Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs

Kylee Chandler, Podcast Growth & Marketing Expert
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  • Marketing
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Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others. If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line. With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert. What you’ll hear: - Step-by-step marketing strategies to grow podcast downloads and your email list - Proven podcast-centric funnel tactics that turn listeners into paying customers - Expert interviews with industry leaders sharing their playbooks for podcast success If you’re asking the following questions, you’re in the right place: - How do I grow my podcast audience without burning out? - How do I turn listeners into email subscribers and paying clients? - What podcast metrics actually matter for growth? - How do I finally connect my podcast to real revenue? This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.

  1. Jul 28

    Episode 78: REPLAY: The Easy Podcast Lead Magnet Strategy That's Converted at 95%

    This is one of my most downloaded episodes ever, and the strategy I teach in it is just as relevant today as when I first recorded it in March 2025. Honestly, maybe even more so. I have seen it work time and time again. In this episode of Podcast Growth Tools, I walk you through a framework for turning your existing podcast episodes into lead magnets that grow your email list. The concept is simple: bundle your best episodes by topic, put them behind an opt-in, get them in front of the right people, and use them to convert listeners into email subscribers and subscribers into buyers. When I originally recorded this, I was calling it the Magnet Magic Framework. I do not call it that anymore. What I teach now is the Podcast First Funnel, and it has evolved into a more refined version of everything you are about to hear. But the core strategy is the same. I have just gotten a lot sharper about how I teach it and the systems around it. Here is the thing I get asked all the time: what are the best lead magnets for getting people from my podcast to my email list? PDFs and checklists generally do not work as well as they used to. There is a very specific way to make those convert, and most podcasters are not doing it right. But this podcast first funnel strategy works like a charm, and you can use it everywhere, not just your podcast. Here's a glance to the episode: Why downloads alone do not build a business and what doesThe 5-phase framework for turning your podcast into a lead generation machinePhase 1: How to brainstorm and identify the right bundle topics based on your audience and your dataPhase 2: How to create your lead magnets (from simple email delivery to full landing pages)Phase 3: How to automate and deliver the bundles seamlesslyPhase 4: How to promote your bundles using dynamic ads, ManyChat, website pop-ups, and morePhase 5: How to test, optimize, and track what is workingWhy episode bundles outperform traditional PDF lead magnetsHow I used this strategy with Amy Porterfield and saw a 95% opt-in rate on one bundleHow to align your bundles with your paid offers so you grow your list with the right peopleWhy three to five bundles is the sweet spot for testingHow to use your top-performing episodes to decide what bundles to create Timestamps: 1:00: The Podcast First Funnel: what it is and why it works2:00: The course that walks you through building this step by step4:00: Original episode begins: What is the framework and why it matters6:00: Why downloads alone do not build a business7:00: The 5 phases of the framework8:45: Real results: how we used this strategy with Amy Porterfield10:25: Phase 1: Brainstorming and identifying your bundle topics11:00: What are topic pillars and how to find yours12:50: Three questions to ask yourself to identify the right bundles14:00: Free brainstorming worksheet14:30: Phase 2: Creating your lead magnet content15:00: The simplest version: an email with episode links (no PDF required) Mentioned in This Episode Podcast First Funnel CourseFree Brainstorming WorksheetJoin the NewsletterTake the Podcast Growth Quiz Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub.

