #entrepreneur, #theroofingmillionaires

    How OWL Roofing Is Building a Roofing Company People Care About | Noah Bergland

  2. Sep 12

    The Gutter Business Secret Most Roofers Still Don’t Understand | Tim Crouch

    Roofing companies and gutter companies are sitting on a massive opportunity that many contractors still overlook. In this episode of Roofing Millionaires, Tim Crouch from Gutter Growth breaks down the real secrets behind growing a profitable gutter business in 2026. With more than two decades of experience, Tim explains why gutters can become a powerful lead source for roofing companies, why Google still produces some of the most serious customers, and how contractors can compete against private-equity-backed companies without enormous advertising budgets. We also discuss marketing, personal branding, cash flow, deposits, hiring, employee boundaries, business systems, roofing and gutter partnerships, and the mindset required to build a company that can operate without you. 📚 In This Video, You'll Learn: Why roofing companies should consider offering gutters How gutters can generate additional roofing leads Why Google leads can be more valuable than interruption-based marketing How gutter companies can compete against PE-backed companies How to build a personal brand with simple daily videos Why contractors need systems instead of doing everything themselves How to improve gutter business cash flow Why deposits and faster collections matter How roofing and gutter companies can create profitable partnerships How to avoid competing purely on price Why employee boundaries matter as your company grows How to identify and fix business bottlenecks Why authenticity can outperform expensive marketing The mindset behind long-term entrepreneurial success Chapters: 00:00 The Gutter Opportunity Roofers Are Missing 04:18 How Gutter Companies Generate More Leads 08:36 The Secret to Profitable Roofing Partnerships 12:54 Why Most Gutter Businesses Never Become Companies 17:12 Google vs Meta: Where the Best Leads Come From 21:30 The Gutter Mistake Roofers Keep Making 25:48 How to Compete With PE-Backed Companies 30:06 The Cash Flow & Operations Problem 34:24 Building Systems, Culture & a Better Business 38:42 Tim Crouch’s Biggest Lesson: Never Quit People Search Queries: I Started a Gutter Cleaning Business With $500… Here’s What Happened How I Built a $100K/Year Gutter Cleaning Business From Scratch This Simple Gutter Business Can Make You $10,000+ a Month?! I Started a Gutter Cleaning Business… Nothing Went to Plan The Gutter Cleaning Business Nobody Is Talking About How to Start a Gutter Cleaning Business With Almost No Money I Tried Starting a Gutter Cleaning Business From Scratch… How to Get Your First 100 Gutter Cleaning Customers The Truth About Starting a Gutter Cleaning Business in 2026 Can a Gutter Cleaning Business Really Make $100K a Year? Keywords: gutter cleaning business, gutter cleaning business startup, gutter business, gutter business startup, how to start a gutter cleaning business, gutter cleaning, gutter cleaning service, gutter cleaning business ideas, gutter cleaning business income, gutter cleaning business profit, gutter cleaning tools, roof and gutter cleaning business, start a gutter business, gutter business ideas, gutter cleaning company, gutter cleaning side hustle, home service business, service business, cleaning business, small business ideas #guttercleaningbusiness #guttercleaning #gutterbusiness #gutterbusinessstartup #cleaningbusiness #homeservicebusiness #smallbusiness #servicebusiness #businessstartup #guttercleaningservice #roofandguttercleaning #guttercleaningtips #businessideas #sidehustle #entrepreneurship

