EventShark Podcast

EventShark
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EventShark Podcast is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content. The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond. Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.

  1. Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22

    DEC 18

    Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content. We talked about:  How to be intentional and methodical when creating contentProps, costumes, and world-buildingHow Ding writes rap songs for brands Why BTS content can outperform your main videosThe difference between true creators vs. people who just make content for businessVin's viral LinkedIn hiring post that hit 360K impressionsIf you want to stand out without just copying what everyone else is doing, listen up!  Timecodes: 0:00 Intro 2:04 How to be methodical with creative content  2:59 Vin’s viral LinkedIn post about hiring 4:29 Content hack - Start your story at the end  5:08 Using props, sets and costumes in content creation 10:56 How Ding made the Creatorbuzz song 13:05 The value of Behind the Scenes content 14:23 Buzzword Blitz 15:36 True creatives vs just marketers #linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast

    20 min
  2. Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

    NOV 26

    Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content.  We cover:  -Why many executives still treat marketing like “where are the leads??”  -The foundations you need in place before you even worry about “content”  -How Unmuted uses their own marketing to attract the right clients  -Getting your team to post on LinkedIn without forcing it  -Why distribution is non-negotiable, especially for B2B content in 2025 If you care about building long-term demand with content instead of chasing MQLs this one is for you.  -- Timecodes: 0:00 Intro 1:39 #1 Lesson from Demand gen agency experience 3:08 Max’s strategy for helping companies understand what marketing they need 4:13 How do you show results from content marketing? 6:25 Tips on content distribution in B2B 10:53 Favorite piece of content you’ve created? 12:24 Why don’t executives understand marketing? 15:30 Favorite part of Drive?  16:55 Outro #b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

    18 min
  3. Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun

    NOV 7

    Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens. Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos.  Tune in! What we covered: - Why 99% of b2b content sucks - How to make the viewer “the hero” - What b2b content you need to make to help build trust before the sale - Why too many voices ruin creative work - Client red flags and how to spot a bad fit - Ademola’s favorite editing tools and quick video tips Timestamps: 0:00 Intro 1:25 Welcome to the show Ademola 2:07 Ademola’s hot take on B2B content 2:55 Favorite piece of B2B content? 5:22 Why Ademola focuses on post-production vs video capture 7:20 What’s different about making videos for B2B 10:29 Biggest pet peeves when working with clients 13:43 How quickly do you know if a client is a good fit? 16:35 Ademola’s top editing tip 17:36 Top 3 tips to make a better video 20:45 Outro #b2bvideo #b2bmarketing #videostrategy

    22 min
  4. LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19

    OCT 23

    LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now. She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content. Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent. We also cover: Why LinkedIn is so safeHow Tas built her personal brand by being “unhinged”The idea behind her content showsAI, brand, and the rise of fractionalsWhy personality beats polish in B2B contentIf you’re tired of safe, copy-paste B2B content… time to tune in. 🎧 -- Timestamps: 0:00 Intro 1:52 Welcome Tas Bober! 2:31 Why is LinkedIn so safe? 4:17 Behind the Notorious B2B Podcast 8:25 Launching a new content series in B2B 9:16 ExitFive ad break 10:35 Thought process behind Tas’ new show  13:20 Why brand is going to be so important 14:46 Is AI really replacing marketing jobs?  16:25 Benefits of going solo / fractional 17:26 Outro #LinkedIn #Marketing #B2BMarketing #Podcast

    18 min
  5. Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18

    OCT 14

    Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective. B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan.  After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years. In the episode, you’ll also hear: - How the B2B industry’s changing - How Drive became one of the most talked about B2B events - Why showing up in person might be your biggest advantage - What live streaming could mean for B2B - Dan’s best advice for B2B marketers Timestamps: 0:00 - Intro 1:55 - 2 years of Exit Five & Drive 4:15 - Creating the breakout groups for year 2 6:56 - Trending topics in B2B marketing 7:04 - Exit Five is leaning into AI in marketing 7:54 - Exit Five is expanding into more events 9:09 - Dan picks his EventShark hat + receives a gift 11:08 - How does live streaming work? 12:17 - Will live streaming enter the B2B space? 13:41 - More live streaming history with Ding 16:32 - 1 tip for B2B marketers #b2bmarketing #marketing #podcast