  2. Jul 14

    Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha

    What if a few micro tweaks could grow your podcast by 43% in three months without a heavy lift? That is exactly what happened for my guest Kellie Lupsha, and in this episode she is sharing everything she did. Kellie is the host of Thriving in Midlife, a former physical therapist turned entrepreneur who helps women navigate their 40s, 50s, and beyond through health optimization and wellness. She publishes two episodes a week, runs a women's membership and an intensive 12-week program, and recently built two quiz funnels that completely changed what she knows about her audience. Kellie was one of my students in my beta mastermind, and she is one of the best implementers I have ever worked with. After making small, strategic changes to her podcast titles, descriptions, and show notes, she saw 43% growth in downloads in just three months. Then she switched to Captivate, applied everything she had learned about SEO, and matched four years of total downloads in just four months. In this episode of Podcast Growth Tools, Kellie shares the exact changes she made, what surprised her most about her quiz data, how she manages two episodes per week without burning out, why her first membership failed and how it led her to build a better podcast, and her honest advice for anyone wondering whether podcasting is worth the long game commitment. Here's a glance to the episode: How Kellie grew her podcast downloads by 43% in three months through micro tweaksHow she matched four years of total downloads in just four months after switching platforms and optimizing for SEOThe two biggest needle movers: SEO-optimized titles and quiz funnelsWhy her quiz data surprised her and told her exactly who to create content forHow she built two new quizzes after learning the process (one product-based, one for audience segmentation)Why quizzes outperform traditional PDF lead magnets for driving email opt-insHow she publishes two podcast episodes per week with minimal editing and a VAWhy her first $19 membership failed and what it taught her about what her audience actually wantedWhy raw, unpolished podcast content is connecting with female audiences more than everHer strategy for finding and vetting guests through relationships instead of cold pitchesWhy building an email list from day one is the number one thing she wishes she had done soonerHer advice for anyone thinking about starting a podcast: the 10-episode test"It is never crowded because nobody is in your space" Timestamps:4:00: How she started podcasting during COVID and let the show evolve6:35: Why her first $19 membership failed and what it taught her7:30: How she realized her audience wanted conversations, not courses8:45: Letting your podcast name and format change without fear9:15: How she publishes two episodes per week10:05: Batching content, minimal editing, and hiring a VA12:05: Why raw and real content is winning with female audiences16:05: How her podcast feeds into her business16:30: Why she never looked at her analytics before the mastermind17:15: Her goal to guest on more podcasts in 202618:05: Finding and vetting guests through relationships21:30: Creating content from program questions and real life experiences25:00: Why two or three conversations give you your best episode topics27:05: The two biggest aha moments from the mastermind27:25: SEO in podcast titles and show notes28:05: Why quizzes outperform traditional lead magnets28:30: How her first quiz drove leads and what she learned29:00: Building two new quizzes30:05: The quiz data surprise: what she expected vs. what happened31:05: How the quiz told her exactly who to create content for32:55: Why the curated quiz experience creates raving fans34:25: The growth results: 43% in three months, four years of downloads in four months36:05: Why monthly analytics tracking is now part of her workflow36:25: Advice for anyone thinking about starting a podcast37:00: The 10-episode test38:25: It is never crowded because nobody is in your space Your Next Steps If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at: www.podcastmarketinghub.com/subscribe Take the Podcast Growth Quiz: www.podcastmarketinghub.com/quiz Mentioned in This Episode Full Show Notes and Blog Post Connect with Kellie Podcast: Thriving in Midlife (available on all major podcast apps)Instagram: @kellielupsha Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub.

