The Conversion Clinic

Josiah Roche
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Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.

  1. FEB 12

    How to Track Website Visitors (3 Ways to Increase Conversions with Session Replays)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Most websites get traffic but still struggle to turn visitors into leads or customers. In this video, you’ll learn how to track what people actually do on your site using session replays. I’ll show you three practical ways to use these insights to increase conversions, without guessing what’s wrong on the page. You’ll see exactly what to look for and how to turn that into fixes you can change fast. Check out SiteBehaviour here: https://www.sitebehaviour.com/ 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions What are session replays? Session replays are recordings of real user interactions on your website so you can see where people get stuck or drop off. What are the 3 ways to increase conversions using session replays?(1) Fix friction points (errors or broken elements). (2) Improve messaging and layout based on where people stop reading or hesitate. (3) Optimize your funnel by finding the step where people abandon and reduce the effort there. How do I prioritize what to fix?Prioritize issues that (1) affect the highest-traffic, highest-intent pages, (2) repeatedly block users from completing a key action (form submit, checkout, booking), and (3) are simple/fast to implement. Do session replays hurt website speed? Keep only the tools you use and and avoid stacking multiple website tools. If my traffic is low, are session replays still worth it? Yes. With low traffic, every visitor matters, and replays can uncover obvious blockers (broken buttons, unclear call to actions, form issues) faster than waiting for statistically significant analytics trends.

    5 min

  2. FEB 9

    How to Exclude Apps in Google Ads (Block 140+ Useless Placements in Pmax & Display)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 You'll learn how to exclude mobile apps in Google Ads so your budget stops spending ad budget on app placements. I’ll go over where the settings are in Google Ads, how to apply exclusions at the account, campaign, and ad group level, and the difference between excluding apps and excluding mobile app categories. By the end, you’ll have a simple checklist you can follow to confirm the app exclusions are active and working. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: Why am I getting app placements in the first place? If you’re running Display, Performance Max, or other campaigns that have placements, Google can serve ads across the Display Network, which includes mobile apps unless you exclude them. Which campaign types can show on apps? Display campaigns commonly do, and Performance Max can as well depending on inventory behavior. Search-only campaigns usually don’t serve on apps the same way. What’s the fastest way to exclude all apps? Use placement exclusions to block mobile apps broadly, then verify it’s applied at the right scope and that reporting confirms the change. Should I exclude apps at the account level or campaign level? Account-level is best if you never want app traffic across any campaigns. Campaign-level is safer if some campaigns benefit from app inventory. What’s the difference between excluding apps and excluding app categories? Excluding apps targets specific app placements, while app categories block groups of apps by type.

    2 min

  3. FEB 3

    How to Set Up a Thank You Page in WordPress (3 Do’s & Don’ts + Examples)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 You'll learn the fastest build options for a Thank You page and how to set the redirect from your form or checkout. You’ll also learn what to include on the page, such as next steps or a lead magnet. By the end, you’ll have an optimized Thank You Page. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What is a Thank You Page and why not just show a “success” message? A dedicated page lets you guide the next action and makes conversion tracking far more reliable than an on-page message. Do I need a separate Thank You Page for each form or offer? Ideally yes. Separate pages make analytics cleaner and let you create next steps. How do I redirect after a purchase? You can create a Thank You Page with WooCommerce settings or a dedicated plugin that replaces the default order-received page for specific products. What should I include on the Thank You Page to increase conversions?Clear confirmation, the single best next step, expected timeline, and any other important information.What are common mistakes that break tracking or reduce follow-through? Using a popup success message instead of a page, sending people to the home page, and forgetting to add conversion tracking before running ads.

    4 min

  4. FEB 1

    How to Use Image Extensions in Google Ads (5+ Studies Show Up to 48% More Leads)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Image extensions let you add images to your Google Ads so your search ads stand out and earn more attention. In this video, you’ll learn where image assets appear, which campaign types support them, and what Google actually needs to approve and show them. I’ll talk about a step-by-step setup inside Google Ads, including sizing, formats, and how to attach images at the account, campaign, or ad group level. By the end, you’ll have a simple checklist to launch compliant, high-quality images that improve performance without guessing. Studies: Google found search ads with image assets get about 6% higher CTR when the images show: https://support.google.com/google-ads/answer/9566341?hl=en VWO found that replacing a generic icon with a real photo gave 48% more enquiries: https://vwo.com/blog/human-landing-page-increase-conversion-rate/ After turning on image extensions in their Search campaigns, Estée Lauder saw a 14% improvement in ROI and a 91% increase in click through rate: https://theinfluenceagency.com/blog/guide-to-google-ads-image-extensions Sterling Sky replaced a blue/green phone icon with a green arrow pointing to the ad copy image extension and saw CTR increase from 9.89 % and 12.07 % to 16.16 % for a personal-injury lawyer: https://www.sterlingsky.ca/boosting-click-through-rates-with-image-extensions/ Banner study found faces looking towards the product boosted attention (interaction rate) and brand recall more than faces staring at you: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2014.00166/full 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What are image extensions in Google Ads? Image extensions are additional images you attach to ads to make them more visually compelling and increase click-through potential. Where do image assets show up? They can appear on Google Search results alongside your text ad, helping your ad take up more space and stand out. Do image assets guarantee my ads will show images every time? No. Google decides when to serve them based on factors like ad rank, query intent, device, competition, and predicted performance. How many images should I add? Add enough variety for Google to test, but keep them aligned to your offer and landing page to avoid low engagement. Can I add image assets at the account, campaign, or ad group level? Yes. Account-level is broad coverage, campaign-level is offer-specific, and ad group-level is best when different keywords need different visuals.

