Lit Up + In Flow

Cassie Ellen + Amanda Campeanu
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Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity. Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated. If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.

  1. 09/01/2025

    E20: Chat GPT might be the fastest way to blend in (not stand out)

    If your posts have started to feel flat, robotic, or just like everyone else’s… this episode will hit home. Cassie and Amanda get real about their own experiences with over-relying on ChatGPT for content, how it led to losing their “voice,” and why audiences are craving authenticity more than ever. They unpack the fine line between using AI as a supportive tool vs. outsourcing your soul, and share practical ways to bring storytelling, energy, and humanity back into your content. Expect honesty, laughter, and a little tough love to help you reconnect with your spark online. ⏱ Episode Breakdown 00:00 – Catch-up: life, grief, getaways & client work 03:58 – Cassie’s UK trip, strategy downloads & routines 08:22 – Today’s topic: has ChatGPT gone too far? 09:58 – When content starts sounding the same 11:42 – Why our brains switch off with AI patterns 12:58 – Losing creativity + outsourcing your own opinions 13:31 – Reflection: we’ve done this too 14:39 – Contributing to the “noise” online 16:01 – How to use AI without losing authenticity 17:26 – Where AI still works (emails, structure, clarity) 19:28 – Why personality + energy make content stand out 20:59 – The case for more video + showing your energy 22:47 – Storytelling as the ultimate trust builder 25:45 – The neuroscience of stories (oxytocin + empathy) 26:53 – Amanda’s redundancy story & why it resonated 27:29 – Cassie breaks down the anatomy of a great story 28:25 – Turning your stories into audience transformation 29:44 – Final reflections: create before you consume 31:00 – Our first (almost) 30-minute episode 🎉 Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    32 min

  2. 08/25/2025

    E19: Breathwork, falling pregnant and unwiring years of 'always on' in our businesses

    If your nervous system has ever felt fried from years of “girl bossing,” this episode will feel like a giant exhale. Cassie and Amanda open up about their personal journeys with breathwork—from first five-minute sessions that shifted everything to deep three-hour journeys that unlocked healing, released resistance, and even supported fertility. This raw, vulnerable conversation dives into why breathwork is so powerful, how it helps release trapped emotion, and the surprising ways it’s impacted both their lives and businesses. Expect real talk, tears, and takeaways you can use to start your own breathwork practice today. ⏱ Episode Breakdown 00:00 – Why we’re obsessed with nervous system regulation 01:22 – Cassie’s first breathwork experience & 30-day challenge 03:39 – IVF journey + using breathwork to support fertility 05:57 – The reset of a long breathwork journey 07:34 – Brogan’s powerful first experience 08:42 – The science of stored emotion & somatic release 10:25 – Crying as nervous system regulation 10:48 – Restorative vs activating breathwork explained 12:48 – IVF setbacks, stress, and recommitting to breathwork 14:31 – Kundalini activation + the “you’re already a mother” moment 17:42 – Falling pregnant & life-changing transformation 18:00 – Amanda’s intro to breathwork & private sessions 19:28 – What Kundalini really is + life force energy 21:00 – Letting go of old pain through somatic release 22:53 – Trusting timelines in business + conception journeys 24:17 – Healing through discomfort & resistance in breathwork 27:32 – Reconnecting to content, soul, and business mission 30:18 – Infusing joy & play back into life and business 32:15 – Honest reflections: this episode isn’t teaching, it’s sharing 32:39 – Where to start: apps, YouTube channels & live classes 34:49 – Why talk therapy isn’t always enough 36:42 – Breathwork as a powerful release and healing tool 37:31 – Call to action: try breathwork & share your experience Resources: -The Breath Haus app  -Owaken Breathwork App -Maddy - Breathwork facilitator (The Breath Temple) https://www.instagram.com/thebreathtemple/ -Helena Nikola - breathwork facilitator  https://www.instagram.com/_helena_nikola/ Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    38 min

