How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing

Terence Tam
  • 0.0 (0)
  • Marketing
  • Updated Semiweekly

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

  1. 4d ago

    #50 Webinar Statistics 2026: The Ultimate Benchmark Report

    What if the real issue isn’t your webinar… but the numbers you’re judging it against? Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt. But sometimes nothing is actually broken. The benchmarks are just outdated. In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid, Wistia, Goldcast, and Content Marketing Institute, so you can see what “good” actually looks like today and what doesn’t. In this episode, you’ll discover: What a GOOD webinar attendance benchmark looks like in 2026The real difference between warm and cold webinar show-up ratesWhy most webinars lose viewers early How engagement and follow-up shape real results beyond webinar benchmarks (because silence doesn’t sell) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    16 min

  2. Jun 4

    #49 Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business?

    A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars. We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format. Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial. Same audience. Same offer. Different format. Here's the thing most people get completely wrong — they treat "webinar" like it's one thing. Like a live webinar and a recorded webinar are basically the same tool with a slightly different wrapper. They're not. They're built for completely different jobs. And using the wrong one is exactly why businesses end up with empty Zoom rooms, wasted ad spend, and a show-up rate that makes them want to cry. There are two distinct webinar formats every business owner needs to understand — the full-length live webinar and the Sprint Webinar — and knowing which one to use could completely change how your funnel performs. Here's what you'll discover: Why a webinar is NOT just "a webinar" — and the expensive mistake most businesses make when they copy what everyone else in their niche is doingWhen a full-length live webinar is the right tool (and the exact price range where it converts most effectively straight from the room)What the Sprint Webinar is, how it runs 24/7 without you going live every week, and why it's generating up to 84% show-up ratesThe 2 simple questions that instantly reveal which format is right for YOUR business right now — no guesswork requiredThe real client results: a property investing business that grew 2.5x in 3 years, and a SaaS company that slashed its cost per trial by 80% — just by matching the right format to the right goal This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    10 min

  3. May 29

    #48 The 3-Layer Headline Stack That Gets More Webinar Sign-Ups

    Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page. Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom. Makes total sense to the person writing it. Zero sense to the person reading it. Because people don't decide logically and justify emotionally. It works the other way around. They feel first. Then the brain finds a reason to act. So if your page leads with the solution before the reader feels understood, you're essentially proposing marriage before saying hello. This episode covers the exact copy framework behind over 2 million webinar sign-ups - including a real landing page breakdown that went from 14% to 23% conversion on cold traffic. A 50% jump, without touching the design. In this episode, you'll discover: Why writing your landing page in "logical" order is silently killing your sign-ups (and the psychological sequence that actually converts)The 3-Layer Headline Stack: how to combine desire and frustration in one line using the Polarity EffectThe bullet point mistake that hands readers a reason NOT to register - and how to fix itWhat to put in your bio that actually earns trust (hint: your certifications and media features aren't doing the job)The 3 supporting elements that separate a page that looks fine from one that genuinely fills your webinar This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    14 min

  4. May 14

    #47 The Three Zone Webinar Funnel: 6x ROAS Without Changing Your Ads

    He ran webinars every single week — and lost money every single time. Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change. They didn't. Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar. If you're running webinars and wondering why the numbers don't add up, this one's for you. In this episode, you'll discover: Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solidThe pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to sayThe 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitorZone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    15 min

  5. May 7

    #46 4 Webinar Lead Gen Strategies That Actually Work in 2026

    Your prospect now has a free coach in their pocket. It’s called ChatGPT. And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists. Wild, right? But that’s the world we’re marketing in now. So if your webinar funnel still looks like this… Ad → landing page → webinar → pray someone books a call… Then you’re probably burning more money than you need to. Because the old webinar playbook isn’t dead. But it definitely needs a serious upgrade. Inside, Terence breaks down the 4 webinar lead gen strategies working right now in 2026 — using real client numbers, real campaigns, and the stuff most agencies probably won’t tell you. You’ll discover: Why “creative fatigue” might actually be message fatigue — and how that mistake quietly drives your CPL upHow the Multi Funnel Lead Gen System stops your webinar from becoming one giant single point of failureWhy Blitzvertising helps you find the winning message before wasting time and money on fancy video creativesHow the Sprint Webinar helped one client hit an 84% show-up rate when the industry average sits around 30–40%How AI follow-up can revive cold leads, handle fence-sitters, and convert people you’ve already paid to acquire This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    14 min

  6. Apr 30

    #45 7 Ways to Make More Money From Your Existing Webinar Funnel

    Most coaches running webinars are making about half of what they could be. And their ads have nothing to do with it. Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account. Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding. In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running. Here's what you'll discover: How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable systemWhy most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinarThe "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on adsA cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    13 min

  7. Apr 16

    #44 How to Advertise a Webinar: The 4-Part System for Scaling Paid Traffic

    Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day. Sound familiar? So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener. Spoiler: the grass was the same shade of brown. Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything. Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of. In this episode, you'll learn: The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first helloComponent #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact system This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    13 min

  8. Apr 8

    #43 How to Fill Your Webinar Without Burning Your Email List

    Your audience isn't tired of your webinar. They're tired of seeing it the same way. Over and over again. There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members. (We've all been there. Don't be ashamed.) The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper. The real problem? You're relying on too few channels. And using them wrong. In this episode, you'll discover: The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no beggingWhat "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own listHow to retarget people who've already engaged with your content — without spending a single cent on adsThe list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcastThe 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivion This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

    7 min
See All (50)

About

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

Information