How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Terence Tam
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As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

  1. FEB 2

    #41 Case Study: How We Slashed Ad Costs by 73% by Asking One Weird Question

    Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026." And that one sentence cut our client's cost per lead from $60 to $16. Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs. That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer. In this episode, you'll learn: Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignoreHow to "enter existing conversations" so you're capturing demand instead of creating itThe shortcut to instant trust that most marketers completely overlookWhy the best ad ideas are often hiding in plain sight — and how to spot them This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    7 min

  2. JAN 19

    #40 The Webinar Marketing 2026 Profit Playbook: 7 Strategies To Make Your Webinars Profitable Again

    74% of people don't trust you. Ouch. According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you. But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026. You just need to play by a different set of rules. In this episode, I'm laying out 7 battle-tested strategies that address the biggest challenges coaches and creators face right now: the trust gap, goldfish attention spans, insane competition, and webinar fatigue. Think of it as a profit playbook built for the chaos of 2026. Here's what you'll walk away with: Why selling information is dead (and what to sell instead if you want to stay relevant)The "anti-pitch positioning" that actually makes people trust you MOREHow the old "7 touchpoints" rule became the "7 hours" rule (and why your webinar alone isn't cutting it anymore)Why Meta is now rewarding creative ads, and how to use that to crush your competitionThe secret to standing out when everyone has a "blueprint," "framework," or "matrix" This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    19 min

  3. JAN 10

    #39 The Funnel Multiplier System: How to Build Multiple Profit Streams That Work Together

    If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads… … You're one ad algorithm change away from disaster. That's why I developed the Funnel Multiplier System Instead of placing all your eggs in one basket and praying nothing breaks… … This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem. You'll learn: Why relying on a single funnel actually LIMITS your businessHow different funnels ‘capture’ customers at different awareness levelsThe "omnipresence effect" that makes prospects think you're WAY bigger than you areHow one client layers multiple funnels to create ENDLESS sales opportunities This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    11 min

  4. JAN 3

    #38 How to 3X Your Webinar Profits Without Spending More on Ads (The Avengers Way)

    So you just crushed your webinar like how (SPOILERS!) Thor crushed Thanos near the start of Avengers: Endgame. Sales came in. You're feeling good. Time to crack open a cold one and celebrate, right? Well, you COULD grow fat and lazy like Thor did… OR you could dive right back into things and FINISH what you started. In this episode I’ll show you how to take your webinar and BOOST its profits. WITHOUT spending more money on ads. We've taken clients from 2X ROAS to 6X ROAS without adding a single dollar to their ad budget this way… and honestly, there’s no ‘trick’ or ‘magic’ involved here. Just good old-fashioned techniques most people (and most agencies…) are too lazy to implement. In this episode, you'll discover: The Three Rings of Profit — buyers, fence sitters, and no-shows (and why ignoring any of them is like leaving cash in your couch cushions)A 7-part follow-up stack that does the heavy lifting while you sleepHow AI bots can close sales like Jarvis running Tony Stark's empireWhy your email list is a business asset — and what happens if you just nurture, nurture, nurture without ever making offers (spoiler: I made this mistake, don't be like me) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    16 min

  5. 12/26/2025

    #37 Perpetual Profit Engine – Part 3 (The Psychology Stack for Webinar Show-Ups)

    What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head? And you DON’T need to resort to an elaborate and risky crime to do it? That’s exactly what we can achieve… With emails. Believe it or not, there’s a lot of psychological tricks you can pull off with just emails. And these could result in some massive results – like making more people want to attend your webinars or buy your offer… In part 3 of the Perpetual Profit Engine, you’ll discover: The 4 email types you need before any webinar (and the psychology behind each)Why being "afraid to send too many emails" is killing your show-up ratesHow to use open loops that make people's brains NEED to attendThe ONE critical webinar mistake that tanks your sales This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    19 min

  6. 12/19/2025

    #36 Perpetual Profit Engine – Part 2 (The Traffic Certainty Principles)

    Your ads are gladiators. Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition. The problem? You're sending your gladiators into battle with rusty swords and zero training. In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the same principles we used to help a client go from barely breaking even to a 12X return on ad spend. (That's $12 back for every $1 spent, if you're wondering.) I also use a lot of Gladiator references because I love that movie. You've been warned. In this episode, you'll discover: The 3 traffic mistakes killing your ad performance (and why cheap leads might actually be costing you more)Why launching 20+ ad variations at once is smarter than "testing" one ad at a timeThe "Champion Principle" that tells you exactly when to feed your winning ad... and when to retire itHow to create a "quantum leap" in results by beating your own best-performing adsLanding page elements that can drop your ad costs by 10% or more (most people completely ignore this) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    18 min

  7. 12/12/2025

    #35 Perpetual Profit Engine – Part 1 (10 Protocols for Predictable Business Growth)

    Most coaches and course creators don't have a revenue problem. They have a system problem. They post on social media, do some networking, run a few ads, host a webinar here and there… and hope something sticks. But hope isn't a strategy. And random marketing doesn't scale. That's why in this episode, I'm kicking off a special 5-part mini-course called the Perpetual Profit Engine.  Think of it as the ultimate cheat code for building a client acquisition machine that runs predictably, month after month. In this first episode, you'll discover: The #1 reason most high-ticket businesses stay stuck (hint: it's not your offer, your skills, or your mindset)10 non-negotiable protocols that turn a "hope and pray" webinar into a profit-printing systemWhy focusing too much on your webinar content might actually be killing your conversionsThe simple thank-you page tweak that transforms cold prospects into paying customers before they even attend your eventHow one client used this exact system to generate 6,000+ leads at a 5.44x return on ad spend This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    9 min

  8. 12/06/2025

    #34 The 2026 Coach Marketing Blueprint: How To Get Clients 3X Faster With Multi-Funnel Systems

    2026 is going to be BRUTAL for coaches. The reason? They’re facing headwinds that didn’t exist just two years ago. Like people replacing their coaches with ChatGPT. But here’s the good news: there’s a NEW marketing system that actually works in this landscape. One that builds trust through multiple touchpoints, positions you as the ONLY logical choice, and makes your competition (including AI) irrelevant once prospects enter your ecosystem. In this episode, you'll discover: The 5 headwinds killing coaching businesses in 2026 (and why your old funnel can't survive them)Why relying solely on Facebook Ads is a great way to destroy your cashflowWhy a "Mini Course funnel" can help you build trust FASTHow to structure a monthly event that turns fence-sitters into buyersA sneak peek at Radical Marketing’s multi-funnel system This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    19 min
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About

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

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