The Jake Woodhouse Podcast

Jake Woodhouse
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The Jake Woodhouse Podcast — practical AI insights for Australian small business owners. Every week I assess real businesses for AI readiness and share what I'm finding. Where the time savings are. Which tools actually work. What's not worth the hype. I'm not a Silicon Valley AI evangelist. I'm an entrepreneur, father, and investor based in Byron Bay and Melbourne — helping real Australian businesses make smart AI decisions. Every episode comes from actual client work, not theory. Book an AI Assessment: https://jakewoodhouse.io/ai-assessment?utm_source=podcast

  1. I Ran My $999 AI Assessment On Myself — Here's What I'm Doing (JWP124)

    23H AGO

    I Ran My $999 AI Assessment On Myself — Here's What I'm Doing (JWP124)

    I sell a $999 AI Assessment to Australian small businesses. Last Thursday I ran it on my own business — same call, same interview questions, same Claude prompt, same Gamma report, no shortcuts. The report told me to do something I hadn't seriously considered: cold email outreach to Australian accountants using a tool called Apollo, with my own self-assessment PDF as the proof piece. Something that wasn't even on my radar a week ago, just this morning at 9am, fired out it's first batch of 10 emails. Honest point: I don't know if it works. Two weeks left in the proof window to find out! The entire report — the exact PDF a paying client receives — is linked below. Read the self-assessment: https://drive.google.com/file/d/1GJqgmEkLwV5Wbb8o_iMTVfuUj4iY5kaV/view?usp=drive_link Book an AI Assessment: jakewoodhouse.io/ai-assessment Timestamps 00:00 — Ran the product on myself last Thursday 01:30 — The product: $999, 20-min call, 48hr bespoke PDF, Report-Pays-For-Itself guarantee 06:00 — Did the interview on WhatsApp in the car, on the way to pick up my daughter 08:00 — Four pain points the report flagged 11:30 — The recommendation I didn't see coming: Apollo + Claude 12:30 — Why standard hourly-rate maths doesn't fit a productised service 16:00 — Building Apollo Friday/Saturday: 3,346 verified accountants, three-touch sequence 17:30 — Monday 9am: first 10 emails out. One I sent twice by mistake. 19:30 — Honest uncertainty: I don't know if any convert 22:00 — Why pay $999 if the PDF is free? Template is the format. Product is the bespoke version for your business. 27:00 — Ideas have never been cheaper. Execution has never been more important. 28:00 — "You've got to do paid ads" — what if you're amplifying the wrong thing? Connect: Website: jakewoodhouse.io X / Twitter: @jakewoodhouseio LinkedIn: Jake Woodhouse YouTube: @jakewoodhouseio Instagram: @jakewoodhouseio Email: hi@jakewoodhouse.io

    29 min
  2. The Pool Workflow: What AI Just Made Possible for Local Business (JWP 123)

    MAY 11

    The Pool Workflow: What AI Just Made Possible for Local Business (JWP 123)

