Point Of The Story

Sara Joelle
  • 5.0 (24)
  • Marketing
  • Weekly

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

  1. 2d ago

    Burned Out on Your Online Business? How to Scale Down and Simplify with Michelle Pontvert

    Everybody tells you the move is to scale up, but today’s guest scaled DOWN, on purpose! Michelle Pontvert literally did the opposite of what you’re meant to do in business. Left a Hollywood career, landed in Paris, built a whole one-to-many course business, and then realized she’d built herself the business she liked running, but not the one she actually wanted to lead. If the word “pivot” sounds so overwhelming to you that you’d rather abandon your business and go get a 9-to-5 again, this episode will show you that there is another way. You don’t have to burn everything down overnight and wake up tomorrow with a totally new personality and business. Your next big move might be smaller (and slower) than you think! TOPICS & TANGENTS — Michelle’s business pivots (service provider → one-to-many → back to one-on-one) — Pivoting slowly: nine months of trying it on with one foot out of the old business and one foot in the new — Why you don’t have to burn it all down overnight — The business goalposts that keep moving — What living in France taught Michelle about striving vs. thriving — Michelle’s son dressed as Paddington in Paris, and a man on the bus asked if he was Napoleon — The passive income myth — What’s selling courses, workshops, and templates now — Borrowing warm audiences: collaborations, summits, referrals, and newsletter sponsorships — An ops person is telling you NOT to automate everything POINT OF THE STORY Your big move doesn’t have to be a big, dramatic, burn-it-down moment. Try it on slowly. Give yourself permission to stop, to move the goalposts back where you want them, and to build the business that suits you. Love you, mean it. 🖤 MICHELLE LINKS — Follow Michelle on Instagram — Check out her website — Grab her Simple Audio Summits template — Watch Michelle on YouTube — Connect with her on LinkedIn — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships

  2. Oct 22

    The 24 Threads in 24 Hours Challenge (How to Come Up With Content When You Have “Nothing To Say”)

    I’ve recently accidentally had a little bit of Threads fame for my “24 Threads in 24 Hours Challenge,” and I have a confession… I’ve never even done the challenge. But that’s because I’ve never NOT known what to say in Threads. It started when a student messaged me on Slack and said, “I don’t know what to post on Threads.” And because it’s me, my natural response was, “Well, you have to force yourself to think of something.” Next thing I know, I’ve accidentally started a 24 Threads in 24 Hours challenge, and strangers are tagging me in their results. And I have nothing to sell through this! Not a workshop, sale, or course to take advantage of this virality. Can you believe it??? TOPICS & TANGENTS — I accidentally got a little bit of Threads fame (and changed my Threads bio for the first time since the app existed) — The “I don’t know what to post” Slack message that started the whole thing — The only chapter of Tools of Titans that matters: James’s daily 10 practice — How to fix a creative block — How I turned James’ lists of 10 into lists of 30 and ended up starting this business — The rules of the 24 Threads challenge — Why I’ve never done my own challenge — Tim Ferriss is low-key the biggest girl boss — My new printer and my obsession with printing things POINT OF THE STORY Exercising your idea muscle is great for your creativity, and you should try it through my 24 threads in 24 hours challenge! Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — James Altucher’s original article, “The Ultimate Guide for Becoming an Idea Machine” — My newsletter on the idea muscle (TOC #232) — My original 24 Threads in 24 Hours post — Nadia’s email, “24 threads in 24 hours: a challenge” — Nadia Amer on Threads and her newsletter, Extremely Secret Email Club — Kelly Potts on Instagram — Next Chapter, my 2027 mentorship This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships

  3. Oct 15

    How to Warm Up Your Audience Before a Launch with Kelsey McCormick from Coming Up Roses

    Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing. I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig. Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable. If you’re a squiggly squirrel and you wanna launch something, you can’t skip this one!!! TOPICS & TANGENTS — Why the warm-up phase of launching is forever — Kelsey’s husband and Larry King, and why I should be in broadcasting — How to conduct an audience temperature check — Having 100,000 followers means nothing if you don’t have anything set up to nurture them — Reverse-engineering your launch from the date you pick — Why I hate the sticky note welcome post (and have absolutely done it before) — Picking 3–4 places to go deep, plus one experiment for every layer — Wait lists vs. interest lists for evergreen offers, and why you need 1,000 people on one to get 100 buyers — Warm touchpoints that make people feel like you’re in the room — Why you, why now, why this: the three questions your content needs to answer — Kelsey, me, and the sorority recruitment song that derailed the ending POINT OF THE STORY Ask yourself two questions: how are you going to get visible, and where are you going to talk about it? Then make sure your content answers why you, why now, and why this. Love you, mean it. 🖤 KELSEY LINKS — Follow her on Instagram and Threads — Check out her website — Join Launch Your Own Way (use code BTLCOPY) — Learn how to grow a waitlist that’s warm, willing, and waiting for your offer in just 5 days — Take the How Hot Is Your Audience? quiz — Get her free Creative Campaign Ideas — Subscribe to her weekly newsletter, The Squig — Grab the free audio training from The Warm Up — Watch the free campaign planning session replay BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Hello Lemon (Michelle) — Xanthe Appleyard — Samantha Schmidt, founder of The Loop — Kelly Potts This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service

