This Mum Loves Tech

Nicola Walsh

Hi, I'm Nicola Walsh and welcome to the "This Mum Loves Tech" podcast. I'm passionate about empowering female entrepreneurs to overcome the tech obstacles that can stop you from growing your online business. In each episode I'll be sharing my top tech tips and essential tools that can help you with running your business. I'll also be talking to other amazing female business owners who are using tech to help automate, market and sell their products and services. Don't forget to check the show notes for any useful links and resources that have been mentioned.

  1. Sep 29

    S2 E4: Email Marketing for Online Business Owners: Which Platform is Right for You in 2026?

    This Mum Loves Tech Season 2, Episode 4: Email Marketing for Online Business Owners: Which Platform is Right for You in 2026?  In this episode, I’m breaking down the recent MailerLite updates, highlighting the hidden costs of running an email list, and outlining the 3 email marketing pathways I’ll be recommending for 2026 so you can choose the best tools for your business. Whether you’re a 1-to-1 service provider who wants simple newsletters or you’re building courses and memberships, I’ll help you navigate platforms like MailerLite, Systeme.io, and GoHighLevel without getting overwhelmed.  In this episode, I share: ✅ MailerLite 2026 Free Plan Changes: What the new subscriber count and 5-step automation changes mean for you. ✅ The Hidden Costs of Email Marketing: Even on a free plan, your email list won’t be free; I’ll be highlighting what you need to get started. ✅ The 3 Email Marketing Pathways for 2026: There’s no one-size-fits-all when it comes to email marketing; it's about looking at your business and your goals and what system is going to help you achieve them.  ✅ My Top Tip to Keep Your Online Presence Secure: Why I recommend keeping your website separate, even if your chosen email marketing platform has a website option.  Links & Resources Mentioned in This Episode: 🎬 2-Minute Tech Tip (5-Email Automation Workaround in MailerLite): https://youtu.be/8391zjoIPJc ⚖️ Legal Documents & Privacy Policy (Ama at On Your Own Terms): https://onyourownterms.net/aff/info@nwdesignanddigital.co.uk/ 🚀 NEED HELP SETTING UP YOUR SYSTEMS?  Tech School is my term-time tech support programme. I work with you 1-to-1 to look at your specific business, pick the exact systems that fit your goals, and set up the tech with you so you understand how it works and have control over your own systems.  👉 Learn more about Tech School & apply for the next term: https://thismumlovestech.co.uk/tech-school/ -------------------------- Discover More With This Mum Loves Tech: Download FREE Time-Saving Tech Checklist 👉https://thismumlovestech.co.uk/checklist/ Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    S2 E4: Email Marketing for Online Business Owners: Which Platform is Right for You in 2026?
  2. Sep 22

    S2 E3: Getting Found on AI Search (GEO) with Tracy Vinnicombe

    This Mum Loves Tech Season 2, Episode 3: Getting Found on AI Search (GEO) with Tracy Vinnicombe How do you get your online business recommended by ChatGPT, Claude, and Google's AI search? In this episode, I’m joined by Tracy Vinnicombe from The Therapist Coach to chat about Generative Engine Optimisation (GEO) and her incredible transition from hands-on therapist to AI-loving business coach. In this episode, we chatted about: ✅ From Technophobe to Tech Lover: How Tracy went from no laptop to using Claude as her AI co-worker. ✅ Testing Before Investing: Why you should build simple systems first before buying expensive platforms. ✅ Generative Engine Optimisation (GEO): What AI search is and why traditional SEO is changing. ✅ Cohesive Branding: Why having identical details across all platforms makes AI engines trust your business. ✅ Google Business Profile Hacks: The #1 free tool you need to fill out completely to get recommended by AI. WATCH TRACY'S MASTERCLASS INSIDE THE MEMBERSHIP! Tracy delivered an amazing, in-depth, hands-on masterclass inside the This Mum Loves Tech Membership, showing you exactly how to optimise your Google Business Profile and get found on AI search. As part of the membership, you get instant access to Tracy's masterclass, our full library of practical training, and weekly live Q&A calls with me on Google Meet to solve your tech puzzles in real-time. 👉 Join the membership for £30/month: https://thismumlovestech.co.uk/membership/ Connect with Tracy Vinnicombe: Instagram: https://www.instagram.com/thetherapistscoach/ (Send a DM to Tracy containing the phrase THIS MUM LOVES TECH to get her free 4-day AI search guide and deep-dive Ideal Client Avatar AI prompt!) Website: https://www.thetherapistscoach.co.uk Facebook group: https://www.facebook.com/groups/tptclub ---------------------------- Discover More With This Mum Loves Tech: Download FREE Time-Saving Tech Checklist 👉https://thismumlovestech.co.uk/checklist/ Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    S2 E3: Getting Found on AI Search (GEO) with Tracy Vinnicombe
  3. Sep 8

