There’s a lot of talk about AI right now — some retailers are excited, some are nervous. In this episode, Pete Mohr sits down with Daniel Ungar, president of Mar-Lou Shoes, a family-owned footwear store in Lyndhurst, Ohio founded by his parents in 1958, to move past the hype and look at how one real footwear retailer is actually using AI day to day. Dan walks through rebuilding his open-to-buy buying system with ChatGPT ahead of the Spring/Summer 2027 market in Atlanta, running brand-level trend analysis, generating customer heat maps, training his longtime buyer Lana and marketing director Liz to use AI themselves, and even using it to revise Mar-Lou’s employee manual. Pete shares his own parallel example from Shoe Topia — having Claude audit 72 brand logos in his Google Drive overnight. Both share the same bottom line: AI hasn’t replaced their judgment, it’s multiplied it — and for the first time, independent retailers have the horsepower to compete with the big chains. 👤 ABOUT GUEST — DANIEL UNGAR Daniel “Dan” Ungar is the president of Mar-Lou Shoes, a third-generation, family-owned footwear retailer in Lyndhurst, Ohio (Cleveland). His parents founded Mar-Lou in 1958 after buying a closeout store in Cleveland’s Old Arcade building, focused on hard-to-find women’s sizes and widths. Dan joined the business full-time in 1989; the company has since consolidated to one 9,000-square-foot store on Cleveland’s east side, added men’s footwear, and run on the Rick’s retail system since 1994. Today Dan uses ChatGPT and Claude across buying, marketing, and operations, alongside his team members Lana (buyer, 30+ years) and Liz (director of marketing). 👤 ABOUT PETE Pete Mohr is a speaker, coach, podcaster, and author, and co-owner of Shoetopia. He hosts The Footwear Retailer Podcast, sponsored by the NSRA (National Association of Shoe Retailers), where he talks with independent footwear retailers about the strategies, technology, and mindset shifts driving their businesses. Running your business shouldn’t mean running yourself into the ground.The 10 Laws for Moving from Operator to Owner is a free downloadable guide to help you systemize your operations, empower your team, and actually enjoy the business you’ve worked so hard to build.Grab your free copy now at simplifyingentrepreneurship.com/laws. The shift starts here. This episode of The Footwear Retailer is proudly sponsored by the National Shoe Retailers Association. NSRA supports independent footwear retailers with tools, connections, education, and resources to help you run a stronger business. To learn more about the benefits of membership or to sign up, visit: https://www.nsra.org/page/benefits Pete Mohr is a longtime footwear retailer, business coach, and owner of two Shoetopia stores in Ontario, Canada, helping business owners build stronger companies that support a better life. To learn more about Pete's programs and coaching or to book a free initial chat about your business goals, visit: https://pete-mohr.com/