The Disrupter Podcast

Charley Tichenor
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Lessons from a $1B+ Revenue DTC and eCom Expert.

  1. 07/01/2025

    Fixing Meta and Scaling Brands with Limited Supply

    Apply for the Meta MBA here at DisrupterSchool.com/MBA

    1h 4m

  2. 06/24/2025

    Meta Performance Summit: MASSIVELEAK

    Get ALL the Decks from the Summit FREE @ https://www.disrupterschool.com/metasummit

    53 min

  3. 06/20/2025

    Advanced Media Buying Techniques to Skyrocket Your Growth with @SonicGrowth

    Master Facebook Ads: In-Depth with Meta Summit 2025 Insights with @SonicGrowthLink up with Kushal at https://www.sonicgrowth.ca/Join Charley and Kushal Shah as they dive into advanced Facebook advertising strategies and insights from the Meta Summit 2025. Learn about value optimization, incremental attribution, partnership ads, and more. Kushal Shah shares tips from his boutique agency, Sonic Growth, while Charley discusses practical applications and future trends. Don't miss this detailed conversation for all media buyers looking to scale their campaigns effectively.00:00 Introduction and Casual Banter00:35 Meet Kushal Shah: The One-Man Agency01:10 Spending Big: Tips for High Budget Ad Campaigns01:57 Evolution of Marketing: Pre-COVID to Now05:20 Value Optimization and Target ROAS Strategies06:30 Catalog Campaigns and High AOV Products14:28 Incremental Attribution and Testing Strategies25:07 Introduction to Incremental Attribution25:14 Insights from Industry Experts26:37 Challenges and Strategies in Advertising27:34 The Future of Facebook Advertising29:09 Understanding Incremental Attribution30:35 Practical Applications and Tools35:13 Starting a YouTube Channel38:37 Advice for Content Creators43:54 Final Thoughts and Farewell

    48 min

  4. 06/10/2025

    Meta Summit: Secrets Leaked Live - Everything You Need to Know

    In this video, join us as we break down the key insights from the Meta Performance Summit. We'll cover the latest advancements in AI for small advertisers, updates to the ad delivery algorithm, and the importance of quality data and custom conversion events. Learn about value-based bidding, incrementality, lift testing, and how to optimize for profit. Discover the future of AI-driven business models and creative tools. Get tactical decisions and actionable steps to enhance your ad performance and business growth.00:00 Introduction and Welcome00:33 Recap of Performance Meta Summit02:26 AI Innovations for Advertisers03:55 Data Quality and Custom Conversion Events10:22 Creative Diversity with Influencers14:33 Value-Based Bidding and Delivery21:16 Incrementality and Lift Testing32:36 The Importance of Adopting AI in Marketing33:11 Leveraging AI for Better Ad Performance34:08 AI Variations and Incremental Distribution35:23 Business AI and Interactive Ads37:21 Opportunity Score and Best Practices40:38 Data Management and Custom Conversion Events44:54 The Evolution of Facebook Ads and Meta47:46 Value Optimization and Incremental Attribution53:19 Final Thoughts and Upcoming Content

    1 hr

  5. 06/06/2025

    Meta Mega Freaks - The Big Blue Machine is Going NOWHERE

    Here’s a concise summary of the podcast: Jeff, Phoenix Ha, and Charley' break down advanced Facebook marketing strategies, focusing on quizzes, pop-ups, and first-party data to refine ad performance. Jeff emphasizes using quizzes for more than just email capture—leveraging them to gather valuable customer insights for better targeting. Phoenix highlights the power of first-party data in understanding product sales and avoiding profit-eroding discount strategies. Charley' redefines Facebook ads as tools for acquiring future cash flow profitably, rather than just selling products. Key takeaways:🔹 Use quizzes and pop-ups creatively to enhance user engagement and collect actionable data.🔹 Leverage first-party data to optimize product promotions and avoid discount-driven revenue loss.🔹 Treat Facebook ads as a long-term investment in profitable customer acquisition.🔹 Analyze customer journeys to craft high-impact offers, especially during peak sales periods.🔹 Stay adaptable and data-driven to navigate evolving market trends. The conversation also touches on balancing aggressive sales tactics with brand integrity during Black Friday and high-intent shopping periods. The discussion offers valuable insights for brands looking to scale profitably while maximizing Facebook ads’ efficiency. 🚀

    35 min

  6. 06/03/2025

    Mastering Meta Ads

    Apply for the Meta MBA here at DisrupterSchool.com/MBA_____In this episode, we dive deep into mastering Meta ads, exploring key areas such as optimization, automation, creative testing, and documenting your results. Our host also shares the exciting behind-the-scenes of his wife’s Pilates studio move, upcoming events, and personal reflections on challenging moments. We introduce you to efficient ways to track marketing incrementality with zero budget, discuss affiliate programs, share insights on software solutions like Amers and Marpipe, and announce the Meta MBA and Disruptor Academy progress and future plans. Stick around as we break down streamlined approaches to campaign structure, creative efficiency, and maximizing returns from your ad spend.00:00 Introduction and Overview01:28 Personal Updates and Announcements03:36 Upcoming Events and Opportunities06:29 Partnerships and Promotions09:50 Q&A Session15:29 Mastering Meta Ads: Key Concepts25:23 Optimizing Ad Account Structure26:18 Creative Testing with Golden Bears26:45 Understanding Ad Performance27:33 Improving Relationship with Meta30:52 Standardizing Operations33:56 Testing Creative for Efficiency43:25 Financial Planning and Forecasting47:10 Developing a Strong Brand51:58 Final Thoughts and Next Steps

    55 min

  7. 05/29/2025

    Destroying 99% of Facebook ads experts

    In this episode, Charles and Viktor will discuss how the FB ads world has changed in the last few years, the big mistakes 7-figure brands make with their FB ads, how to make the most out of Advantage+ ads, the steps into starting and maintaining a profitable FB ads account and much more.The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

    1h 6m

  8. 05/27/2025

    The NEW Way to Run Meta Ads in 2025 (and Scale with Ease )

    Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we get into five essential strategies that can help you 10x your business by 2025. Covering the importance of sustainable growth, the role of the right campaigns, and understanding marketing as a tool for business amplification, this video offers actionable advice and real-world examples to help you scale your business with confidence. We also discuss leveraging custom metrics and tools like Amherst and Marpipe to refine your campaigns and deliver superior results. Timestamps for different sections of the video are provided to help you navigate through the content efficiently.00:00 Introduction and Big Moves for 202500:32 Scaling Your Business: Five Simple Steps00:48 Success Stories and Real-Life Examples06:47 Understanding Campaign Types07:57 Future Cashflow Campaigns15:05 Volume of Transactions Campaigns19:51 Profit Focused Campaigns23:50 Marketing as a Business Amplifier28:31 Identifying Marketing Misconceptions28:53 Consolidating Campaigns for Better Results29:49 Understanding Ad Performance and Budget Allocation34:24 Measuring Incrementality Across Channels41:03 Optimizing Ad Spend with GPT48:21 Focusing on Audience Engagement56:50 Conclusion and Final Thoughts

    58 min
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Lessons from a $1B+ Revenue DTC and eCom Expert.

Information

  • Creator
    Charley Tichenor
  • Years Active
    2K
  • Episodes
    249
  • Rating
    Explicit
  • Copyright
    © Charley Tichenor
  • Show Website
    The Disrupter Podcast