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The podcast that positions legal marketing and business development teams where they belong, as Firm Favourites.Join us as we dive into the world of legal marketing and business development with top specialists from law firms across the globe. In each episode our guests share their expertise, strategies, and visions for the future, exploring the challenges and innovations shaping the industry today. Hosted by KLERQ, the legal tech platform that makes commercial content instantly available, streamlining and enhancing marketing and BD processes in law firms. This podcast is dedicated to amplifying the voices of the professionals driving change. Whether you’re a seasoned marketer or new to the legal industry, tune in to gain valuable insights and stay ahead in an evolving field.https://klerq.io/podcast/

Episodes

  1. 05/14/2025

    Breaking Barriers: Mike Mellor on Data, Trust, and Legal BD Transformation

    In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure. We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual curiosity and trust are key to real collaboration between lawyers and BD professionals. If you have ever wondered how to win internal buy-in, build a better pitch machine, or turn chaos into insight, this one is for you. 00:00 | Introduction  01:55 | The story behind 742 Advisors  03:10 | The three biggest issues holding law firms back  07:04 | Why lawyers often resist online visibility  10:13 | Building trust and collaboration with lawyers  13:40 | How to use data and storytelling to drive adoption  15:05 | Why traditional CRMs often fail and what to do instead  18:45 | AI in billing and experience management  22:35 | How smaller firms can compete with big players  24:00 | Quick Fire Fun Round Let us know your thoughts on the episode via our social or a review in the podcast app.  👉 KLERQ LinkedIn Book a demo with KLERQ to streamline your legal marketing processes:  Schedule here Listen now: https://klerq.io/podcast/ https://klerq.io/podcast/

    26 min

  2. 04/28/2025

    Embracing Change: Renee Cortes on AI, Legal Tech, and the Culture of Innovation

    In this episode, we talk with Renee Cortes, Head of Marketing & Communications at ECIJA, one of the biggest Spanish-speaking law firms. Renee dives into how ECIJA has been a tech-first firm from the start, how it is navigating the AI revolution, and what legal marketers need to know to stay ahead. She also shares insights on the firm’s internal e-academy, the role of storytelling in legal marketing, and how having a leader known as "Iron Man" influences the firm’s culture. Let us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/ Book a demo with KLERQ to streamline your Legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo https://klerq.io/podcast/ https://klerq.io/podcast/

    17 min
  3. Success in Legal Marketing and BD: Sara Miller’s International Perspective

    02/24/2025

    Success in Legal Marketing and BD: Sara Miller’s International Perspective

    In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing. 00:00 | Introduction01:55| Cultural integration in southeast Asia05:02 | How Sarah’s career got to this point07:24 | Trends and diversity in legal marketing10:45 | How legal marketing and BD can benefit from AI12:50 | Specialisation in pitching and proposals13:40 | A simple hack for pricing strategy 17:25 | Mentorship and Developing Professional Growth20:55 | Quick Fire Fun RoundLet us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/ Book a demo with KLERQ to streamline your Legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo https://klerq.io/podcast/ https://klerq.io/podcast/

    24 min

  4. 01/20/2025

    From Support to Strategy: Gaia Francieri on Integrating Marketing into Leadership

    In this episode, we speak with Gaia Francieri, Global Head of Marketing and Business Development at Grimaldi Alliance and founder of MOPI, Italy’s premier marketing association for law firms. Gaia shares her journey of bringing marketing into the leadership sphere, navigating challenges unique to the legal sector, and fostering client-centric strategies that drive innovation and trust. She also reflects on the importance of collaboration, reverse mentorship, and embracing AI to prepare the next generation of marketing leaders. 00:00 | Introduction02:00 | Marketing Networking Initiatives06:28 | Early Challenges in Legal Marketing in Italy08:34 | Client-Centric Marketing09:33 | Marketing in Law Firm Leader13:20 | AI Integration with the Human Touch17:04 | Encouraging Creativity Through Team Initiatives19:15 | Quick Fire Fun RoundLet us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/ Book a demo with KLERQ to streamline your legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo https://klerq.io/podcast/ https://klerq.io/podcast/

    24 min
  • 4 Episodes

About

The podcast that positions legal marketing and business development teams where they belong, as Firm Favourites.Join us as we dive into the world of legal marketing and business development with top specialists from law firms across the globe. In each episode our guests share their expertise, strategies, and visions for the future, exploring the challenges and innovations shaping the industry today. Hosted by KLERQ, the legal tech platform that makes commercial content instantly available, streamlining and enhancing marketing and BD processes in law firms. This podcast is dedicated to amplifying the voices of the professionals driving change. Whether you’re a seasoned marketer or new to the legal industry, tune in to gain valuable insights and stay ahead in an evolving field.https://klerq.io/podcast/

Information

  • Creator
    KLERQ
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2025 Firm Favourites
  • Show Website
    Firm Favourites