The Marketing Update Podcast

David Perkins & Emma Handley
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The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights. Hosted on Acast. See acast.com/privacy for more information.

  1. May 27

    Your marketing is running on assumptions. An audit will prove it.

    "We've never done a marketing audit where the problem was what the client thought it was."In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena Dunham. Tune in for some laid back conversation that will lead to some marketing insights. Useful Links: https://on.substack.com/p/inside-lena-dunhams-substack-press Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.

    36 min

  2. Apr 22

    The dos and don'ts of building a website

    If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing). They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry if you don't know what this mean - Emma explains it all. Useful links: https://www.youtube.com/watch?v=F2VFJ5Rw4Jo https://wildcatdigital.co.uk/blog/march-2026s-digital-marketing-news-roundup/ https://www.squarespace.com/ https://webflow.com/ https://www.wix.com/ https://wpengine.com/ https://new.drupal.org/home https://www.sitecore.com/ Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.

    43 min

  3. Mar 25

    Challenger brands: when disruptive messaging leads to Unicorn status

    What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll lead to some real marketing insights. Useful links: https://www.milkkarten.net/p/more-perfect-union-social-strategy https://openai.com/index/testing-ads-in-chatgpt/ https://uk.tonyschocolonely.com/blogs/news/its-chocolonely-not-chocoloney https://cosmeticsbusiness.com/the-ordinary-tackles-misleading-beauty-jargon-the-periodic-fable https://www.instagram.com/liquiddeath Connect with us: If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Hosted on Acast. See acast.com/privacy for more information.

    46 min

  4. Feb 25

    WTF happened to marketing in 2025? And what's going to happen in 2026.

    After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the state of SEO, AI, community and videos in 2025 and make predictions for the big marketing trends for 2026. Useful links: https://posthog.com/handbook/content/seo-guide https://posthog.com/handbook/growth/marketing https://www.bbc.co.uk/news/articles/cx2gnl45g40o Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    34 min

  5. 12/03/2025

    Brands that are killing their (C)TV ads

    What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand. Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier. Listen to 43 minutes of laid back conversation that'll lead to real marketing insights. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    44 min

  6. 11/05/2025

    Why you can't trust your customer research, and what you can do about it w/Gus Allen

    Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations. Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    38 min

  7. 10/22/2025

    Mini Episode | AI Video, Gen Alpha, LinkedIn dashboards, Meta ad-free subscription

    In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, and David ends on a discussion about Meta's new ad-free subscription (and why he thinks it's a scam). Useful links: https://www.marketingdive.com/news/gen-alphas-546t-economic-impact-heres-what-the-numbers-say/761171/ https://www.linkedin.com/business/marketing/blog/measurement/linkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners https://www.veed.io/blog/fabric-use-cases https://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/ Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    16 min

  8. 10/08/2025

    What you're missing by not using comedy in your marketing

    In this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns. David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands. But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign and if CTV ad spend is the new frontier for media buying. Tune in to find out and get some conversational marketing insights. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    37 min
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About

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    David Perkins & Emma Handley
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © David Perkins & Emma Handley
  • Show Website
    The Marketing Update Podcast

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