  3. Jun 30

    Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2

    You have already audited and optimized your back catalog. Now it is time to turn all of that content into things that actually grow your email list, generate leads, and bring in revenue without recording a single new episode. In Part 1 of this series, we covered auditing your catalog, optimizing underperformers, updating show notes, strategic re-airs, and creating curated listening paths. Today in Part 2, I am walking you through five creative strategies that take the content you have already created and turn it into a system that works for your business on repeat. Most of these strategies can be set up in an afternoon or a weekend. They are not complicated. And they will continue to work for you for months. This is what it looks like when your podcast becomes the cornerstone of your marketing. Here's a glance to the episode: Strategy 1: Episode Bundles How to bundle your best episodes by topic and gate them behind an email opt-inWhy the curation is the value even when the episodes are already freeHow to align your bundles with your paid offers so you grow your list with the right peopleAdding a PDF guide or checklist to make the bundle feel more substantial Strategy 2: Podcast-Centric Quiz Funnels How a quiz segments your audience and points them to personalized episode bundlesReal results: 15,000 leads with Amy Porterfield, 2,000+ with Cathy Heller, 10,000+ for Savannah in less than a yearHow quiz data tells you what episodes to create, what offers to build, and where the gaps areThe 6-Week Quiz Creation Blitz waitlist (coming late fall/early winter) Strategy 3: Best-Of Compilations and Start-Here Playlists How to clip together your top moments into a best-of episodeTurning clips into short-form social contentCreating a start-here playlist that gives new listeners a clear entry point Strategy 4: Private Podcast Experiences How a private podcast works as a lead magnet, a bonus, or a paid productThe case for public bundles vs. private podcasts (and when each makes sense)How Megan Yelaney uses Hello Audio for her Main Character Energy private podcastHow to charge $27 to $47 for a curated private podcast series built from content you already have Strategy 5: Using Your Back Catalog as an FAQ and Authority Tool Creating an FAQ page that links to specific episodesKeeping a running "send this episode" list on your phoneReferencing your own episodes in new content to drive downloads on older episodesWhy every time you point someone to an episode you are boosting downloads, building trust, and saving time The Full Series Recap (11 Strategies Across Both Parts): Audit your back catalogOptimize underperforming episodesUpdate blog-style show notesStrategic re-airsCurated listening pathsTrack which episodes drive action with Google AnalyticsTopic-specific episode bundlesPodcast-centric quiz funnelsBest-of compilations and start-here playlistsPrivate podcast experiencesBack catalog as an FAQ and authority tool Timestamps:01:30: Strategy 1: Creating episode bundles gated behind an opt-in02:30: Why someone would give you their email for content that is already free03:45: How to align your bundles with your paid offers04:15: Adding a PDF guide or checklist to make the bundle feel more substantial04:35: Strategy 2: Building a podcast-centric quiz funnel05:00: The 6-Week Quiz Creation Blitz (waitlist open now)07:00: How a quiz connects to your back catalog with personalized bundles and playlists07:40: Real quiz results: how data from your quiz shapes your content and your offers08:55: Why treating your podcast like a product changes everything09:05: Strategy 3: Clipping together your top-performing content09:45: Best-of compilation episodes (and who does this well)10:25: Turning clips into short-form social content10:35: Creating a start-here playlist for brand new listeners11:25: Strategy 4: Reworking your best content into a private podcast experience12:00: The case for bundles vs. private podcasts (and when each makes sense)12:35: How to use Hello Audio for a private podcast13:55: Using a private podcast as a lead magnet, a bonus, or a paid product14:20: Strategy 5: Using your back catalog as an FAQ and authority tool15:00: Creating an FAQ page that links to specific episodes15:30: Keeping a running "send this episode" list15:50: Referencing your own episodes in new content16:50: Bringing the full series home: 11 strategies across both parts17:45: Pick one and start this month Your Next Steps If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at: www.podcastmarketinghub.com/subscribe Want to build a podcast-centric quiz? Get on the waitlist for the 6-Week Quiz Creation Blitz: www.podcastmarketinghub.com/quizblitzwaitlist Take the Podcast Growth Quiz: www.podcastmarketinghub.com/quiz Resources and LinksMentioned in This Episode Part 1: How to Activate Your Back CatalogEpisode 73: How to Create Your Authority Stamp with Megan Yelaney6-Week Quiz Creation Blitz WaitlistHello Audio (private podcast hosting platform)Lewis Howes, School of Greatness (example of best-of compilations) Full Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler Let's Connect! Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at @thepodcastmarketinghub. Subscribe and Review If you loved this episode, hit subscribe and leave a review. Reviews help more podcasters like you discover this show.