    7 min

  5. JAN 29

    How to Build External Links for SEO (Does It Actually Help + Free GPT)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 External links can be one of the strongest ranking signals in SEO, however, most businesses build them the wrong way. In this video, you’ll learn how to build external links that can actually help your website’s SEO. You’ll learn how to find link opportunities and choose them effectively. Free GPT mentioned in video: https://chatgpt.com/g/g-68f2333383348191a50a382fd9acc5bf-jrr-external-links 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: Do outbound links help SEO?They can. Outbound links mainly help by improving content quality and credibility, they support claims, define terms, and help users verify information. They’re not a guaranteed ranking boost, but they’re often a net positive when they genuinely add value. Can linking out hurt my rankings? Not by itself. Linking to high-quality sources in context is generally safe. Should I link to competitors?Sometimes, yes. If it improves the user experience or helps explain something (like citing a definition, data source, or official documentation). If the page is meant to convert, keep competitor links minimal and strategic (or cite neutral sources instead). How many outbound links should I include on a page? Enough to support the content, not a specific number. A good rule is that if a claim sounds like it needs proof, cite a source; if a link doesn’t add value, remove it.

    4 min

  6. JAN 25

    How to Improve Google Business Profile Service Area (2-Minute Radius Setup)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 This video explains how to improve a Google Business Profile service area so your business appears in more relevant local searches. It breaks down how service areas actually influence visibility, rankings, and lead quality for businesses. You’ll learn what Google looks for when evaluating location relevance, proximity, and trust. The video also covers common mistakes that reduce reach. Prompt mentioned in video: Give me 20 suburbs within a 1.5 hours radius around X in a single clean bullet list. Each line must be a suburb. For example, "Westminster, London". But of course, I could give you a location that may be in different countries. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What is a service area in Google Business Profile? A service area defines the geographic locations where you offer services, especially for businesses that travel to customers rather than serve them at a storefront. Does adding more cities improve rankings? No. Too many locations on your profile can weaken relevance and reduce visibility rather than improve it. Should I include cities I want to expand into later? No. Only include areas you actively serve now; future expansion should happen after you establish proof and demand. How often should I update my service area? Only when your actual service area changes. Frequent or unnecessary edits can trigger slow visibility recovery. What signals strengthen service area performance? Consistent reviews mentioning locations, localized content, accurate citations, and real customer activity in those areas.

    2 min

  7. JAN 21

    How to Run Google Ads Campaign Experiments (10 Ideas + Fast Setup)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Google Ads campaign experiments let you test changes without risking your entire budget, and in this video, you’ll learn exactly how Google Ads experiments work and when to use them. I’ll talk about the setup process, including what to test and how long to run experiments. By the end of this video, you’ll know how to use experiments to make confident improvements to your Google Ads campaign. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What is a Google Ads campaign experiment? A campaign experiment allows you to test changes to a campaign by splitting traffic between the original version and a modified version, without permanently changing the original campaign. When should I use a Google Ads experiment? You should use experiments when you want to test meaningful changes like bidding strategies, landing pages, ad copy, or targeting settings and need data before committing. How long should a Google Ads experiment run? Experiments should typically run at least 2 to 4 weeks, or until they reach statistical significance with enough conversions to be meaningful. What metrics should I use to judge results? Focus on conversion volume, cost per conversion, conversion rate, and return on ad spend, not just clicks or impressions.What happens when an experiment ends? You can apply the experiment results to the original campaign, discard them, or continue testing with a new experiment.

    5 min

  8. JAN 18

    How to Use PMax Channel Performance (3 Things You Should Do With the Data)

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2 Google Ads Performance Max can get strong results, but only if you understand how Google is actually spending ad budget across each channel. In this video, we’ll talk about Performance Max Channel Performance and show you how to see where your budget is going across Search, Display, YouTube, Discover, Gmail, and Shopping. You’ll learn how to understand the data correctly and what the numbers mean. 🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/ Frequently Asked Questions: What is Performance Max channel performance? It shows how Google distributes your ads across channels like Search, YouTube, Display, Discover, Gmail, and Shopping in a Performance Max campaign. Does channel performance show exact spend by channel? No. Google provides directional data, not precise spend breakdowns, so it should be used for trend analysis, not accounting. Can I turn off specific channels inside Performance Max? No. Performance Max does not allow channel-level exclusions. How can I push Performance Max more toward Search or Shopping? Improve feed quality, add high-intent search themes, strengthen conversion signals, and avoid overlapping standard Search campaigns incorrectly. When should I split Performance Max into multiple campaigns? When you need clearer control over budgets, product groups, geographies, or asset strategies, especially at higher spend levels.

    6 min
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About

Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.

Information

  • Creator
    Josiah Roche
  • Years Active
    2025 - 2026
  • Episodes
    106
  • Rating
    Clean
  • Copyright
    © Josiah Roche
  • Show Website
    The Conversion Clinic