Vertex League Podcast with Andrew Zihmer and Tracy Zihmer

Vertex League
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Most attorneys think “running a law firm” just means practicing law—until they realize it’s a business that needs data, strategy, and a game plan to thrive. On the Vertex League podcast with Andrew Zihmer & Tracy Zihmer, we tackle the key metrics, mindset shifts, and methodologies that transform law firms into strategic powerhouses. Join us, and take your practice to the top. Ready to take your law firm to the next level? Check out our website to learn how we help law firm owners.

Episodes

  1. 03/05/2025

    The Law Firm Proposal Strategy | Ep 012

    Andrew Zihmer discusses the significant benefits of implementing detailed proposals or scopes of work for law firms. Learn how moving away from casual engagement letters to structured proposals prevents scope creep, eliminates billing disputes, and boosts both client satisfaction and revenue. Understand the essential components of an effective proposal, including scope of work, timelines, payment terms, and exclusions. Gain insights into how clarity and professionalism in proposals can build trust, avoid misunderstandings, and set your law firm apart from competitors. Join us as we share practical tips and personal experiences from Zimmer Law Firm to help your practice thrive the Vertex League way. 00:00 The Problem with Traditional Legal Engagements 00:30 The Game-Changing Power of Proposals 01:24 Real-Life Benefits of Clear Proposals 02:29 Avoiding Scope Creep and Billing Disputes 05:35 Crafting an Effective Proposal 12:14 Implementing Proposals in Your Law Firm 13:53 Conclusion: The Future of Legal Engagements

    15 min

  2. 02/28/2025

    The Law Firm Untold: Blood, Sweat, and Bootstrap | Ep 011

    Andrew Zihmer of Vertex League dives into the gritty journey of starting Zihmer Law Firm. From using outdated furniture and self-configuring phone systems to doing our own bookkeeping, this story illustrates the importance of prioritizing function over aesthetics in the early days. We discuss the pitfalls of high overhead and premature outsourcing versus the benefits of sweat equity. Learn why handling the grunt work yourself can lead to a deeper understanding of your business and ultimately, greater profitability. Discover the ugly but essential steps to building a sustainable and successful law firm. Whether you're in your first year or looking to optimize your growth, this video provides valuable insights and practical advice. Share your experiences in the comments, and let's grow together! 00:00 The Humble Beginnings of Zihmer Law Firm 01:11 The Pitfalls of High Overhead 02:05 The Value of Insourcing and Learning 03:01 Strategic Growth and Investments 05:13 Embracing the Seasons of Business 06:50 Planning for Future Success 08:00 The Rewards of Hard Work and Perseverance

    9 min

  3. 02/18/2025

    Law Firms...Stop Being The Bank For Your Clients (...get paid up front!) | Ep 010

    In this video, Andrew Zihmer of Vertex League shows why traditional end-of-month billing can be detrimental to your law firm's cash flow and client relationships. Discover how the switch to upfront or phased billing can stabilize your finances, weed out bad-fit clients, and streamline your operations. Real-life examples and practical tips make it easy to implement these strategies, ensuring you're paid before you ever lift a finger. Say goodbye to chasing payments and hello to a healthier, more predictable cash flow.00:00 The Problem with Traditional Law Firm Billing00:22 The Benefits of Upfront Payments00:45 Real-Life Examples and Success Stories01:13 Current State of Law Firm Billing01:53 Implementing Upfront and Milestone Payments03:14 Addressing Common Concerns05:23 Practical Steps to Implement Upfront Policies07:51 Mindset Shift: Think Like an Entrepreneur09:00 Final Takeaways and Exceptions09:48 Conclusion: Transform Your Law Firm's Cash Flow

