Point Of The Story

Sara Joelle
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

  1. 5D AGO

    How To Sell on Evergreen Without the Girlboss B******t with Chelsea Quint

    Evergreen selling is harder than live launching. There. I said it!!! Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it. Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it. I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome! TOPICS & TANGENTS — The difference between evergreen and live launching — What the f**k is a funnel — Why manufactured urgency feels girl boss and what to do instead — The exact email sequence for selling evergreen offers — How to tap into desire-driven urgency without being manipulative — Brand messaging guides can be a waste of money — Chelsea's $7,000 cat emergency — Why selling is expression, art, and love POINT OF THE STORY Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 CHELSEA LINKS — Follow Chelsea on Instagram and Threads — Check out her website — Tune in to her podcast, The Resonance Effect — Subscribe to her newsletter — Chelsea’s walkout songs: song 1 + song 2 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1...

    1h 18m

  2. FEB 5

    POV: You Just Became My Copywriting Client — Here’s What Happens Next

    You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next? I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on. So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client. TOPICS & TANGENTS — The exact 20-step process from inquiry to launch — Why I will absolutely never respond to inquiries with an automated email — The discovery call as more of a vibe check than anything — My Google Doc wireframes — Why zero clients have needed a second round of revisions in four years — Why I’m a hoe for italics POINT OF THE STORY When you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Check out my portfolio — Inquire about my copywriting services — Subscribe to my copywriters-only newsletter, Open Loop — The blog post that inspired this

    33 min

  3. JAN 29

    Everything You Want to Know About Pinterest Marketing with Sarah Burk

    You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five? Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard! Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting f**k-ass pins. TOPICS & TANGENTS — More people should be using Pinterest, but a lot of people shouldn't — Why posting your Instagram reel and linking back to that same reel is pointless — The hot girl with the f**k-ass boyfriend analogy — Pinterest is a search engine, not social media (so you don’t have to create new content for it!) — Board setup 101 — How to write seven pins for one blog post — Why ugly Pinterest pins often work — Sarah's Threads drama POINT OF THE STORY Pinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 SARAH BURK LINKS — Follow Sarah on Instagram — Check out her website — Check out our Pinterest Blogging workshop — Check out all of Sarah’s important links — Read all about the Threads drama we mentioned here — Sarah’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, a href="https://www.threads.net/@btlcopy?xmt=AQGzSHHYRlGLoOZjkqTGvFjXA_p2Gy0LAkhju3UQlm0JVXA" rel="noopener noreferrer"...

    58 min

  4. JAN 22

    31 Things I Don’t Give a F**k About Anymore at 31

    I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many f***s about things that don’t matter, and I can't just sit back and let that happen. So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you. TOPICS & TANGENTS — Thongs (nothing is going in my ass crack, thanks) — Who unsubscribes from my email list or unfollows me — Having a personal Instagram — The opinion of anyone whose life I don't want or views I don't respe — Legal marriage (health insurance and tax benefits aside, what's the point?) — You’re gonna have to listen for the other 26! POINT OF THE STORY You live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any. The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Sarah Kleist’s To-Done List — Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously Cait This episode was edited by a href="https://adriennecruz.com/" rel="noopener noreferrer"...

    38 min

  5. JAN 15

    If You Want A Village, You Have To Be A Villager: Here's How To Become One

    A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one. Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first. So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make. TOPICS & TANGENTS — Why only children make the best friends (it's a theory, but I stand by it) — The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates — Using Partiful to make literally everything feel like an event — Why you should text people the second you think of them — Being welcoming to everyone, even if they're technically a stranger — The art of inviting yourself to things POINT OF THE STORY If you want a village, you have to be a villager. Stop waiting for community, and start building it yourself! GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. This episode was edited by Adrienne Cruz. Mentioned in this episode: SATURDAY MORNING LAUNCH PLAN Join Adrienne's podcast launch group program, which starts on February 19! Saturday Morning Launch Plan For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

    41 min

  6. JAN 8

    How I'm Making My Golden Year the Best One Yet: The Inside Scoop on My 6-Figure Copywriting Business

    If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted… This episode is basically my entire business journey in one hour and 15 minutes. I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year. Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity. TOPICS & TANGENTS — 2021: A growth/survival year (international move, divorce, $30K in dental bills) — How I launched Site Series to pay off my periodontist — 2023: The year I saw 9 concerts — My “spending money is an ick” series that took over TikTok — 2024: Energy shift and quantum leaping into my best year — How I went from "I have to survive" to "I have everything I want" — Why 2026 is about doing LESS — The 6 questions I ask myself before making any purchase — My golden year goals POINT OF THE STORY Sometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — All my Epilogues: 2021, 2022, a...

    1h 22m

  7. 12/25/2025

    How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar

    If it's not on the Google Calendar, it doesn't exist. And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing! In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track. TOPICS & TANGENTS — Back-burner tasks are sapping your energy — Stop letting your ideas die in your notes app — Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona — My 2026 goal of going to all my doctor’s appointments (everybody clap, please!) — My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays — Toggle tracking every second of your whole ass life — Getting a Brick so you stop refreshing Stripe at 10 p.m. — The Siri reminders ecosystem — Why you need a to-do wish list POINT OF THE STORY If you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday. — Check out my website betweenthelinescopy.com. OTHER LINKS — Feel Good Productivity by Ali Abdaal — Get 10% off Brick — Journal Ecosystem video This episode was edited by Adrienne Cruz. Mentioned in this episode: SATURDAY MORNING LAUNCH PLAN Join Adrienne's podcast...

    43 min

  8. 12/18/2025

    How to Pivot Your Business Without Burning the Entire Thing Down with Morgan Markowski

    I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day. But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over. In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground. TOPICS & TANGENTS — How to Marie Kondo your services and stop doing f**k-ass things you don't want to do just because you think you're supposed to — The difference between January and December Capricorns — Why soft pivoting is intentional evolution, not overnight reinvention — Auditing your business for joy — not just money or skill — Why Sara removed copy audits from her offers (even though they sold well) — Building in public vs. transforming in public — How to know if you're being practical or just being a baby back bitch — Can I interest you in a leap of faith? POINT OF THE STORY You don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot. GIVEAWAY Want a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win! Love you, mean it. 🖤 MORGAN LINKS — Follow Morgan on Instagram — Check out her website — Grab her freebie, Pivot with Purpose — Listen to her podcast, Dear Creator — Morgan’s walkout song BTL LINKS — Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint. — Join the Point of the Story community on Slack. — Leave feedback or episode requests in our Suggestions Box. — To stay up to date with all things Point of the Story, follow on Instagram and Substack. — Follow me on Instagram, Threads, and Substack. — Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and a...

    54 min
See All (56)

Trailers

5
out of 5
20 Ratings

About

Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and b******t), and the creative minds trying to balance it all. New episodes every Thursday!

Information

  • Creator
    Sara Joelle
  • Years Active
    2025 - 2026
  • Episodes
    56
  • Rating
    Explicit
  • Copyright
    © Sara Joelle
  • Show Website
    Point Of The Story

You Might Also Like