Slice of Success: Cake Business Talk

Savanna - The Cake Business Academy
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Ready to take your cake business to the next level? Join me, Savanna, for practical tips, actionable strategies, and motivational insights tailored to cake makers. Whether you’re just starting out or growing an established business, this podcast covers everything from social media and client management to time-saving tools and mindset shifts. Each episode will inspire confidence and provide steps you can implement right away. Let’s turn your passion into a slice of success!

  1. 06/17/2025

    3 Social Media Mistakes Cake Makers Don’t Know They’re Making (and How to Fix Them

    Think your posts are working for you? Maybe not! In this episode, I break down 3 sneaky mistakes cake makers make on social media — and quick fixes to turn followers into paying customers. ✨ Sign up for my FREE workshop happening Monday, 23rd June:👉  https://academy.digitalcakedesign.co.uk/socialmediaworkshopjune25  Don’t miss it — let’s get your socials working smarter, not harder! 🎂📱 Instagram - @thecakebusinessacademy Email: info@thecakebusinessacademy.com

    6 min

  2. 06/10/2025

    How to Use Social Media to Attract More Cake Orders (Without Posting Every Day)

    Think you need to post every day to get bookings? Not true! In this episode, I share smarter social media strategies that help you attract customers without burning out—and some brilliant wins from my members. 🎓 Free Workshop (23rd June):  https://academy.digitalcakedesign.co.uk/socialmediaworkshopjune25 🧁 Waitlist – The Confident Cake Collective:  https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective 📝 Social Media Captions for Cake Makers PDF:  thecakebusinessacademy.com/social-media-captions 🌸 Jackie Diamond Cakes Etsy Store:  etsy.com/uk/shop/JackieDiamondCakes

    24 min

  3. 05/27/2025

    My Favourite Cake Tools (and Why They Were Worth the Investment)

    In this episode im sharing my favourite cake tools and why I love them so much! Sugarpaste Sheeter - CLICK HERE Pro Froster - Click Here Cake Smoothers - Click Here Turntable - Click Here - This isn't the exact one I have but it is the same. Agbay Leveller - CLICK HERE   Id love to hear about your favourite tools, send me a DM @thecakebusinessacademy or email me info@thecakebusinessacademy.com

    36 min

  4. 05/20/2025

    Why Your Cakes Aren’t Selling (Even if They’re Amazing)

    If you’ve ever felt like you’re doing all the right things on social media — posting your beautiful cakes, updating your website, even trying a Reel or two — but you’re still not getting enquiries… you are not alone. In today’s episode, I’m diving into the real reason your cake marketing might not be working — and what you can start doing differently. I’ll walk you through the four key shifts every cake maker needs to make to finally get seen by the right people and start booking more of the customers you actually want. We’ll talk about:  Why your branding might be turning people away (without you realising) How to make your Instagram and website work harder for you Why Meta ads aren’t just for big businesses — and how I made £1500 from one ad How confidence is the secret ingredient behind every successful cake business And if you’re nodding along thinking, “This is what I need!” — I’ve got something exciting to share with you… 🎉 The Visible Workshop is a free 4-day live workshop designed for cake makers who feel invisible online and want to finally figure out how to market their cakes in a way that works. You’ll learn how to build real visibility, connect with the right people, and grow your confidence to show up consistently.  ✨ Sign up for The Visible Workshop (it’s free!):  👉  https://academy.digitalcakedesign.co.uk/visibleworkshop    💬 Connect with me: 📸 Instagram: @thecakebusinessacademy 🌐 Website: www.thecakebusinessacademy.com 📩 Email: info@thecakebusinessacademy.com   🎧 If you loved this episode: Screenshot and tag me on Instagram stories! Leave a quick rating or review — it means the world and helps more cake makers find this podcast.

    14 min

  5. 05/13/2025

    The Bake Diary Shutdown: What Now?

    In this episode, I’m talking about the recent news that Bake Diary is shutting down—something that’s already causing a lot of panic in the cake-making world. If you’ve relied on Bake Diary to manage your orders, quotes, pricing or calendar, this episode is here to help you feel more prepared and less stressed. I’ll walk you through: What Bake Diary was and why so many cake makers used it How the closure might affect your business The two options I personally recommend if you’re in the UK Other alternatives worth exploring if you’re open to doing your own research   🛠️ Tools & Alternatives Mentioned: ✅ Baking It  A UK-based app that offers: Recipe and ingredient tracking Pricing calculators (including time, ingredients, and overheads) Order tracking Quotes and invoicing features with built-in email templates A 3D cake designer for simple mock-ups 🔗 Visit Baking It I’ve used this myself when I was making celebration cakes—it’s not flashy, but it’s practical and gets the job done. Highly recommend for UK cake makers.   ✅ Spreadsheets A flexible, low-cost option using Google Sheets, Excel or Apple Numbers Ideal for those who want full control and customisation Great for tracking orders, ingredients, pricing, availability and payments Free or very low-cost, with some ready-made templates available online I may even create a template to help cake makers set this up easily—send me a message if you’d like that!   🧪 Other Options (Not personally tested) ❓ Castiron Best suited for US-based home food businesses. Features tax and labelling integrations specific to US laws. Currency is USD, and features are designed for US regulations. 🔗 Visit Castiron   ❓ Craftybase Based in Australia but supports international users, including the UK. Features include: Ingredient and inventory management VAT tracking Order and expense reporting 🔗 Visit Craftybase   I haven’t personally used either of the two above, so do your research to see if they fit your needs.   📩 Stay Connected  Have questions? Thinking about switching tools or stuck on what to do next? 💬 Send me a message on Instagram — I’d love to hear from you and help however I can.   Know someone panicking about Bake Diary closing? 👉 Forward them this episode—it could save them a lot of stress.

