At The End Of The Day

Chris Raimo

The Fire In Me Aspiring Entrepreneur Community shares and reveals the mindset, technique, resources, and discipline required to become an successful entrepreneur. Whether creating something from scratch, buying, or franchising, you will learn how to break through the barriers to startup. Whatever your challenges, Chris and his entrepreneur guests discuss all the REAL things about  small business to help you gain the confidence you need to break through into entrepreneurship for the first time.

  1. Why Do So Many Entrepreneurs Struggle Despite Working Hard with Sean Atkinson

    5D AGO

    Why Do So Many Entrepreneurs Struggle Despite Working Hard with Sean Atkinson

    Why do so many entrepreneurs work hard but still feel stuck? What if the problem is not effort, but misunderstanding the rules of the game? And how often are founders solving the wrong problems without even realizing it? In this episode of At the End of the Day, Chris Raimo sits down with Sean Atkinson to unpack the real reason many entrepreneurs struggle. Sean shares how situational awareness, understanding constraints, and working backwards from your definition of success can completely change how you build and grow a business. What You Will Learn Why effort alone does not guarantee success in entrepreneurshipHow to identify the hidden constraints holding your business backThe importance of understanding the rules and gatekeepers in your industryWhy many founders solve the wrong problemsHow to transition from corporate to entrepreneurship strategicallyThe role of milestones in tracking progress and maintaining alignmentWhy support systems matter more than most entrepreneurs realizeHow to avoid the validation trap that keeps businesses stuckKey Takeaways Hard work without clarity leads to frustration, not resultsUnderstanding your business environment is key to making better decisionsStrategy starts with defining what success actually looks like for youFailure is part of the process and provides valuable dataA strong foundation allows you to grow without constantly starting overAbout Sean Atkinson Sean Atkinson is a Business Strategy Architect with over 40 years of experience across brand, agency, publishing, and ad tech. He helps founders develop situational awareness around their businesses by identifying hidden constraints, blind spots, and structural challenges so they can stop solving the wrong problems and start making clearer strategic decisions. Connect with Sean Atkinson Website  https://seanmatkinson.com/link-tree/ LinkedIn  https://www.linkedin.com/in/sean-atkinson-b854152/ If you enjoyed this episode, subscribe to At the End of the Day Podcast, leave a review, and share it with an entrepreneur who is working hard but needs more clarity. New episodes drop every Thursday featuring real conversations on entrepreneurship, growth, and building something that lasts.

    46 min
  2. Can Entrepreneurs Still Win in a Crowded Tech Market? - Jean Kaluza

    MAR 12

    Can Entrepreneurs Still Win in a Crowded Tech Market? - Jean Kaluza

    Is building a tech product still a smart move when everyone can launch an app? What happens when you launch your first product and immediately discover multiple competitors? And how do founders navigate the emotional rollercoaster of entrepreneurship when the stakes suddenly become personal? In this episode of At the End of the Day, Chris Raimo sits down with Jean Kaluza to discuss the realities of building a product in today’s fast moving tech landscape. Jean shares how her background in UX research led her to create User Mirror, a tool that simulates real user experiences to help entrepreneurs uncover friction points on their websites and improve conversion rates. What You Will Learn Why technology alone is no longer a competitive advantageHow AI has accelerated product development and competitionThe emotional shift from consultant to founderWhy discovering competitors early can strengthen your strategyHow pivots help founders find real product market fitWhy UX research is critical for improving websites and marketing funnelsHow mentors and entrepreneurial communities accelerate growthKey Takeaways Your advantage in entrepreneurship is the problem you solve, not the technology you buildLaunching a product is rarely perfect and adaptability matters more than initial plansCustomer experience and UX directly impact revenue and conversion ratesEntrepreneurship requires resilience, mentorship, and constant learningAbout Jean Kaluza Jean Kaluza has more than 15 years of experience in UX research and SaaS, working with organizations ranging from solopreneurs to major corporations like Disney. Early in her career she was the only designer on teams who could code, but she soon realized her passion was understanding how real users interact with digital tools. That passion led her to specialize in UX research by interviewing users, studying behavior, and helping businesses build products people actually want. Today she is the founder of The Product Shift and the creator of User Mirror, a tool designed to simulate real user journeys across websites, apps, and marketing funnels. Special Offer for Listeners Try User Mirror and receive 3 bonus credits on top of the 5 free credits when you sign up. Access it here  https://product-shift-site-5zx8ddcz2-jeans-projects-3cddd625.vercel.app/login?coupon=ENDOFDAY Connect with Jean Kaluza Website  https://www.theproductshift.com LinkedIn  https://www.linkedin.com/in/jeankaluza/ Connect with the Host Chris Raimo on LinkedIn  https://www.linkedin.com/in/chris-raimo-75b17a1b/ Follow the podcast page  https://www.linkedin.com/showcase/at-the-end-of-the-day-podcast/posts/?feedView=all Email: chris@happycatfranchising.com If you enjoyed this episode, subscribe to At the End of the Day Podcast, leave a review, and share it with an entrepreneur building their next big idea. New episodes drop every Thursday featuring honest conversations about entrepreneurship, growth, and building something meaningful.

