How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Terence Tam
  • 0.0 (0)
  • Marketing
  • Updated Semiweekly

How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing is a podcast about one thing: using webinars and live events to generate high-quality leads and convert them into high-ticket clients, consistently. Hosted by Terence Tam, founder of Radical Marketing and author of Lead Surge, this is the go-to podcast for webinar marketing strategy. Terence and his team have generated over 1.5 million leads across a decade of running webinars for high-ticket coaches, course creators, online educators, and B2B SaaS founders. Each episode covers the real systems behind profitable webinar funnels. From increasing show-up rates and writing registration pages that convert cold traffic, to post-webinar follow-up sequences that keep generating revenue 30 days after the Zoom closes. No fluff. No theory. Real client results, real numbers, real campaigns. Download Terence's book Lead Surge free at leadsurgebook.com. 🌐Website: https://www.radical-marketing.com/ 📘Facebook: https://www.facebook.com/RadicalWebMarketing/ 📸Instagram: https://www.instagram.com/radicalmarketingguy/

  1. 1d ago

    #57 Digital Marketing Webinar Services: Hire with Confidence

    Choosing the wrong webinar marketing agency can cost you far more than a wasted ad budget. It can leave you with months of cheap leads, poor attendance, and webinars that never convert. In this episode, I share the biggest mistakes businesses make when hiring digital marketing webinar services, the questions that reveal whether an agency actually understands webinar marketing, and the green flags that separate genuine full-funnel experts from agencies that simply buy ads. Here's what's covered: The one question that reveals more than a wall of testimonials ever couldWhy full-funnel expertise BEATS an agency that's only focused on running adsHow to tell the difference between repeatable results VS one lucky case studyWhy personalised webinar strategies outperform one-size-fits-all templatesThe role new technology, including AI, should play in modern webinar marketingThe green flags, red flags, and questions every business should know before hiring a webinar marketing agency 📖Read the Digital Marketing Webinar Services: How to Hire with Confidence Article: https://www.radical-marketing.com/digital-marketing-webinar-services/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

  2. Jul 22

    #56 The Future of Webinar Marketing: What's Actually Changing in Digital Marketing Webinars for 2026

    Everyone's obsessing over AI avatars and virtual reality rooms for webinars. Meanwhile, the actual money-making shift is happening somewhere nobody's looking. In this episode, I break down what's really changing about digital marketing webinars in 2026, why teaching on a webinar is basically dead, and the one piece of tech that's quietly become our secret weapon with clients. Here's what's covered: Why interactivity was never about keeping people awake, it's about stacking small "yeses" until the sale feels obviousHow AI is changing digital marketing webinars by killing the teaching model and forcing webinars to sell belief instead of informationThe voice AI system we're running that calls leads, confirms attendance, and recovers no-shows for pennies per leadReal numbers from a client's first month: $29 total spend, hundreds of leads reached, seats rebooked, warm buyers handed straight to salesWhy being an imperfect, authentic presenter is starting to outperform pure charisma in a feed full of AI-polished content 📖Read The Future of Webinar Marketing Article Here: https://www.radical-marketing.com/the-future-of-webinar-marketing/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

  3. Jul 15

    #55 5 Digital Marketing Webinar Examples (Real Client ROI)

    Still wondering if webinars actually work? Fair enough. Nobody needs another marketer saying, "Trust me, webinars are amazing!" 😅 What you want is proof. In this episode, I break down five real client campaigns from our agency. Not the polished highlight reel. The actual wins, the wobbles, the "well... that didn't go to plan" moments, and the fixes that followed. From a tuition business that grew by 177%, to a campaign that nearly got switched off because we were watching the wrong numbers, these are the real lessons behind webinar funnels that actually make money. Here's what's covered: How a tuition business grew by 177% by making webinars the centrepiece of its marketing funnelWhy tracking cost per lead alone nearly led one client to shut down a profitable campaignThe costly mistake of chasing cheaper leads instead of the right leadsHow one simple landing page change reduced cost per lead from £16 to £6Why not every webinar succeeds straight away, and the step-by-step process we use to improve show-up rates, engagement and conversions 📖Read the 5 Digital Marketing Webinar Examples (Real Client ROI) Article: https://www.radical-marketing.com/digital-marketing-webinar-examples/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge, for free here: www.leadsurgebook.com Find out more about Terence's marketing agency, Radical Marketing, here: www.radical-marketing.com #digitalmarketing2026 #digitalmarketingwebinarexamples #webinarcasestudy #webinarmarketing #webinarstrategy #leadgeneration #digitalmarketing #coachmarketing #webinarmarketingtips #RadicalMarketing

  4. Jul 8

    #54 The State of Digital Marketing Webinars in 2026

    Most marketing advice about 2026 is already outdated. And here's the kicker: a good chunk of it was written by AI, and nobody bothered to check if it's actually true. In this episode, I break down four real shifts happening in digital marketing right and what we're actually seeing play out with real clients. From why AI is making bad strategy fail faster, to the one change that took a client from barely any sales to converting big in a single webinar. Here's what's covered: Why AI didn't level the playing field for marketers, it flattened itAEO (Answer Engine Optimization) and why teaching your audience something ChatGPT already gives away free is a losing moveThe real story of a client stuck with cheap leads and strong attendance but almost no sales, and the one change that flipped itWhy Meta's Andromeda AI can now tell when you're phoning in your ad creativeHow sending the same follow-up message to every lead is quietly costing businesses real money 📖 The State of Digital Marketing Webinars in 2026 Full Article: https://www.radical-marketing.com/state-of-digital-marketing-webinars/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

