Business Witchery

Rachael Maddox

A podcast by Rachael Maddox for world-changing witches, with world-changing visions, who are ready to cultivate world-changing wealth. Wealth is not just about money– it's about community and ecology. Ancestry and resiliency. And the leadership capacity to rise to the collective moment. In this podcast Executive Business Witch and Oracle, Rachael Maddox, will pull on 15 years experience in the fields of online entrepreneurship, social change, somatic transformation, and practical magick to help you hear and heed the call of your destiny through the vessel of your business. Dive deeper into the mystery school of business and world-changing witchery at businesswitchery.com and @rachaelmaddox on Instagram.

  1. 2D AGO

    062 - The secret to making epic decisions in your biz: identity first.

    My love, What if you don't have a "clarity problem"? What if… you're at an identity threshold? Listen up – If you've been circling the same decision for weeks (or months) – pricing, offers, scale, visibility, next mentor, new direction – and you just. can't. seem. to. decide.  … this week's fresh off the skillet Business Witchery episode is your loving little spell to see what's happening more clearly – and… snap out of it.😘 Because 99% of the time? Indecision is insecurity dressed up in intellectual chatter. It's not that you don't know. It's that the direction you want to go requires becoming someone new – and your current identity is clutching her ghostly pearls. Tune in as I break down: Why powerful people pretend they don't know what they want The identity shift that makes bold decisions obvious And the question that collapses indecision instantly We're talking soul's aliveness. We're talking radical witches being rich. We're talking updating the version of you who thinks you needs more proof. If your calling has been tapping you on the shoulder and you've been pretending not to hear it… This is your nudge. You don't need a perfect strategy. You just need to hop to a parallel possibility – where you're already the one who has what you want. Then, decide from there. Big love. Wild trust. Xox, Rachael PS – Oh. Em. Geeeee!! Doors are re-opening to the OG Business Witchery on March 18th. If you're looking for a business portal that combines ritual, somatics, soul and strategy, for the sake of ULTIMATE CLARITY + COURAGE… get readyyyyy... BUSINESS WITCHERY INITIATION 7 Rituals to Uncensor Your Wildest Wisdom​ in Your Work & Our World This April & May.  LAST LIVE COHORT EVER!  All alumni are invited back for free! We're shipping the hand-drawn workbook to your doorstep for extra magick, at no extra cost! The energy is going to be epic. No more pretending we don't know what we know. No more hedging or hesitating on our calls. The world needs us fully lit up, on fire, unhinged, and in our power. $333 if you buy in the first 72 hours. $444 after that. Interest-free payment plans available, per usual. 5% circulated to causes for collective liberation, always. Stay tuned for the link to register! xoxoxoxxx

    28 min
  2. FEB 25

    061 - The Politics of Business: Sell the vision. For revolutionary b*tches who feel allergic to marketing.

    We're back with another Political Business Witchery episode! This one's for youuuuuuu if you feel utterly ALLERGIC to marketing. Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine. I see you. I get you. I'm with you. DEEPLY. AND – here's the deal: If you want your business (which houses your soul calling) to thrive... You can't just "put up" with marketing. You gotta learn to love marketing. NOT by becoming someone else or doing things you hate – but by becoming more you. And if you're a revolutionary b*tch... Selling the VISION you're a stand for? Is likely part of how you light your soul's expression ablaze, and invite your kindred in. This week's podcast is a pep talk meets strategy sesh for revolutionary witches who want their marketing to feel aligned, inspiring, and effective. Who want their words to compel folks to join their work AND who want to speak into (not bypass) the overlapping systemic crises we're amidst as a human family. I'll show you exactly how to connect the dots between your world-changing work... and authentic marketing that doesn't make you wanna puke. You're welcome.😘 Let's goooo! Big love. Wild trust. xox, Rachael PS – LOVE the pod?!? Sharing is caring. This baby is 1 year old!! My only birthday wish is you forward your fave episode to someone you know needs it. Thanks, witches. Let's cast a web of RICHLY RESOURCED radical visionary healers. Mwah! xo

    20 min
  3. FEB 11

    059 - The Politics of Business: Business in the time of Fascism

    Hey loves, I'm back with another episode of Political Business Witchery, where I re-share my fave political podcast episodes from 2025. Being in the US with all the f*****y going down is awakening a lot of ancestral memories of how to survive extremist governments that want certain groups dead or gone for personal gain. (Not fun. I'm so sorry if this is really alive for you right now.) And it has me thinking about business. What's the point? Can it really "solve" anything? When there are so many intersecting collective crises, does having an online business even matter at all??! Shouldn't we all just throw our phones in the water retention pond and plant fruit trees with all the toddlers and elders in the neighborhood instead of trying to figure out viral f*****g reels?!?! Why yes. Yes we should. And also. I actually believe soul-aligned, value-aligned business is incredibly important in these times. For bringing our soul visions down to earth. For embodying love, no matter the outcome. For modeling regenerative abundance, vs. extractive capitalism. For funding our world-changing visions. So that's what I share about in this episode: What it means to run a business as an act of defiance and devotion. How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beauty. Remembering our place in the greater web of life. Becoming acupuncture points of healing and liberation – channels for resources, nourishment, and collective resilience.. Models for more regenerative, connected ways of moving through the world... if we let them be. Tune in for 4 perspectives that keep me grounded in my business, even now, amidst all this. Big love. Wild trust. xox, Rachael PS – If you love the Business Witchery podcast, would you do me a favor and leave a glowing review? Or forward your favorite episode to a biz bestie? Or both? This podcast is my love letter to all the world-changing witches out there who need to know another way of doing business is possible. Business as soul calling. Business as community care. Business as regenerative abundance. Business as leadership initiation. Big love. So much gratitude. Thanks for tuning in! xo