    The Gutter Business Secret Most Roofers Still Don’t Understand | Tim Crouch

  3. Sep 4

    What Nobody Tells You About Starting a Roofing Company | Tyler Addison

    What does the first year of building a roofing company actually look like when there is no guaranteed pipeline, massive team, or proven playbook? In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Tyler Addison, founder and general manager of Big League Roofing in Northeast Georgia. Tyler started Big League Roofing in June 2025 after learning the industry as a roofing sales representative. Before roofing, he played professional baseball, worked in law enforcement for nearly ten years, and built a successful baseball-training business. That background shaped how Tyler now approaches leadership, pressure, failure, and building a team. Tyler explains why he still knocks doors, climbs roofs, handles customer conversations, and trains new representatives beside him. He believes roofing owners cannot expect their salespeople to face rejection and generate opportunities if they are unwilling to do the same work themselves. He also discusses his biggest first-year hiring lesson. After initially trying to fill canvassing positions with whoever was available, Tyler realized that more bodies did not automatically create a stronger company. He now prioritizes quality over quantity and wants representatives who can build homeowner relationships from the first knock through completion. The conversation also explores the financial decisions involved in building a young roofing company. When choosing between a newer wrapped truck and a dump trailer, Tyler invested in the equipment that could improve jobsite control, reduce operating expenses, and strengthen margins. Tyler shares why a roofing company must prepare its production and operations before chasing more volume, why he does not teach rigid door-knocking scripts, and how genuine human connection helped him sell before he had yard signs, door hangers, or complete company uniforms. They also discuss lead-generation services, choosing mentors carefully, the “snake oil” sold to new roofing owners, learning from a failed business partnership, operating through fear, and remaining resilient when the pipeline becomes uncertain. This is not a conversation with someone claiming to have roofing completely figured out. It is an honest look at an owner still building, learning, correcting mistakes, and showing up every day. In this episode: * Tyler’s journey from professional baseball to roofing * How law enforcement shaped his leadership * Starting Big League Roofing in June 2025 * Competing against larger and cheaper roofing contractors * Why Tyler does not teach sales scripts * Building genuine connections at the door * Why roofing owners must lead from the front * Training inexperienced roofing representatives * Allowing employees to fail forward * Preparing a company before pursuing more volume * Choosing a dump trailer over a newer truck * Tyler’s experience with lead-generation services * The snake-oil problem in the roofing industry * Choosing the right mentors * What a failed business partnership taught him * Why the canvasser model did not work for his company * Choosing quality over quantity when hiring * Operating through pressure and uncertainty * Building something meaningful instead of chasing a title Learn more about Big League Roofing: https://www.bigleagueroofs.com/ Subscribe to The Roofing Millionaires Podcast for honest conversations about roofing sales, leadership, company culture, marketing, and building a contracting business. #RoofingBusiness #RoofingPodcast #RoofingContractors

    What Nobody Tells You About Starting a Roofing Company | Tyler Addison

  4. Aug 28

    The Cash-Flow Trap That Takes Down Growing Roofing Companies | Ryan Holliday

    Roofing contractors are making costly mistakes that can destroy a growing roofing business—even when the company has plenty of work. In this episode of Roofing Millionaires, Ryan Holliday shares the biggest lessons he has learned from years in the roofing, insurance, payments, and technology industries. We discuss why contractors need to answer the phone, manage cash flow, track the right numbers, maintain financial reserves, and stay open to new technology. Ryan also explains how AI is transforming insurance claim analysis and why contractors who refuse to change could fall behind. You’ll learn why taking on too many roofing jobs can create a cash-flow crisis, why 3–6 months of runway can matter, and how AI may change the future of insurance claims. If you own, manage, sell for, or work in a roofing company, this conversation is packed with practical lessons for growing a stronger business. Connect with Muhammad Faiz: https://www.facebook.com/muhammadfaiz99/ theroofingmillionaires@gmail.com Subscribe to The Roofing Millionaires Podcast for direct conversations about roofing, insurance claims, business growth, technology, leadership, and the realities of running a contracting company. ⏱️ YOUTUBE CHAPTERS: 00:00 The Roofing Mistakes Contractors Ignore 02:06 Welcome to Roofing Millionaires 02:58 Meet Ryan Holiday 04:07 From Roofing Sales to Entrepreneurship 08:22 Why Contractors Resist Technology 09:44 The Contractor's Math Problem 12:40 How AI Is Changing Claim Audits 15:19 AI vs. Humans: Who Wins? 17:27 The Biggest Mistakes Roofing Contractors Make 20:20 Why Answering the Phone Matters 22:04 The Cash-Flow Problem 23:32 Why Contractors Need 3–6 Months of Runway 26:07 The Danger of Taking Too Many Claims 27:22 Building Inc. From the Ground Up 33:10 How to Create Demand for New Technology 41:15 Are Roofing Conferences Worth It? 45:30 Ryan Holiday's Definition of Success 51:07 How Health Changed His Perspective 53:00 Final Lessons on Business & Life PEOPLE SEARCH QUERIES: how to grow a roofing business why roofing companies fail roofing contractor mistakes how to manage a roofing business roofing business cash flow how much cash should a roofing company have how to manage insurance claims roofing contractor finances how AI is changing insurance claims AI for roofing contractors roofing business management tips KEYWORDS: roofing contractors, roofing contractor, roofing business, roofing company, roofing contractors mistakes, roofing business mistakes, roofing business cash flow, roofing contractor cash flow, roofing company finances, contractor finances, roofing industry, roofing business tips, roofing company growth, how to grow a roofing business, roofing business management, roofing contractor tips, insurance claims, insurance roofing claims, insurance claim process, AI insurance claims, AI for roofing contractors, AI roofing, claim auditing, contractor technology, roofing technology, roofing sales, contractor metrics, roofing business success, roofing company failure, roofing business failure, cash flow for contractors, insurance contractor, roofing entrepreneur, Roofing Millionaires, Ryan Holiday #roofing #roofingcontractor #roofingbusiness #roofingcompany #roofingindustry #contractors #contractorlife #insuranceclaims #insuranceindustry #AI #AItechnology #constructionbusiness #constructionindustry #businessgrowth #entrepreneurship #cashflow #RoofingMillionaires