    14 min

  6. 05/06/2025

    Cake International, Confidence & Backing Yourself in Business

    In this episode, Savanna shares some very exciting news—she’ll be at Cake International this November with her own stand and leading her first ever live, in-person workshop: The Confident Cake Business Mindset Workshop. She also dives deep into a powerful conversation about what it really means to invest in yourself and your cake business—especially when you’re not fully booked yet or still figuring things out. If you’ve ever thought “I’ll do more when I feel more confident,” this episode is your reminder that growth starts the moment you start backing yourself. Whether you’re brand new to cakes or a few years in and ready to level up, this episode will give you the encouragement and clarity you need. ✨ What You’ll Hear: The exciting Cake International announcement (and why it’s such a big deal!) What Savanna’s Confident Cake Business Mindset Workshop is all about A mindset shift around investing in yourself—before you feel ready Why confidence is built through action, not waiting A heartfelt invitation to join The Confident Cake Collective before doors close   🎟️ Mentioned in This Episode: → Join The Confident Cake Collective:  https://academy.digitalcakedesign.co.uk/ConfidentCakeCollective  → Missed the deadline? Join the waitlist here: https://academy.digitalcakedesign.co.uk/cccwaitlist   → Want to come to Savanna’s Cake International Workshop?  More details coming soon—watch this space or follow Savanna on Instagram @thecakebusinessacademy for updates!   💬 Let’s Connect: Love this episode? Send Savanna a DM or share it to your stories and tag @thecakebusinessacademy. Your support means the world!

    13 min

  7. 04/29/2025

    Start Showing Up Like the Cake Maker You Want to Be

    Waiting until you feel “ready” before you show up fully in your cake business? You’re not alone—but the truth is, confidence isn’t something you find. It’s something you build. In this empowering mindset chat, Savanna shares why showing up like the cake maker you want to become (not the one you feel like today) is the real key to attracting your dream clients, building the business you envision, and moving past fear and self-doubt. Inside the episode, you’ll hear real examples, tiny steps you can take starting today, and encouragement that reminds you: ✨ You are already good enough. ✨ You don’t have to wait for the “perfect” time. ✨ Every tiny action compounds into big results.   Whether you’re dreaming of wedding cakes, high-end clients, or more freedom, this episode will help you start moving toward your goals with confidence—one small step at a time.    ✨ What You’ll Learn: ✔️ Why waiting until you “feel ready” holds you back ✔️ How to start stepping into your future, dream cake maker self ✔️ Tiny, practical actions you can take today (no overwhelm!) ✔️ Why showing up messy beats waiting for perfection every time ✔️ How small shifts compound into big changes over time   📣 Key Quotes: “Confidence isn’t something you find. It’s something you build.” “Your dream clients are looking for the cake maker you’re becoming—start showing up like her today.” “Every tiny shift you make today plants seeds for the business you want tomorrow.”   📝 Journal Prompt from This Episode: “What does the future version of me do differently, starting today?”  Grab a notebook, take 5 minutes, and let it flow—you might surprise yourself!   🎁 Mentioned in This Episode: The Confident Cake Business Workshop (currently running!) She Breaks Limits Book Club – Featuring The Compound Effect by Darren Hardy - Available as part of the Confident Cake Community Follow along on Instagram @thecakebusinessacademy for updates, behind-the-scenes, and upcoming announcements!   📱 Subscribe & Stay Connected:  If you loved this episode, make sure you hit Subscribe so you don’t miss future mindset, business, and growth conversations designed just for cake makers. 🎂 And if this episode helped you, share it on Instagram and tag @thecakebusinessacademy—I’d love to celebrate your journey with you!

    17 min

  8. 04/22/2025

    Copying, Comparison & Content: Are We Helping or Competing?

    In this heart-to-heart episode, I’m diving into a topic that’s been all over social media lately—and on my mind too: those posts from cake makers explaining why they don’t take certain orders, or why their way (sugar flowers or fresh flowers, for example) is “the right way.” But here’s the thing: are we actually educating our audience… or are we just defending our choices and competing with each other? Join me as I share my honest thoughts on:  Why “why I don’t…” posts might confuse your audience more than help them The difference between sharing your preferences and making others feel wrong What to do when it feels like someone is copying your content Why you can’t really be copied when you’re being fully you  How to shift your content from defensive to empowering Whether you’ve felt the sting of comparison or you’re wondering how to communicate your style without sounding reactive—this one’s for you. Let’s refocus on service, clarity, and connection.  ✨ Mentioned in this episode: 💻 Sign up for the Confident Cake Business Workshop – https://academy.digitalcakedesign.co.uk/ConfidentCakeBusiness-Workshop  📲 Follow along on Instagram – www.instagram.com/thecakebusinessacademy  ❤️ Loved this episode? Leave a quick review, share it with a cake maker friend, or send me a DM and let me know what resonated with you. And don’t forget to hit subscribe so you never miss an episode.

    11 min
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About

Ready to take your cake business to the next level? Join me, Savanna, for practical tips, actionable strategies, and motivational insights tailored to cake makers. Whether you’re just starting out or growing an established business, this podcast covers everything from social media and client management to time-saving tools and mindset shifts. Each episode will inspire confidence and provide steps you can implement right away. Let’s turn your passion into a slice of success!

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