  4. Jun 16

    Episode 75: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 1

    When was the last time you actually did anything with your old podcast episodes after they went live? If the answer is never, you are sitting on a goldmine and you do not even know it. In this episode of Podcast Growth Tools, I am walking you through five strategies to audit, optimize, and reactivate your podcast back catalog so it starts working for your business again. Every episode you have ever published has the potential to grow your email list, bring in new listeners, and drive people to your offers. But most podcasters publish an episode, promote it once, and never touch it again. This is Part 1 of a two-part series. Today is the strategic foundation: auditing your data, optimizing what is underperforming, and setting everything up. In Part 2, we are turning your back catalog into podcast bundles, quizzes, private podcast experiences, freebies, and more. Even if you only have 15 or 20 episodes, listen in. You are at an advantage because you can start thinking ahead about how every episode you create today will work for you months and years from now. 🔑Here's a glance to the episode: Step 1: Audit Your Back Catalog How to identify your top 10 evergreen winners and your bottom 10 underperformersHow to find patterns in your data (solo vs. interviews, topics, episode length)Which platforms to pull your analytics from for the most complete pictureHow to use Google Analytics to see which episodes are driving action on your website Step 2: Optimize Your Underperforming Episodes Why great content with bad packaging gets ignoredBefore and after example: "My thoughts on making money" vs. a keyword-rich titleHow to rework descriptions for SEO discoverability on Apple Podcasts and SpotifyReal results: episodes going from 30 downloads to 150-200 just from a title and description change Step 3: Update Your Blog-Style Show Notes How to add internal links between episodes to keep people on your websiteWhy you need to refresh old CTAs with your current offersHow to turn thin show notes into full blog posts that Google can index Step 4: Strategic Re-Airs How to record a fresh intro and updated CTA for a republished episodeThree use cases: launch weeks, maternity leave, and seasonal relevanceWhy this is not secretly recycling content but being intentional about it Step 5: Create a Curated Listening Path The five-episode framework: awareness, deeper dive, possibility, quick win, CTAHow to turn your back catalog into a sales funnelThree ways to deliver it: bundles, re-releases on your feed, or private podcastsHow to use the listening path on sales pages, in DMs, and in email sequences Timestamps: 01:50: Part 1 of a two-part series: the strategic foundation03:15: Step 1: Audit your back catalog04:50: How to identify your top 10 evergreen winners05:15: Why you need to look at your bottom 10 (this is where the opportunities hide)05:40: Finding patterns: solo vs. interviews, topics, episode length06:30: Which platforms to pull your data from07:00: How to check which episodes are driving action (Google Analytics, quiz opt-ins, website traffic)08:00: Step 2: Optimize your underperforming episodes08:50: Why great content with bad packaging gets ignored09:10: Before and after: "My thoughts on making money" vs. a keyword-rich title09:55: Reworking your episode descriptions for SEO10:30: Adding tags and keywords in your hosting platform11:00: Why this is the lowest effort, highest reward thing you can do11:10: Real results: episodes going from 30 downloads to 150-200 just from a title and description change11:20: Step 3: Update your blog-style show notes on your website12:15: Adding internal links between episodes12:45: Refreshing old CTAs with current offers13:25: Beefing up thin show notes into full blog posts14:05: Step 4: Strategic re-airs14:45: How to record a fresh intro and updated CTA15:15: Three use cases: launch weeks, maternity leave, and seasonal relevance16:30: Step 5: Creating a curated listening path17:00: The five-episode listening path framework18:35: How to use the listening path on sales pages, in DMs, and in email sequences19:30: Three ways to deliver the listening path: bundles, re-releases, or private podcasts19:45: Recap and homework before Part 2 Mentioned in This Episode Join the newsletterTake the Podcast Growth QuizFull Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler 💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me. Part 2 drops in two weeks. Make sure you are subscribed so you do not miss it.

  5. Jun 2

    Episode 74: 26 Million Downloads Later: The Podcast Growth Strategy That Actually Works with Kelly Smith of Mindful in Minutes