    The Cash-Flow Trap That Takes Down Growing Roofing Companies | Ryan Holliday

  5. Aug 15

    The Roofing Industry Says It Follows Code. So Why Do Roofs Fail?

    Is FORTIFIED roofing being oversold, or does the roofing industry’s resistance have more to do with cost, change, and accountability? After our first conversation generated both support and pushback from roofing contractors, Muhammad Faiz sits down again with Fred Malik from @IBHS_org FORTIFIED. This time, Muhammad brings Fred the objections and difficult questions roofers have raised about the program. They discuss whether FORTIFIED is simply another certification layer, whether strong building codes should already be enough, and why homeowners should pay more for third-party verification when their contractor claims to be following every required standard. Fred also addresses questions about the long-term performance of sealed roof decks, tapes, membranes, and adhesives under heat and moisture. He explains the different sealed-roof-deck methods permitted under FORTIFIED and what contractors must do when a FORTIFIED roof reaches its next replacement cycle. Finally, Muhammad asks Fred for a practical example of a homeowner who should not invest in FORTIFIED and whether contractor resistance may ultimately be resistance to greater accountability. This is not a FORTIFIED sales presentation or a roofing-contractor takedown. It is a direct conversation about roof performance, building codes, third-party verification, insurance incentives, installation quality, and what homeowners are actually paying for. In this episode: * Is FORTIFIED roofing being oversold? * Why some contractors see it as unnecessary certification * Whether homeowners will pay more for roof resilience * Why FORTIFIED matters outside coastal hurricane markets * How wind, hail, and wind-driven rain affect roof systems * Whether sealed-roof-deck tapes and adhesives last * What the available long-term field evidence shows * Code-compliant roofing versus third-party verification * Whether homeowners are paying for better roofs or better paperwork * Insurance incentives and FORTIFIED grant programs * Who homeowners should trust when contractors disagree * FORTIFIED’s positioning problem within the roofing industry * What happens during the next roof-replacement cycle * Whether FORTIFIED benefits IBHS more than homeowners * The most common objections Fred hears from contractors * Who should—and should not—invest in a FORTIFIED roof * Accountability and the future of roofing standards Chapters: 00:00 Highlights 02:03 Introduction 02:51 FORTIFIED reaches 100,000 designated homes 05:32 Is FORTIFIED being oversold? 08:46 Sealed roof decks and hurricane zones 19:55 Strong building codes versus FORTIFIED 29:01 Who should the homeowner trust? 36:27 What happens during the next roof replacement? 41:59 Who benefits most from FORTIFIED? 50:37 Who should not invest in FORTIFIED? Learn more about FORTIFIED and IBHS: https://fortifiedhome.org/ https://ibhs.org/ Connect with Muhammad Faiz: https://www.facebook.com/muhammadfaiz99/ theroofingmillionaires@gmail.com #FORTIFIED #RoofingPodcast #RoofingContractors

    The Roofing Industry Says It Follows Code. So Why Do Roofs Fail?