    43 min
  3. Are Traditional Business Rules Holding Neurodivergent Entrepreneurs Back?

    MAR 5

    Are Traditional Business Rules Holding Neurodivergent Entrepreneurs Back?

    Are the traditional rules of entrepreneurship actually preventing some founders from succeeding? What if the systems many entrepreneurs are told to follow simply do not work for the way their brains operate? In this episode of At the End of the Day, Chris Raimo sits down with Lucy Parfait to explore how neurodivergent entrepreneurs can build businesses that support their creativity, energy, and humanity. Lucy shares why hustle culture and rigid business blueprints often create burnout and explains how founders can design businesses that truly work for them. What You Will Learn Why many neurodivergent individuals gravitate toward entrepreneurshipThe hidden challenges ADHD and autistic founders face in businessWhy being great at your craft does not automatically make you a great business ownerThe importance of prioritizing client connection when starting a businessWhy social media often presents a misleading picture of entrepreneurshipHow rejection sensitivity affects neurodivergent foundersWhy many entrepreneurs recreate the same 9 to 5 structure they tried to escapeThe value of mentorship from founders who have experienced real failuresHow defining your personal why creates resilience during difficult seasonsAbout Lucy Parfait Lucy Parfait is the co founder of The Disobedient Business Co, a coaching company dedicated to supporting neurodivergent entrepreneurs including ADHD and autistic founders. Based in Southwest England, Lucy works alongside her mother Pippa Parfait to help founders build businesses that respect their humanity and brain differences. Before launching the company Lucy worked as a virtual assistant where she experienced severe burnout. That experience inspired her mission to help entrepreneurs create sustainable businesses that align with how they naturally think and work. Connect with Lucy Parfait Website https://disobedientbusiness.com/ Instagram https://www.instagram.com/disobedientbusinessschool/ Facebook https://www.facebook.com/disobedientbusinessschool LinkedIn https://www.linkedin.com/in/lucy-parfait/ Listen and Subscribe Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring honest conversations on entrepreneurship leadership and building businesses that truly work.

    30 min
  4. Entrepreneurship and Marketing Success from Scratch with Shelby McFarland

    FEB 26

    Entrepreneurship and Marketing Success from Scratch with Shelby McFarland

    What does it take to build a marketing agency from nothing and scale it to serve both startups and Fortune 500 companies? How do you grow without losing yourself in the process? In this episode of At the End of the Day, Chris Raimo sits down with Shelby McFarland to unpack her journey from becoming a real estate agent at 18 to launching one of Arkansas’s first social media management agencies. Shelby shares hard-earned lessons about leadership, authenticity, team building, and the financial realities most entrepreneurs avoid discussing. What You’ll Learn in This Episode How Shelby built The Marketing Broker from scratch in 2016Why surrounding yourself with other entrepreneurs is criticalThe humbling lesson of hiring too fast without a planHow to build the right team over timeWhy Facebook still matters for business growthHow impressions and visibility drive real revenueThe connection between social media and SEOWhy customer service determines ROI not marketing aloneThe importance of hiring a bookkeeper and CPA earlyHow therapy and self-awareness strengthen leadershipAbout Shelby McFarland Shelby McFarland is the founder of The Marketing Broker a full service marketing agency based in Little Rock Arkansas. With over thirteen years of experience she has worked with small businesses and Fortune 500 companies nationwide. She also operates a creative studio space supporting local creatives. Shelby is the author of Market Like A Boss and host of the podcast Marketing Happy Hour. Her second book Hustle Like a Boss is currently in progress sharing her entrepreneurial journey from age 18. Resources Mentioned Book Market Like A Boss at shelbymarketingbook com 55 Free Marketing Ideas at 55freemarketingideas com Podcast Marketing Happy Hour Listen and Subscribe Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring real conversations about entrepreneurship marketing and leadership.

