The Perfect Rise: Conversations with RBA

The Retail Bakers of America Association

"The Perfect Rise: Conversations with RBA" is your all-access pass to the heart of the retail baking industry. Each episode brings you inside the kitchen with leading bakers, educators, and innovators who share their stories, tips, and insights. From the secrets of achieving the perfect loaf to navigating business growth, we explore what it takes to elevate your baking craft and career. Whether you’re a seasoned pro, an aspiring baker, or simply hungry for inspiration, tune in and discover how the Retail Bakers of America helps you rise to every challenge—and savor every success.

  1. From Sugar Flowers to Sweet Success with Julia Fedorova

    6d ago

    From Sugar Flowers to Sweet Success with Julia Fedorova

    What does it take to build an internationally recognized cake artistry career from the ground up? In this episode of The Perfect Rise, Kimberly I Houston sits down with award-winning sugar artist, educator, author, and Sweet Art Master founder Julia Fedorova. After immigrating to the United States in 2015 without speaking English or having a background in the cake industry, Julia taught herself sugar artistry, competed her way to mastery, and became one of the industry's leading voices in botanical sugar flowers. Together, they discuss: • Julia's journey from newcomer to internationally recognized artist • The discipline behind botanically correct sugar flowers • Why competitions can accelerate growth and confidence • Common mistakes decorators make when competing • What judges are really looking for • The inspiration behind her book, Sweet Botany • The importance of community, mentorship, and continuing education Whether you're a cake decorator, pastry professional, educator, or competitor, this conversation offers valuable insights into craftsmanship, creativity, and lifelong learning. Learn more about Julia Fedorova and Sweet Art Master: https://sweetartmaster.com Learn more about the Retail Bakers of America: https://www.retailbakersofamerica.org Follow RBA for education, certification opportunities, and industry resources. #ThePerfectRise #RetailBakersOfAmerica #JuliaFedorova #CakeArtist #SugarFlowers #CakeDecorating #PastryArts #BakingIndustry #SweetArtMaster Become a Member

    35 min
  2. What It Takes to Lead the Baking Industry with Martin Barnett (B.A.C.)

    Apr 3

    What It Takes to Lead the Baking Industry with Martin Barnett (B.A.C.)

    There’s a version of the baking industry that people want to believe in—one where hard work, consistency, and great products are enough to guarantee success.  But the reality? It’s more complicated than that.  In this episode of The Perfect Rise, I’m joined by Martin Barnett, Executive Director of Baking Association of Canada, who has spent nearly five decades in the industry—spanning family bakeries, hospitality, education, and now national leadership.  What was meant to be a temporary role during a moment of uncertainty turned into something much bigger. And through that experience, Martin has had a front-row seat to what’s actually working—and what’s not—across the baking industry today.  This conversation pulls back the curtain on:  • The decisions that stabilized an entire organization during crisis  • Why the industry is harder than most people are willing to admit  • The shift from hustle to sustainability in modern bakeries  • The real reason workforce challenges still exist  • What mentorship and training should look like moving forward  But more than anything, this episode challenges the way we define success.  Because it’s not just about what you produce—it’s about how you lead, how you adapt, and how you build something that can actually last.  If you’re serious about your place in this industry, this is a conversation you don’t skip. Become a Member

    41 min
  3. The Business of Flour: Nancy Muller on Relationships, Consistency, and Legacy

    Mar 23

    The Business of Flour: Nancy Muller on Relationships, Consistency, and Legacy

    What does flour have to do with growth, consistency, and long-term success in the baking industry? More than most people realize.  In this episode of The Perfect Rise, Kimberly sits down with Nancy Muller, a foodservice professional with more than 30 years of industry experience and over 22 years in baking, to talk about the business side of one of the most foundational ingredients in the industry.  Nancy shares how early memories of baking with her grandmother, admiring Betty Crocker, and studying nutritional science shaped her path into foodservice. From there, the conversation moves into the real-world business lessons bakery owners and operators need to hear: why relationships matter more than transactions, how the right flour program supports consistency and profitability, what blind spots show up when bakeries begin scaling, and why “shortcuts” are often smart operational solutions.  This episode is a powerful reminder that the Business of Baking is not just about what you make. It is about the systems, trust, consistency, and decisions that help a business rise for the long haul.  In this episode, we cover:  • Nancy’s journey into foodservice and baking  • How science supports baking problem-solving  • Why relationships are everything in the baking business  • How bakery owners should think about flour beyond cost  • Common scaling blind spots in retail bakeries  • Why consistency matters more than ego  • What legacy really looks like in this industry Connect with Nancy Online: Instagram Become an RBA Member Become a Member

    22 min

Ratings & Reviews

5
out of 5
2 Ratings

About

"The Perfect Rise: Conversations with RBA" is your all-access pass to the heart of the retail baking industry. Each episode brings you inside the kitchen with leading bakers, educators, and innovators who share their stories, tips, and insights. From the secrets of achieving the perfect loaf to navigating business growth, we explore what it takes to elevate your baking craft and career. Whether you’re a seasoned pro, an aspiring baker, or simply hungry for inspiration, tune in and discover how the Retail Bakers of America helps you rise to every challenge—and savor every success.

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