  5. Jul 1

    #53 The Post-Webinar Email Sequence That Recovers Lost Sales (With Templates)

    Most webinar hosts send a replay link, maybe two follow-up emails, then go quiet. That silence? It's costing them 30 to 40% of their post-event revenue. The problem itself is not the webinar but what happens (or doesn't happen) in the 21 days after. In this episode, I break down the exact email sequence we use at Radical Marketing to recover the sales most webinar hosts never even knew they were leaving behind. Spoiler: it starts with stop sending everyone the same email. Here's what's covered: Why blasting the same replay link to 500 people is basically setting money on fireThe four groups every webinar creates and why each one needs a completely different sequenceThe email-by-email breakdown for no-shows, partial attendees, full attendees who didn't buy, and buyersThe one email that closes more high-ticket sales than any other in the sequence (and no, it's not the cart-close)How the Long Tail Webinar System keeps generating sales for 21 to 30 days after the live event ends 📖The Post-Webinar Email Sequence That Recovers Lost Sales Full Article: https://www.radical-marketing.com/the-post-webinar-email-sequence-that-recovers-lost-sales/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

  6. Jun 24

    #52 Webinar Conversion Rates: How to Convert Webinar Attendees

    Most webinars fill rooms but empty bank accounts. And the reason is almost never the traffic, the offer, or the ads. It's what happens (or more accurately, what doesn't happen) on the webinar itself and in the 30 days after it. In this episode, I break down the exact system Radical Marketing uses to turn webinar attendees into paying customers. From the belief shifts that drive same-day conversions, to the follow-up engine that keeps generating revenue long after the Zoom closes. Here’s what’s covered: Why a packed webinar room means nothing without the right conversion systemThe 10-80-10 rule and why 80% of your audience is still buyable after the webinar endsThe Long Tail Webinar System and how it took one client's encore to TWICE the revenue of his original webinarWhy your webinar sales conversion doesn't end when the Zoom closes and what to do about itThe Total Mindshare System that keeps profit per attendee climbing month after month 📖 How to Convert Webinar Attendees Full article: https://www.radical-marketing.com/how-to-convert-webinar-attendees/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

  7. Jun 17

    #51 The Show-Up Formula: How to Increase Webinar Attendance

    What if your webinar attendance problem isn't actually an attendance problem? Most businesses blame reminder emails when people don't show up. The real culprit? Commitment. In this video, I reveal The Show-Up Formula - five simple levers that can dramatically increase webinar attendance without spending more on ads or sending reminder email number twelve. Here's what you'll learn: Why most webinar no-shows are created before the webinar dayHow to get more committed registrants (instead of more tyre-kickers)The follow-up strategy that nearly doubled a client's show-up rateWhy replay access might be hurting your attendanceHow Sprint Webinars make it easier for people to say "yes" 📖 The Show-Up Formula Full article: https://www.radical-marketing.com/the-show-up-formula-how-to-increase-webinar-attendance/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

  8. Jun 11

    #50 Webinar Statistics 2026: The Ultimate Benchmark Report

    What if the real issue isn’t your webinar… but the numbers you’re judging it against? Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt. But sometimes nothing is actually broken. The benchmarks are just outdated. In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid, Wistia, Goldcast, and Content Marketing Institute, so you can see what “good” actually looks like today and what doesn’t. You’ll discover: What a GOOD webinar attendance benchmark looks like in 2026The real difference between warm and cold webinar show-up ratesWhy most webinars lose viewers earlyHow engagement and follow-up shape real results beyond webinar benchmarks (because silence doesn’t sell) 📖 The Webinar Benchmarks for 2026 Full article: https://www.radical-marketing.com/webinar-benchmarks-that-matter/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

See All (57)

About

How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing is a podcast about one thing: using webinars and live events to generate high-quality leads and convert them into high-ticket clients, consistently. Hosted by Terence Tam, founder of Radical Marketing and author of Lead Surge, this is the go-to podcast for webinar marketing strategy. Terence and his team have generated over 1.5 million leads across a decade of running webinars for high-ticket coaches, course creators, online educators, and B2B SaaS founders. Each episode covers the real systems behind profitable webinar funnels. From increasing show-up rates and writing registration pages that convert cold traffic, to post-webinar follow-up sequences that keep generating revenue 30 days after the Zoom closes. No fluff. No theory. Real client results, real numbers, real campaigns. Download Terence's book Lead Surge free at leadsurgebook.com. 🌐Website: https://www.radical-marketing.com/ 📘Facebook: https://www.facebook.com/RadicalWebMarketing/ 📸Instagram: https://www.instagram.com/radicalmarketingguy/

Information