    A friend mentioned a story to me last week. Somewhere in suburban Texas, a pool builder has allegedly built an autonomous AI agent that scans satellite imagery for affluent homes without pools, renders a luxury pool into the actual backyard, estimates the build cost, and mails a personalised postcard with a QR code. No human in the loop. Tens of thousands of homes. Inbound qualified leads. I haven't independently verified the operator. What I have verified is that every component of the workflow is real, accessible, and being discussed openly across Reddit, LinkedIn, and the AI builder community. And the deeper insight — the one that actually matters — is that AI has just collapsed the cost of hyper-personalised outbound marketing by four to five orders of magnitude. For the first time in marketing history, this kind of campaign is economically viable for local-service businesses. In this episode I walk through the workflow step by step, dig into the unit economics, name the ethical pushback, and pull it into what it means for Australian small business owners — landscapers, fencers, solar installers, granny flat builders, kitchen renovators. Someone is going to do this in your industry in 2026. The only question is who. Chapters 0:00 — Intro 0:55 — A phone call with a technical friend 1:50 — What's allegedly happening: the pool workflow 3:30 — How it actually works: the tech stack 6:00 — Why I haven't verified the operator (and why it doesn't matter) 6:55 — The unit economics — traditional CAC vs AI-powered outbound 9:50 — The real unlock: pre-AI vs post-AI cost maths 10:45 — Where else this applies (solar, landscaping, granny flats, kitchens) 13:15 — The surveillance question 15:50 — What this means for your business 20:00 — The AI Assessment — what's actually in it 21:15 — Why incentives inside large companies will hold them back 25:30 — Why solo operators are about to become more viable 27:55 — Wrap Resources & references: Reddit — Someone built an OpenClaw agent that sells pools on autopilot (r/GenAI4all): https://www.reddit.com/r/GenAI4all/comments/1spxp9g/someone_built_an_openclaw_agent_that_sells_pools/ Reddit — Tearing down OpenClaw sales bots (deeper technical teardown, r/openclaw): https://www.reddit.com/r/openclaw/comments/1skze1w/tearing_down_openclaw_sales_bots_from_scraping/ LinkedIn — Charly Wargnier on the workflow: https://www.linkedin.com/posts/charlywargnier_this-guy-litterally-uses-openclaw-to-sell-activity-7449478233202475008-HIt9 LinkedIn — Warren Jolly on the CAC economics: https://www.linkedin.com/posts/warrenjolly_as-a-marketer-this-is-one-of-the-best-uses-activity-7450187118213160960-qFVb YouTube — OpenClaw AI agent explainer: https://www.youtube.com/watch?v=PlrwKgH8bXE OpenClaw GitHub: https://github.com/openclaw/openclaw Get an AI Assessment for your business: If you're a small business owner and you're thinking "this is exactly the kind of thing I should be exploring but I have no idea where to start" — that's what the AI Assessment is for. $999 AUD. A 20-minute call. A bespoke PDF report within 48 hours identifying the highest-leverage AI opportunities specific to your business — both quick wins and longer-term builds like the one in this episode. Report-Pays-For-Itself guarantee: if the monthly ROI identified doesn't exceed $999, full refund. Three slots per week. 👉 jakewoodhouse.io/ai-assessment Connect: Website: jakewoodhouse.io X / Twitter: @jakewoodhouseio LinkedIn: Jake Woodhouse YouTube: @jakewoodhouseio Instagram: @jakewoodhouseio Email: hi@jakewoodhouse.io If you've seen a workflow like this being applied to a different industry — landscaping, solar, fencing, granny flats, anywhere — I'd love to hear from you. Reach out on any of the channels above.

    29 min
  3. The AI Stack I'm Running From Home With Three Kids and No Team (JWP 122)

    MAY 4

    The AI Stack I'm Running From Home With Three Kids and No Team (JWP 122)

    Three months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I'd been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money? That rabbit hole became the AI Assessment business I now run, and it became this episode. This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone. If you run an Australian business and you've known for a while that AI matters but haven't really started — this is for you. Chapters 00:00 — Welcome 00:33 — 4am, three kids asleep, one question 02:15 — Who this is for 02:35 — Why February changed everything 04:35 — The system I copied from my wife 07:30 — The verification layer (AI hallucinates) 09:45 — The founder journey at 10x speed (vs Entrepreneur First) 12:00 — Rod Bishop: solo founder, no CTO, no VC 13:10 — Why bespoke beats generic 15:30 — Sam's boxing gym 17:30 — The Johnny lighting story 19:00 — The stack (Dale asked) 23:00 — Why organic content first 26:30 — What this means for you (Pete and Mat) 28:30 — Outro Resources mentioned AI Assessment: jakewoodhouse.io/ai-assessment Tools: Claude, ChatGPT, Perplexity, Riverside, Opus Clip, Higgsfield AI, Gamma Books: Zero to One by Peter Thiel; The Hard Thing About Hard Things by Ben Horowitz Entrepreneur First (talent-first accelerator) Previous episode with Rod Bishop on the Jake Woodhouse Podcast Call to action If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn't, full refund.

