Integration - Strategies in business for a world in flux

Samantha Jewel
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Finding the critical crossroad of money and heart for sustainability

  1. S2#022 Masha Godorilova People: Don’t Value Free

    11/13/2025

    S2#022 Masha Godorilova People: Don’t Value Free

    From the KGB to South Yarra — Masha’s story of risk, resilience, and real connection.How do you build a profitable yoga studio after COVID in Melbourne?Masha shares why “people don’t value free”, how one style / three levels fills rooms, and why men feel seen in her classes.We cover:• Pricing, community, masculine–feminine balance, biosecurity-level cleanliness, class design, and post-COVID demand - yoga vs Pilates.• Why donation/“free” underperforms vs paid intros• One product, three levels: clarity beats bloat• Creating safety so heterosexual men attend - embodiment, listening, non-judgement• Business ops: rent, staff first, stable cashflow• Community energy vs: trend fitness; breath work that actually landsListen on all platforms: Integration — Strategies in Business for a World in Flux🎧 Master link: https://linktr.ee/sam.jewel#YogaBusiness #PricingStrategy #PostCOVID #Melbourne #CommunityBuilding

    1h 12m
  2. #021 The Business of Rain: What It Takes to Survive a Changing Climate Lucinda Corrigan

    10/26/2025

    #021 The Business of Rain: What It Takes to Survive a Changing Climate Lucinda Corrigan

    “When you lease farms, first you run out of feed, then you run out of water.”Lucinda—co-founder/chair of Farmers for Climate Action (~8,500 members) and multi-farm beef producer—lays out why they moved from leasing to owning, treating finance as an input to build resilience. We cover:• Scale & focus: ~5,000 ha, 2,300 cows, genetics-led business (bulls, heifers), data-heavy operations.• Drought reality: fires, “green drought,” and designing for choice—feed, water, timing—rather than reaction.• Biosecurity discipline: closed herd (semen/embryos in), double fencing, visitor controls.• Ferals & landscape risk: deer, pigs, dogs; practical constraints in control.• Natural capital & habitat: wetlands, glider boxes, 4,000 new trees, dung beetles; soil OM tracking; native and drought-tolerant deciduous mixes.• Community & R&D: FCA, Drought Hub advisory, Holbrook Landcare; dry-sowing insights; why good advisors beat “decision amnesia.”contact Lucinda at https://www.rennylea.com.au/Listen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#WomenInAg #BeefGenetics #Cattle #FarmBusiness #DroughtPlanning #GreenDrought #Biosecurity #Ferals #NaturalCapital #SoilHealth #TreePlanting #Wetlands #DungBeetles #HolbrookLandcare #FCA #RuralLeadership #SupplyRisk #FinanceAsAnInput #ResilientFarming #Australia #MurrayValley #BillabongCreek #Grazing #AgPolicy #RDE

    52 min
  3. S2#020 Helen Lewis CEO of Holistic Management Co-Op in conversation with Sam Jewel

    10/10/2025

    S2#020 Helen Lewis CEO of Holistic Management Co-Op in conversation with Sam Jewel

    “Drought isn’t an event—it’s a phase in the business.”Helen Lewis (CEO, Ecological Outcome Verification in Holistic Management Co-op) maps the Ag Business Cycle—Not-in-Drought → Drying → Dry → Recovery—and shows how embedding social, economic, and environmental decisions in each phase gets you into drought later and out sooner. We dig into:• Holistic management as a decision system (values, context, monitoring).• The four ecosystem processes (water, mineral, energy flow, community dynamics) and why outcome-based verification beats box-ticking.• EOV’s practice-agnostic, annual health checks using the BART app; ~900,000 ha monitored.• Using EOV data with banks and drought programs (false starts, “green droughts,” recovery timing).• Land to Market supply-chain verification (linking product to regenerating land) and market signals (e.g., wool premiums when paired with RWS).• Practical implications: planned grazing, time as the driver of overgrazing, safe-to-fail trials, and context by season of life.To contact Helen direct email ceo@holisticmanagement.au Or why not find out more ?https://link.holisticmanagement.au/widget/survey/73DWeXaY8WjXANUk1smo?notrack=trueofficeahmc@gmail.comListen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#HolisticManagement #EOV #DroughtPlanning #AgBusinessCycle #RegenerativeAgriculture #Rangelands #GrazingManagement #WaterCycle #MineralCycle #EnergyFlow #Biodiversity #Carbon #OutcomeBased #LandToMarket #ResilientFarming #Australia #Queensland #WomenInAg #Policy #FarmBusiness

