Huge Transformations

The Huge

Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!

  1. 3d ago

    52: The Justin Noggle Episode

    On this episode of The Huge Transformations Podcast, host Sid Graef sits down with Justin Noggle, owner of Sky Power Wash in Washington, to discuss his journey from commercial fishing in Alaska to building a seven-figure home service business. What started as a part-time pressure washing side hustle became a full-time career when the birth of his daughter motivated him to stop spending months away from home. Justin shares how he went from generating just $35,000 in annual revenue to running multiple crews, managing a growing team, and approaching his first million-dollar year. Along the way, he explains how business coaching helped him realize that having great systems means little without consistent sales, a clear understanding of finances, and the ability to trust others to deliver quality work. Justin breaks down several of the biggest changes that transformed his business, including switching technicians from hourly to commission-based pay, tracking marketing performance by service and location, using team leaderboards to improve accountability, and building genuine relationships through social media. He also shares how structured meetings, better organization, and stronger leadership have allowed him to step away from daily fieldwork while keeping the company profitable. From navigating costly employee mistakes to generating $25,000 in revenue during a week when he was completely disconnected from the business, Justin offers practical lessons on building a company that can operate without its owner. Ultimately, he challenges entrepreneurs to look beyond revenue milestones and define what success really means, emphasizing that the greatest reward of business ownership is having the freedom to enjoy the life you've worked to create. Resources:   Sky Power Wash – Justin Noggle's Business Justin Noggle – LinkedIn Conquer Business Coaching Automate Grow Sell – Joshua Latimer The Dream Manager by Matthew Kelly The E-Myth Revisited by Michael E. Gerber How to Win Friends and Influence People by Dale Carnegie The Huge Convention – August 25–27, 2027, Louisville, Kentucky  The Huge Guide The Huge Insider Newsletter Signup The Huge Insider Podcast Downloadable Action Guide The Huge Mastermind Information Page

  2. Oct 12

    51: The Jason Gulick Episode

    On this episode of the Huge Transformations Podcast, host Sheila Schmeltzer sits down with Jason “Goo” Gulick, co-host of the Goo & Deeds podcast and a familiar face in the window cleaning community. Jason shares how attending industry conventions, building relationships with other window cleaners, and finding a stronger sense of community changed both his personal life and the direction of his career. Jason talks about traveling across the country to learn from window cleaning businesses of all sizes, why relationships can be just as valuable as revenue, and how the industry has become more collaborative in recent years. He and Sheila also discuss creating company culture, raising professionalism, preserving the craft, and why customers often choose service businesses because of the people behind them—not simply the service itself. Resources: Window Cleaning Resource (WCR) WCR Community International Window Cleaning Association (IWCA) Power Washers of North America (PWNA) The Go-Giver The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook The Huge Convention

  3. Oct 1

    50: The Scott Ehrenkranz Episode

    On this episode of the Huge Transformations Podcast, host Sheila Schmeltzer sits down with Scott Ahrenkrantz, third-generation owner of Texas Window Cleaning and Waterproofing in Houston, Texas, and current president of the IWCA. Scott shares the story of a family business that dates back to 1947, including how his grandfather entered the Houston market, how the company passed through three generations, and how some client relationships have lasted for decades. Scott breaks down how he helped modernize the company, expand into larger commercial projects, and add waterproofing and building-envelope services. He also shares important lessons around hiring, firing, company culture, safety, and the dangers of complacency in the exterior cleaning industry. Finally, Scott explains why education, consistent commercial prospecting, strong relationships, and simply getting in front of potential customers are some of the most important things service business owners can do to grow.   Resources: Texas Window Cleaning & Waterproofing Texas Window Cleaning & Waterproofing on LinkedIn Power Washers of North America (PWNA) Tucker The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Huge Facebook The Huge Convention

  4. Sep 14

    49: The Clint Reynolds Episode

    Summary On this episode of the Huge Transformations Podcast, Sheila Schmeltzer sits down with Clint Reynolds, president of the Power Washers of North America (PWNA), to talk about the state of the exterior cleaning industry and why safety, training, and professional education matter so much as a company grows. Clint shares how PWNA is expanding its training platform with online courses, certifications, Spanish-language education, hands-on video training, and the PWNA Safety App. Sheila also explains how A+ Pro Services uses PWNA training to onboard technicians, track certifications, document compliance, and build safety into day-to-day operations. This conversation is especially valuable for pressure washing, window cleaning, and exterior cleaning business owners who want to build a more professional and better-protected company. Sheila and Clint discuss OSHA training, Job Hazard Analyses, safety work plans, ladder and truck inspections, employee safety scores, and why documenting training is just as important as providing it. They also preview ELEVATE 2027, the joint PWNA and IWCA convention taking place February 4–6, 2027, in Round Rock, Texas, along with PWNA’s State of the Industry survey, new training initiatives, equipment trends, solar cleaning standards, and changing regulations affecting contractors. The biggest takeaway: professionalism is built through systems. When you train your people well, document safety, stay current on industry standards, and build strong relationships with other experienced contractors, you create a safer team and a stronger business. Resources: Power Washers of North America (PWNA) ELEVATE 2027 International Window Cleaning Association (IWCA) A+ Pro Services, Inc. Deco Products The Summit Mastermind The Huge Insider podcast downloadable action guide Facebook — Huge Foundations The Huge Convention