    S2 E2: One Page Business Plan - Structuring Your Business Home with Teresa Fidge

    This Mum Loves Tech Season 2, Episode 2: One Page Business Plan - Structuring Your Business Home with Teresa Fidge Are you constantly fighting fires and juggling too many projects in your online business? In this episode, I’m joined by strategic partner Teresa Fidge for her very first podcast interview! Teresa shares her "Business Home" framework, a visual, one-page business plan that maps out your vision, client experience, systems, and visibility like rooms in a house. In this episode, we chatted about: ✅ The Business Home Framework: How mapping your business to a house gives you instant clarity. ✅ The Anti-Vision: Identifying what you don't want so you don't recreate corporate stress. ✅ Taming New Ideas: Using the "project path" so shiny new projects don't clutter your main focus. ✅ Real-Life Analogies: How matching abstract tech and business concepts to a house makes everything click. Join Teresa’s Masterclass inside the Membership! Teresa will be delivering an exclusive masterclass inside the This Mum Loves Tech Membership on Thursday, 10th September, called "Your Whole Business on One Page". We will be building your visual business plan step-by-step so you can simplify your offers and set yourself up with a clear business home for the rest of 2026. 👉 Join the membership for £30/month (cancel anytime): https://thismumlovestech.co.uk/membership/ Connect with Teresa Fidge: Website: https://www.teresafidge.com LinkedIn: https://www.linkedin.com/in/teresafidge/ Subscribe to Teresa's Substack "Quiet Business": https://teresafidge.substack.com/ Instagram: https://www.instagram.com/teresafidge/ Discover More With This Mum Loves Tech: Download FREE Time-Saving Tech Checklist 👉https://thismumlovestech.co.uk/checklist/ Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    S2 E2: One Page Business Plan - Structuring Your Business Home with Teresa Fidge
  4. Sep 1

    S2 E1. What Success Means to Me: 3 Years Running an Online Business

    This Mum Loves Tech Season 2, Episode 1: What Success Means to Me: 3 Years Running an Online Business The podcast is back! As This Mum Loves Tech turns three, I’m returning with a fresh fortnightly schedule and an honest look at what "success" actually means when running an online business. In this solo episode, I share how I achieved my big 2026 goal of working just 7 days across the 7-week summer break, why I chose to simplify my working week rather than scale a team, and why I’ve officially paused my pre-recorded online courses to focus on live, real-time tech support. In this episode, I share: ✅ Defining Your Own Success: Why hitting six figures might not be your actual goal (and how to align your business with your real life). ✅ Calendar Control: How colour-coding my Google Calendar and building in break buffers prevented burnout. ✅ The Death of Tech Video Courses: Why fast-moving tech tools make pre-recorded courses outdated, and why I believe live support works so much better. ✅ Simplifying My Offers: A clear breakdown of my four core offerings (Membership, 1-to-1 Calls, Tech School, and Live Events) Four Simple Ways to Work Together: The Membership (£30/month): Weekly live Q&A calls, guest masterclasses, and a practical training library 👉 https://thismumlovestech.co.uk/membership/ One-Off Tech Calls (1-Hour or 3-Hours): Dedicated 1-to-1 sessions to fix specific setups 👉 https://thismumlovestech.co.uk/tech-support/ Tech School (Full-Term Hybrid Programme): A complete term-time tech overhaul with 1-to-1 build sessions and a private WhatsApp group 👉 https://thismumlovestech.co.uk/tech-school/ Community & Connection Live (24th June 2027): Save the date for our next in-person event 👉 https://thismumlovestech.co.uk/event/ I’m so excited that the podcast is back, and I hope this next season of episodes will help you get answers to your tech questions plus hear from some amazing guests.  ------------------- Discover More With This Mum Loves Tech: Download FREE Time-Saving Tech Checklist 👉https://thismumlovestech.co.uk/checklist/ Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    S2 E1. What Success Means to Me: 3 Years Running an Online Business
  5. Jun 9