  6. Aug 1

    Accountability, FORTIFIED Roofs, and Roofing Standards | TRM S2 E24 w/Brandon Ford

    In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Brandon Ford, launching Brave Roofing in Georgia - for a direct conversation about accountability, education, and professionalism in the roofing industry. Brandon explains why roofing education alone cannot raise the standard without accountability, why homeowners shouldn’t have to become roofing and insurance experts just to hire a trustworthy contractor, and whether roofing contractors and inspectors should be licensed or certified. We also discuss FORTIFIED roofs, third-party inspections, cheap homeowners insurance policies, roof warranties, mentorship, and the danger of using AI or technology as an “easy button” without developing real knowledge of the craft. Later in the conversation, Brandon shares why roofers should question industry research instead of accepting every statistic or product claim at face value. He explains his concerns about how roofing products are grouped in some studies, how research can influence insurance coverage, and why contractors should examine the data and test products themselves. This is an honest conversation about what it means to become a better roofer, business owner, and industry professional, not simply how to make more money. In this episode: - Why roofing rules mean little without enforcement - The lack of licensing and barriers to entry in roofing - Why the homeowner is often the least-protected party - Whether FORTIFIED roofing standards deserve the criticism - How third-party inspections create accountability - The hidden cost of choosing the cheapest insurance policy - Why warranties matter on a major roofing investment - The role of mentorship in building a roofing career - How the “easy button” can prevent real learning - Why roofers should question industry research and statistics - Brandon’s perspective on TAMKO’s direction - Why roofers need to improve their craft before chasing more money Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. - Website: https://www.theroofingmillionaires.com - Instagram: https://www.instagram.com/theroofingmillionaires/ - Facebook: https://www.facebook.com/theroofingmillionaires/ #roofing #fortifiedroof #georgia #theroofingmillionaires

    Accountability, FORTIFIED Roofs, and Roofing Standards | TRM S2 E24 w/Brandon Ford

  7. May 23

    Roofing Companies Became Marketing Companies! | w/Chris Zimmerman

    In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Chris Zimmerman from At Your Service Roofing, Master Your Craft, and Gladstone AI to talk about what’s REALLY happening inside the roofing industry right now. From the “happy times” before COVID to shrinking margins, customer trust, AI, branding, private equity, and the future of roofing — this conversation goes far beyond sales tactics and lead generation. Chris shares why roofing got harder after COVID, why many contractors are struggling today, why most roofing companies are forgettable, and why customer service and communication may become the biggest competitive advantage in the next era of roofing. Topics Covered: * Why roofing changed after COVID * The “Big Squeeze” happening in roofing * Why homeowners don’t trust roofing companies * Branding vs reputation in roofing * Why customer service matters more than ever * AI in roofing and the future of communication * Why many roofing companies are disappearing * Private equity vs local roofing companies * The psychology behind homeowner decisions * Why truth and ethics matter in roofing Timestamps 0:00 Highlights 02:31 Introduction 06:06 Is roofing heading toward recession? 12:52 How do you position yourself? 20:51 How do roofers become memorable? 25:09 What industry problems bother you? 33:19 How are you improving the roofing industry? 38:35 Main purpose of Gladstone 51:44 Gladstone’s testing process 58:43 What kind of impact do you want to leave behind? If you’re a roofing contractor trying to understand where the industry is heading — this episode will challenge how you think about growth, marketing, trust, and long-term success. Guest: Chris Zimmerman – At Your Service Roofing / Master Your Craft / Gladstone AI Subscribe to The Roofing Millionaires for weekly conversations with the contractors, leaders, and industry veterans who are building something that lasts. -Website: https://www.theroofingmillionaires.com -Instagram: https://www.instagram.com/theroofingmillionaires/ -Facebook: https://www.facebook.com/theroofingmillionaires/ #roofing #roofingbusiness #roofingcontractor #roofingsales #roofingindustry #roofingmarketing #contractorbusiness #customerservice #branding #artificialintelligence

