Market Your Clinic

Gabbie Vivers
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Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!

  1. NOV 26

    017: Nic Voican: Creating A Profitable Solo OT Practice Without Burnout

    In this conversation, Nic and Gab dive into the incredible Occupational Therapy business that Nic has built, all the while staying true to his personal and professional values, remaining highly profitable and avoiding burnout. They discuss the importance of referrals and relationships in building a successful business, particularly in the context of Kintsugi OT and the NDIS. Nic shares insights on how his initial referrals came from cold calls and how maintaining strong relationships with referrers has been crucial for their growth. This episode also dives into how Nic structures his days and weeks as a solo OT, maximising both profit and purpose. Links: https://www.instagram.com/kintsugi.ot/ https://www.instagram.com/marketyourclinic/ https://www.linkedin.com/in/nicvoicanot/ Chapters 00:00 Introduction to Exceptional Performance and Lifestyle Balance 00:39 Building a Referral Network: Local Connections and LinkedIn 03:48 The Philosophy of a Lifestyle Business 06:28 Understanding Numbers and Client Care 09:18 Building a Referral Base 12:22 Leveraging LinkedIn for Credibility 14:53 Structuring a Balanced Work Week 17:57 Implementing Effective Processes as a Solo Practitioner 24:30 Exploring AI in Clinical Practice 29:32 Streamlining Administrative Processes 31:06 The Importance of Downtime and Reflection 34:27 Effective Time Management Strategies 41:30 Delivering Exceptional Care in Complex Situations 42:47 Marketing Strategies for Solo Practitioners 48:43 Advice for Solo Clinicians 51:06 Mindfulness and Daily Practices for Success Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    44 min

  2. OCT 26

    016: Dave Renfrew: Personal Growth for Clinic Owners

    In this conversation, Dave, the owner of Newcastle Performance Physio, shares his journey from being a technician to becoming a successful clinic owner. He discusses the challenges he faced in transitioning to a business owner, the importance of self-reflection, and the skills he had to learn to succeed. Dave emphasizes the significance of differentiating his clinic in a competitive market and the marketing strategies that have helped him grow. He also highlights the importance of having the right team and maintaining autonomy in his work. In this conversation, Dave shares insights into his journey as a consultant, navigating the complexities of healthcare, and the importance of building a supportive network. He provides advice for aspiring clinic owners, emphasizing the significance of motivation and daily practices for success.  Links: https://www.instagram.com/newcastleperformancephysio/ https://www.instagram.com/marketyourclinic/ Chapters: 00:00 Introduction to Newcastle Performance Physiotherapy 02:48 Transitioning from Technician to Business Owner 05:51 Learning Key Skills for Business Success 09:02 The Importance of Self-Reflection and Feedback 11:58 Differentiating Newcastle Performance Physio 14:37 Marketing Strategies and Philosophy 18:02 Sustaining Growth and Revenue in Business 30:24 Embracing Happy Accidents in Clinical Practice 30:55 Navigating Chronic Pain and Healthcare Challenges 33:44 Innovative Approaches to Work Cover Systems 36:20 Advice for Solo Clinicians and Building Networks 41:16 Philosophical Insights on Growth and Legacy 45:36 Daily Habits for Personal and Professional Well-being 50:10 Continuous Learning and Influential Literature Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    56 min

  3. SEP 5

    015: Scott Lynch Part 2: Marketing That Actually Works

    In this conversation, Scott discusses the growth of Community Therapy from one employee to 140, emphasizing the importance of clear branding, effective marketing strategies, and building strong referral relationships. He shares insights on digital marketing, including the use of Google Ads and Meta Ads, and the significance of cohesive branding across all platforms. Scott also highlights the need for businesses to track referrals and measure success, as well as the balance between in-house and outsourced marketing efforts. The conversation concludes with advice for clinic owners on prioritizing their passions and focusing on what truly matters for their business growth. Links https://www.instagram.com/communitytherapy/ https://www.instagram.com/marketyourclinic/ Takeaways Clear branding is essential for business identity.Building referral relationships is crucial for growth.Digital marketing strategies for Google Ads and SEO that works for allied health businesses.Cohesive branding enhances customer trust and experience.Tracking referrals helps in measuring success.Meta Ads can be effective if managed well.In-house marketing can be beneficial but outsourcing is often necessary.Engaging team members in marketing can enhance authenticity.Business owners should focus on their passions for growth. Chapters 00:25 From One to 140: The Growth Journey 04:22 Marketing Strategies: Guerrilla to Digital 08:57 Building Referral Relationships 13:37 The Importance of SEO and Tracking 18:03 Meta Ads: Strategies and Insights 22:52 In-House vs. Outsourcing Marketing 27:25 The Future of Community Therapy 29:38 Outsourcing Marketing Efforts 31:29 Focusing on Core Business Goals 32:44 The Role of Social Media in Business 36:42 Personal Branding and Trust in Business 39:28 Navigating Business Growth and Strategy 42:01 Finding Your Passion in Marketing 47:55 Simplicity in Marketing Strategies 50:23 Final Thoughts on Business and Team Building Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    58 min