    51 min
  5. Building Entrepreneurship Without Becoming Its Prisoner with Kristen McAllister

    FEB 19

    Building Entrepreneurship Without Becoming Its Prisoner with Kristen McAllister

    Did you build your business for freedom only to feel trapped inside it? Why do so many entrepreneurs scale revenue but stall in leadership clarity and momentum? In this episode of At the End of the Day, Chris Raimo sits down with Kristen McAlister to explore how founders can grow aligned accountable leadership teams without becoming the bottleneck. Drawing from fifteen years advising hundreds of companies and interviewing more than a thousand executives, Kristen shares what separates businesses that scale from those that stall. Her philosophy Start at the Finish Line reframes how entrepreneurs should think about growth delegation and building teams that actually move the company forward. What You Will Learn Why many founders accidentally become the hub of everythingHow perfectionism limits scaleWhy delegation improves outcomes when done correctlyThe shift from full time hires to fractional executive leadershipHow to identify the superpowers your business actually needsWhy starting at the finish line changes every strategic decisionHow to build an advisory team early instead of waiting for crisisHow to manage imposter syndrome as a growing leaderAbout Kristen McAlister Kristen McAlister is a business owner leadership strategist and co owner of Cerius Executives a pioneer in the interim and fractional executive space. Over the past fifteen years she has advised hundreds of business owners and interviewed more than one thousand executives. As a speaker author and endurance athlete she combines clear strategy with practical storytelling helping entrepreneurs build aligned accountable leadership teams that scale. Her grounded message is simple with clarity and the right support leaders become unstoppable. Connect with Kristen McAlister Website https://kristenmcalister.com/ LinkedIn https://www.linkedin.com/in/kristenmcalister/ Listen and Subscribe Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring real conversations on entrepreneurship leadership and business growth.

    37 min
  6. Burnout Boundaries and Sustainable Entrepreneurship with Enel Soeson

    FEB 12

    Burnout Boundaries and Sustainable Entrepreneurship with Enel Soeson

    Is burnout just part of entrepreneurship or is it a warning sign we ignore for too long Why do high performing solopreneurs push themselves to exhaustion before setting boundaries In this returning guest episode of At the End of the Day, Chris Raimo welcomes Enel Soeson back for a powerful conversation about burnout prevention boundaries and building a business that supports your life instead of draining it. Enel shares practical insight from nearly a decade of helping service providers turn passion into structured B2B ready offers without sacrificing their wellbeing. What You’ll Learn in This Episode: How to recognize early warning signs of entrepreneurial burnoutWhy burnout is preventable and not a badge of honorThe real reasons high-performing solopreneurs push themselves to exhaustionHow poor boundaries quietly drain your energy and profitsThe connection between underpricing and burnoutHow to build a business model that supports your life instead of consuming itPractical ways to set boundaries without hurting growthWhy structured B2B offers create more sustainability than reactive service workHow to align your daily actions with your long-term wellbeingSimple systems that reduce overwhelm and protect your momentumAbout Enel Soeson Enel Soeson is the co founder of DANK a business growth startup that helps service providers transform their passion and lived experience into professional B2B ready offers. With a background in marketing strategy service design and hands on client development she helps creators and micro entrepreneurs build clear positioning pricing and sustainable business systems. As a wife and mother of two who built businesses while juggling family life and limited resources Enel deeply understands solopreneurs who do everything themselves. Her mission is to help talented service based entrepreneurs step into their value with confidence and build businesses that create real income and impact. Connect with Enel Website:  www dankb2b com Listen and Subscribe Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring honest conversations on entrepreneurship leadership and personal growth.