    46. Sales and Mindset Strategy: Making Selling Feel Easy with Lisa Yelland

    This Mum Loves Tech Episode 46: Sales and Mindset Strategy - Making Selling Feel Easy with Lisa Yelland Do you dread the thought of having to sell your services? In this special one-off episode, I’m joined by sales consultant and trainer Lisa Yelland to completely reframe what it means to be "salesy" in your business. Lisa's sharing how shifting your mindset can unlock revenue without adding to your workload. In this episode, we chatted about: ✅ Why your energy says so much more than a perfect sales script. ✅ How your brain tricks you into avoiding revenue-generating tasks. ✅ Why intelligent business owners beat themselves up for not knowing how to sell instinctively. ✅ How to find the right balance between a structured approach and a natural conversation. ✅ Plus a sneak peek from Lisa's interactive sales session at my Live event on 30th June. Lisa will be speaking at my Community and Connection Live event on the 30th of June, and she isn’t just going to be talking. She has designed a completely interactive, tried-and-tested sales activity for the room. It is a safe, guided space where you might even make sales on the day before she has finished speaking! READY TO MAKE SALES IN THE ROOM? If you want to experience Lisa's amazing selling energy in person and walk away with actions actually taken on your business, you need to be in the room on the 30th of June. We have built this day to give you breathing space, real community connection, and zero speaker overwhelm. Don't leave your 2026 business growth to guesswork. Grab your ticket for Community and Connection Live before it's too late - https://pages.thismumlovestech.co.uk/event Connect with Lisa Yelland: Download Lisa’s Free 7-Day Sales Activator Guide: https://www.lisayellandcoaching.com/7day/ Visit Lisa's Website: https://www.lisayellandcoaching.com/   LinkedIn: linkedin.com/in/lisa-yelland-coaching/ Instagram: https://www.instagram.com/lisa_yelland_coaching/ -------------------------- Discover More With This Mum Loves Tech: 1. Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/ 2. Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech 3. Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech 4. Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    46. Sales and Mindset Strategy: Making Selling Feel Easy with Lisa Yelland
  6. Mar 6

    45. Instagram Marketing - Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson

    This Mum Loves Tech Episode 45: Instagram Marketing - Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson Is your Instagram strategy actually bringing in clients, or is it just causing burnout? In this episode, I’m joined by Instagram specialist Laura Gooderson from LG Insightful Brands. Laura shares her three-step process for Instagram success: Growth, Trust, and Conversion. We discuss how to niche down to your most profitable audience, why "boosted posts" aren't as scary as you think, and the reality of running two businesses while managing a hectic family schedule. In this episode, we chatted about: ✅ The 3-part strategy every Instagram post needs to follow. ✅ How to niche down to attract your most profitable clients. ✅ Why "throwing spaghetti at the wall" is ruining your engagement. ✅ The truth about managing "The Juggle" and working in the early mornings vs. late nights.  ✅ How Laura’s membership helped me double my Instagram following in just 6 months! Want More Support with Your Instagram Strategy? Laura will be delivering an exclusive masterclass inside the This Mum Loves Tech Membership called "From Scroll to Follow: How to Attract the Right People With Planned Content." She’ll be showing us how to create content that actually connects to our offers without the overwhelm. If you don’t want to figure out Instagram (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts, and a growing library of practical training to help you move forward with confidence. Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/ Connect with Laura Gooderson, LG Insightful Brands: Download Laura's Free Instagram Bio Masterclass & E-book: https://welcome.lg-ib.co.uk/free-guide-mastering-instagram-for-business-page-294195 Visit Laura’s Website and find out more about her membership: https://www.lg-ib.co.uk Follow Laura on Instagram: https://www.instagram.com/lg_insightful_brands/ Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-gooderson-ba-msc-1962a830/ This episode marks a temporary pause for the This Mum Loves Tech podcast. There are 45 incredible episodes released now for you to enjoy while I take a short break. Thank you so much for tuning in and I will be back soon for season two.  ---------------- Discover More With This Mum Loves Tech: Join the FREE Email List Lift Off challenge starting 16th March 👉 https://pages.thismumlovestech.co.uk/challengeAsk your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestechFollow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestechFind more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    45. Instagram Marketing - Creating a Strategy for Business Growth and Sales without Burnout with Laura Gooderson
  7. Feb 20