  4. Oct 8

    How to Get More Clients as a Creative Business Owner: Blogging, Direct Mail, and Adding a Second Income Stream (Mentorship Moment Series Ep. 2 with Meghan Doucette)

    This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "f**k the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!) We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the "middle" of my business, and the question I knew was coming: how do you double your income? Do I ever give a short answer? No. Not one time. Meghan sat there smiling while I yapped my ass off, but of course, she walked away with a plan. TOPICS & TANGENTS — There are no rules for blog length (sorry, Neil Patel) — The exact blog outline I'd use for a how-to style blog post — My "People Also Ask" SEO hack (basically how I rank #1 for half my blogs) — Mailing a physical magazine to nonprofits so it doesn't get tossed as junk mail — Putting your freebie QR code on a coffee shop bulletin board — Meghan's stick-and-poke tattoos are done in an off-grid cabin with tea and a wood fire — What I actually did in the "middle" phase of my business (I decided I was the best, then acted like it) — ADHD diagnosis congratulations and the "ADHD MLM" — How to double your income without just working more POINT OF THE STORY You have to believe in yourself as much as everybody else does. If I don't feel confident in myself, who else is going to? Act in alignment with who you want to be, then back it up. Love you, mean it. 🖤 MEGHAN LINKS — Follow Meghan on Instagram, Threads, and LinkedIn — Subscribe to her newsletter, The Squeeze — Check out her website — Follow Lemonade Co on Instagram — Her walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26) — Mentorship Moment Series Ep. 1: How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a F*****g Grip — Read my Showit vs. Squarespace blog post — Learn SEO from Mariah Magazine This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service

  5. Oct 1

    YouTube Marketing for Business Owners: Does It Actually Work? Find Out From YouTube Expert Jamar Diggs

    I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet. And "where's my f*****g time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book. Hello, almost forgot that part. I'm doing the most over here!!! So naturally, I invited a YouTube strategist on the show to tell me what I'm doing wrong with my channel. Jamar Diggs is the founder of J Diggs Media, and he helps brands, marketing teams, and service-based business owners turn their expertise into YouTube videos that sell for them without becoming full-time content creators. TOPICS & TANGENTS — Nobody cares about your hot takes until you help them first — I accidentally turn every video idea into a workshop — The lead magnet move that lets you stop waterboarding people with your knowledge — Jamar has no respect for YouTube Shorts — The accounting firm that made $100K+ from a phone and a white wall — Jamar's deer live stream gift shop — "Don't be broke about it" is the only setup advice you need — Starting from zero, and why embarrassment is a choice — How often to post and how long videos should be — Going live like it's a paid workshop POINT OF THE STORY Nobody cares about your hot take until you help them first. Your dream client doesn't know you enough to care about you yet, and they're not sitting there dying to know what's in your brain. All they want to know is whether you can help them and how. Solve one real problem, give them one solid win, and then they'll care about your hot takes. Love you, mean it. 🖤 JAMAR LINKS — Follow Jamar on Instagram, Threads, and LinkedIn — Watch him on YouTube — Grab his free guide: How to Sell on YouTube (Even with a Small Channel) — Check out his website and his membership, the Low-Lift Club — His walkout song BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Promote your lives with Luma, the free event tool that adds them to calendars and sends reminders — Script your videos with Speakflow, the free web-based teleprompter — Get the Elgato Prompter, the teleprompter that connects to his DSLR — Subscribe to my YouTube channel This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service