    What if the 50, 100, or 650 episodes sitting in your back catalog could be working for you right now, bringing in new listeners, growing your email list, and generating revenue without you creating a single new piece of content? That is exactly what my guest Kelly Smith has built. Kelly is the host of Mindful In Minutes (26 million downloads across nearly nine years) and Meditation Mama. She runs two podcasts, raises two kids, and works roughly 40 hours per month. And her back catalog is one of the most strategic assets in her entire business. In this episode of Podcast Growth Tools, Kelly and I go deep on how she uses a quiz funnel to turn 650+ episodes into personalized playlists for every listener, how she plans her entire podcast calendar six to nine months in advance using a color-coded spreadsheet and real performance data, and the honest numbers behind podcast advertising and monetization. This is one of the nerdiest and most transparent conversations I have had on this show. Kelly gives it to you straight, and if you have been sitting on a back catalog wondering what to do with it, this episode is your answer. 🔑Here's a glance to the episode: How Kelly grew Mindful In Minutes to 26 million downloads over nine yearsWhy your back catalog is your most valuable asset and how to activate itHow a quiz funnel turned 650+ episodes into personalized playlists (1,200+ quiz takers from organic traffic alone)The eight meditation archetypes and what the quiz data revealed about her audienceWhy cross-referencing quiz data with episode performance data changed her entire content strategyHow she plans her podcast calendar six to nine months ahead using a color-coded spreadsheetWhy she tracks her stats every single week and lets the data speak instead of her egoThe real numbers behind podcast advertising: CPM rates between $12 and $20, agency minimums of 10,000 downloads per episode, and the math that shows why ads alone are not the answerWhy selling a $44 mini course can make more money than running ads on a 10,000 download episodeHow 80% of her retreat attendees are podcast listeners (including one who waited six years for the timing to work)The two-year rule: why Kelly tells aspiring podcasters to be prepared to show up for free for at least two yearsHow she balances two podcasts with two kids and a husband who works seven days on, seven days offWhy the trust recession makes longform podcast content more valuable than ever Timestamps: 03:00: How Kelly started her podcast in 2017 to stay connected with her yoga students07:00: The COVID moment: losing $15,000 in a day and then seeing a quarter million downloads in a week10:00: How she started her second podcast, Meditation Mama11:30: Why consistency and a searchable back catalog are her biggest growth drivers14:00: How she infuses her podcast and her business together to create a flywheel16:10: How she stays consistent as a mom of two with a husband who works seven days on, seven days off17:00: The color-coded spreadsheet: planning six to nine months of content ahead of time19:00: Her data-driven approach to content: top categories, what performs, and taking ego out of it23:00: Why podcasting is the most intimate form of content in the age of AI24:30: The quiz strategy: why she built it and what it does for her listeners27:00: Eight quiz results, eight meditation archetypes, and the data behind who is taking the quiz31:00: Cross-referencing quiz data with episode performance data (the nerdiest and best part)35:00: Client success story: 10,000 quiz takers, 8,500 email subscribers, and 77% revenue growth38:00: The real numbers behind podcast monetization and advertising40:00: CPM rates, agency minimums, and why ads alone are not the best path for most podcasters42:00: Why selling your own micro offers is more profitable than ad revenue45:00: Kelly's mini course and virtual retreat strategy for monetization47:00: Where to find Kelly, take the quiz, and get a personalized meditation playlist Resources & Links Mentioned in This Episode Join the newsletterTake the Podcast Growth QuizFull Show Notes and Blog Post Connect with Kelly Website: yogaforyouonline.comPodcast: Mindful In Minutes (available on all major podcast apps)Podcast: Meditation Mama (available on all major podcast apps)Quiz: yogaforyouonline.com/quizMini Course: Mastering Guided Meditations ($44) Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.

  6. May 26

    Episode 73: 3 Marketing Mistakes Killing Your Podcast & Business Growth (+ What to Do Instead) with Megan Yelaney