    44. LinkedIn Strategy for Small Business: How to Build Connections in 2026 with Beth Kirk

    This Mum Loves Tech Episode 44: LinkedIn Strategy for Small Business: How to Build Connections in 2026 with Beth Kirk Are you ignoring LinkedIn because it feels a bit too "serious"? In this episode, I’m joined by LinkedIn expert Beth Kirk from Socially Oxford. Beth explains why LinkedIn is the number one priority for her marketing and how it helps her attract bigger business leads with real budgets. We discuss how to move past the "fear" of posting and why your profile image is actually your most powerful tool for growing your network. In this episode, we chatted about: ✅ Why LinkedIn still offers great organic reach compared to other platforms. ✅ The "Step Change": How Beth grew her business by niching down. ✅ 2026 Statistics: Why 4 in 5 LinkedIn users are business decision-makers. ✅ Quick tip to make your profile more authentic and visible. Beth will also be delivering a masterclass inside the This Mum Loves Tech Membership, where she’ll be sharing What's Working On LinkedIn In 2026 and busting some common LinkedIn myths that everyone should ignore. If you don’t want to figure out LinkedIn (or your tech) on your own in 2026, the membership is there to support you. Inside, you get weekly tech support from me, monthly masterclasses, guest experts and a growing library of practical training to help you move forward with confidence. Find out more and join the membership here 👉 https://thismumlovestech.co.uk/membership/ Connect with Beth Kirk, Socially Oxford: Download Beth’s 26 LinkedIn Tips for SME's in 2026: https://www.sociallyoxford.co.uk/resources/Visit Beth’s Website: https://www.sociallyoxford.co.uk/Connect with Beth on LinkedIn: https://www.linkedin.com/in/bethkirkdigitalmarketer/Follow Beth on Instagram: https://www.instagram.com/sociallyoxford/ -------------- Discover More With This Mum Loves Tech: Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/ Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    44. LinkedIn Strategy for Small Business: How to Build Connections in 2026 with Beth Kirk
  8. Feb 6

    43. Supporting Your Health While Running a Business, Building a Personal Health Toolkit to Prevent Burnout with Lesley Waldron

    This Mum Loves Tech Episode 43: Supporting Your Health While Running a Business, Building a Personal Health Toolkit to Prevent Burnout with Lesley Waldron In this episode, I’m joined by women’s health coach Lesley Waldron to talk about women’s health for business owners, and why supporting your health while running a business is key to preventing burnout. We explore how energy, focus and motivation naturally change, particularly during perimenopause and menopause, why one-size-fits-all health advice doesn’t work, and how small, sustainable changes can support long-term wellbeing alongside business growth. In this episode, we chatted about: ✅ Why women aren’t meant to operate at the same pace every day ✅ How hormones impact energy and productivity ✅ Supporting your health through perimenopause and menopause ✅ Why progress isn’t linear and that’s not failure ✅ Building a health toolkit that evolves with your life If this episode has reminded you that your health toolkit matters just as much as your tech toolkit, and you’d like ongoing support to put simple systems in place that actually work around your life, you can join the This Mum Loves Tech Membership. Inside the membership, you’ll get weekly tech support from me, access to expert-led masterclasses, and a community of business owners building sustainable businesses without burning out. Find out more here: https://thismumlovestech.co.uk/membership/ Connect with Lesley Waldron, Health Coach: Download Lesley’s 4 Pillars of Perimenopause Wellbeing guide: https://www.lesleywaldron.co.uk/4-pillars-of-perimenopause LinkedIn: https://www.linkedin.com/in/lesley-waldron/ Instagram: https://www.instagram.com/lesleywaldronhealthcoach YouTube: https://www.youtube.com/@lesleywaldronhealth Discover More With This Mum Loves Tech: Download FREE Time-Saving Tech Checklist 👉 https://thismumlovestech.co.uk/checklist/ Ask your questions in the FREE Facebook group 👉 https://www.facebook.com/groups/thismumlovestech Follow This Mum Loves Tech on Instagram for the latest updates 👉 https://www.instagram.com/thismumlovestech Find more This Mum Loves Tech episodes 👉 https://thismumlovestech.co.uk/podcast/

    43. Supporting Your Health While Running a Business, Building a Personal Health Toolkit to Prevent Burnout with Lesley Waldron

About

Hi, I'm Nicola Walsh and welcome to the "This Mum Loves Tech" podcast. I'm passionate about empowering female entrepreneurs to overcome the tech obstacles that can stop you from growing your online business. In each episode I'll be sharing my top tech tips and essential tools that can help you with running your business. I'll also be talking to other amazing female business owners who are using tech to help automate, market and sell their products and services. Don't forget to check the show notes for any useful links and resources that have been mentioned.