    11 min

  4. 02/13/2025

    Lawyers – Ditch the SOPs and Design a System | Ep 009

    In this episode, we address a common misconception among business owners, particularly in law firms, about the role of SOPs (Standard Operating Procedures) in improving efficiency and profitability. Learn why SOPs alone aren’t enough and discover the drastic impact of redesigning your core systems. By drawing from our experience at Zihmer Law Firm, we illustrate how we skyrocketed our revenue from $350,000 to $970,000 annually with the same team size by prioritizing systems over SOPs. Understand the critical differences between systems and SOPs, recognize common pitfalls, and gain actionable insights on designing high-performance systems. Don't miss out on these transformative strategies that can elevate your firm's operations and client satisfaction to new heights. 00:00 Introduction: SOPs vs. Systems 00:50 Our Experience at Zimmer Law Firm 01:23 Understanding Systems vs. SOPs 02:16 Common Misconceptions About SOPs 03:36 Real-World Example: Streamlining Processes 04:50 Key Benefits of Effective Systems 05:38 Implementing and Testing New Systems 08:58 Scaling Your Law Firm Efficiently 11:07 Conclusion: Transforming Your Firm

    12 min

  5. 02/11/2025

    Law Firm Funnels: How Funnels Can Boost Your Firm's Profitability | Ep 008

    Why Every Law Firm Needs Funnels: Ethical Marketing ExplainedIn this episode, discover the truth about marketing funnels for law firms. Learn why every law firm already uses funnels, the importance of optimizing them, and how they are not inherently sleazy. We break down how to set up a simple, ethical funnel that can help you attract more high-quality clients, lower acquisition costs, and increase your bottom line. From defining funnels and their components to automating the process and incorporating AI, we'll cover everything you need to build a thriving legal practice using effective, non-sleazy marketing techniques.00:00 Introduction: The Truth About Funnels for Law Firms01:22 Understanding Funnels: Definition and Importance03:05 Ethical Funnels: How to Set Up and Optimize04:25 Designing Effective Funnels: Lead Magnets and Automation09:19 The Future of Funnels: AI and Personalization10:28 Conclusion: Embrace Funnels for Success

    11 min

  6. 02/07/2025

    Unlocking Law Firm Profit: The RPE Breakthrough | Ep 007

    Discover why Revenue Per Employee (RPE) is the key metric to truly measure your law firm's success. In this video, we dive into the importance of RPE, how to calculate it, and actionable steps to double or triple your RPE in just 6 to 12 months. Learn how to streamline your operations, boost profitability, and achieve scalable growth without burning out your team. Hear first-hand how focusing on RPE transformed our own law firm, pushing our RPE from $87,000 to nearly $300,000. Optimize your systems, set the right prices, and target ideal clients to make your law firm not just better, but exceptional.00:00 Introduction to Law Firm Metrics00:39 Understanding Revenue Per Employee (RPE)01:05 Real-Life Example: Our RPE Journey01:49 How to Calculate RPE02:42 The Importance of RPE03:08 Common Pitfalls and Misconceptions03:59 Strategies to Improve RPE05:27 Optimizing Systems and Processes06:13 Pricing Strategies to Boost RPE08:24 Specialization and Efficiency09:02 Role Focus and Team Efficiency09:40 Tracking Metrics and Making Adjustments11:32 Leveraging Technology for Efficiency12:13 Final Thoughts and Next Steps

    16 min

  7. 02/04/2025

    From $155k in a Year to $159k in 23 Days: How We Scaled Our Law Firm | Ep 006

    In 2017, our law firm earned $155,000 in its first year, despite working around the clock without a clear roadmap. Fast forward to 2025, we achieved $159,000 in just 23 days. Join us to learn how we transformed our approach by optimizing processes, focusing on ideal clients, and leveraging various marketing channels. Discover actionable steps to scale your law firm without burning out. From managing a small team to redefining systems, this video covers all the lessons we've learned on our journey. 00:00 The Humble Beginnings of Our Law Firm 01:10 From Six Figures in a Year to Six Figures in a Month 01:43 Building a Robust System for Success 02:52 Lessons Learned and Strategies for Growth 04:58 The Power of Systematization and Marketing 10:38 Empowering Your Team and Overcoming Challenges 12:46 The Importance of Mindset and Coaching 15:31 Recap and Future Goals

