Marketing Unzipped

Rob Curtis
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing. Well, good news—you’re not alone. And you’re definitely in the right place.Welcome to Marketing Unzipped.This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you. Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way. We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.

  1. 07/05/2025

    The Gods of Marketing : Episode 2 - Leo Burnett

    Summary In this episode of Marketing Unzipped, Rob Curtis explores the marketing genius of Leo Burnett, focusing on his five key lessons that emphasise the importance of emotion, simplicity, symbolism, drama, and sincerity in advertising. Burnett's approach transformed the landscape of marketing by prioritizing human connection over technical jargon, creating memorable brand characters and messages that resonate with audiences. The episode serves as a guide for marketers looking to enhance their storytelling and connect more deeply with their customers. Takeaways Start with emotion, not logic, as feelings drive action.Make the product the hero by positioning it truthfully.Use symbolism to cut through the noise where words fade.Find the drama in even the simplest products.Speak with sincerity, not polish or perfection.Craft messages that resonate with human experiences.Every product has a story waiting to be told.Burnett's characters were shortcuts to emotional connections.Sincerity in marketing builds trust and engagement.Great marketing begins with understanding people and their desires. The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    17 min

  2. 07/03/2025

    Snackable Content: Meeting the Demand for Bite-Sized Information

    Summary In this episode of Marketing Unzipped, Rob Curtis explores the phenomenon of snackable content, which has emerged as a response to decreasing attention spans and the need for quick, engaging content. He discusses the effectiveness of micro content in capturing audience attention, strategies for creating impactful short-form videos, and the importance of balancing brevity with substance. The episode also highlights successful examples of brands utilizing snackable content and provides actionable tips for marketers looking to implement these strategies in their own businesses. Takeaways The average human attention span has decreased to just 8.25 seconds.Snackable content is designed for quick consumption and engagement.Platforms like TikTok and Instagram have transformed content consumption habits.Brands that switch to short, focused content see increased engagement.Visuals are crucial in grabbing attention quickly.Authenticity and relatability are key to successful micro content.Subtitles are essential as many viewers watch videos without sound.Content should provide value and be memorable, not just quick.Using humor and cultural references can enhance engagement.Tracking performance helps refine content strategies. Chapters 00:00 The Rise of Snackable Content 03:20 Why Snackable Content Works 05:35 Creating Engaging Micro-Content 08:56 Balancing Brevity and Substance 10:52 Examples of Successful Snackable Content 14:51 Building Your Snackable Content Strategy Keywords snackable content, micro content, audience engagement, marketing strategies, short form videos, social media, content creation, digital marketing, attention span, branding The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    18 min

  3. 06/19/2025

    The Gods of Marketing : Episode 1 - David Ogilvy

    Summary In this episode of Marketing Unzipped, Rob Curtis delves into the principles of legendary marketer David Ogilvy. The discussion covers Ogilvy's unique background, his customer-first philosophy, the importance of research, and the need for clarity in marketing. Curtis emphasizes that Ogilvy's timeless strategies can be applied by anyone, regardless of their business size, to create effective marketing that resonates with audiences. Takeaways Ogilvy's approach is still relevant for modern marketers. Respecting the customer is key to effective marketing. Headlines are crucial; they should capture attention immediately. Research should inform all marketing decisions, not guesswork. Clarity in messaging builds trust with the audience. Marketing should focus on benefits, not just features. Avoid jargon; speak in plain language that resonates. Testing and iteration are essential for successful campaigns. Ogilvy's principles can be applied by businesses of any size. Marketing should be about helping customers make decisions. The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    20 min
  4. AI Mode Activated: How Google Just Rewrote Your Marketing Playbook

    05/31/2025

    AI Mode Activated: How Google Just Rewrote Your Marketing Playbook

    It's time for another episode of Marketing Unzipped. If you’ve been following the news in tech even loosely, you’ve probably heard a lot of noise around Google’s latest event — Google I/O 2025. This year, Google made one thing crystal clear: Artificial Intelligence is no longer an add-on. It’s the foundation. From the way we search, to the way we shop, to the way we create content — it’s all changing. And quickly. What really stood out — from a marketer’s perspective — wasn’t just the tech. It was the pattern. The direction things are heading. And what it means for how we show up in front of customers. Google Search is no longer just about finding results. It’s answering for users before they ever click anything. You don’t even need to visit a website anymore — the AI tells you what you need to know right there in the search results. New tools like Veo and Imagen let you generate full-blown video ads and product images just by typing a few lines of text. No cameras. No shoots. No design teams. Just AI and a vision. The most subtle shift and maybe the most powerful is how AI is collapsing the traditional sales funnel. People are going from interest to decision almost instantly, and marketers? We’re often not even in the room when it happens! Today I'm discussing all of these overviews and more when it comes to keeping your brand at the top of the results list! The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    13 min
  5. Why We Buy: The Psychological Biases Your Marketing Is Missing

    05/23/2025

    Why We Buy: The Psychological Biases Your Marketing Is Missing

    Why do people pay more for the same cup of coffee just because it's served in a nicer cup?  Why does a limited time offer suddenly make us want something we didn't even consider yesterday?  If you've ever wondered why perfectly designed campaigns flow flat, while quirky, unpolished, those terrible ones, they just go viral, this episode will flip your assumptions completely.  In this episode of Marketing Unzipped, we're talking about the psychology of choice! Marketing is built on a strategy called Choice Architecture which is the idea that the way a decision is presented shapes the outcome, even if the options stay exactly the same, you're not changing the product, you're just changing the frame.  Imagine that you're at a coffee shop. The menu offers a small coffee for £2, a medium for £3.50, and a large for £3.75. Most people will go straight for the large, not because they need more coffee, but because the price difference nudges them to think it's better value that medium option. It exists to steer the choice only and this kind of behavioural design works because people don't make purely rational decisions. We take shortcuts.  Today we discuss all the ways that you can use that in marketing to grow your business!  The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    16 min
  6. Position Zero or Bust: Winning the AI Answer Race

