What's Your Process?

Dmitry Shamis
  • 5.0 (1)
  • Marketing
  • Weekly

"What's Your Process?" is a deep dive into the processes of the world's best marketers. We get straight to the point and no topic is too big or too small (Season 1 will cover everything from content to ABM to repurposing). The goal of every episode is to provide you with actionable steps to put these processes to work for you today. Dmitry Shamis is the co-founder of OhSNAP!, a brand systems agency for modern B2B in-house teams. We build the strategy, the design system, and the tech stack, so your brand is usable on day one, not stuck in a PDF.

  1. 3d ago

    Building B2B Creator Programs with Fiona Turko

    Fiona Turko has spent her career working with creators, from before Instagram was monetized to building programs at Jobber, Zapier, and Gamma. Her advice starts small: find the people already talking about your product before you pay for anyone with a big following.On this episode of What’s Your Process?, Fiona breaks down how to find your first creators, why a program needs three to six months before you judge it, how to measure results beyond views, and how to put paid behind what works. She also shares how Gamma is taking its creator program global.Fiona is the creator partnerships lead at Gamma, the AI tool that builds presentations in seconds.Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/building-b2b-creator-programs

  2. Oct 27

    What Happens to a Brand After You Acquire It with Gwen Lafage

    Gwen Lafage has spent her career convincing people that brand is more than decoration. Then Sinch acquired its way to 22 brands, and she had to turn them into one company that looks, sounds, and acts like it was built that way. On this episode of What's Your Process?, Gwen breaks down what to assess before you rebrand an acquired company, how Mailgun moved from its own brand to part of the Sinch family without losing its developer audience, why the consolidation took about four years, and how to build the templates and tools that keep a rebrand alive after launch day. Gwen is the VP of Marketing, Global Content and Integrated Campaigns at Sinch, a communication infrastructure company behind messaging, calls, and email. Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/what-happens-to-a-brand-after-you-acquire-it

  3. Oct 13

    Diagnosing What's Actually Broken with Kathy Guillory

    Kathy Guillory walks into marketing chaos for a living, and she loves it. She calls herself half Dr. House, half Sherlock Holmes. On this episode of What's Your Process?, Kathy breaks down the marketing audit she runs for multi-location businesses. She explains why she needs the keys on day one, why your budget says more about your priorities than your plan does, and how she scores everything she finds so the fixes happen in the right order. Kathy is the founder of Belle Bear Marketing, a fractional CMO consultancy for multi-location businesses, and the author of the children's book The Adventures of Belle Bear. Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/diagnosing-whats-actually-broken

  4. Oct 6

    Earning Marketing Buy-In with Charlie Riley

    Charlie Riley has built a career on being the first marketer in the building — and on earning the trust marketing needs to actually work. On this episode of What's Your Process?, Charlie breaks down how to tell whether a company will respect marketing before you take the job, why the listening tour and a few quick wins matter more than a big day-one plan, and how to turn internal buy-in into a strategy the whole company owns. Plus: why B2B marketers should take a second look at out-of-home advertising. Charlie is the VP, Marketing at InsurePay, a payments platform built for the insurance industry. This conversation was recorded while he led marketing at OneScreen.ai, an out-of-home advertising platform. Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/earning-marketing-buy-in

  5. Sep 29

    Product Stories that Feel Personal with Meghan Keaney Anderson

    Meghan Keaney Anderson has built her career at the intersection of product marketing and brand storytelling — first at HubSpot, and now as Head of Product Marketing & Communications at Watershed, the enterprise sustainability platform. On this episode of What's Your Process, Meghan breaks down how she finds the human story inside a product launch, why every function needs a problem statement instead of a pre-built plan, how to handle a launch that gets upended at the last minute, and why she thinks in 90-day windows instead of single launch-day moments. Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/product-stories-that-feel-personal

  6. Sep 22

    Getting People's Attention with Dave Gerhardt

    Dave Gerhardt built a career on getting people's attention. A self-proclaimed world-class copywriter, not because the writing is pretty, but because he knows how to get a point across. On this episode of What's Your Process?, Dave breaks down his actual writing process: where he starts before typing a word, why he doesn't believe in writer's block, how he decides how much a piece of writing deserves to be sweated over, and why he'd rather ship something imperfect than sit on it forever. Dave is the Founder of Exit Five, the community, content, and events company for B2B marketers. Full show notes, links, and the video version: thecreativebrand.io/whats-your-process/getting-peoples-attention