    22 min
  4. FEB 4

    058 – The Politics of Business: 3 Essential Questions to Birth a More Beautiful World Through Your Business

    Hey loves, I didn't do a proper announcement or celebration of The Business Witchery Podcast's 1 year birthday!🥳 But it's true. On January 26, this Aquarius baby turned 1!! In our first year, I created and published 57 episodes and we've had tens of thousands of listens. I'm so grateful I got out of my own way, over my perfectionism, and just committed to recording from my car straight into my phone without a mic before daycare pick up, lol. #momprenuer Anyway – So much darkness is coming to the light in our collective right now. It's intense. It can be especially challenging as online business owners to know how to: 1) Anchor into the relevancy of our work in these times. 2) Share & market what we're doing without bypassing or mis-attuned to the current climate. 3) Have the capacity to show up and serve. So I thought: As a way of celebrating this 1-year mark, as well as a way offering myself some needed winter rest vibes, why don't I re-publish my favorite 5 Political Business Witchery episodes? So that's what's coming down the pike over the next 5 weeks. Once a week, a short transmission of hope, activation, relevancy and possibility. Because while so much darkness is coming into the light – so many TRUE light-workers are also showing up, torches in hand, paving the way for a more beautiful world. I know that you – and the mission of your business – are in service to a liberatory future for all. And I hope these next few weeks on the podcast, you're reminded of your creative, visionary power to co-create that future. First up in the Political Business Witchery Series is actually episode #1 on the pod. This still might be MY personal favorite episode of all time. The whole holy point of the episode? Inside the curse of capitalism, we tend to ask questions like, "How do I make $10k this month?" Or… "How do I get 20 people to join my program?" While those questions *make sense* from a basic business perspective… They don't put you in contact with your Genius Witch – the part of you who knows how to align your Soul's calling to the collective moment, and make abundant magick from THAT place. It's time for us to expand our businesses beyond extractive, scarce and competitive visions of capitalism. It's time for us to remember why we were born in these heart-breaking, heart-expanding times of so many endings and so many beginnings. It's time for us to use our businesses as vessels to birth a more beautiful world. This episode is a transmission for just that.

    22 min
  5. JAN 8

    056 – The Risk-Taker: How Quantum Leaps are Actually Made

    Doors to Launch Bestie are officially OPEN for 8 days only!🥳💰👯‍♀️ Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Sign up right here before 1/16: businesswitchery.com/bestie  ✨✨✨ Join Rachael live for Cash & Cackles TODAY. A free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at businesswitchery.com/cashandcackles ✨✨✨ The Risk-Taker isn't reckless. The Risk-Taker is discerning. This archetype holds an instinctual wisdom for identifying high-ROI risks – knowing what to go all in on, what needs testing, and what's simply not worth the energy. In this final episode of the Predictable High Cash Months series, Rachael explores how the Risk-Taker matures from impulsive leaps or over-caution into seasoned, strategic boldness. You may need this initiation if you: Stall on soul-aligned risks Go all-in on ideas without proof of concept Make pivots that flop instead of soar Swing between hesitation and recklessness Inside this episode, you'll learn: The difference between aligned risk and chaotic action How to design right-sized experiments that sharpen your instincts Why discernment is the true currency of wealth creation How pairing the Risk-Taker with the Champion accelerates learning Why every risk can yield a high ROI when you know how to harvest the lesson This archetype is about moving decisively – not impulsively – and using every leap, win or lose, to refine your power.

    26 min
  6. JAN 7

    055 - The Coven-Mate Initiation: How Interdependent Leaders Make Predictable High Cash Months

    Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at businesswitchery.com/cashandcackles. ✨✨✨✨ Your business will shrink or grow in proportion to the quality of your coven. In this episode of the Predictable High Cash Months series, we explore the Coven-Mate Initiation – the leadership threshold that asks you to release hyper-independence and step into the unparalleled power of community, reciprocity, and collective abundance. The Coven-Mate knows that celebration, solidarity, and support aren't "nice-to-haves." They're the foundation of sustainable success – and a direct portal to predictable high cash months. You'll know you need this initiation if you: Feel alone in your business, even if you have a team Struggle to trust collaborators, mentors, or support Default to rigid boundaries rooted in fear Carry everything yourself instead of letting others in In this episode, Rachael explores: Why capitalist individualism quietly limits growth How healing relational wounds becomes a business advantage The shift from isolation → collaboration → webbed abundance How referrals, collaborations, and emotional support fuel revenue What collaborative magick looks like at the level of mastery ✨✨✨✨ PS – Doors open to Launch Bestie on 1/8 as well! Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Anndddd… if you're looking for YOUR coven, in Launch Bestie we match you up with a group of 6 other rad, ambitious biz witches based on interests, niche, positionality, experience, etc.  We've had students tell us that their Peer Coven ALONE was worth the entire cost of admission for the program. And some covens are still gathering monthly, years after meeting inside the world of Busines Witchery. Get your $$ ready, Witch! We've got magick and money to make. xox

    24 min
4.6
out of 5
33 Ratings

About

A podcast by Rachael Maddox for world-changing witches, with world-changing visions, who are ready to cultivate world-changing wealth. Wealth is not just about money– it's about community and ecology. Ancestry and resiliency. And the leadership capacity to rise to the collective moment. In this podcast Executive Business Witch and Oracle, Rachael Maddox, will pull on 15 years experience in the fields of online entrepreneurship, social change, somatic transformation, and practical magick to help you hear and heed the call of your destiny through the vessel of your business. Dive deeper into the mystery school of business and world-changing witchery at businesswitchery.com and @rachaelmaddox on Instagram.

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