    18 min

  8. 01/29/2025

    What Makes A Law Firm High-Performance? | Ep 005

    In this eye-opening episode, dive deep into the three core pillars crucial for a successful law firm: Marketing, Systems, and Leadership. Discover why the actual practice of law is just the beginning, and how effective marketing, streamlined systems, and top-notch leadership can exponentially grow your firm. Using the engaging analogy of high-performance cars, learn how to fuel your law firm's growth, optimize its operations, and lead teams efficiently to achieve wild growth and work-life balance. Subscribe and follow for more insights on running an awesome law firm! 00:00 Introduction: Beyond the Law Firm 00:04 The Three Pillars: Marketing, Systems, and Leadership 01:34 Understanding Marketing: The Fuel for Your Law Firm 02:51 Building Efficient Systems: The Engine of Success 05:18 Leadership: Steering the Ship 07:20 The Car Analogy: Integrating Marketing, Systems, and Leadership 13:30 Conclusion: Creating a High-Performance Law Firm

    16 min

  9. 01/27/2025

    Transform Your Law Firm with Dan Martell's 1-3-1 Method | Ep 004

    Running a team at a law firm often means dealing with constant interruptions and having to solve everyone's problems, which can drain your time and energy. In this episode, discover the 1-3-1 leadership method by Dan Martell—a framework that turns your team into critical thinkers and problem solvers. Learn how to implement this method where team members present one problem, three potential solutions, and one recommendation. Hear firsthand experiences and the significant impact the 1-3-1 method can have on freeing up your time, improving team decision-making, and creating a culture of ownership. Transform your operations and enjoy more streamlined teamwork and faster decision-making. 00:00 Introduction: The Leadership Trap 01:52 The 1-3-1 Framework Explained 03:31 Real-Life Application and Benefits 13:12 Implementing the 1-3-1 Framework 16:38 Overcoming Challenges and Ensuring Success 20:47 Conclusion: Empower Your Team

    22 min

  10. 01/24/2025

    Hi…I’m Andrew Zihmer | Ep 003

    This is all about me...Andrew Zihmer and my journey from engineering to Zihmer Law Firm and Vertex League. You'll get an understanding of what my personal goals are and WHY I'm creating so much content (hint: it's to help people like you...for free!)

    15 min

  11. 01/21/2025

    Stop Losing Clients By Creating an Irresistible Client Journey | Ep 002

    In this episode, we explore the critical question every law firm should ask: 'Would you hire your own law firm?' We dive deep into evaluating your client experience from start to finish, emphasizing the importance of communication, transparency, and streamlined processes. Learn why exceptional client service is directly tied to revenue growth and listen to real-world examples illustrating the do's and don'ts. Tune in to discover how to transform your firm's client journey into a remarkable experience and build a reputation that markets itself! 00:00 Introduction: Would You Hire Your Own Law Firm? 00:56 Evaluating Client Experience: End-to-End Journey 02:16 Real Client Experiences: The Good and the Bad 04:14 The Importance of Revenue and Client Satisfaction 07:06 Creating a Winning Client Experience 13:30 Tailoring Your Services to Clients, Not Lawyers 19:07 Maintaining High Standards as You Grow 21:18 Final Thoughts: Continuous Improvement

    23 min

  12. 01/17/2025

    The Secret Weapon for Law Firm Growth: Tracking New Business | Ep 001

    Most attorneys think “running a law firm” just means practicing law—until they realize it’s a business that needs data, strategy, and a game plan to thrive. On the Vertex League podcast with Andrew Zihmer & Tracy Zihmer, we tackle the key metrics, mindset shifts, and methodologies that transform law firms into strategic powerhouses. Join us, and take your practice to the top.     Ready to take your law firm to the next level? Click here.     Follow Andrew Zihmer's Socials: LinkedIn | Instagram | Facebook | YouTube

    9 min
  • 12 Episodes

About

Most attorneys think “running a law firm” just means practicing law—until they realize it’s a business that needs data, strategy, and a game plan to thrive. On the Vertex League podcast with Andrew Zihmer & Tracy Zihmer, we tackle the key metrics, mindset shifts, and methodologies that transform law firms into strategic powerhouses. Join us, and take your practice to the top. Ready to take your law firm to the next level? Check out our website to learn how we help law firm owners.

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