  3. 08/11/2025

    E18: Don’t let these content mistakes sabotage your sales - part 2

    In part two of Don’t Let These Content Mistakes Sabotage Your Sales, Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen.  They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer.  You’ll learn how to answer client objections before they arise, qualify your leads with precision, infuse your energy into your content, and show up in ways that make people want to work with you now, not six months from now.  If you’ve been posting but not seeing sales, this episode will flip the switch on how you sell through your content. ⏱ Episode Breakdown 00:00 – Welcome back + recap of part one 01:20 – Growth vs. conversion content explained 02:46 – Mistake #1: Not answering client questions or objections 05:11 – Using FAQs + reframing limiting beliefs 06:50 – Educating clients on tricky topics like licensing + budgets 08:54 – Mistake #2: Fear of sounding salesy 10:15 – Selling in stories without feeling pushy 13:06 – Playing the long game with consistent selling 15:13 – Testing what your audience says “yes” to 15:38 – Mistake #3: Not qualifying your leads 18:24 – Using budget talk to attract the right clients 20:03 – Clarity in offers makes content creation easier 22:54 – Mistake #4: Assuming people know what you do 25:40 – Why your name + face matter for trust 27:36 – The energy factor in attracting dream clients 31:15 – Matching on-camera energy to real-life energy 33:27 – Believing in your value + stepping into CEO identity 35:57 – Showing the real + raw moments to connect deeper 37:32 – Good conversion content examples for service businesses 43:13 – Wrapping up + how to submit anonymous questions Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    44 min

  4. 08/04/2025

    E17: Don’t let these content mistakes sabotage your sales - part 1

    If you’re showing up online but your content isn’t converting?  This episode is for you.  In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it.  From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you clean up your content and start turning posts into profit. If you’re ready to stop working so hard for so little return, press play now. ⏱ Episode Breakdown: 00:00 – Why your content might be repelling buyers 02:45 – The shift from engagement to conversion strategy 06:13 – The hidden cost of being “inspiring but forgettable” 09:22 – Why your content isn’t building desire 13:40 – The myth of “just be consistent” 17:01 – What high-converting content actually does differently 20:45 – Recap: 3 mistakes that are costing you sales 22:10 – Journal prompts + content audit questions Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    52 min

  5. 06/03/2025

    E16: Un-f**k your messaging - Part 2

    This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power. In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what you’re saying online. We’re talking the Messaging Spectrum, why you’re losing premium clients with “root cause” speak, how your identity affects your content, and why no amount of wordsmithing matters if your energy isn’t behind it. This episode is equal parts mindset, messaging and magnetic energy — and it will change how you write, speak, and show up in your content from here on out. 🔥 KEY MOMENTS + TIMESTAMPS: [00:00:46] Welcome to part two: why this convo is everything [00:01:10] The Messaging Spectrum: what it is + how to use it to sell [00:02:38] Symptoms vs. root causes — and why your clients don’t speak in “clarity” language [00:04:12] What your dream clients are actually thinking before they buy [00:07:10] DIY content, visual energy + why stunning doesn’t = strategic [00:08:59] The identity shift required to own your message [00:10:57] What happens when you’re scared to sound premium [00:12:50] The energetic embodiment of premium content (and how to step into it) [00:14:39] Scaling from $2K to $10K clients? This is the inner shift required [00:18:09] Messaging isn’t just words — it’s how you hold the price [00:21:00] Pain vs. desire in your messaging: we have thoughts 👀 [00:24:02] ChatGPT, tone of voice + why your content sounds the same as everyone else’s [00:27:00] Specificity, storytelling, and why the internet is allergic to fluff [00:30:00] Owning your opinion = becoming uncopyable [00:33:11] Final takeaway: You are the differentiator Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    39 min

  6. 05/26/2025

    E15: Un-f**k your messaging - Part 1

    If you’ve ever asked “Why isn’t anyone buying?!”, this one’s for you. In this juicy AF episode, we unpack one of the biggest reasons your content isn’t converting the way it should: your messaging. We get raw and real about the difference between generic content and magnetic messaging, why you’re still attracting low-budget clients, how your identity impacts your positioning, and the sneaky ways your visuals are screaming DIY (even when your price tag says premium). This one’s part mic-drop, part masterclass, and a full permission slip to step into your higher self energy online. 🔥 KEY MOMENTS + TIMESTAMPS: [00:01:02] Why this topic is so juicy + the #1 contributor to making $$$ in business [00:01:25] What actually is messaging, and why it’s not the same as branding [00:02:52] Where most people go wrong — the fluff, the vagueness, the noise [00:04:00] Speaking to symptoms not just root causes — this changes everything [00:05:04] The psychology of how people buy (not everyone buys like you) [00:06:37] Think it’s your price? Nah babe — it’s probably your messaging [00:08:46] Why passion for your craft ≠ strategic marketing skills [00:10:17] Messaging + identity — how being stuck in your start-up self holds you back [00:13:01] Cringe moments + content that made zero sense (but taught us so much) [00:16:39] The real reason your best clients aren’t finding you [00:19:38] Messaging isn’t one post — it’s baked into every single touchpoint [00:21:23] DIY vs Premium: how to elevate the visual messaging of your brand [00:24 Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    40 min

  7. 05/12/2025

    E14: High Achiever, Here’s Why You Still Feel Exhausted (Even When You’re Winning)