  4. AUG 4

    014: Pt 1: Scott Lynch: Scaling to 140 Staff & Personal Growth

    In this episode of the Market Your Clinic podcast, Scott, the founder of Community Therapy, shares insights into the journey of building a multidisciplinary allied health team. He discusses the importance of digital transformation, the mission and values that guide the organization, and the significance of creating a supportive workplace culture. Scott emphasizes the need for strategic growth decisions, effective feedback mechanisms, and the challenges of cashflow management during rapid expansion. He also highlights the personal growth practices that contribute to his leadership style, particularly the role of meditation in fostering a positive work environment. Links https://www.instagram.com/communitytherapy/ https://www.instagram.com/marketyourclinic/ Takeaways Digital initiatives require careful planning and a minimally viable product approach.The mission of Community Therapy focuses on meaningful goals for clients.Building a supportive culture is essential for team retention and satisfaction.Feedback is a gift and should be given constructively and regularly.Growth should be a strategic decision, not a reaction to market pressures.Creating a fulfilling workplace involves understanding team members' true desires.Cashflow management is critical during periods of rapid growth.Personal growth through meditation has a ripple effect on team culture.Effective communication and open questions can lead to significant improvements. Chapters 00:00 The Birth of Community Therapy 02:25 Navigating Digital Transformation 06:16 The Mission and Values of Community Therapy 10:01 Building a Supportive Culture 14:32 The Importance of Feedback 28:06 Strategic Growth Decisions 33:12 Creating a Fulfilling Workplace 47:10 Overcoming Cashflow Challenges 49:29 Personal Growth and Daily Practices Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    53 min

  5. JUL 16

    013: Pt 2 Winnie Wu: Clinic Marketing Fundamentals + SEO Tips

    In this episode of the Market Your Clinic podcast, Winnie Wu discusses effective marketing strategies for clinics, emphasizing the importance of a long-term marketing plan, the role of social media, and the value of investing in paid ads. She highlights the necessity of having a high-performing website and the significance of content creation and repurposing. This conversation provides actionable insights for clinic owners looking to enhance their marketing efforts and engage more effectively with patients. Links: https://www.instagram.com/movementlab.physio/ https://www.instagram.com/marketyourclinic/ https://www.instagram.com/papayaclinic/ https://www.instagram.com/theclinicproject/ Takeaways One of the main bottlenecks for clinics is not having enough time to market.Having a long-term marketing plan is essential.Content creation fatigue can hinder marketing efforts.Social media serves as a nurturing piece in the marketing funnel.Investing in an agency that specializes in healthcare is crucial.Paid ads can yield significant returns if managed well.A high-performing website is vital for patient conversion.Regular updates to the website improve SEO and user experience.Quality content is more important than quantity.Repurposing content can save time and enhance marketing effectiveness. Chapters 00:00 Marketing Strategies for Clinics 02:17 The Role of Social Media in Clinic Marketing 05:27 Working with Agencies for Social Media Management 09:07 Understanding Paid Advertising for Clinics 10:45 The Importance of a High-Performing Website 16:44 Choosing the Right Platform for Your Website 20:33 Sustainable Marketing Practices for Clinics Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    24 min

