I Have Notes — The Culture Marketing Podcast

abxola
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve. The first place for updates: abiola.substack.com Watch on YouTube: https://www.youtube.com/@heyabxola Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

  1. 07/06/2025

    How to build a brand with KAI Collective founder, Fisayo Longe | I HAVE NOTES

    "I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas. In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your brand. KAI Collective started with a small, £6,000 loan and now turns over multi-millions every year. As a fully bootstrapped business, there's so much that can be learned from KAI's journey. Enjoy. If you're new here, I run Inner Circle, a marketing strategy company that helps brands outlive the algorithm®. Learn more about us here: innercirclestrategy.com About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London Get #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

    28 min

  2. 06/08/2025

    Imitation vs. Influence: How dupe culture builds brands | I HAVE NOTES

    "Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

    13 min

  3. 06/01/2025

    How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES

    Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACsAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

    21 min

  4. 05/26/2025

    How to get more by doing less ft. by Rhode, Loewe, Teflar + the Oura Ring | I HAVE NOTES

    One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works.I'm deeply proud of myself as this was shot before Loewe announced the 10 year anniversary of the puzzle bag. Confirmation that my spidey senses are still alive and kicking! See more here: https://www.instagram.com/p/DKE2ZTDI5tB/?img_index=1*About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London. Get #IHaveNotes straight to your inbox: https://abiola.substack.com/ #IHaveNotes - New episodes out every week — let me know what you think Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola Shot + edited by https://www.instagram.com/4kford/

    15 min

  5. 05/11/2025

    Mystery vs. "Making It" Online — For everyone who hates being perceived

    We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth is, even your most "mysterious" faves spent a portion of their careers putting themselves out there. In our online world, mystery is a privilege that is earned after you show up, continuously. Listen for more on IHN #IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve. The first place for updates: abiola.substack.com Watch on YouTube: https://www.youtube.com/@heyabxola Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

    11 min

  6. 05/04/2025

    "Not all influencers are created equally" & the challenge with the TikTok algorithm | I HAVE NOTES

    This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural differences behind the TikTok vs. Instagram algorithms and what it could mean for your cashflow. What do you think?About: #IHaveNotes is all about the intersection of culture, creativity + communications. Substack: https://abiola.substack.com/Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/

    9 min

  7. 04/28/2025

    “I’ve got followers, so where’s my money?" Part 1 | I HAVE NOTES

    Recently, creators on TikTok have been comparing posting on social media to "buying lottery tickets" — in the sense that you never know when you'll make it big. Just remember that when it comes to gambling, the house always wins. We're back from an unexpected hiatus, thank you for your patience! Subscribe for Part Two: https://abiola.substack.com/PODCASTSpotify: https://open.spotify.com/show/7mPlMqZEvW5Pz4Dz0MKUXcApple Podcast: https://podcasts.apple.com/us/podcast/i-have-notes-the-culture-marketing-podcast/id1790288905About: #IHaveNotes is about the intersection of culture, creativity + communications. Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

    9 min

  8. 03/03/2025

    How to become an "IT girl" | I HAVE NOTES

    It's a polarising term: "IT GIRL" — who gets to be one? Has the internet age killed the "IT GIRL"? How do you become iconic in a world where 'everyone' appears to be a creator? I've identified 3 qualities that seem to have transcended time, gender and culture Subscribe for more: https://abiola.substack.com/ About: #IHaveNotes is all about the intersection of culture, creativity + communications. Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/

    13 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve. The first place for updates: abiola.substack.com Watch on YouTube: https://www.youtube.com/@heyabxola Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

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