    If you’ve ever felt creatively “foggy,” always “on,” and never truly off—even when you’re not working—this conversation will change the way you think about your brain, your energy, and your boundaries. Dr Kristy Goodwin joins me to unpack why so many women in business are running on empty (even when they’re technically “resting”)—and what we can do about it. We talk about how the performance pressure of content creation is rewiring our nervous systems… and how to reclaim your cognitive capacity without going offline for a year. 🧠 In this episode, we cover: What’s actually happening in your brain when you’re feeling “content fatigue”The difference between pseudo-rest and true rest—and how to tell if your breaks are doing their jobHow “digital pull” is silently draining your creative powerWhy working less isn’t the answer if your brain is still onDr Kristy’s practical (and non-performative) strategies for content creators and business ownersHow to reset your nervous system to support sustainable visibilityWhy boundaries aren’t about restriction—they’re about reclaiming your brillianceDr Kristy is a neuro-performance scientist who helps ambitious leaders, entrepreneurs, and creatives optimise how they work and live — by aligning their business with their brain. She takes the latest neuroscience, psychology, and biometric data — think: Oura rings and Whoop bands — and turns it into really practical tools for focus, energy, creativity and flow. Website: https://drkristygoodwin.com Instagram: @drkristygoodwin Book: Dear Digital, We Need to Talk ⏱️ Time-Stamped Breakdown: 00:00 – Intro & guest welcome 01:01 – Who Dr Kristy is and how she helps high performers reclaim their energy 03:40 – The hidden success tax most ambitious women are paying 05:00 – Dr Kristy’s personal story: burnout, seizures, and a wake-up call from her own body 08:30 – Why high-achieving women are addicted to the hustle (and where it comes from) 11:00 – What it means to be in conflict with your “human operating system” 13:15 – The invisible ways technology is elevating your stress response 16:20 – What “email apnea” is and how it’s impacting your creative capacity 19:00 – Micro habits to regulate your nervous system (that actually work) 21:40 – Why your nervous system is the secret to magnetic content 24:10 – How wearable data (like Oura & Whoop) helps track stress and resilience 27:00 – Reframing productivity: the truth about your brain’s 4–6 hour battery 30:20 – Tools for resilience: from ice baths to boundaries that protect your bandwidth 33:15 – Dr Kristy’s Flourishing Formula™ for sustainable performance 36:00 – Why recovery needs to be built into your workday—not just your holidays 39:00 – How high-res rest = high-res visibility 42:00 – The default mode network and why your best ideas happen in the shower 45:50 – Macro seasons of life and leading during personal challenge 49:30 – The power of connection: oxytocin, co-regulation and the antidote to burnout 53:00 – Dr Kristy’s parting message on living in high-res 56:10 – The identity Dr Kristy had to let go of to step into this new way of working 59:30 – Outro & where to find Dr Kristy Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    1h 1m

  8. 05/05/2025

    E13: The courage to say no (even when it pays well)

    In this juicy storytelling-style ep, we’re getting real about the power of saying no — especially when it feels really hard. From unaligned clients to high-paying offers that just didn’t sit right, we’re sharing personal stories and the emotional rollercoaster behind setting boundaries in business. If you’ve ever bent over backwards for a client, spiralled over pricing, or struggled with the guilt of putting yourself first — this one’s for you. You’ll walk away feeling empowered to protect your peace, trust your intuition, and reclaim your personal power. ⏱️ Key Topics & Timestamps: 00:00 – Intro Flow > hustle — what this podcast is all about 01:00 – Why Saying No Is So Hard How people-pleasing, childhood conditioning, and self-worth all play a role 08:30 – A Client From Hell Cass shares the red flags, the stress, and the moment she said no 14:30 – Saying No (Even When It’s Good Money) Amanda’s Photoshop sponsorship story and the power of trusting your gut 18:30 – Saying No Changed My Life The job Amanda turned down that paved the way for her business 25:00 – Capacity Is a Currency Why even the good opportunities aren’t always the right ones 31:00 – Boundaries = Energy Back How to set personal boundaries and make space for what actually matters 35:00 – ChatGPT Writes Your No A spicy tip that makes boundary-setting easier (and less emotional) Want our eyes on your business? Ask your anonymous questions via this link. Join our Broadcast channel to here our insights first Connect with us on Instagram Amanda Campeanu and Cassie Ellen

    39 min
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About

Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity. Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated. If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.

Information

  • Creator
    Cassie Ellen + Amanda Campeanu
  • Years Active
    2K
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © 2025 Lit Up + In Flow
  • Show Website
    Lit Up + In Flow