The Den | Real Estate in the Four Corners: Buy, Sell, Invest

The Lyons Group

The Den | A Real Estate Podcast focused on Buyers/Sellers and Realtors alike with an emphasis on Entrepreneurship, Industry Trends and Self Improvement. Tune in to hear fun and lively discussions on current happenings in the real estate world. Gather some unique insight on everything from market realities for Buyers/Sellers to navigating new rules and regulations for Realtors. With over $400M in sales and over 2,000 transactions, The Lyons Group is widely know as some of the prominent experts in real estate in the Southwest United State. Stay current on hot topics by subscribing to the channel that brings you an entertaining spin on real world, real estate matters. To find out more about The Lyons Group and their partners go to https://sholink.to/thelyonsgroup. Produced by www.apodcastgeek.com

  1. Sep 4 ·  Video

    This or That?

    Real estate agents stuck choosing between volume and prestige listings get a practical reframe from the co-hosts of The Lions Group, who argue that neither price tier builds a business on its own. The panel pulls from a single transaction closing an off-grid double-wide with FHA financing, hauled water, solar, and manufactured-component appraisals to show what real problem-solving looks like across the price spectrum. Their core argument: agents who chase high-end exclusivity or grind low-end volume both miss the point, because motion through transactions, not the tier you work in, is what generates sustained client opportunity and lasting referral momentum. The episode runs a "This or That" game with co-hosts Ben Lyons, Aspen "Ninja" Groen, and Shannon Martin. On listing price, three $350,000 listings beat one million-dollar listing because faster closes and three separate client-review streams outweigh the prestige of the bigger number. On buyer type, Ben and Aspen prefer engineer clients because they commit once given space to process, while Shannon takes Type-A clients and manages the pivots. On floodplain versus highway, Shannon disagrees with the other two: FEMA can redraw flood-insurance maps unpredictably, making road noise the more manageable fixed cost. A contingency buyer in a multiple-offer situation beats a cash buyer who refuses to negotiate, because closing-cost concessions give agents room to maneuver that a take-it-or-leave-it stance cannot. Each trade-off points to a discipline worth adopting: name the hidden cost of the seemingly easier path before accepting it. A cash offer that holds firm through inspection can eliminate the advantage it appeared to carry. A buyer who has spent four years on Sunday showings without making a decision signals something pre-qualification paperwork does not reveal. And the velocity of moving multiple mid-priced homes builds ongoing client contact that a single slow-moving luxury listing rarely produces. Forcing these comparisons out loud, rather than defaulting to habit, is how agents clarify which situations actually reward their time and which ones only look comfortable from a distance. Ad link: Visit our website to schedule a consultation. TikTok Instagram Facebook Buyer Video Series Seller Video Series Sign up for our newsletter for valuable insights and updates.   This podcast has been brought to you by APodcastGeek

    This or That?
  2. Aug 28 ·  Video

    The 5 P's of Selling

    Home sellers who want to maximize price need to understand why listing straight to the MLS can silently kill a sale before it starts. Ben Lyons, lead agent at The Lyons Group Real Estate, breaks down his 5 P's of selling, including the pre-market and demand-based pricing strategies he used to sell a stalled $1.2M listing at $980,000 and help another seller net $20,000 above comparable sales by hitting the market before competing inventory arrived. The core mistake he addresses is treating list price as a fixed number rather than a strategic lever, and he explains exactly how sellers waste their one-time splash effect by skipping a pre-market phase. The episode moves through each P in order. Prepare means deep-cleaning everything buyers will open or touch and freshening the entry before photos. Pre-inspection lets sellers fix cracked shingles, nail pops, or a leaking sink on their own terms, with licensed contractor invoices ready to hand over at signing. Pricing covers three strategies: aspirational for true one-of-a-kind homes, inline timed to micro-market waves, and demand-based, where a slightly lower list price draws multiple offers and lets buyers push the number up. Pre-market circulates the property to a buyer network before MLS entry, preserving the splash effect and gathering feedback without accumulating days on market. Picking the right realtor closes the sequence. Each stage compounds the one before it, so skipping any step undermines the others. A buyer who walks through a well-prepared home and receives a clean inspection report with paid invoices arrives ready to commit rather than negotiate down. Demand-based pricing feels counterintuitive because it asks an owner to post a number below their target, yet the competition it generates is what actually produces a higher outcome. The pre-market window is finite and non-renewable, so burning it with overpriced public days forfeits the only moment a listing feels exclusive to serious buyers. Choosing a realtor willing to deliver an honest number rather than a flattering one is what keeps all the preparation from going to waste. Ad link: Visit our website to schedule a consultation. TikTok Instagram Facebook Buyer Video Series Seller Video Series Sign up for our newsletter for valuable insights and updates.   This podcast has been brought to you by APodcastGeek