    18 min
  6. Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17

    SEP 25

    Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17

    Devin Reed knows B2B content because he’s lived it.  He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest-growing startups, including Notion, Wiz, AudiencePlus, and many more. Today, he helps SaaS marketers and founders grow their audience, brand, and pipeline with strategic content. But Devin isn’t just the polished résumé guy. He’s the creator himself who rents basketball stadiums just to record a podcast. When a rapper scammed him out of $4,500, he flipped the whole mess into a viral piece of content. And now? He’s betting big that YouTube is the next gold rush for B2B. If that tells you anything, it’s this: Devin doesn’t play it safe. He’ll pack his suitcase, fly to another city, and chase the kind of backdrop that makes people stop scrolling. It’s the kind of swing most people in B2B won’t take for content and that’s exactly why his work stands out. We caught up with Devin at ExitFive’s Drive 2025, and dug into: Why YouTube is still wide open for B2B companiesHow Devin thinks about good content State of executive content & thought leadershipGetting scammed by rapper LaRussell The WWE playbook for telling better business storiesWhere B2B content is headed in 2026 If you’re serious about building content that can grow your b2b brand, listen up. 🎧 -- Timestamps:  00:00 - Intro: Why different backdrops stop the scroll  02:58 - Executive content evolution: From convincing to execution  04:22 - The Organic and Growing merch drop philosophy  05:14 - In-person vs remote podcasting strategy  06:01 - Getting scammed by rapper LaRussell  08:58 - Bay Area rap deep dive & creative risk philosophy 10:28 - WWE storytelling & world-building for content 13:42 - Being the villain: underrated content strategy 15:17 - Stop over-editing: keeping content raw & authentic 17:08 - YouTube opportunity in B2B 18:50 - Can companies succeed on YouTube?  19:30 - Devin’s content distribution strategy  20:42 - Future phases: Always-on content & scaling

    21 min
  7. Why events can be your #1 revenue driver w/ Scott Ingram | EventShark Podcast #16

    SEP 5

    Why events can be your #1 revenue driver w/ Scott Ingram | EventShark Podcast #16

    With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events.  But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates? We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down: - Why events are more crucial now than ever before - How to capture testimonials, speaker content & street interviews - Creative event activations that actually drive ROI - Building community and culture through events - Pre-event, during-event & post-event content strategies - How to avoid the dreaded "pitch slap" at trade shows - Guerrilla marketing tactics for events on any budget Scott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025. Timecodes: 0:00 Intro 2:28 Why events should be your most important B2B revenue driver 3:18 Third-party testimonials and customer superpowers at events 4:00 EventShark's approach to capturing testimonials vs website videos 5:07 Different types of events - conferences, road shows, customer events 5:47 B2B event budget statistics 6:05 Post-pandemic event recovery and current opportunities 8:13 ROI differences between event types 9:00 Scott's new "pitch party" sponsorship model 11:30 Creative event activations and experiences over traditional booths 13:37 The "pitch slap" problem and focusing on qualification first 15:15 Pre-event, during-event, and post-event content strategy 16:22 Top event content formats 17:22 Speaker content strategy and maximizing speaker value 20:06 Using content creation as prospect engagement tool 21:25 Creative booth experiences 22:47 During-event content challenges and FOMO opportunities 24:05 Guerrilla marketing tactics without booths or sponsorships 28:00 Building community culture through events 29:21 Managing cliquey dynamics and welcoming new attendees 34:09 The superpower theme - finding what makes you unique in sales 40:00 AI's impact on events  42:24 Personal branding and reputation in the AI era 43:12 The importance of taste vs execution ability 44:29 Trust over likability in business relationships 45:31 Outro #b2bmarketing #marketing #podcast

    46 min
  8. ABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis Potter

    AUG 19

    ABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis Potter

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective. In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere. We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down: - Why smart B2B teams use ABM in 2025 - How content helps (original research, video, events) - Where AI fits  - Dark social & community - How to choose the right accounts - What we’d do with $10K to break into a dream account - Common mistakes to avoid with ABM If you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15! Timecodes: (0:00) - - Intro (2:36) - - The importance of ABM in B2B (3:50) - - Importance of community in Go-to-market (5:36) - - Biggest mistake people make in ABM (7:48) - - How does content play a role in ABM? (9:52) - - Common misunderstanding about thought leadership’s role in ABM (10:28) - - How is AI playing a role in ABM? (12:12) - - You have $10k to break into a target account, what would you do? (13:15) - - New EventShark hats are live now! (14:08) - - You have $10k to break into a target account, what would you do?  (16:36) - - What’s a legacy B2B playbook that’s no longer good? (18:42) - - How should EventShark create a target account list? (19:52) - - PLG motions in ABM (22:02) - - Hot take on brand in ABM motions (23:42) - - Countdown Quiz (27:18) - - Outro #b2bmarketing #marketing #podcast

    28 min
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Ratings & Reviews

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About

EventShark Podcast is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content. The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond. Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.

Information

  • Creator
    EventShark
  • Years Active
    2K
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2025 EventShark Podcast
  • Show Website
    EventShark Podcast