Worth Knowing?

Witcher
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The stories behind the things you never thought to question. Why does Costco want you to get lost? How does a billion-dollar company you’ve never heard of actually make its money? What happens if AI eliminates the need to work? Each episode dives into a fascinating question, unexpected business, strange idea, or story hiding in plain sight. From money and technology to psychology, companies, culture, and the future, Koda follows curiosity wherever it leads. Come for the question. Leave knowing something you’ll want to tell someone else.

  1. Aug 24

    How Costco Makes Billions Selling You Cheap Stuff

    Costco’s $1.50 hot dog combo has survived inflation, rising costs, and decades of change—but why? In this episode, we dig into the surprisingly smart business strategy behind one of the most famous deals in America, why Costco refuses to raise the price, and how a cheap hot dog can help build a retail empire.

  2. Aug 22

    The Toll Booth in Your Wallet

    Every time you tap, swipe, or enter your card, someone gets paid. Here’s how Visa and Mastercard built massive businesses by sitting in the middle of everyday spending.

  3. Mar 13

    Strait of Hormuz Shock, $100 Oil, Stagflation Jitters, and the Surprise Winners in AI and Retail

    These sources provide a market situation report from March 12th 2026, detailing a period of financial instability triggered by a massive energy shock. Global equities are under pressure as crude oil prices soar toward $100 per barrel following geopolitical escalations and the closure of the Strait of Hormuz. While recent inflation data initially appeared stable, investors now fear a stagflationary cycle that could force central banks to maintain restrictive interest rates for longer than anticipated. Despite these macro-economic headwinds, the reports highlight resilience in enterprise AI spending and strong corporate earnings from select retailers. Ultimately, the text serves as a strategic overview for navigating a "risk-off" environment defined by high volatility and commodity-driven uncertainty.

    Strait of Hormuz Shock, $100 Oil, Stagflation Jitters, and the Surprise Winners in AI and Retail

  4. Feb 6

    Architect of Intelligence: The Jensen Huang Narrative

    A Culture of Transparency and Durability: Huang’s upbringing and leadership style created a corporate culture defined by direct communication and "deep internal transparency" rather than PR theatrics. His approach prioritized architecture over specific products, allowing the company to weather failures by focusing on platform durability. This resilience enabled Huang to maintain centralized decision authority and personally back risky, long-term bets like CUDA despite high costs and Wall Street skepticism

  5. Jan 28

    Thomas Peterffy: The Quiet Man Who Automated Wall Street

    Thomas Peterffy escaped communist Hungary with almost nothing and went on to quietly reshape global markets. Long before “fintech” was a word, he used code to price options, automate execution, and build Interactive Brokers into one of the most efficient trading platforms on Earth. In a 2026 economy defined by higher rates, volatility, and a renewed focus on discipline, Peterffy’s story is a masterclass in risk control, automation, and compounding advantages without the hype.

    Thomas Peterffy: The Quiet Man Who Automated Wall Street

  6. Jan 28

    Melanie Perkins: The Quiet Canva Billionaire

    What if design wasn’t intimidating? What if building a tech giant didn’t require shouting the loudest? In this episode, we follow the extraordinary journey of Melanie Perkins — from cold-calling schools in Perth to co-founding Canva, one of the most valuable startups on Earth. Learn how she turned 100+ rejections into a $40B design revolution, built a product used by millions, and quietly pledged most of her fortune to global good. This is the story of grit without ego — and a vision that reshaped creativity for everyone.

    Melanie Perkins: The Quiet Canva Billionaire

  7. Jan 9

    Elon Musk: Risk, Rebellion, and the Making of a Modern Titan

    In this episode, we journey through the extraordinary life of Elon Musk—tech rebel, serial entrepreneur, and relentless risk-taker. From coding in apartheid-era South Africa to launching rockets and electric cars that redefined industries, Musk’s story is one of visionary obsession, spectacular failures, and world-shaping comebacks. We explore the entrepreneurial lessons buried in his biggest gambles: founding SpaceX, scaling Tesla, acquiring Twitter, and more. If you've ever wondered what it really takes to build the future, this is your roadmap—told through the highs, the lows, and the chaos in between.

    Elon Musk: Risk, Rebellion, and the Making of a Modern Titan

  8. Jan 2

    Keyence: The Unseen Titan

    How a "Boring" company creates extraordinary value

    Keyence: The Unseen Titan
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About

The stories behind the things you never thought to question. Why does Costco want you to get lost? How does a billion-dollar company you’ve never heard of actually make its money? What happens if AI eliminates the need to work? Each episode dives into a fascinating question, unexpected business, strange idea, or story hiding in plain sight. From money and technology to psychology, companies, culture, and the future, Koda follows curiosity wherever it leads. Come for the question. Leave knowing something you’ll want to tell someone else.

Information

  • Creator
    Witcher
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © Witcher
  • Show Website
    Worth Knowing?