    The 5 P's of Selling
  3. Aug 21 ·  Video

    Conflict in Real Estate

    Real estate agents who want fewer deal blowups will find a clear framework here for filtering client emotions before they cross the negotiating table. Co-hosts at The Lyons Group in San Juan County, Colorado, Ben Lyons and his team have seen transactions collapse not over price or inspections but because one agent carried a client's frustration directly into the other side's lap. The failure mode is emotional conduction: absorbing anxiety, anger, or ego from your client and delivering it as negotiating energy to the opposing party. This episode walks through how experienced agents set layered expectations at each deal stage, control only what happens on their own side, and keep a seller's meltdown from ever becoming the buyer's problem. This episode opens with a personnel note: Paul Barry left The Lyons Group to purchase a Housemasters home inspection franchise, leaving Ben Lyons, Shannon "The Boss" Martinez, and Aspen "The Ninja" Growing as the three-person team going forward. The core case study involves a seller who had already put $2,000 into professional cleaning and lined up carpet and ductwork work, then felt blindsided when the written offer itemized every verbally promised repair as a formal ask. She capped her carpet contribution at her existing estimate and dropped chimney sweeping entirely. Shannon's takeaway: a brief clarifying call to the listing broker before submitting would have prevented the reaction, because the seller was already stretched managing tenant damage to the property and one more demand felt like an attack. Three habits surface regardless of career stage. Previewing each transaction phase before it arrives lets clients mentally rehearse a range of outcomes so nothing lands as a shock. Staying inside your professional lane and directing clients to a state engineer or licensed roofer rather than answering as the authority protects both the relationship and your liability. Beyond any single deal, how an agent conducts themselves shapes future ones: one co-host described commercial sellers who declined a stronger offer solely because of the buyer's agent's reputation, and others who refused to allow certain agents inside their home at all. The agent standing behind an offer carries real weight. Ad link: Visit our website to schedule a consultation. TikTok Instagram Facebook Buyer Video Series Seller Video Series Sign up for our newsletter for valuable insights and updates.   This podcast has been brought to you by APodcastGeek

  4. Aug 14 ·  Video

    Connie Mack World Series

    What makes people fall in love with Farmington, New Mexico, often is not a sales pitch but a week spent living the community firsthand, and Lyons Group co-hosts Ben Lyons, Aspen Groen, and Shannon Martin reveal how the Connie Mack World Series has become one of the city's strongest traditions for bringing locals and newcomers together. From host families opening their homes to teenage players for up to ten days to volunteers, local businesses, packed restaurants, and the downtown parade, the tournament gives visitors an unusually personal look at life in Farmington. The group shares how relationships formed through Connie Mack have lasted for years, including an umpire's family from California that fell in love with the Four Corners area and began considering relocation after experiencing the community for themselves. After more than six decades in Farmington, the Connie Mack World Series shows how a signature community event can influence far more than baseball, strengthening local identity, supporting businesses, creating lifelong connections, and helping outsiders see what living in a smaller market can actually offer. For real estate professionals and anyone curious about Farmington real estate, relocation, or community development, it is a powerful example of why experiencing a place can be more persuasive than simply being told about it. Ad link: Visit our website to schedule a consultation. TikTok Instagram Facebook Buyer Video Series Seller Video Series Sign up for our newsletter for valuable insights and updates.   This podcast has been brought to you by APodcastGeek

    Connie Mack World Series
  5. May 22 ·  Video

    Why Touring Homes Before Pre-Approval Ruins Your Search | The Den Ep. 117

    First-time and move-up homebuyers who skip pre-qualification before touring homes set themselves up to fail. The Lyons Group team, Ben Lyons, Shannon Martin, and Aspen Groen, breaks down the five costliest buyer mistakes they see repeatedly, starting with the brutal truth that browsing above your budget permanently ruins your satisfaction with homes you can actually afford. From the medical analogy that reframes pre-approval as a non-negotiable first step, to why skipping a $500 inspection on a $500,000 purchase is financial negligence, the team delivers a concrete, sequential fix: know your number, understand your comfort zone, and never waive the inspection, even on new construction. Ben, Shannon, and Aspen walk all five mistakes in sequence. Mistake one: skipping lender-verified pre-approval, which confirms actual income, debt, student loans, and co-signed obligations rather than a self-stated online estimate. Mistake two: choosing a realtor by default rather than vetting for personality and communication fit. Mistake three: buying at the approval ceiling, leaving no buffer when an $8,000 to $12,000 furnace replacement surfaces within the first twelve months. Mistake four: waiving inspections even on new construction. Mistake five: waiting years for a market crash that current industry data shows no signs of producing. Listeners leave with a clear action sequence: get lender-verified pre-approval before any showing, interview realtors for personality and communication fit, set a purchase price below the approval ceiling to absorb surprises like a $500 inspection on a $500,000 purchase, and schedule the inspection within the first days of going under contract. When rates eventually drop, competition rises and prices follow, so the buyer who is already pre-approved and working with a vetted agent can move immediately rather than scrambling to catch up with everyone else entering the market at once. Ad link: Visit our website to schedule a consultation. TikTok Instagram Facebook Buyer Video Series Seller Video Series Sign up for our newsletter for valuable insights and updates.   This podcast has been brought to you by APodcastGeek

    Why Touring Homes Before Pre-Approval Ruins Your Search | The Den Ep. 117

Ratings & Reviews

5
out of 5
2 Ratings

About

The Den | A Real Estate Podcast focused on Buyers/Sellers and Realtors alike with an emphasis on Entrepreneurship, Industry Trends and Self Improvement. Tune in to hear fun and lively discussions on current happenings in the real estate world. Gather some unique insight on everything from market realities for Buyers/Sellers to navigating new rules and regulations for Realtors. With over $400M in sales and over 2,000 transactions, The Lyons Group is widely know as some of the prominent experts in real estate in the Southwest United State. Stay current on hot topics by subscribing to the channel that brings you an entertaining spin on real world, real estate matters. To find out more about The Lyons Group and their partners go to https://sholink.to/thelyonsgroup. Produced by www.apodcastgeek.com