    Roofing Companies Became Marketing Companies! | w/Chris Zimmerman

  8. May 15

    Why Roofing Profits Are Shrinking Even When Sales Are Good | w/Jim Johnson

    In this episode of The Roofing Millionaires, I sit down with Jim Johnson, 28-year roofing industry veteran, founder of Contractor Coach Pro, former director of sales at AccuLynx, and the person behind some of the most consequential ideas in roofing over the last three decades for one of the most wide-ranging and honest conversations we've had on this show. Jim breaks down what he calls the Big Squeeze, the three-sided pressure that is crushing roofing company profits right now, and why the standard advice contractors are getting at conferences and from coaches is often the right advice applied at completely the wrong time, which is just as damaging as bad advice. We go deep on why the average roofing close rate sits at 26 to 30 percent and what's actually keeping it there, how the best contractors in the country are operating in a completely different market from everyone else without chasing cheaper leads, what supplier negotiations most contractors are too uncomfortable to have, and why the entire roofing technology stack is costing far more than it should. We also get into AI, not the version being sold everywhere right now, but what Jim is actually building with Bench: a platform that replaces the technology contractors are already paying for, gives it to them for free, and uses the savings to put a $350,000-level management team inside a $5 million roofing company for under $1,000 a month. And at the end, the conversation goes somewhere most roofing podcasts never go — what it actually means to build a life worth living, not just a business worth running. What we cover: - The Big Squeeze explained: why revenue is up and profit is down for so many roofing companies right now - Why roofing contractors who built infrastructure for growth during COVID are now getting crushed by their own overhead - How to stop being a commodity and create something unique and proprietary that homeowners will pay a premium for - The NeuroStory selling methodology and why most roofing salespeople are selling the wrong thing from the first knock - Why selling the inspection — not the roof — changes everything about your close rate - The math: what moving your closing rate from 26% to 35% actually does to your marketing spend and profitability - How to negotiate with your suppliers right now — and why most contractors aren't having that conversation - Labor pricing leverage in a slower market and why you're probably still paying 2022 rates - The Contractor Scaling Matrix — 12 pillars, 6 stages, and why doing the right thing at the wrong time is one of the most common ways roofing companies submarine themselves - Red ocean vs. blue ocean in roofing — and how the best contractors escape the price race entirely - The "give up to get" close and why it outperforms good/better/best packaging - Bench: what it is, how it replaces your entire tech stack, and what a free operating system with AI agents actually looks like in a roofing business - Why AI isn't here to replace your people — and what it should actually free up instead - A bookkeeper who stole $585,000, a come-to-Jesus moment, and the shift from selfish to selfless that changed how Jim runs everything - Why chasing legacy is the wrong goal — and what actually matters at the end of it all Timestamps 0:00 Highlights 02:29 Introduction 07:24 Is roofing industry in trouble? 14:40 Concept of big squeeze 25:13 Why are your teachings not being implemented? 30:13 What do roofers waste money on? 34:59 Have we normalized chaos? 38:53 AI and working with Binge 50:57 Who is Binge NOT for? 55:32 Have you found what you had been missing? #artificialintelligence #roofing #theroofingmillionaires

    Why Roofing Profits Are Shrinking Even When Sales Are Good | w/Jim Johnson
See All (61)

Trailer

5
out of 5
3 Ratings

About

Welcome to The Roofing Millionaires Podcast! Tired of roofing podcasts that feel more like sales pitches than meaningful conversations? Or shows that lack any real mission or purpose? We get it—and that’s why we’re here. The Roofing Millionaires Podcast is not your average roofing show. This is a space where expert roofers come together to empower the next generation of roofing entrepreneurs. Whether you're just starting out or already running a million-dollar business, this podcast is for YOU. Join us as we dive deep into the mindset, values, and strategies it takes to build a thriving roofing business. From lessons learned the hard way to the principles that drive true success, you’ll hear it all—straight from those who've been there. I’m your host, Muhammad Faiz, and I’m on a mission to create a stronger, more connected roofing community. Together, we’ll grow, share, and learn to avoid common mistakes, embrace opportunities, and build businesses that truly last. 🎙️ Ready to change the game for roofers everywhere? Subscribe now and be part of a community that’s all about integrity, growth, and giving back. 💡 New episodes coming soon—stay tuned! Connect with us: 🌎 theroofingmillionaires.com

Information

  • Creator
    Muhammad Faiz
  • Years Active
    2025 - 2026
  • Episodes
    61
  • Rating
    Clean
  • Copyright
    © TRM 2025
  • Show Website
    The Roofing Millionaires

You Might Also Like