Point Of The Story

Sara Joelle
  • 5.0 (22)
  • Marketing
  • Updated Weekly

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

  1. Aug 13

    Have We Lost the Art of Discourse? & Other Things I'm Thinking About

    So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?" Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm thinking about lately and said this would be the next episode. So here's a list of half-formed thoughts on weight loss (it’s the first thing on the list, so trigger warning), discourse, diaries, corn (yes, corn), why nobody celebrates their friends unless there's a ring involved, etc. presented with zero conclusions and a heartfelt request that you not cancel me for any of it!!! TOPICS & TANGENTS — Why we’ve lost the ability to have a healthy discourse anymore — The weight loss conversation nobody's allowed to have without GLP-1 allegations or a "you're so brave" from a stranger — My case for AI disclosures, privilege disclosures, and just bringing back disclaimers in general — The "one platform for a month" experiment — My secret desire to be a painter (I can paint exactly one cartoon sailor) — A deep dive into why corn is called "ears" that left me with more questions than answers — Why everyone needs to get a diary and stop posting their diary entries on threads instead (I will buy you the diary — send me the link!) — Bringing back being strict as a concept — Why there's no cute, non-clunky way to just count my steps without a company selling my data to the government POINT OF THE STORY This whole episode is permission to have a thought without needing an ending for it. I journal these things instead of letting them sit in my brain as open tabs my ADHD can't close, and I'm passing that along to you. Start conversations you don't know the endings to. Bring back discourse for the sake of it. It's chill to not have a conclusion. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — This week's newsletter: "BTL Copy Was Almost BTL Corpse" — Episode with Sarah Kleist: Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist) This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  2. Aug 6

    Stop Hiding Behind Your Laptop: In-Person Networking Tips for Online Business Owners With Andrea Shah

    I know you love your online little bubble. I know you call your internet friends your "coworkers" even though you've never met them in person (same). But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the version where you wear something bold so people come talk to you, where you ask a great question (we've got plenty) instead of the world's most boring small talk. And where sometimes a total stranger gets within six inches of your face to interrogate you about your website's AI visibility score. (I'm still mad about that one!) TOPICS & TANGENTS — Why in-person connection still matters when you can build a whole online business without ever leaving your bubble — The difference between a general networking event and a client-focused conference — Budgeting for conferences: how to think about ROI before you drop money on a ticket — How to pick an event when you don't have a specific niche — Why the size of a conference matters and how to know if a room is already saturated with people who do what you do — The questions to actually ask someone you just met (way better than "so what do you do") — A trick for getting people to come talk to you first — My ADHD tip for staying present in a conversation (it involves poking myself) — Andrea's advice for the anxiety girlies replaying the night on a loop afterward — Should you bring a friend to a networking event? POINT OF THE STORY Networking isn't the old-boys-club elevator pitch you're picturing. It's wearing something bold, asking a good question, and remembering that nobody's replaying your awkward moment the way you are. Go talk to someone!!! Love you, mean it. 🖤 ANDREA LINKS — Follow Andrea on Instagram and Threads — Check out her website — Grab her freebie — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Blog post: 3 Reasons Why AI Copywriting Won't Replace Humans — Past episode: Episode 49: If You Want A Village, You Have To Be A Villager This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  3. Jul 30

    The Biggest Lore Drop Yet, Doubling Kal's Income, and a Venmo Heist (Switcheroo Series Ep. 3 with Kalyl Kadri)

    Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me. So this is not a normal episode. This is a lore drop… AJ, the guy from a bar in Scottsdale, I got a matching tattoo with. Howie, the guy whose Venmo I stole from for no reason. Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours of sleep. My high school cafeteria's most secondhand-embarrassing moment. But don't worry, we get into some businessy stuff too — my creative process, how I write website copy, and I hand Kal a full business plan for free because apparently that's just a thing I do now in this series! TOPICS & TANGENTS — Panel of Experts: I'm reborn as a painter who works exclusively in blueberry chai latte pigments — The Point of the Story Jeopardy game — My most embarrassing memory — The AJ story: a bar in Scottsdale, a matching flame tattoo, and a mom who still likes my Instagram posts — The time I Venmo'd myself $65 off a guy named Howie's phone — Hosting Founders Day brunch the morning after finishing a bottle of Jose Cuervo (I don't get hungover, and nobody believes me) — My Lightning McQueen and Cars obsession, explained — Why I have to add every dented can to my cart (the word for my belief that inanimate objects have feelings is anthropomorphism, I asked Adrienne to include it here btw) — The time Xanthe and Frank took me to Disneyland — Why I don't write website copy in order POINT OF THE STORY Embarrassment is a choice, and I'm not choosing it, but secondhand embarrassment? That one gets me every time. Love you, mean it. 🖤 KALYL LINKS — Follow Kalyl on Instagram and Threads — Check out his website — Subscribe to his newsletter BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist) — Switcheroo Series Ep. 2: Switcheroo Series Ep. 2: Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened to Sue Walmart — The Odd Creatives — Caitie Cupples Creative — Adrienne's newsletter, Sounds Like Brunch — Into the Blue by Emma Brodie This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  4. Jul 23

