Podcast Growth Tools: Podcast Marketing, SEO, and Monetization for Female Entrepreneurs

Kylee Chandler, Podcast Growth & Marketing Expert
  • 4.9 (37)
  • MARKETING
  • UPDATED WEEKLY

Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others. If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line. With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert. What you’ll hear: - Step-by-step marketing strategies to grow podcast downloads and your email list - Proven podcast-centric funnel tactics that turn listeners into paying customers - Expert interviews with industry leaders sharing their playbooks for podcast success If you’re asking the following questions, you’re in the right place: - How do I grow my podcast audience without burning out? - How do I turn listeners into email subscribers and paying clients? - What podcast metrics actually matter for growth? - How do I finally connect my podcast to real revenue? This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.

  1. 15H AGO

    Episode 59: 9 Easy Ways to Repurpose Old Podcast Episodes to Boost Downloads, Leads, and Sales

    If you’ve been podcasting for more than a few months, chances are you’re sitting on a back catalog of episodes that aren’t doing much for you anymore. And that’s not because the content isn’t good. In this episode of Podcast Growth Tools, I’m breaking one of the biggest podcasting myths: that once an episode is published, its job is done. The truth? Your old podcast episodes can be some of the most powerful assets in your business — especially when it comes to podcast SEO, organic discoverability, email list growth, and long-term audience building. I’m walking you through 9 smart, practical ways to repurpose old podcast episodes so they keep working for you long after you hit publish — without recording more content or burning yourself out. This isn’t about reposting clips just to stay visible. It’s about being intentional with your back catalog and turning past episodes into real growth drivers. In this episode, we cover: How to identify which old podcast episodes are worth repurposingWhy not every episode deserves a second life (and how to choose wisely)Using downloads, DMs, and listener engagement as decision signalsCreating podcast bundles and playlists around specific audience pain pointsTurning older episodes into lead magnets and email list buildersRefreshing and re-releasing strong episodes with updated strategyHow Spotify playlists increase discoverability and binge listeningUsing podcast-centric quiz funnels to activate your back catalogUpdating titles, descriptions, and SEO to revive old episodesRepurposing podcast episodes into SEO-rich blog contentEmail-first repurposing strategies that bring listeners back to your showWhen (and how) to use private feeds or paid playlists responsibly Timestamps: 2:44 – How to identify repurposable “gold” episodes5:05 – Choosing episodes tied to pain points5:52 – Creating podcast bundles as lead magnets8:04 – Using bundles for email list growth9:11 – Refreshing and re-releasing strong episodes10:24 – Creating keyword-rich Spotify playlists13:35 – Using podcast-centric quiz funnels15:57 – Updating titles, descriptions, and SEO19:37 – Email-first repurposing and private playlists This episode is for podcasters who feel...

    22 min

  2. FEB 10

    Episode 58: The “Trust Recession” and Podcast Growth: Why Community Is the New Marketing Strategy with Cait Howard & Amanda Bennett

    What does podcast growth actually look like in 2026 — especially for women and mom podcasters who want sustainable growth, real connection, and a business that fits their life? In this episode of Podcast Growth Tools, I’m joined by Cait Howard and Amanda Benavides, the women behind Podcasting Moms Club and the Mom Friends Media Collective. Together, we’re unpacking what’s changing in podcasting, what’s finally working for women creators, and why community-driven growth is becoming the most powerful strategy moving forward. This conversation is for women building podcasts in real life — between school drop-offs, nap schedules, client work, and everything else. We talk honestly about growing a podcast without hustle culture, why relationships matter more than algorithms, and how mom podcasters are shaping the future of the podcast industry. We also dive into how aligned collaborations lead to stronger visibility, better monetization, and more meaningful opportunities — without cold pitching or chasing downloads. Plus, we explore why in-person connection is making a comeback and what podcasters should actually focus on as we head into 2026. In this episode, we cover:The future of podcasting for women and mom podcastersWhy community-led podcast growth outperforms transactional marketingHow podcast collaborations and swaps really happenSustainable podcast strategies that support real lifeThe shift away from hustle culture in podcast marketingWhy in-person podcast events are becoming more valuableHow women podcasters are monetizing beyond adsBuilding trust, visibility, and long-term authority through podcastingWhat to prioritize now to grow a podcast that supports your business and your life Timestamps: 5:15 - The future of podcasting in 202610:45 - Amanda’s journey into podcasting15:30 - Cait talks about the importance of community20:00 - Insights on building sustainable podcasting partnerships25:50 - The role of women in shaping the podcasting industry30:10 - Challenges faced by mom podcasters35:25 - Upcoming Podcasting Mom Conference details40:00 - Tips for growing a podcast audience43:00 - Closing thoughts and future hopes for 2026 If you’re a woman podcaster who wants growth that feels aligned — not exhausting — this episode will give you clarity, permission, and a completely new lens on what’s possible. This is about treating your podcast like a long-term asset — not just...