  6. JUL 9

    012: Pt 1: Winnie Wu: Clinic Branding, Scaling & Mentoring

    In this conversation, we explore the journey of clinic ownership, focusing on investment strategies, marketing tactics, and the importance of team dynamics. The discussion highlights the need for a long-term marketing plan, scaling systems and perfecting your service delivery. We also delve into the challenges of leadership and growth in the healthcare sector, emphasising the importance of investing in both team and marketing strategies to ensure clinic success. Links: https://www.instagram.com/movementlab.physio/ https://www.instagram.com/marketyourclinic/ https://www.instagram.com/papayaclinic/ https://www.instagram.com/theclinicproject/ Takeaways: Investment strategies should align with the clinic's specific needs.Content creation fatigue can hinder marketing efforts.A long-term marketing plan is essential for sustained growth.Team dynamics play a crucial role in clinic success.A strong online presence is vital for credibility.Understanding the patient journey is key to effective marketing.Leadership challenges must be addressed for successful growth. Chapters: 00:00 Introduction to Multi-Clinic Ownership 02:23 The Evolution of Movement Lab 05:09 Founding Papaya Clinic: A New Approach to Women's Health 07:30 Patient Retention and the Importance of Client Journey 09:55 Challenges in Scaling Clinics and Team Management 12:32 Hiring High Performers and Building a Strong Team 14:48 The Clinic Project: Mentoring Healthcare Business Owners 16:48 Introduction to Multi-Clinic Ownership 18:57 The Evolution of Movement Lab 20:40 Managing Diverse Teams and Professional Development 21:56 Scaling Clinics: Key Considerations 24:08 The Importance of Coaching and Professional Development 26:38 Daily Habits for Success in Business Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    37 min

  7. JUL 2

    011: Business Partnerships & Diversifying Revenue Streams with Jo and Amanda

    In this conversation, Jo and Amanda discuss their journey in building their 3 businesses: The Physiotherapy Clinic, Born Ready and PB Conference, focusing on their marketing strategies, team dynamics, and the importance of networking. They share insights on managing work-life balance, the challenges of running a business, and offer valuable advice for aspiring business owners in the healthcare sector. Links https://www.instagram.com/bornready_betterbirths/ https://www.instagram.com/physiotherapyclinic/ https://www.instagram.com/pbconferenceaus/ https://www.instagram.com/marketyourclinic/ Takeaways The importance of looking at the bigger picture in business.Effective marketing strategies are crucial for brand awareness.Team dynamics and clear role distribution enhance productivity.Growth requires careful planning and consideration of market needs.Networking through conferences can lead to valuable connections.Work-life balance is essential for personal and professional success.Delegation is key to managing multiple responsibilities.Staying true to your values is vital in business decisions.Guilt is a common feeling for working parents, and it's important to acknowledge it.  Chapters 01:43 Accidental Entrepreneurs: Jo and Amanda's Story 03:41 Division of Roles: Clinician vs. Businesswoman 05:29 Building a Positive Team Culture 09:43 Expanding the Business: From One Clinic to Two 10:49 Hiring the Right Team Members 13:33 Integrating Women's Health and Musculoskeletal Care 16:23 The Birth Course: Born Ready 20:32 Partnerships with Women's Health Clinics 22:54 Marketing Strategies for Born Ready 24:43 The Importance of Networking and Referrals 26:59 Metrics and Patient Management in Clinics 29:25 Future Vision for the Physio Clinic 31:29 The Birth of PB Conferences 33:25 The Evolution of PB Conferences 35:04 Balancing Business and Family Life 37:38 Advice for Aspiring Business Owners Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    46 min

  8. MAY 15

    010: Pt 2: Buzz Aldrin: How Digital Marketing can Grow Allied Health Clinics

    In this conversation, Buzz and Gab discuss the significance of personal branding and digital marketing for clinics. They emphasize the importance of content creation, building an unignorable brand, and effective social media strategies. The discussion also covers advertising techniques, understanding metrics and ROI, and the necessity of starting to create content without overthinking it. Links https://www.instagram.com/aldrinocsing/ https://www.instagram.com/proformphysio/ https://www.instagram.com/marketyourclinic/ https://www.marketyourclinic.com.au/ Takeaways Content creation is the most important thing ProForm did to scale to 8 locations.You need to have both personality and perspective when marketing allied health clinics and clinicians.People connect more with individuals than brands.You have to make time for content creation.Becoming unignorable is key to success.Equipment, apps and technology you need to use to succedDon't overthink your content.Google Ads vs Meta Ads for medical, health, wellness and beauty clinics.Chapters 00:00 Building a Scalable Business Model 09:28 Standing Out in Social Media 11:59 Content Creation Strategies 14:57 The Importance of Personal Branding 17:42 Navigating Online Marketing and Advertising 20:08 Understanding ROI in Marketing 22:57 Essential Tools for Content Creation 25:39 Final Thoughts on Marketing and Growth Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

    31 min
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About

Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!

Information

  • Creator
    Gabbie Vivers
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Explicit
  • Copyright
    © 2025 Market Your Clinic
  • Show Website
    Market Your Clinic