    Small Audience = Big Sales! How To Convert Your Email List Even if It’s Under 500 Subscribers with Natalie Daly

    My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you! Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes matters more than being impressive, the difference between anchoring and activating your email list, and why a beige, forgettable email is worse than an unsubscribe. TOPICS & TANGENTS — The "show up for the few" mindset, and how one $500 pop-up offer turned into $65K — Entitled marketing energy vs. actually making your offer an easy yes — Why people are so scared of "failing in public" — My hot take on airing your business diary online — You're not selling copywriting, you're selling the buttery croissant — Cold, warm, hot audiences — Unsubscribes are actually proof you said something — How Natalie took a client's reels from 300 views to 15K by going deeper — My LinkedIn AI-bait experiment — The "write to one person" rule POINT OF THE STORY Speak to your all-in buyers. Don't waste your time trying to educate people into being ready — all that does is send the people who are ready today straight to your competitor. Act like they already want it! Love you, mean it. 🖤 NATALIE LINKS — Follow Natalie on Instagram — Tune in to her private podcast, Double Your Demand (A free private podcast that shows you how to make weekly sales your new standard - so you can stop relying on make-or-break launches) — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  5. Jul 16

    Squirrel's Guide to Morning Routines: The ADHD Science You Need To Have a Better Day

    Today I might hurt your feelings. I'm sorry about that, but this is a soapbox I need to get on because I refuse to let you ruin your own day. We're getting into the neuroscience behind why the first thing you do in the morning ends up being the only thing you want to do all day, and why this hits even harder if you've got an ADHD brain. Blame your prefrontal cortex, the part of your brain that handles planning, prioritizing, and not doing stupid things. When you first wake up, homeboy (don’t ask why, but I picture it as a bossy man) is not online yet. He's still rubbing his eyes, still asking for his nasty bean water. And while he's off in la-la land, you are incredibly impressionable. Whatever you touch first leaves a deep imprint. Do you really want that to be your phone?!? TOPICS & TANGENTS — The neuroscience term for why your morning "imprints" your whole day (it's called attentional priming) — How your first dopamine hit of the day basically sets your brain's algorithm for the next 16 hours — Why ADHD brains are interest-driven, not importance-driven — The hidden metabolic cost of task-switching — My actual social media rule: 9am–9pm, four days a week, no exceptions POINT OF THE STORY You're addicted to the first signal your brain receives, telling it what matters today. That signal gets chosen in a small, quiet moment before you're even fully awake, and your entire day builds on top of it. Once you learn to work with that instead of fighting it, your mornings will stop feeling like shit. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Past episodes: 30 Things I've Learned By 30, How to Keep Promises to Yourself (Even With ADHD), How To Go OFFline When Your Business Is ONline (Without Feeling Guilty) This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  6. Jul 9

    The Truth About Quitting Your Business for a 9-to-5 with Jemilla Mills-Smith

    You know how sometimes you meet someone and you're like, "I need to know everything about you"? That's my friend Jemilla of Storyteller Studios. This is honestly a "meet her" episode because she's living a life I know a lot of you are contemplating living too. She spent years as a full-time copywriter and content creator, and then made the leap back into a 9-to-5 as a social media manager. We get into why she went back to corporate, what it's like being the only Black woman in the office, the money mindset spiral of running your own business, and why "going back to corporate" is absolutely not the easy way out people think it is. TOPICS & TANGENTS — Why she went back to a 9-to-5 after years of full-time copywriting and content creation — Being the only Black woman in the office, and what people don't clock unless they've lived it — Money mindset, privilege, and supporting family back home while self-employed — How she landed her social media manager role without a portfolio — Advocating for yourself at a 9-to-5 when nobody else will — Instagram stories vs. the feed, and why she only posts three days a week — The great Roku debate (are Americans even using this?) — Batching content, plotting every minute of the day, and giving yourself permission to rest — Her most successful YouTube content has nothing to do with her expertise POINT OF THE STORY Everybody's capacity is different, and you don't have to tough it out just because someone else thinks you should. Love you, mean it. 🖤 JEMILLA LINKS — Follow Jemilla on Instagram, Youtube, and Tiktok — Stalk her website — Check out her Content Creator Mini Course, Hub, & Idea Vault —Join her Monthly Content Days (Membership) — Her walkout songs: song 1 + song 2 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Point of the Story Guest Walkout Songs Playlist — Grab my 30-Day Subscriber Challenge This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  7. Jul 2

    Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened To Sue Walmart (Switcheroo Series Ep. 2 with Adrienne Cruz)

    "You will be giving me the job, or I will call my attorney." That's a real sentence fifteen-year-old me said to a Walmart HR rep, on the phone, in homeroom, over a paint-stirring position. I don't even know who my attorney was supposed to be; I just knew I'd already signed the papers and I wasn't about to let some HR lady tell me no. That's basically been my whole personality since birth, and in this episode, my podcast editor Adrienne Cruz decided it was time to talk about it. She kicked me out of the host chair, gave the whole episode a theme (Sara's Audacity), and asked me questions I had zero chance to prepare for, including "what's the most audacious thing you've ever done in business, dating, and life," which, deadass, I had two answers for in every single category. TOPICS & TANGENTS — Why I can’t stand "desperate loser energy" on Threads or anywhere — Why people pleasing is selfish — Cringe vs. conversational copy — The real reason I started this podcast (it has to do with Substack) — When I started diversifying my income — How to get known in a flooded industry without "just be yourself" as the only answer — Managing ADHD as a single mom with four newsletters and zero chill — A very important Love Island USA rant — Adrienne's selfish question: how to hit 500 newsletter subscribers by the end of Q3 POINT OF THE STORY Don’t wait to feel confident before you act like it. Be loud and stop asking "why me" when the real question is always "why not me." Love you, mean it. 🖤 ADRIENNE LINKS — Subscribe to Sounds Like Brunch, Adrienne's newsletter for current and future podcasters — Follow her on Instagram and Threads — Check out her website — Grab her freebie, The Podcast Starter, if you’re thinking of starting a podcast BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — 30 Day Subscriber Challenge ($30) — Vacation-Proofing Workshop — You're Not Annoying Workshop — Sponsor the podcast or newsletter — Switcheroo Series Ep. 1 with Sarah Kleist — Have You Filled a Bucket Today? by Carol McCloud — What Do You Do With an Idea? by Kobi Yamada — Keke Palmer's "Sorry to This Man" clip This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

  8. Jun 25

    Why ADHDers Can't Start Anything — Even The Things They WANT To Do (And No, You're Not Lazy)

    Whoever said "do the hardest thing first" has never had ADHD. That advice is the neurotypical fever dream of the century, and on behalf of the entire neurodivergent community — we are not doing that. We did not consent to it, and we will not be participating. It's not that ADHDers don't want to do things. It's not that we don't know the deadline. It's that our brains are literally wired to fight us on starting, even when we're excited. The start button just doesn't work the same way. Then, the guilt shows up, and suddenly we've reorganized our Notion for the twelfth time and somehow it's 11:47 PM. In this solo episode, I'm breaking down the four reasons ADHD brains struggle to start tasks. This is the validation episode I wish someone had sat me down and forced me to listen to years ago. TOPICS & TANGENTS — The dopamine issue: why your brain is just shopping for better chemicals — The start button problem (and the bitch-ass prefrontal cortex responsible for it) — Why your brain treats your to-do list like a physical threat — Time blindness: when "later" feels so real your brain genuinely believes it's optional — Interest vs. importance — and why interesting wins every single time — Why you can't start something you're genuinely excited about — The freebie I’ve been avoiding that could make me $15K — and why I’m STILL not doing it — Perfectionism as avoidance POINT OF THE STORY It's not laziness or a character flaw. Your ADHD brain is just asking for a different entry point. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Subscribe to The Squirlie - my weekly newsletter for ADHDers — The Wicked Easy Web Copy Guide (and the commercial license) This episode was edited by Adrienne Cruz. Mentioned in this episode: BTL's Business Beach Bag

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About

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

Information

  • Creator
    Sara Joelle
  • Years Active
    2025 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © Sara Joelle
  • Show Website
    Point Of The Story

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