    05/16/2025

    Position Zero or Bust: Winning the AI Answer Race

    On today's episode of Marketing Unzipped we're talking about Answer Engine Optimisation or AEO. This is something that is quietly disrupting the way we think about SEO and it's a fundamental rethink of how visibility online actually works. For the last two decades, search engine optimisation has shaped how we write content, structure websites, and compete for attention. But something’s shifted – subtly at first, now unmistakably. People no longer search the way they used to. We’re seeing a profound change in behaviour. Users aren’t just typing keywords – they’re asking full questions in natural language. And they’re not necessarily looking for pages anymore – they’re looking for answers. This shift marks the rise of what could be the next evolution in digital marketing: Answer Engine Optimisation. And it’s not a gimmick. It’s a direct response to a new wave of AI-native tools and platforms that are fundamentally changing the traditional search experience. AEO isn’t about replacing SEO – it’s about modernising it. Search Engine Optimisation still matters. But now it needs a strategic counterpart. A framework that recognises the growing role of AI in shaping what gets seen, quoted, and trusted. That’s why Answer Engine Optimisation matters. The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    17 min
  7. Fiona Scott shares why PR is an important part of your marketing strategy!

    05/01/2025

    Fiona Scott shares why PR is an important part of your marketing strategy!

    On today's episode of Marketing Unzipped, I have the pleasure of interviewing Fiona Scott of Scott Media. Fiona and I have worked together since the early days of The Pursuit Agency and I couldn't wait to have her as a guest on the show because she has so much knowledge and wisdom to share and as you hear she's had an AMAZING career as a journalist before starting her PR business. Scott Media isn't your normal PR agency. Fiona operates as a newsroom and is a journalist for her clients, writing their press releases and supporting them to make their businesses visible to the business world. I can honestly say working with Fiona is one of the best decisions I ever made. because when I go to football or meet up with family and friends they'll tell me about opening the paper and seeing me in it or logging onto the internet and there I am on a news website! And that right there is the power of PR! Fiona shares about crisis management explaining what it is and giving an example that she had to spend a bank holiday weekend dealing with! If you're looking for a PR partner who works with you in your business and you like what you hear and want to have a conversation head to www.scottmedia.uk or pop her an email at fiona@fionascott.co.uk The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    39 min
  8. The AI Prompt Playbook: How to Get Marketing Help Without Hiring a Team

    04/24/2025

    The AI Prompt Playbook: How to Get Marketing Help Without Hiring a Team

    “What if you could create a full marketing campaign — emails, social posts, ads, even a launch plan — without hiring a copywriter or spending hours in front of a blank screen? In today’s episode, I’m pulling back the curtain on something that’s changed the way we run marketing — not just for our clients, but for ourselves too. This isn’t another fluffy conversation about AI. You won’t hear me say ‘just ask ChatGPT to write your content.’ What I’m sharing today is a playbook.  A prompt-by-prompt breakdown of how we’ve used AI to: Write full onboarding email sequences Create Facebook ads that convert Build out short-form video scripts And even help plan our marketing funnels — based on the actual customer journey we want to move people through In fact, I’ve got the exact prompts we used — and I’m going to read you the responses we got. You’ll hear the kind of answers that came straight from the AI, based on our real input, in real business use cases. These aren’t throwaway tactics.  This is what we’re doing right now in our agency — using AI to build marketing systems that save time, reduce creative bottlenecks, and give our team a head-start on everything from content planning to campaign copywriting. Here's what you’ll get out of this episode: A real understanding of how to use AI strategically — not just for content, but for decision-making and structure Prompts you can copy, tweak and run today — whether you're a solo founder or leading a growing team And a complete downloadable playbook with every prompt and example we cover. So, whether you’re struggling to get content out consistently, you want to launch a new campaign but feel stuck, or you’re just curious about how AI could actually support your business — not replace you, but support you — stick around. Because we’re about to turn AI into your best junior marketer, strategist, and creative partner — all rolled into one.” Head to https://marketing.thepursuitagency.com/aipromptsheet to download your prompt sheet today! The Pursuit Agency Did you know, there are 5.9 million SMEs totally stuck with their marketing. And with MyMarketr.io, that ends now! Tired of juggling tools, guessing strategies, or wasting time on content that goes nowhere? MyMarketr.io gives you the only thing you need to grow: Results, without the agency price tag.

    23 min
See All (24)

Trailer

About

Ever wondered why digital marketing feels like trying to zip up a tent in a storm? The strategies never quite fit, the jargon makes no sense, and you’re left wondering if anyone really knows what they’re doing. Well, good news—you’re not alone. And you’re definitely in the right place.Welcome to Marketing Unzipped.This is a podcast where we take digital marketing apart, piece by piece, and figure out how to zip it back together in a way that works for you. Some episodes will be just me—sharing honest insights, actionable strategies, and lessons I’ve learned from years of trial and error. But I’m also lining up some absolutely incredible guests. Business owners, marketers, and thought leaders from all sorts of industries—people who’ve been in the trenches, built campaigns from scratch, and, yes, made plenty of mistakes along the way. We’ll be diving into their biggest successes, their facepalm moments, and the hard-won lessons that shaped their marketing journeys. I want you to walk away from every episode with actionable advice, fresh ideas, and the confidence to try something new in your own business.

Information

  • Creator
    Rob Curtis
  • Years Active
    2K
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2025 Rob Curtis
  • Show Website
    Marketing Unzipped