    38 min
  4. S2 #019 Nicole McNaughton CEO of FAN in interview with Sam Jewel

    10/09/2025

    S2 #019 Nicole McNaughton CEO of FAN in interview with Sam Jewel

    “Farmers don’t need an invite to the table—they are the table.”Nicole McNaughton, community leader at FAN (Food & Agribusiness Network), joins me to cut through the noise: the real pain points for small producers; why Australia’s food system is so fragmented; and how place-based networks can turn supply-chain fragility into resilience.We cover:• Voice of small vs “big end of town” — getting farmers and makers to own the table, not wait for a seat.• Practical fixes: REKO rings, direct-to-consumer, diversified channels, and collaboration that actually moves product.• The cost squeeze: inputs, freight, packaging access, and why scale/commercialisation is the bottleneck.• Policy gaps: the case for a coherent national food strategy with industry at the centre.• Seafood origin labelling and consumer choice.• “Team GSD” energy—coalitions of the willing that get things done.• FAN’s role across SEQ (Moreton Bay, Gympie, Noosa, Sunshine Coast, Brisbane) connecting 500+ members end-to-end.• Nicole’s AgriFutures Rural Women’s Award (QLD 2025) and why sustaining community energy matters as much as soil health.foodagribusiness.org.au  / nicole-mcnaughton  Listen to all platforms via my master link: https://linktr.ee/sam.jewelHashtags#FoodSovereignty #RegenerativeAgriculture #AustralianFarming #SmallProducers #CommunityLed #FAN #SunshineCoast #Queensland #REKORings #LocalFood #SupplyChain #Packaging #ScaleUp #EcosystemBuilding #CoalitionOfTheWilling #TeamGSD #WomenInAg #AgriFutures #FoodPolicy #NationalFoodStrategy #SeafoodLabelling #Resilience #FarmToTable #ValueAdd

    1 hr
  5. Finance is energy—and we’ve mostly used it for destruction.

    08/04/2025

    Finance is energy—and we’ve mostly used it for destruction.

    Koen van Seijen on Moving Money Into RegenerationWhy is capital still stuck while the soil waits?In this episode of Integration, Samantha Jewel sits down with Koen van Seijen, host of Investing in Regenerative Agriculture and Food — a landmark series built from 400+ interviews with regenerative pioneers, investors, and scientists:🌿 investinginregenerativeagriculture.comTogether, they explore: • Why finance remains the missing link in the regen movement • The myth of “transition finance” — and the truth about risk, quality, and procurement • Why regenerative investors must learn to speak to both land and capital“Finance is energy. And we’ve mostly used it for destruction. We have no time left to keep it on the sidelines.”🎙️ Listen now on Spotify, Apple, or YouTube: linktr.ee/sam.jewel🔗 Learn more about Koen’s work and join the movement:investinginregenerativeagriculture.comgen-re.land⸻#RegenerativeAgriculture #ImpactInvesting #SoilHealth #TransitionFinance #CarbonMarkets #FinanceAsEnergy #RegenerativeEconomy #IntegrationPodcast #KoenVanSeijen

    58 min
  6. Finance is energy—and we’ve mostly used it for destruction.

    08/03/2025

    Finance is energy—and we’ve mostly used it for destruction.