    50 min

  3. FEB 3

    Episode 57: The Customer Journey Method My Clients Rave About For Boosting Sales

    In this episode of Podcast Growth Tools, I’m breaking down a concept that quietly changes everything about your messaging, content, and conversions: customer buckets. Most entrepreneurs are taught to define a single ideal customer avatar. And while that can be helpful early on, it often becomes the reason your podcast content starts to feel muddy, repetitive, or disconnected from actual results. Because the truth is: your audience isn’t all starting from the same place—even if they want the same outcome. When you try to speak to everyone the same way, your content gets vague… and your calls-to-action stop working. In this episode, I walk you through how to identify the different stages your listeners are in, how to tailor your podcast content to meet them where they are, and how to guide them forward—without creating more content or more offers. In this episode, you’ll learn: Why one ideal customer avatar isn’t enough anymoreWhat “customer buckets” actually mean (and why they work)How different starting points require different messagingReal-world examples of customer buckets across industriesHow to create podcast episodes that speak directly to each stageWhy your content might feel aligned—but still not convertingHow customer buckets simplify episode ideas and CTAsHow to match offers to different stages without overcomplicatingWhy clarity leads to better engagement, not more contentHow to guide listeners instead of overwhelming them Timestamps: 3:10 – The problem with single avatar messaging6:05 – What “customer buckets” actually mean9:00 – Different starting points, same end goal12:15 – How customer buckets improve conversions15:30 – Using buckets to guide podcast content18:40 – Matching offers to audience stages21:55 – Why clarity beats creating more content25:10 – Simplifying CTAs with customer buckets28:20 – Turning listeners into aligned buyers This episode is for podcasters and entrepreneurs who feel like something is off—your audience listens, but they’re not taking the next step. If you’ve ever thought, “I know my audience… so why isn’t this clicking?”—this conversation will help you see exactly where the disconnect is and how to fix it. 🔗 Join the Podcast Glow-Up Party: a href="https://www.podcastmarketinghub.com/glow" rel="noopener noreferrer"...

    21 min

  4. JAN 27

    Episode 56: Podcast Not Growing? 5 Ways You're Sabotaging Podcast Growth

    If your podcast feels stalled—or like it’s not really helping your business—this episode is for you. In this episode of Podcast Growth Tools, I’m breaking down five common (and often overlooked) ways podcasters unintentionally sabotage their own growth, even when they’re publishing consistently and creating genuinely good content. After nearly a decade working in podcast growth and marketing, I’ve seen the same issues come up again and again. And here’s the truth most podcasters don’t want to hear: growth usually isn’t blocked by effort—it’s blocked by strategy. As we head into 2026, podcasting looks very different than it did even a year ago. Podcast platforms function like search engines. SEO matters. AI is shaping discovery. And podcasters who rely only on social media or word-of-mouth are hitting growth plateaus fast. This episode is about making smart, sustainable shifts so your podcast can: – get discovered through search – attract the right listeners – grow your email list – support your offers and revenue – and feel lighter to manage, not heavier In this episode, you’ll learn: Why podcast SEO and keyword strategy matter more than everHow vague or clever episode titles hurt discoverabilityThe biggest mistake podcasters make with AI-generated titlesWhy intros that focus on you (not the listener) cause drop-offHow choosing topics without audience validation stalls growthWhy collaboration and podcast swaps accelerate organic reachWhat to focus on instead so your podcast becomes a true growth engine Timestamps: 3:40 – Why many podcasts unknowingly sabotage growth9:20 – Using keywords without sounding robotic12:05 – The danger of AI-generated episode titles15:10 – Why boring or self-focused intros fail18:45 – Choosing topics your audience actually wants22:10 – Making episode titles about listeners, not you25:40 – Why collaboration accelerates podcast growth28:55 – Turning your podcast into a true growth engine This episode is for podcasters who want their show to do more than just exist in an app. If you want your podcast to grow your audience, fuel your email list, and actually support your business long-term—this conversation will help you see exactly what needs to change. 🔗 Join the Podcast Glow-Up Party: https://www.podcastmarketinghub.com/glow 📥 Free Podcast Growth Toolkit: a href="https://www.podcastmarketinghub.com/free" rel="noopener noreferrer"...