  7. 04/30/2025 ·  Bonus

    Season 1 Favorite Quotes and Advice

    Season 1 of What’s Your Process? is in the books and I wanted to share some of my favorite pieces of advice from the past 13 episodes. Check out some quick takeaways from marketing leaders like: Jess Cook, https://www.linkedin.com/in/jesscook-contentmarketingRoss Simmonds, https://www.linkedin.com/in/rosssimmondsEddie Shleyner, https://www.linkedin.com/in/eshleynerTas Bober, https://www.linkedin.com/in/tasboberKatie Penner, https://www.linkedin.com/in/kathrynpennerBill Macaitis, https://www.linkedin.com/in/bmacaitisChris Bogue, https://www.linkedin.com/in/chris-bogueMason Cosby, https://www.linkedin.com/in/masoncosbyBrandon Jeffs, https://www.linkedin.com/in/brandohiresChristina Garnett, https://www.linkedin.com/in/christinamgarnettNish Patel, https://www.linkedin.com/in/nishp/Lashay Lewis, https://www.linkedin.com/in/lashaylewisMelissa Rosenthal, https://www.linkedin.com/in/melissarosenthal5 There’s plenty of more advice and processes across all of their episodes. All of which are live now! Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next ▶️ Youtube: https://youtube.com/@thecreativebrand_io 🎧 Spotify: https://open.spotify.com/show/6XqhRqbtMSAvj8Pl7TZF2x?si=blZ96u2kTumhgbpITszL7w 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-process/id1790102195 Whose process do you want to hear about in Season 2? Let me know in the comments!

  8. 04/30/2025 ·  Bonus

    Season 1 Favorite Quotes and Advice

    Season 1 of What’s Your Process? is in the books and I wanted to share some of my favorite pieces of advice from the past 13 episodes. Check out some quick takeaways from marketing leaders like: • Jess Cook, https://www.linkedin.com/in/jesscook-contentmarketing • Ross Simmonds, https://www.linkedin.com/in/rosssimmonds • Eddie Shleyner, https://www.linkedin.com/in/eshleyner • Tas Bober, https://www.linkedin.com/in/tasbober • Katie Penner, https://www.linkedin.com/in/kathrynpenner • Bill Macaitis, https://www.linkedin.com/in/bmacaitis • Chris Bogue, https://www.linkedin.com/in/chris-bogue • Mason Cosby, https://www.linkedin.com/in/masoncosby • Brandon Jeffs, https://www.linkedin.com/in/brandohires • Christina Garnett, https://www.linkedin.com/in/christinamgarnett • Nish Patel, https://www.linkedin.com/in/nishp/ • Lashay Lewis, https://www.linkedin.com/in/lashaylewis • Melissa Rosenthal, https://www.linkedin.com/in/melissarosenthal5 There’s plenty of more advice and processes across all of their episodes. All of which are live now! Links: 🏠 Episode Home: https://www.thecreativebrand.io/whats-your-process/how-to-see-whats-next ▶️ Youtube: https://youtube.com/@thecreativebrand_io 🎧 Spotify: https://open.spotify.com/show/6XqhRqbtMSAvj8Pl7TZF2x?si=blZ96u2kTumhgbpITszL7w 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-process/id1790102195 Whose process do you want to hear about in Season 2? Let me know in the comments!

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About

"What's Your Process?" is a deep dive into the processes of the world's best marketers. We get straight to the point and no topic is too big or too small (Season 1 will cover everything from content to ABM to repurposing). The goal of every episode is to provide you with actionable steps to put these processes to work for you today. Dmitry Shamis is the co-founder of OhSNAP!, a brand systems agency for modern B2B in-house teams. We build the strategy, the design system, and the tech stack, so your brand is usable on day one, not stuck in a PDF.

Information

  • Creator
    Dmitry Shamis
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © Dmitry Shamis
  • Show Website
    What's Your Process?