    Would you publicly share your revenue goal and let people watch you chase it? My guest Megan Yelaney did exactly that, and in this episode we are breaking down everything behind it. Megan is a business coach, messaging strategist, and the host of the Business Not As Usual podcast. She has built a million-dollar brand helping coaches become the one person their clients cannot stop thinking about. She is a former musical theater actress turned entrepreneur, a twin mom, and she is currently on a public mission to hit $200K in 90 days while working under 30 hours a week with two toddlers at home. In this episode of Podcast Growth Tools, Megan shares what she calls the "authority stamp" (or 10K one-liner), how to build thought leadership content that positions you as an expert, three marketing strategies that no longer work and what to do instead, how she uses private podcasts as a launch tool, and what it actually feels like to set a public revenue goal and let people watch the messy middle unfold. This was one of the most tactical interviews I have ever done. By the end of this episode you will have things you can implement today. 🔑Here's a glance to the episode: What the authority stamp (10K one-liner) is and how to create yoursWhy authority comes from lived experience just as much as credentialsAn exercise you can do right now to find your authority stampThe two types of content that build authority faster than anything elseHow private podcasts work as a lead magnet and launch toolWhy almost everyone who bought Megan's program had listened to her private podcast firstThree marketing strategies that no longer work in 2026Why "people do not care how you get them there" is now completely falseHow to name your framework and create tangible tools that make people say "I need that"Why the post with the most saves of the year barely sold anythingThe difference between content that gets saves and content that gets salesWhy sharing the messy middle converts better than polished expert contentHow video series are outperforming static educational content right nowWhat Megan learned about fear of failure from her public $200K challenge Timestamps: 03:35: What the 10K one-liner is and how it became the "authority stamp"05:00: A real-time marketing lesson: why the first version did not sell and what she changed07:15: What authority actually means (credentials vs. lived experience)09:03: An exercise to find your authority stamp right now11:20: How to create authority content: thought leadership and storytelling13:50: Video series and why they are working so well right now16:00: How private podcasts work as a launch tool (Main Character Energy)19:00: How the private podcast led directly to program sales20:00: Using podcast testimonial episodes to warm up leads23:10: Three marketing strategies that no longer work25:00: Shift 1: People now care about the HOW, not just the result28:00: Naming your framework and creating tangible tools within it29:03: Shift 2: Stop only sharing from your expert perspective31:00: Why sharing the messy middle converts better than polished content32:30: Shift 3: Educational content alone will not sell your offer35:00: The post that got the most saves of the year but barely sold anything37:00: The public $200K challenge: why she did it and what she has learned41:00: Main Character Energy private podcast: where to listen 📌Resources and Links: Join the newsletterTake the Podcast Growth QuizFull Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler Connect with Megan Website: https://meganyelaney.comPodcast: Business Not As Usual Podcast (available on all major podcast apps)Instagram: @meganyelaney 💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.

  7. May 19

    Episode 72: What Top Female Podcasters Are ACTUALLY Talking About (It's Not Downloads)

    What do female podcasters actually talk about when they get in a room together? I just got back from the Podcasting Moms Conference in Nashville, and the conversations I had changed how I think about podcast growth entirely. In this episode, I'm sharing my five biggest takeaways for female entrepreneurs who podcast, from why downloads are no longer the most important metric, to how AI is reshaping the way we create content, to why the most loyal audiences are being built around real, unfiltered podcast experiences. If you want to grow your podcast and actually turn listeners into paying customers, this one is for you. 🔑Here's a glance to the episode: Why impact matters more than download numbers, and what to track insteadHow to shift from downloads to conversions and use your podcast data strategicallyWhy female podcaster collaboration is the fastest growth lever most of us are underusingHow to use AI intentionally so your content stays in your voiceWhy audiences are craving real, authentic podcast experiences right now Timestamps: 03:05: Takeaway #1: Impact over vanity metrics (why the download conversation is shifting)06:17: Takeaway #2: Conversions over downloads how to track what actually matters08:51: Takeaway #3: The power of female podcaster collaboration (and how the fastest-growing shows are doing it)12:51: Takeaway #4: AI for female podcasters (how to go from surface-level to strategic)16:07: Takeaway #5: Audiences are craving real podcast experiences (why authenticity wins right now) 📌Resources & Links Join the newsletterTake the Podcast Growth Quiz Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler 💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.