    34 min

  5. JAN 20

    Episode 55: Podcast Content to Published Book: A Step-by-Step Guide for Entrepreneurs with Mikeala Mathews

    Every podcaster hits this moment. You’ve been showing up consistently. You’ve poured time, energy, and money into your show. And yet… growth feels slow. Motivation feels shaky. And you’re quietly wondering: Is this podcast still worth it? In this episode of Podcast Growth Tools, I’m diving into one of the hardest — and most honest — questions podcasters face: when should you keep going, and when is it actually okay to walk away? This isn’t a “never quit” pep talk. And it’s not about pushing through burnout at all costs. It’s about clarity, alignment, and understanding what your podcast is really doing for your business. I break down how to evaluate your podcast beyond downloads, what signals matter most, and how to tell the difference between a show that needs a strategic shift versus one that no longer fits your season of life or business. In this episode, you’ll learn: The most common reasons podcasters feel stuck or discouragedWhy downloads alone aren’t a reliable measure of podcast successHow to assess whether your podcast is supporting your business goalsWhen burnout is a signal for change — not quittingWhat to look at before deciding to pause, pivot, or walk awayHow to realign your podcast with your current capacity and prioritiesWhy staying consistent doesn’t always mean staying the sameHow to make intentional decisions instead of emotional ones Timestamps: 02:15 - Discussing the passion for creativity in women05:30 - The transformation and confidence from publishing books08:45 - The role of podcasts in book writing15:15 - The importance of storytelling and strategy in books18:30 - Steps to start writing a book21:45 - Self-publishing vs. traditional publishing25:00 - Building a team for book publishing28:15 - Marketing strategies using podcasts and books This episode is for podcasters who feel torn — who love their show but aren’t sure it still makes sense. If you’re questioning your podcast’s role in your business, your energy, or your future plans, this conversation will help you zoom out and get clear. You’re not failing for asking this question. You’re evolving. 🔗 Explore more podcast growth resources: https://www.podcastmarketinghub.com 📥 Free Podcast Growth Toolkit: a href="https://www.podcastmarketinghub.com/free" rel="noopener

    35 min

  6. JAN 13

    Episode 54: 4 Ways To Give Your Podcast A Glow-Up This Year

    Does your podcast look good… but still feel like it’s not doing much for your business? You’re not alone. And it’s not because you’re bad at podcasting. In this episode of Podcast Growth Tools, I’m breaking down why so many podcasts stall—even when the content is solid—and what actually needs to change if you want your show to grow your email list, support your revenue, and feel exciting again. As we head into 2026, podcasting is evolving fast. Searchability matters more than ever. SEO-driven titles and descriptions play a huge role in discoverability. AI is influencing how content gets found. And the podcasters who treat their show like a true business asset—not just weekly content—are the ones seeing sustainable growth. This episode walks you through how to give your podcast a strategic glow-up, without adding more work or burning yourself out. In this episode, you’ll learn: Why having a “good” podcast isn’t the same as having a strategic oneHow your podcast name and episode titles affect searchability and growthWhy SEO-friendly, search-based titles matter more than ever in 2026Simple production and planning tweaks to get off the content hamster wheelHow to create podcast systems—even if you can’t outsource yetWhy podcasting is still one of the least competitive platforms for organic growthWhat metrics actually matter beyond downloadsHow to track engagement, email list growth, and real business impactWhy mindset and intention matter more than comparison or rankings Timestamps: 1:45 - Common podcasting hurdles and mindset shifts3:30 - Exciting details about the Glow-Up Party5:00 - The art of being found in a crowded space6:45 - Streamlining your podcast process for success8:15 - The magic of collaboration and shared growth10:00 - Leveraging unique opportunities in podcasting11:30 - Tracking what truly drives podcast success13:00 - Shifting from downloads to meaningful engagement This episode is for podcasters who want their show to become the cornerstone of their marketing—not just another thing on the to-do list. If you want your podcast to drive organic growth, grow your email list, support your offers, and create real connection with the right audience, this is where it starts.

