The Future In-Store

Looma
  • 5.0 (6)
  • MARKETING

Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?

  1. FEB 17

    Retail Media is Not a Banana: ADUSA’s Bobby Watts

    "Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA. "But selling media and working with advertisers and working with our partners is different than selling groceries." Bobby joins host James Kotecki to discuss Edge, Ahold Delhaize USA's new ad tech platform built in collaboration with European counterparts. https://theloomaproject.com/ Topics include: Why Europe is a leader in digital screen adoption The strategic screen placement at entry points, ‘front racetrack,’ and pharmacy How agentic AI tools will transform media planning in 2026 The "connected store" vision beyond digital screens

    32 min

  2. JAN 6

    It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement

    “That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.” Sometimes the customer journey is literally a trip in a car on the way to a store. Uber Advertising’s Jess Shuraleff connects ridesharing to retail on the latest episode of The Future In-Store. https://theloomaproject.com/ Topics include: Engagement throughout the journey that drives conversion - whether in-app or in-store The "Gen Uber" consumers demanding surprise and delight moments The surprising percentage of riders who keep the sound up for ads in Ubers The misconception that mobility media solutions are only for endemic brands Why driverless vehicles could create even more engagement opportunities

    31 min

  3. 11/18/2025

    Brick and Mortar's Digital Superpower

    “Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.” https://theloomaproject.com/ Turner joins host James Kotecki to explore topics including: Topics include: The "magical attachment" we have to our favorite grocery store The technology gap: competing against retailers with thousands of engineers Why legacy systems burden large retailers more than regional players How platforms can beat custom-built technology Why national brands are better off reaching consumers through regional and independent grocers How scaling retail operations is like flying a plane

    30 min

  4. 10/07/2025

    Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media

    "There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience that doesn't feel like it was designed to be there. It feels like it was stitched on or kind of stuck on as a Band-Aid." Denny joins host James Kotecki to share Looma’s product philosophy for screens that are actually in the right place. https://theloomaproject.com/ Topics include: The Looma mantra "it's not the screens, it's what you put on them" that guides product development How "Project Nightcap" expanded from cocktail recommendations to mattress selection Why AI serves as an "efficiency machine" and "sounding board" rather than decision maker The misconception that in-store screens necessarily reach shoppers at the point of decision The balance between standardization and customization for individual store locations

    29 min

  5. 08/26/2025

    ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters

    "I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all." Liz joins host James Kotecki to talk measurement from the perspective of one of America's largest grocery retailers, reaching 37 million customers per week across 2,200+ stores. https://theloomaproject.com/ Topics include: Surprising silos - and the power of breaking them down How Albertsons leverages local store formats for testing and learning at scale Tech for tracking shopping cart movement through stores A vision for holistic measurement that goes beyond the campaign level The value of "spirited debate"

    27 min

  6. 07/15/2025

    The Grace Period is Over: The Trade Desk’s Claire Wyatt on Retail Media’s "Teenage" Years

    “I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage years.” Claire tells host James Kotecki that retail media networks have had “a little bit of a grace period. They don't really have that grace period anymore.” https://theloomaproject.com/ Topics include: America’s in-store experience lags behind global peersImplementation challenges: cost and logisticsAI for media optimizationThe dream of connected on-site, off-site, and in-store mediaThe central role of consumer privacy

    28 min

  7. 06/03/2025

    A Careful Dance: How the Ad Council Adds Social Impact to the Shopping Experience

    The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers.  Retail media networks provide scale, audience alignment, and attentive consumers for messages that make a difference. https://theloomaproject.com/ Topics include: The full-funnel “superpower” of retail mediaThe Ad Council’s position on tech’s cutting edgeHow augmented reality is fighting hungerThe role of localization in national campaignsHow The Ad Council gives partners confidence to tackle serious issues

    27 min

  8. 04/22/2025

    Content is Still King: Bayer's Chelsey Alexander on What Truly Connects with Consumers

    "Content still drives the majority of incremental sales," says Bayer's Vice President of Emerging Digital Platforms Chelsey Alexander.  Retail media can’t just be about the technology - she emphasizes that content quality and clear differentiation remain fundamental to success. https://theloomaproject.com/ Interview topics include: The importance of execution for merchandise-integrated mediaWhy storytelling is becoming more important as consumers learn to tune out advertising noiseThe importance of understanding specific shopping experiences when designing in-store mediaThe inconsistent state of retail media measurementThe return of “retail-tainment”

    32 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?

Information

  • Creator
    Looma
  • Years Active
    2025 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Looma
  • Show Website
    The Future In-Store