    45 min
  7. Building Entrepreneurship Success Through Mentorship with Jerry Brazie

    FEB 5

    Building Entrepreneurship Success Through Mentorship with Jerry Brazie

    What does it take to break free from generational poverty and build companies worth hundreds of millions of dollars? Why is mentorship one of the most overlooked tools in entrepreneurship? In this episode of At the End of the Day, Chris Raimo sits down with Jerry Brazie to unpack the real path to business success. Jerry shares why most online entrepreneurship advice is misleading and how peer mentorship, discipline, and continuous learning help entrepreneurs scale from one to twenty five million in annual revenue. Key Topics How joining a mastermind at age thirty transformed Jerry’s mindsetWhy investing in mentorship is non negotiable for entrepreneursThe hidden loneliness of business ownershipWhy most entrepreneurship content online is inaccurateEscaping generational poverty and limiting beliefsLearning to live in discomfort for growthWhy work ethic beats formal educationLessons from lawsuits and managing high pressure payrollLearning SEO digital marketing and AI later in lifeBuilding community through The Kronos GroupWhat You’ll Learn in This Episode How mentorship accelerates entrepreneurship successWhy real business growth takes longer than social media suggestsHow to avoid costly mistakes by learning from othersWhy adaptability matters in a changing economyHow to build resilience under pressureWhy community is essential for scalingKey Takeaways Mentorship saves time money and years of trial and errorYour background does not determine your futureGrowth requires discomfort and disciplineConsistency outperforms credentialsEntrepreneurs succeed faster togetherJerry Brazie is an entrepreneur and mentor who rose from generational poverty to build multiple companies generating nearly five hundred million dollars in revenue. He is the founder of The Kronos Group where he helps entrepreneurs scale from one to twenty five million dollars through mentorship education and community. Connect with Jerry Brazie Instagram - https://www.instagram.com/jerrybrazie/ Facebook- https://www.facebook.com/JerryBrazie Twitter - https://x.com/thekronosgroup LinkedIn - https://www.linkedin.com/in/jerrybrazie/ YouTube - https://www.youtube.com/@JerryBrazie Website: www.thekronosgroup.org Listen and Subscribe Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring honest conversations on entrepreneurship leadership and business growth.

    43 min
  8. How Michelle Pippin Built a Seven Figure Business Starting with Just 50 Dollars

    JAN 29

    How Michelle Pippin Built a Seven Figure Business Starting with Just 50 Dollars

    How do you build a profitable business without chasing algorithms trends or hype? How do you turn fifty dollars into seven figures while raising three kids and staying independent? In this episode Chris Raimo sits down with B Michelle Pippin to break down her twenty seven year journey of building consistent bankable visibility and real revenue. Michelle shares why most entrepreneurs struggle not from lack of effort but from following strategies that do not generate sales and how old school principles still outperform modern shortcuts. Key Topics Starting with fifty dollars and no safety netMaking sixty three thousand dollars in year oneWhy simple offers outperform complicated funnelsThe three pillars mindset strategy and moneyMeasuring results instead of chasing trendsBuilding visibility without depending on algorithmsTurning writing and email into consistent salesVetting coaches and avoiding funded successDeveloping resilience and emotional disciplineLearning from failed partnerships and pivotsKey Takeaways Keep business simple and focused on revenueTrack what works and repeat itStop pretending broken strategies workBuild systems you controlStart where you are and grow steadilyBet on yourself before anyone else doesNotable Quotes Your power company does not accept likes only moneyPeople love to buy they hate to be soldDo not live like a twenty five year entrepreneur when you are twenty five days inIf you are not selling it you do not believe in itAbout B Michelle Pippin B Michelle Pippin is a mother of three and wife of one and the founder of Women Who WOW and creator of WOWx the Visibility Gym for serious women entrepreneurs. Known for her NO EXCUSES JUST RESULTS approach Michelle helps experts create consistent profitable visibility without performing for algorithms. She built her business from fifty dollars to seven figures while raising three children and leading a global movement across eight countries. Her work has been featured on Good Morning America ABC News Now Entrepreneur Forbes MoneyInc and BizJournals com. Connect with Michelle Pippin Facebook https://www.facebook.com/bmpippin Instagram https://www.instagram.com/women_who_wow/ LinkedIn https://www.linkedin.com/in/michellepippin/ Listen and Subscribe Subscribe to At the End of the Day Podcast and leave a review. New episodes drop every Thursday featuring real entrepreneurs sharing practical business wisdom.

    45 min

About

The Fire In Me Aspiring Entrepreneur Community shares and reveals the mindset, technique, resources, and discipline required to become an successful entrepreneur. Whether creating something from scratch, buying, or franchising, you will learn how to break through the barriers to startup. Whatever your challenges, Chris and his entrepreneur guests discuss all the REAL things about  small business to help you gain the confidence you need to break through into entrepreneurship for the first time.