    16 min

  7. JAN 6

    Episode 53: Podcast SEO 101: How to Rank Higher and Get Found with Duo Collective’s Abbey Oslin

    If your podcast feels like it’s doing a lot of work without giving much back, this episode is for you. In this in-depth conversation, I’m joined by Abbey Oslin from Duo Collective for a true podcast swap—one that dives deep into how podcasting, SEO, and AI actually work together to grow your audience, authority, and business. We talk about what’s working right now, what’s changing fast, and how podcasters can stop treating their show like “just content” and start treating it like a long-term growth asset. This episode is especially powerful if you’re an established podcaster who loves creating content but wants clearer visibility, stronger discoverability, and more alignment between your podcast and your business goals. In This Episode, We Cover: Why podcasting is one of the most powerful SEO plays available to business ownersHow AI tools like ChatGPT and Google’s AI Overviews rely on SEO foundationsThe real reason blog-style show notes matter more than everHow to structure podcast titles for searchability on Apple and SpotifyWhat E-E-A-T means and how podcasts naturally build authority and trustHow to repurpose old podcast episodes without starting from scratchWhy most podcasters underutilize their website—and how to fix itHow quizzes, bundles, and playlists outperform social media for podcast growthThe biggest mistakes podcasters make when choosing hosting platformsHow dynamic ads turn your back catalog into a revenue-generating asset Timestamps: 1:45 - Common podcasting hurdles and mindset shifts3:30 - Exciting details about the Glow-Up Party5:00 - The art of being found in a crowded space6:45 - Streamlining your podcast process for success8:15 - The magic of collaboration and shared growth10:00 - Leveraging unique opportunities in podcasting11:30 - Tracking what truly drives podcast success13:00 - Shifting from downloads to meaningful engagement Your podcast already contains years of expertise, insight, and value. The difference between a show that nurtures and a show that drives growth comes down to how intentionally that content is positioned, optimized, and repurposed. Treat your podcast like a product—and everything changes.

    1h 3m

  8. 12/30/2025

    Episode 52: My Podcasting Story: What 10 Years, 110+ Clients, and Millions of Downloads Have Taught Me

    There isn’t really one place where I’ve ever shared my full story — how podcasting found me, shaped my career, and ultimately led me to build Podcast Growth Tools and support over 100 podcasters. So this episode felt like the right moment to do that. In this episode of Podcast Growth Tools, I’m sharing my journey — from recording my very first podcast as a holistic health coach, to managing and growing Amy Porterfield’s podcast, to eventually stepping into entrepreneurship, motherhood, and building a podcast-first business of my own. This is the story behind why I care so deeply about podcast impact over downloads, why I believe podcasts should be treated like products, and why I help podcasters build marketing systems that are sustainable, human, and deeply aligned. If you’ve ever felt discouraged by download numbers, unsure if your podcast is “working,” or like your show deserves more intention — this episode is for you. In this episode, I share: How my first podcast taught me the power of connection and conversationWhat sparked my love for podcasting and long-form contentHow I took over Amy Porterfield’s podcast during a season of stagnationWhy I built a six-phase podcast growth plan — and what changed as a resultThe iOS update that reshaped how we think about podcast downloadsWhy podcast impact matters more than vanity metricsHow podcasting led me to build my own business and support 100+ podcastersWhat I’ve learned about consistency, patience, and long-term growthWhy smaller audiences can create deeper impact than massive onesMy mission for podcasters moving forward — and how I hope you’ll carry it too Timestamps: 02:30 - Starting my first podcast, Love Rising05:15 - Transition to working with Amy Porterfield08:45 - Taking over podcast management responsibilities12:00 - Developing a six-phase growth plan15:30 - Challenges with download metrics obsession18:00 - Shifting focus to podcast impact20:45 - Launching a podcast-centric quiz22:30 - Reflections on podcasting journey and growth24:00 - Upcoming events and opportunities for podcasters This episode is an invitation to slow down, zoom out, and reconnect with why you started podcasting in the first place. 🔗 Explore more: a href="https://www.podcastmarketinghub.com" rel="noopener noreferrer"...

    27 min
See All (61)

4.9
out of 5
37 Ratings

About

Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield's Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She's also supported clients like Cathy Heller, and countless others. If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line. With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert. What you’ll hear: - Step-by-step marketing strategies to grow podcast downloads and your email list - Proven podcast-centric funnel tactics that turn listeners into paying customers - Expert interviews with industry leaders sharing their playbooks for podcast success If you’re asking the following questions, you’re in the right place: - How do I grow my podcast audience without burning out? - How do I turn listeners into email subscribers and paying clients? - What podcast metrics actually matter for growth? - How do I finally connect my podcast to real revenue? This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.

Information

You Might Also Like