    30 min

  4. APR 26

    What I Learned Assessing 5 Australian Businesses for AI in 10 Days (JWP 121)

    Ten days ago I sent an SMS to my warm network offering a free AI Business Assessment. Five business owners said yes. By Friday, I'd run five 20-minute calls, delivered five custom AI roadmaps, and identified between $1,560 and $17,400 of monthly value waiting to be unlocked. Lewis, a construction and landscaping director in Melbourne, replied: "What once felt overwhelming now feels exciting." This episode is the story of those 10 days — the SMS that started it, the five calls, the numbers, and the offer that's now live at jakewoodhouse.io/ai-assessment Chapters 00:00 — Lewis testimonial 02:00 — Why I paused The Durable Man 04:30 — The Deloitte stat that flipped a switch 06:30 — The SMS experiment 09:00 — The five calls 14:00 — The numbers 17:00 — The system: Zoom → Claude → Gamma 19:30 — The offer & the guarantee 22:00 — The Rova experiment and AI slop 25:00 — Final thoughts & how to take this up In This Episode Why I paused The Durable Man and what my wife saw that I didn't The Deloitte Nov 2025 stat that flipped a switch (1 in 3 Aussie businesses don't know where to start with AI) The 60-word SMS that got an extraordinary reply rate Five businesses, five roadmaps: Mat (landscaping) — automating labour metrics on invoices Lewis (construction & landscaping) — AI for design mockups Paul (retail) — winning back time for marketing across 300 suppliers Tom (mould inspection) — compacting 12 hours of reporting Pete (accounting) — $17,400/month of billable time leaking into admin The system: 20 min Zoom → Claude → Gamma → 48-hour PDF Why the report pays for itself in month one (and why I'll refund if it doesn't) The Rova experiment and why human stories still beat AI slop The Offer AI Business Assessment — $999 AUD 20-minute Zoom call Bespoke PDF report delivered within 48 hours Two tiers in every report: 4 low-hanging-fruit you can implement this week, 3 longer-term projects worth scoping Report-Pays-For-Itself guarantee — full refund if the monthly ROI identified doesn't exceed the cost Book yours: jakewoodhouse.io/ai-assessment Links & References Via this gdoc Take Action: Run an Australian business? Book a call at jakewoodhouse.io/ai-assessment Know someone who would benefit? Forward this episode. Connect Web: jakewoodhouse.io Email: hi@jakewoodhouse.io The gap isn't access. It's knowing where to start.

    29 min

  5. APR 7

    F*cking magnificent stuff man. 10/10 (JWP120)

    On New Year's Day 2009 my dad died. Within two years I'd inherited capital I had no idea how to manage. What followed was 17 years of expensive decisions — wealth managers, angel investing, real estate, and Bitcoin, you name it, and I've had a crack at it, whilst recently I've been through a 60% drawdown that brought everything into sharp focus. This episode is the honest story of what happened, what it cost, and what I built from it. Including the text message exchange with a close friend — right at the hardest moment — that has became the foundation of everything I now share. Sound Money. Sound Mind. Sound Marriage. This is The Durable Man. If this resonates, please reach out: hi@jakewoodhouse.io

    14 min
  6. What is Cognitive Sovereignty? - Andi Pitt (JWP 119)

    MAR 26

    What is Cognitive Sovereignty? - Andi Pitt (JWP 119)

    In this episode of the podcast I was joined by Andi Pitt, a venture capitalist in the Bitcoin space, and former member of a cult. She discusses the concept of mind control, its prevalence in society, and its implications for individual cognitive sovereignty and democracy. This was a truly mind-bending conversation. We discussed cults and mind control, the Iranian regime, education as a tool for indoctrination, the idea of cognitive sovereignty, Bitcoin and personal freedom, VC in the Bitcoin industry today, and finally the impact of meditation with self-awareness. So much to learn from someone like Andi. Timestamps: 0:00 Introducing Andy and the topic of mind control 0:57 Andy's experience growing up in a cult 5:56 Finding a framework to understand the world 7:19 Do evil people know what they're doing? 12:14 Humans are programmable for survival 15:51 Seeing mind control everywhere 20:08 COVID-19 and global mind control 23:01 Cognitive sovereignty and democracy 33:00 The nuanced role of meditation 44:58 The value of uncorrelated assets Reach out to Andi: Nostr: npub1tlvvdgm4csch9x3m0r3qsrll7zsaccl49c4gdz5qz9g3jz33l92ss4gp7z X: https://x.com/1andipitt Reach out to me: Email: hi@jakewoodhouse.io Thanks, Best Jake