  8. May 12

    Episode 71: Why Going Viral Is Overrated (& What Actually Grows Your Business on Social Media + Beyond) with Kristina Bartold

    What if going viral would actually hurt your business more than help it? My guest Kristina Bartold has worked with over 250 businesses through her social media agency, The Social Snippet. She has seen people with 75,000 followers who cannot sell a $15 product. She has also seen entrepreneurs with small, engaged communities sell out events with a single email. The difference is not audience size. It is community. In this episode of Podcast Growth Tools, we dive into why chasing virality is a trap for most entrepreneurs, what actually drives revenue on social media, how she built a seven-figure agency in three years through relationships instead of followers, and the exact strategies that are working right now for promoting your podcast on Instagram, Threads, LinkedIn, and beyond. We also get into one of the most honest membership pivot stories I have heard. She had a $37 membership with 35 members that would not grow no matter what she tried. She was ready to shut it down. Instead, she pivoted the entire concept, relaunched at double the price, and now has over 100 members and growing. Her lesson: you cannot outwork a bad offer. If you have ever caught yourself wishing for a viral moment to change your business, this conversation is going to shift your perspective entirely. 🔑Here's a glance to the episode: Why Kristina refers clients elsewhere when they come to her wanting viralityThe story of multiple clients with 75K+ followers who could not sell a $15 productHow she built a seven-figure agency through relationships and 100+ free Instagram auditsThe one time she went viral and why she never wants to do it againHow she sent one email and sold out her next eventWhat actually works for promoting your podcast on social media right nowBanger reels, carousels, ManyChat, Instagram Stories, and trend-based contentWhy Threads has been surprisingly effective for podcast promotionHow pairing speaking events with podcast episodes drives immediate downloadsThe honest story of pivoting a $37 membership into a 100+ member community at double the priceWhy you cannot outwork a bad offer and how to know when it is time to pivotHer advice on hiring early and outsourcing before you feel financially readyWhy podcasting is the ultimate networking and authority building toolHow her podcast downloads doubled after getting intentional with episode titles Timestamps:04:02: How Kristina balances a seven-figure agency, a community, a podcast, and motherhood05:05: Her first hire and why she outsourced before she was financially ready07:00: The truth about going viral: why Kristina refers virality-seekers elsewhere08:30: 75K followers and cannot sell a $15 product: audience vs. community09:50: How she sent one email and sold out her event10:30: The time she went viral and why she walked away from it11:10: How to build a community that buys everything you sell13:05: Why she did 100+ free Instagram audits and how it became her growth engine14:50: The power of conversations and market research16:20: Why getting in front of other audiences is the fastest path to growth17:07: How she built High Vibe Women from casual dinners to 200+ person events19:20: How long she has been podcasting and why she almost gave up20:20: How her podcast downloads doubled after fixing her episode titles21:45: What actually works for promoting your podcast on social media24:40: LinkedIn, Facebook, Threads: which platforms are worth your time27:00: How she uses speaking events and podcast episodes together for maximum impact28:58: The story behind High Vibe Women and what makes it different32:00: How she pivoted from a $37 membership to a community with 100+ members at double the price34:00: Why you cannot outwork a bad offer35:00: Closing thoughts on relationships, community, and showing up 📌Resources and Links: Join the newsletterTake the Podcast Growth QuizFull Show Notes and Blog Post Connect with Kylee Website: podcastmarketinghub.comPodcast: Podcast Growth ToolsInstagram: @kyleejchandler Connect with Kristina Agency: https://thesocialsnippet.comPodcast: Community Podcast (available on all major podcast apps)Instagram: @kristina.bartold 🎧 Listen on your favorite platform, now streaming on Apple Podcasts, Spotify, and YouTube. 💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.

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Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others. If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line. With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert. What you’ll hear: - Step-by-step marketing strategies to grow podcast downloads and your email list - Proven podcast-centric funnel tactics that turn listeners into paying customers - Expert interviews with industry leaders sharing their playbooks for podcast success If you’re asking the following questions, you’re in the right place: - How do I grow my podcast audience without burning out? - How do I turn listeners into email subscribers and paying clients? - What podcast metrics actually matter for growth? - How do I finally connect my podcast to real revenue? This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.

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