  5. Sep 7

    48: Kyle Ray (Live Stream)

    In this episode of the Huge Transformations Podcast, Sid Graef speaks with Kyle Ray, founder of Geek Window Cleaning, about the recurring-revenue model helping his company grow across multiple Texas markets. Geek Window Cleaning no longer provides traditional one-off residential window cleaning. Instead, customers join its Always Clean Program and select quarterly, triannual, or biannual service with automatic monthly payments. By tracking customer acquisition cost against an average lifetime value of approximately $7,000, Kyle can invest aggressively in acquiring customers—even offering heavily discounted initial service—because he understands the long-term economics. Kyle explains how door-to-door sales, service stacking, automated scheduling, technician development, referral incentives, and thoughtful customer gifts work together as one retention system. Each recurring visit becomes another opportunity to build trust, identify additional needs, and expand the customer relationship. For service and marketing professionals, this conversation is a practical lesson in thinking beyond the first transaction. Predictable revenue is valuable, but the real advantage comes from delivering consistently, building emotional loyalty, and becoming the trusted provider customers never want to replace. Resources: Geek Window Cleaning Geek Window Cleaning’s Always Clean Program Kyle Ray on LinkedIn Pronto team communication platform The Contractor Fight Christmas Light Contractors CLIPA The Huge Convention The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind information page

  6. Aug 31

    47: Patrick Clark (Live Stream)

    In this episode of the Huge Transformations Podcast, Sid Graef speaks with Patrick Clark—entrepreneur, sales trainer, speaker, and founder of Sales Boost—about combining genuine service with a smarter business model. Patrick introduces his “Upserve” philosophy: bringing positive energy into every interaction, making people feel seen, and using business to create a meaningful impact. He believes enthusiasm is contagious—and that transferring the right emotion can strengthen relationships with customers, employees, and the wider community. The conversation then explores how exterior cleaning companies can escape the exhausting cycle of constantly selling one-time jobs. Through Sub Club, Patrick and business partner Deland Moghimi help service companies sell monthly memberships that include quarterly cleaning, automatic payments, and valuable customer benefits. The result is steadier cash flow, more predictable scheduling, stronger customer lifetime value, and greater stability during seasonal slowdowns.   Resources: Patrick Clark’s Website Patrick Clark on LinkedIn Sales Boost programs Free “100 Ways to Improve Sales Success” resource Sub Club membership and training The Huge Convention The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind information page Huge Foundations Facebook group

  7. Aug 26

    46: Brandon Vaughn - The Day I Downloaded My Dads Brain (Live Stream)

    In this episode of the Huge Transformations Podcast, Sid Graef talks with serial entrepreneur and HireBus CEO Brandon Vaughn about transforming an owner-dependent operation into a scalable, AI-ready business. After growing his family’s exterior cleaning company from a one-person operation to more than 70 employees, building Wise Coatings into a multi-location franchise system, and launching multiple other ventures, Brandon has learned that growth depends on capturing knowledge, communicating a clear vision, and empowering capable people to execute it. Brandon explains how business owners can “download their brains” by documenting their decision-making, processes, and experience. With today’s recording and AI tools, creating useful playbooks no longer requires spending hours writing manuals—but businesses must establish the right knowledge infrastructure before AI can deliver meaningful results. The conversation also explores irresistible marketing offers, the warning signs behind hustle culture, strategic hiring, and the founder’s dangerous habit of becoming the “chief answer officer.” Brandon’s message is clear: sustainable growth comes from preventing problems, developing critical thinkers, and building a company that can thrive without depending on its owner for every answer. Resources: Brandon Vaughn on LinkedIn HireBus HireBus company background and leadership HireBus on LinkedIn Brandon Vaughn’s CONQUER profile Wise Coatings Volt Vikings All-Clean SoftWash The Huge Convention The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind information page Huge Foundations Facebook group Huge Foundations education platform trial

  8. Aug 26

    45: Tom Reber - The Contractor Fight (Live Stream)

    In this episode of the Huge Transformations Podcast, Sid Graef sits down with Tom Reber—former U.S. Marine, successful painting contractor, author, and founder of The Contractor Fight—to explore why sustainable business growth starts with the owner. Tom shares his “Strong You, Strong Home, Strong Business” philosophy, explaining why entrepreneurs must prioritize their health, relationships, and personal standards before expecting their companies to thrive. He also challenges business owners to stop measuring success by revenue alone. A truly successful business should generate profit, create freedom, and improve your life—not consume it. The conversation also dives into confident, ethical selling. Tom explains how his Shin-Fu sales process helps contractors uncover what customers genuinely value, discuss money early, qualify leads before investing time in estimates, and protect their margins. His message applies far beyond the trades: listen before pitching, sell through curiosity, practice difficult conversations, and never lower your price simply because silence makes you uncomfortable. For service-based business owners and marketers, this episode is a powerful reminder that better results come from stronger standards, profitable systems, deliberate practice, and the willingness to become the person your next level requires. Resources: The Contractor Fight Tom Reber on LinkedIn The Contractor Fight on Facebook Contractor Fight TV on YouTube Winning the Contractor Fight by Tom Reber Shin-Fu Sales Training Command Your Profit workshop with Tom Reber The Huge Convention The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind information page Huge Foundations Facebook group

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5
out of 5
10 Ratings

About

Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!

Information

  • Creator
    The Huge
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Huge Transformations

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