Point Of The Story

Sara Joelle
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

  1. 8H AGO · BONUS

    Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]

    Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was? That was Part 1. This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around. TOPICS & TANGENTS — The $20/day beginner strategy — Visibility ads vs. lead gen ads vs. retargeting ads — What ad creative is working RIGHT now — The "curiosity ad" vs. the "direct ad" — My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps — How to structure your ad budget — The full timeline for running lead gen, visibility, and retargeting ads — The bird phase that apparently hits every woman at 32 POINT OF THE STORY Your lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest. Love you, mean it. 🖤 ALICE LINKS — Follow Alice on Instagram and Threads — Check out her website — Subscribe to her newsletter — Check out her course for meta ads, Flow — Grab her plug and play funnel toolkit BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months” This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    1h 1m

  2. 5D AGO

    Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand

    You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now! If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are. Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets. TOPICS & TANGENTS — Why you don't need to test your messaging organically before running ads — How to target the right audience in Meta Ads Manager — The $20/day beginner budget breakdown and what to expect from it — Why is your cost per lead higher for a live workshop than a free download — The word "tripwire" and why we both hate it — The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad — Ad formats explained for people who have never opened Ads Manager in their lives — The "enable flexible media" setting that makes your ads look deranged — The case for a low-ticket offer between your freebie and your high-ticket thing — Beverage vessels as a personality trait POINT OF THE STORY Start some ads. Love you, mean it. 🖤 ALICE LINKS — Follow Alice on Instagram and Threads — Check out her website — Subscribe to her newsletter — Check out her course for meta ads, Flow — Grab her plug and play funnel toolkit — Alice’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — "I'm Cool But My About Page Isn't" workshop — My newsletter planner — My newsletter strategy workshop — Example of a “thank you” page on my website — Resources to make sure your website and emails convert This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    1h 14m

  3. FEB 26

    More Show For Your Biz: How to Create Concept Brands & Themed Offers with Kalyl Kadri from Words Hurt Copy

    There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter. Guess which one is easier to forget! I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested. Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not. TOPICS & TANGENTS — The three things every good theme needs to do — Why "Lavender Latte" is not a valid copywriting service name — How one of Kal’s clients turned a festival theme into a fully immersive brand world — The marketing funnel is dead, and world-building is replacing it — The most b******t discourse on Threads right now — The body snatch test — Why founders won't click your funnel links, but they will wander around your world — Kal’s hope that Rebecca Black will one day see his Instagram Stories POINT OF THE STORY Social media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to. Love you, mean it. 🖤 KALYL LINKS — Follow Kalyl on Instagram and Threads — Check out his website — Subscribe to his newsletter — Check out his offer, Sales Page Revival — Kalyl’s walkout songs: song 1 + song 2 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week. — Check out my website betweenthelinescopy.com. OTHER LINKS — Ceels Lockley (Kal’s client with the festival brand) — Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email Club This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    50 min

  4. FEB 19

    How to Keep Promises to Yourself (Even With ADHD)

    Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that! I recorded this entire episode without water. Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no. And that, my friends, is textbook executive dysfunction. This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things. But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too. TOPICS & TANGENTS — The six reasons your ADHD brain keeps sabotaging your promises to yourself — Why a standard hits different than a goal, intention, or promise — The defense attorney living in your brain (and how to fire her) — Dopamine, novelty, and why you love starting things but hate continuing them — Why decision fatigue is quietly killing your follow-through — The "no gratification without proof" rule — Why you should only set standards one month at a time — My full list of February standards POINT OF THE STORY Stop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to. Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Subscribe to The Squirlie, my newsletter for ADHDers! This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    39 min

  5. FEB 12

    How To Sell on Evergreen Without the Girlboss B******t with Chelsea Quint

    Evergreen selling is harder than live launching. There. I said it!!! Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it. Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it. I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome! TOPICS & TANGENTS — The difference between evergreen and live launching — What the f**k is a funnel — Why manufactured urgency feels girl boss and what to do instead — The exact email sequence for selling evergreen offers — How to tap into desire-driven urgency without being manipulative — Brand messaging guides can be a waste of money — Chelsea's $7,000 cat emergency — Why selling is expression, art, and love POINT OF THE STORY Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need. Love you, mean it. 🖤 CHELSEA LINKS — Follow Chelsea on Instagram and Threads — Check out her website — Tune in to her podcast, The Resonance Effect — Subscribe to her newsletter — Chelsea’s walkout songs: song 1 + song 2 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Nicole Marguerite Gray’s LinkedIn Freebie Checklist This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    1h 16m

  6. FEB 5

    POV: You Just Became My Copywriting Client — Here’s What Happens Next

    You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next? I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on. So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client. TOPICS & TANGENTS — The exact 20-step process from inquiry to launch — Why I will absolutely never respond to inquiries with an automated email — The discovery call as more of a vibe check than anything — My Google Doc wireframes — Why zero clients have needed a second round of revisions in four years — Why I’m a hoe for italics POINT OF THE STORY When you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you. Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Check out my portfolio — Inquire about my copywriting services — Subscribe to my copywriters-only newsletter, Open Loop — The blog post that inspired this episode — Blog post about website designer recommendations This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    32 min

  7. JAN 29

    Everything You Want to Know About Pinterest Marketing with Sarah Burk

    You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five? Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard! Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting f**k-ass pins. TOPICS & TANGENTS — More people should be using Pinterest, but a lot of people shouldn't — Why posting your Instagram reel and linking back to that same reel is pointless — The hot girl with the f**k-ass boyfriend analogy — Pinterest is a search engine, not social media (so you don’t have to create new content for it!) — Board setup 101 — How to write seven pins for one blog post — Why ugly Pinterest pins often work — Sarah's Threads drama POINT OF THE STORY Pinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time. Love you, mean it. 🖤 SARAH BURK LINKS — Follow Sarah on Instagram — Check out her website — Check out our Pinterest Blogging workshop — Check out all of Sarah’s important links — Read all about the Threads drama we mentioned here — Sarah’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    57 min

  8. JAN 22

    31 Things I Don’t Give a F**k About Anymore at 31

    I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many f***s about things that don’t matter, and I can't just sit back and let that happen. So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you. TOPICS & TANGENTS — Thongs (nothing is going in my ass crack, thanks) — Who unsubscribes from my email list or unfollows me — Having a personal Instagram — The opinion of anyone whose life I don't want or views I don't respe — Legal marriage (health insurance and tax benefits aside, what's the point?) — You’re gonna have to listen for the other 26! POINT OF THE STORY You live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any. The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Sarah Kleist’s To-Done List — Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait This episode was edited by Adrienne Cruz. Mentioned in this episode: For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    36 min
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out of 5
20 Ratings

About

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

Information

  • Creator
    Sara Joelle
  • Years Active
    2025 - 2026
  • Episodes
    60
  • Rating
    Explicit
  • Copyright
    © Sara Joelle
  • Show Website
    Point Of The Story

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