  6. Sep 24

    300 Newsletters Later: What I've Learned (& How Much $$$ I've Made From Email Marketing)

    300 weeks, five and a half years, and not a single missed Tuesday!!! Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world. If you have ADHD, you know exactly why I'm making such a big f*****g deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including why weekly newslettering isn't hard (you're just making it hard), and why the emails you think are boring are probably the ones people remember the most. TOPICS & TANGENTS — What newsletter #1 was like — How I grew from 60 subscribers to about 6,000 — My email stats — Why a monthly newsletter gets you a "who the f**k is that?" and an unsubscribe — The three-sentence newsletter I remember fondly — Making your newsletter a thing — Sticking to a format is basically my Monday morning hip thrusts — Letting people in on the lore — Replies, deliverability, and the power of a squirrel emoji — The time I hard-launched my boyfriend and got 65 replies — How I've made over $1 million from email marketing alone POINT OF THE STORY People don't need you to have something revolutionary to say. They just want relatable! If I'd overthought myself into never sending a damn thing back in January 2021, I wouldn't be here. So start sending, and see what happens 300 weeks from now. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Tuesday Table of Contents #300: 300 Weeks Straight. Holy Shit — Subscribe to the Tuesday Table of Contents — Swipe File (code "SWIPERNOSWIPING" for $31 your first month) — You're Not Annoying Workshop — 30 Day Subscriber Challenge — Newsletter Storytelling Workshop — 1:1 Newsletter Call — 05: Everything You Want To Know About Substack — Flodesk (code "BTLCOPY" for 50% off) This episode was edited by Adrienne Cruz. Mentioned in this episode: Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service

  7. Sep 17

    Inside the $7M Yap Challenge Everyone's Jealous Of: Is it Possible to Get Results like Jessi Jean? with Expert Copywriter & Coach Julie Chenell

    Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it. Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge. But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with. TOPICS & TANGENTS — How Julie wrote the email sequence that made Jessi Jean $7M — Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections — The difference between "lawyer arguing" emails and story-driven emails — Skill-based launches vs. transformation-based launches — Is Jessi Jean's launch repeatable? — The four ingredients behind the $7M launch — Threads strategy 101: post like it's Twitter, and do 10 comments for every post you make POINT OF THE STORY You don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out! Love you, mean it. 🖤 JULIE LINKS — Follow Julie on Instagram and Threads — Listen to her podcast Million Dollar Grit — Check out her website and her offer Funnel Gorgeous BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Jessi Jean's Yap Challenge — Jessi Jean on Instagram This episode was edited by Adrienne Cruz. Mentioned in this episode: Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service

  8. Sep 10

    How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a F*****g Grip (Mentorship Moment Series Ep. 1 with Adrienne Cruz)

    If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone. Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in! Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again. So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine. TOPICS & TANGENTS — Adrienne becomes my first-ever recorded Mentorship Moment guinea pig — Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and I can finally be neighbors — The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot — What to do when your launch flops and you’re dreading the next one — Separating the technical readiness problem from the emotional readiness problem — The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads — The two-freebie funnel strategy — Building out the welcome email sequence, freebies to launch, step by step — Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each — Why one flop launch doesn't necessarily mean the strategy is broken — Building in an end-of-program incentive to get people to do the thing — How long to market a launch before hitting launch fatigue POINT OF THE STORY Worrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are. Love you, mean it. 🖤 BTL LINKS — All of my website copy resources: betweenthelinescopy.com/web-copy — All of my email marketing resources: betweenthelinescopy.com/email-marketing — Take my website copywriting course: betweenthelinescopy.com/sprint — Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships — Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge — Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe — Subscribe to my ADHD newsletter at bysarajoelle.substack.com — Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop — Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers — Check out my website at www.betweenthelinescopy.com OTHER LINKS — Cape Cod YouTube vlog with Adrienne — 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26) — Learn more about Mentorship Moment strategy calls — Next Chapter (new mentorship coming soon!) — Launch Strategy for Squirrel Brains (with Kelsey Quinn, Coming Up Roses) — Saturday Morning Launch Plan (the whole subject of this episode!) — The Podcast Starter (Adrienne’s freebie) — Write Your Site — You're Not Annoying workshop — Swipe File — Off Your Plate This episode was edited by Adrienne Cruz. Mentioned in this episode: Cards on the Table Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear. Kelly Potts - Private Pod & 1:1 Marketing Service Sponsor the podcast or newsletter! Sponsor Point of the Story or Tuesday Table of Contents to get your offer in front of thousands of online business owners! BTL Sponsorships Wild Card Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about. Kelly Potts - Private Pod & 1:1 Marketing Service

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About

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

Information

  • Creator
    Sara Joelle
  • Years Active
    2025 - 2026
  • Episodes
    93
  • Rating
    Explicit
  • Copyright
    © Sara Joelle
  • Show Website
    Point Of The Story

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