10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

Terence Tam
  • 0.0 (0)
  • MARKETING
  • UPDATED SEMIWEEKLY

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

  1. 02/07/2025

    #16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!

    Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ that  can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWhat types of partnerships we tapped into that got us free advertisingThe strategy to sell tickets 10x faster to this event This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    8 min

  2. 02/05/2025

    #15 How to Overcome Setbacks as a Marketer

    So they say 9 out of 10 marketing campaigns fail.  And 95% of businesses fail in the first 10 years.  One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame them If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    13 min

  3. 02/03/2025

    #14 Case Study: How to Get Consistently Good Returns on Your Webinars

    Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder.  But to have your webinars consistently be profitable?  Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have winning ads – do you keep them, or tweak them? Then tune into today’s special case study episode of Founders Go Naked. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    10 min

  4. 01/31/2025

    #13 How to Build a High-Ticket Challenge Funnel that Converts

    People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution.  More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effective for selling high ticket offers.   This episode, I’ll show you how to build the perfect Challenge Funnel… You will learn: How to retarget your leads so they stay engaged with youWhy an optional ‘premium experience’ gives you the best quality leadsHow to engineer a multi-day challenge that wins your participants’ trustHow small wins lead to BIG outcomes (for you and the participants!) This funnel gets fantastic results if you do it right – so don’t miss out! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    10 min

  5. 01/29/2025

    #12 How to Construct a VSL Funnel for High Ticket Offers

    VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time.  I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business.  If you are a coach or expert and want to get your own VSL funnel build.  Then you don’t want to miss this podcast because we’re covering:  How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy is important and how to do itHow to create an offer that people will say yes toThe ‘must have’ components in your VSL funnel   We even use it ourselves for our own business – so we KNOW it works! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    14 min

  6. 01/27/2025

    #11 7 Digital Marketing Strategies to Grow Your Business Faster

    Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accounts This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales ! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    17 min

  7. 01/24/2025

    #10 Why Cheap Cost Per Lead Could be Killing Your Business

    Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns: Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually want to buy your stuffHow to write  “winning messages” for your target audienceSimple ad setting tweaks to get more Return on Ad Spend (ROAS) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    10 min

  8. 01/22/2025

    #9 Creating a Winning Webinar Presentation

    My client was confused why his webinars weren’t bringing in the sales.  Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it.  Question is - are you making the same mistakes like this client of mine?  Here’s the good news: I review his entire Webinar and provide him with action steps to improve it.  Anyone doing webinars will probably benefit from it.  This episode, you’ll learn: Why SIMPLICITY is king when it comes to presenting WebinarsHow to break through people’s walls and speak directly to their HEARTTips on making your presentation look more CREDIBLE …and other important lessons from reviewing this client’s webinar. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

    13 min
See All (16)

About

As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!

Information