    52 min
  7. How To Leverage OpenClaw - Roland (JWP 118)

    MAR 22

    How To Leverage OpenClaw - Roland (JWP 118)

    In this episode I spoke with Roland. He run's me through how he's used OpenClaw, and Bitcoin, to create an open‑source personal assistant, that runs on its own LN‑VPS server, pays for AI model usage via Pay‑Per‑Q, and can autonomously spawn new agents to handle tasks like email, GitHub, and continuous research. He also explains how Alby’s self‑custodial Alby Hub ties all Lightning‑enabled apps together, making Bitcoin the native currency for everyday software. Listeners will learn how to boost productivity, automate workflows, and build Bitcoin‑first products using always‑on AI agents without sacrificing privacy. The future is already here, most just don't realise it yet… Timestamps: 0:00 Welcome and Roland's Bali Bitcoin Story 1:18 The Rise of Open Claw 3:36 Setting Up a GitHub Account for Open Claw 6:08 Autonomous Agent Onboarding with Bitcoin 11:49 AI as a Tool for Productivity 17:56 AI, Sound Money, and Human Potential 20:05 Open Claw: A Personal, Always-Online Agent 25:40 How Roland Uses Open Claw Day to Day 30:06 Business Models for AI Agents 34:20 Paying for Open Claw and AI Models 37:21 The Open Source Advantage 43:38 Alby's Mission: Bring People to Bitcoin 57:07 Lightning Network Growth and Adoption 1:01:41 Final Thoughts Get in touch with Roland: Nostr: npub1zk6u7mxlflguqteghn8q7xtu47hyerruv6379c36l8lxzzr4x90q0gl6ef X: https://x.com/rolznz Get in touch with me: Email: hi@jakewoodhouse.io Thank you Best, Jake

    1h 9m
  8. Learning Is Love - Red Tail Hawk (JWP 117)

    MAR 4

    Learning Is Love - Red Tail Hawk (JWP 117)

    In this conversation, I spoke with Red Tail Hawk, and we explored the themes of education, homeschooling, and the lifelong process of learning. We discuss the importance of self-directed learning, curiosity, and the role of parents in shaping a child's educational journey. The conversation also touches on the impact of AI on education and the necessity of developing critical thinking skills in a rapidly changing world. Red emphasized that education should be about making memories and fostering a love for learning, rather than merely acquiring knowledge. Chapters 0:00 Introducing Red and homeschooling 5:28 Defining success and the traditional process 9:16 Bitcoin as a test of humility 14:34 Reincarnation and centralized control 16:55 Establishing daily learning habits 21:59 Concerns about AI and truth 23:55 Homeschooling vs. state schooling 31:14 The window of absorption 40:55 AI and the changing entrepreneurial landscape 47:10 Establishing a consistent time of day for study Contact As always, please do reach out if any questions at all: hi@jakewoodhouse.io Best, Jake

    53 min
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About

The Jake Woodhouse Podcast — practical AI insights for Australian small business owners. Every week I assess real businesses for AI readiness and share what I'm finding. Where the time savings are. Which tools actually work. What's not worth the hype. I'm not a Silicon Valley AI evangelist. I'm an entrepreneur, father, and investor based in Byron Bay and Melbourne — helping real Australian businesses make smart AI decisions. Every episode comes from actual client work, not theory. Book an AI Assessment: https://jakewoodhouse.io/ai-assessment?utm_source=podcast

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