The Marketing Update Podcast

David Perkins & Emma Handley
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The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights. Hosted on Acast. See acast.com/privacy for more information.

  1. 12/03/2025

    Brands that are killing their (C)TV ads

    What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks like each brand. Plus they chat about how the US Army have created a 'marketing suite' for their recruitment drive ads, and how Netflix plans to doubled down on their ad-supported subscription tier. Listen to 43 minutes of laid back conversation that'll lead to real marketing insights. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    44 min

  2. 11/05/2025

    Why you can't trust your customer research, and what you can do about it w/Gus Allen

    Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marketing insights through laid back conversations. Plus they discuss LinkedIn's new B2B attribution dashboards and partner API, and Gen Alpha's $5.46 trillion spending power and ways to tap into it. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    38 min

  3. 10/22/2025

    Mini Episode | AI Video, Gen Alpha, LinkedIn dashboards, Meta ad-free subscription

    In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, and David ends on a discussion about Meta's new ad-free subscription (and why he thinks it's a scam). Useful links: https://www.marketingdive.com/news/gen-alphas-546t-economic-impact-heres-what-the-numbers-say/761171/ https://www.linkedin.com/business/marketing/blog/measurement/linkedin-introduces-b2b-attribution-and-analytics-with-marketing-partners https://www.veed.io/blog/fabric-use-cases https://www.marketingweek.com/meta-no-ads-subscription-facebook-instagram-uk/ Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    16 min

  4. 10/08/2025

    What you're missing by not using comedy in your marketing

    In this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns. David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands. But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign and if CTV ad spend is the new frontier for media buying. Tune in to find out and get some conversational marketing insights. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    37 min

  5. 09/24/2025

    Mini Episode | Rage-bait Marketing, Female Spending Power, CTV ads and Lacoste

    In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover: Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's mindWomen in the US are set to control nearly $30 trillion in assets by 2030 giving them huge spending power. Are you ready to leverage this audience?Not one, but two surveys spanning the globe are telling us that CTV ads are where it's at. Not sure where to start, tune in!Lacoste are another example of a high profile brand playing around with their legacy. We dissect this latest work and ponder the learnings. Useful links: https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management https://www.teads.com/blog/2025-uk-ctv-pulse-survey/ https://www.emarketer.com/content/nearly-half-of-ad-supported-tv-viewing-streaming https://corporate.lacoste.com/lacoste-transforms-its-iconic-crocodile-into-a-goat-to-celebrate-novak-djokovic-with-an-exclusive-capsule-collection/ Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    16 min

  6. 09/10/2025

    Brand vs Performance: Where should your marketing budget go?

    In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures are being driven by (topic-de-jour) AI. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    28 min

  7. 08/27/2025

    Mini Episode | Instagram, Generative Engine Optimisation, Reddit AI ads & LinkedIn Influencers

    In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics: This week's topics: Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience.AI start-up Athena raise £2.2m in funding to build a GEO engine to help you get listed in LLMs.Reddit lay out which ads work best and explain how their AI search is driving huge growth in SEO.The rise of the LinkedIn 'Influencer' is here, but is the audience and the LinkedIn platform ready? Useful links: https://www.business.reddit.com/copy-creative-best-practices https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/ https://www.marketingbrew.com/stories/2025/07/22/linkedin-breakout-platform-content-creators Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    16 min

  8. 08/13/2025

    Building your personal brand w/Zac Radbone

    The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent. They also cover content strategy for personal branding, LinkedIn profile optimisation and hints & tips on comment moderation and how to get started by pushing through the 'cringe' of posting. As well as their 'Did you miss it' update covering AI search and WhatsApp advertising. Tune in for 36 mins of conversation that'll lead to real marketing insights. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast Zac's LinkedIn: https://www.linkedin.com/in/zacradbone/ If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk  Hosted on Acast. See acast.com/privacy for more information.

    36 min
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About

The Marketing Update Podcast with your hosts Emma Handley and David Perkins. Tune in for laid back conversations that lead to real marketing insights. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    David Perkins & Emma Handley
  • Years Active
    2K
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © David Perkins & Emma Handley
  • Show Website
    The Marketing Update Podcast