    Koen van Seijen on Moving Money Into Regeneration Why is capital still stuck while the soil waits? In this episode of Integration, Samantha Jewel sits down with Koen van Seijen, host of Investing in Regenerative Agriculture and Food — a landmark series built from 400+ interviews with regenerative pioneers, investors, and scientists: 🌿 investinginregenerativeagriculture.com Together, they explore: • Why finance remains the missing link in the regen movement • The myth of “transition finance” — and the truth about risk, quality, and procurement • Why regenerative investors must learn to speak to both land and capital “Finance is energy. And we’ve mostly used it for destruction. We have no time left to keep it on the sidelines.” 🎙️ Listen now on Spotify, Apple, or YouTube: linktr.ee/sam.jewel 🔗 Learn more about Koen’s work and join the movement: investinginregenerativeagriculture.com gen-re.land ⸻ #RegenerativeAgriculture #ImpactInvesting #SoilHealth #TransitionFinance #CarbonMarkets #FinanceAsEnergy #RegenerativeEconomy #IntegrationPodcast #KoenVanSeijen

    58 min
  7. Dr David Gallo - The Deep Unknown: Why We Still Don’t Understand Our Oceans

    06/23/2025

    Dr David Gallo - The Deep Unknown: Why We Still Don’t Understand Our Oceans

    What if the ocean — the very source of every second breath we take — remains one of the least understood parts of our planet? In this episode of Integration: Strategies in Business for a World in Flux, Samantha Jewel sits down with world-renowned oceanographer Dr. David Gallo — a man whose career spans the discovery of the Titanic, the recovery of missing black boxes, and more than 40 years spent mapping the unseen world below. But Gallo isn’t here to glorify exploration. He’s here to reveal how little we still know… and why that ignorance could cost us dearly. Together, they cover: How the ocean gives us air, food, and fresh water — yet barely registers in global prioritiesWhy plastic, pollution, and politics are distractions from the real ocean threatsThe maddening truth behind global seafood supply chains — and why most of our fish is importedHow data from the ocean floor could be the key to understanding climate cyclesWhy real change must come from curiosity, not catastropheWhether you're a policymaker, philanthropist, investor, or just someone who loves the sea, this conversation will leave you questioning everything you thought you knew about our planet. 🌐 More on Dr. Gallo's work: https://www.ted.com/talks/david_gallo_life_in_the_deep_oceans 🔗 Explore all episodes and platforms including transcript: https://linktr.ee/sam.jewel

    2h 39m
  8. Khory Hancock the poster boy of Aussie Carbon finding a new path.

    06/16/2025

    Khory Hancock the poster boy of Aussie Carbon finding a new path.

    What does it take to regenerate 50,000 hectares — and your own soul — at the same time? In this raw, grounded conversation, Samantha Jewel sits down with Khory, a carbon project developer who’s lived through the rollercoaster of pioneering regenerative land management in Australia. From flying LiDAR over vast cattle stations to crying on the kitchen floor over policy setbacks, this is a rare behind-the-scenes look at what it really takes to build nature-based carbon systems in a broken financial world. Together they unpack: Why cattle are critical to ecosystem health (and why removing them could be a disaster)How government frameworks trap innovation behind outdated definitionsWhat’s wrong with 25-year carbon lock-insThe psychology of farmers — and what truly gets them to changeStories of failure, resilience, and hope from the soil up🌱 Core Topic Tags #RegenerativeAgriculture#SoilHealth#CarbonCredits#NatureBasedSolutions#RegenAg 🐄 Livestock + Landscape Tags #CattleGrazing#GrazingManagement#LandStewardship#CarbonFarming#WorkingWithNature 📉 Policy + System Critique #ClimatePolicy#AgPolicy#LandUse#EnvironmentalMarkets#CarbonMarketReform 💬 Emotional + Human Layer #FarmerVoices#ClimateResilience#MindsetShift#FarmersRights#TheCostOfCourage

    54 min
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Finding the critical crossroad of money and heart for sustainability

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