The Jake Woodhouse Podcast

Jake Woodhouse
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Welcome. I'm Jake Woodhouse. This podcast explores capital allocation for the Bitcoin era. Each week I share original thinking on business, investing, markets and Bitcoin, drawing on lessons from putting both capital and judgement to work. Rather than chasing clickbait, hot takes or predictions, these conversations focus on building better mental models for decision-making under uncertainty. Whether we're discussing Bitcoin, a bear market, building a business, negotiating in commercial markets or raising a family, the goal is always the same: to become a better capital allocator.

  1. 4d ago

    I Asked Bitcoin To Do Too Much (JWP 129)

    Between 2023 and 2025, my Bitcoin position grew so fast I thought I'd solved the wealth problem. Then the market turned, hard and fast, and I found out exactly what I'd built. Turns out I was asking one asset to be four things at once: my growth, my income, my emergency fund, and my peace of mind. When volatility hit, all four failed together. In this episode I walk through what actually happened (the renovation, the forced selling, the hardest six months of my marriage) and the framework I'm now using instead: every dollar needs one job, not four. Growth. Purchasing power over the long run.Income. Money through the front door, however you make it.Optionality. Cash and available capital, your buffer to survive and act.Stability. The base layer you never sell, the thing that lets you sleep. The mistake wasn't buying Bitcoin. It was the architecture. If you want to try the exercise: write down everything you own, and one sentence next to each, what job is this actually doing for you. If you can't answer it, you've found the weakest part of your portfolio.

    I Asked Bitcoin To Do Too Much (JWP 129)

  2. Jul 5

    The Market Intelligence Report: Version 1 (JWP128)

    A few weeks ago I sent an early version of my business to 44 people I trust. My main aim: tell me why it wouldn't work. Well over twenty replied. One even told me to get a job. All of it was valuable. What I didn't realise at the time was that I was accidentally building a market intelligence database. This process has fundamentally changed how I think about building Bitcoin Custody Architect. In this episode I share Version 1 of that report. What you'll hear: Why one opinion is interesting but five independent people saying the same thing is evidence How the market moved me from sovereignty to recovery, and from documentation to confidence Why multiple people independently pointed me toward financial advisers as a distribution channel I never asked about Why the annual review is now part of the core offer, not an afterthought Why stories teach better than specifications ever will And the biggest lesson from all of it — which had nothing to do with Bitcoin This is Version 1. I expect it to look very different by Version 10. That's the whole point. If you have a custody story, a recovery experience, an inheritance challenge, or a mistake you learned from, I'd genuinely love to hear from you. Every conversation improves the next version of this report. Reach out on X or head to jakewoodhouse.io/bca

    The Market Intelligence Report: Version 1 (JWP128)

  3. Jun 25

    Could You Recover Your Bitcoin Without Your Provider? (JWP127)

    I asked Bitcoin Twitter a simple question this week: if you own meaningful Bitcoin, which worries you more, a 50% price drop, or losing access to it? Almost everyone said losing access. The thread is worth reading: https://x.com/jakewoodhouseio/status/2069199376166301735 One reply put it simply: a 50% drop means you've lost half. Losing access means you've lost it all. That's what this episode is about. I recently reviewed one of my own Bitcoin setups and found a gap. A vault I'd created that wasn't properly documented; specifically the derivation path required to rebuild it independently if my provider disappeared. I've been doing this for over a decade and still found a problem. That's a provider dependency: when your recovery process depends on a specific company, software, or service remaining available. In this episode I cover what that actually means in practice: a friend's Sparrow update prompt and why pausing before clicking yes was the right instinct; the AUSTRAC Travel Rule coming into effect in Australia on 1 July 2026; a Ledger that died inside a 2-of-3 multisig and turned it into a 2-of-2 overnight; and the questions every Bitcoiner should be able to answer about their own setup right now. Self-custody is not a destination. It's a process. If your family cannot recover your Bitcoin without you, you have a Bitcoin dependency. If you cannot recover your Bitcoin without your provider, you have a provider dependency. Both are worth solving. jakewoodhouse.io/bca

    Could You Recover Your Bitcoin Without Your Provider? (JWP127)

  4. Jun 19

    Could Your Family Recover Your Bitcoin Without You? (JWP126)

    Could Your Family Recover Your Bitcoin Without You? Most people who hear that question feel something shift. Because the honest answer is no. Or maybe. Or they haven't really thought about it. In this episode I introduce the concept of Bitcoin Dependency, and why it's the most under-examined risk in every serious Bitcoin holder's life. If your family cannot recover your Bitcoin without you, you do not have a Bitcoin custody plan. You have a Bitcoin dependency. I also share the personal story that shapes everything about how I think about this, my father dying suddenly when I was twenty, and seventeen years of figuring out what to do with inherited capital without a roadmap left behind. That experience is the foundation of what I now build for clients: a Family Bitcoin Plan. If you're holding meaningful Bitcoin, have a family, and haven't built a plan around your custody yet; this episode is for you. Book a free 30-minute discovery call: jakewoodhouse.io/bca USD $4,444 fixed fee. Everything included. Annual review available at USD $1,111/year. Not every application is accepted.

    Could Your Family Recover Your Bitcoin Without You? (JWP126)

  5. May 25

    Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)

    Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things. Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids. Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes. That's the episode. Not theory. Not a tutorial. What this actually looks like in practice. What's covered: The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call) The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool Building a lead magnet page in WordPress with no prior experience Creating a five-email nurture sequence in ConvertKit, including the automation logic The DNS records moment — being told exactly which one not to touch, and why Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic Why the master thread / sub-thread / project file structure makes every prompt more powerful Links: Download the free AI self-assessment: jakewoodhouse.io/self-assessment Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): jakewoodhouse.io/ai-assessment

    Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)

  6. May 18

    I Ran My $999 AI Assessment On Myself — Here's What I'm Doing (JWP124)

    I sell a $999 AI Assessment to Australian small businesses. Last Thursday I ran it on my own business — same call, same interview questions, same Claude prompt, same Gamma report, no shortcuts. The report told me to do something I hadn't seriously considered: cold email outreach to Australian accountants using a tool called Apollo, with my own self-assessment PDF as the proof piece. Something that wasn't even on my radar a week ago, just this morning at 9am, fired out it's first batch of 10 emails. Honest point: I don't know if it works. Two weeks left in the proof window to find out! The entire report — the exact PDF a paying client receives — is linked below. Read the self-assessment: https://jakewoodhouse.io/self-assessment/ Book an AI Assessment: jakewoodhouse.io/ai-assessment Timestamps 00:00 — Ran the product on myself last Thursday 01:30 — The product: $999, 20-min call, 48hr bespoke PDF, Report-Pays-For-Itself guarantee 06:00 — Did the interview on WhatsApp in the car, on the way to pick up my daughter 08:00 — Four pain points the report flagged 11:30 — The recommendation I didn't see coming: Apollo + Claude 12:30 — Why standard hourly-rate maths doesn't fit a productised service 16:00 — Building Apollo Friday/Saturday: 3,346 verified accountants, three-touch sequence 17:30 — Monday 9am: first 10 emails out. One I sent twice by mistake. 19:30 — Honest uncertainty: I don't know if any convert 22:00 — Why pay $999 if the PDF is free? Template is the format. Product is the bespoke version for your business. 27:00 — Ideas have never been cheaper. Execution has never been more important. 28:00 — "You've got to do paid ads" — what if you're amplifying the wrong thing? Connect: Website: jakewoodhouse.io X / Twitter: @jakewoodhouseio LinkedIn: Jake Woodhouse YouTube: @jakewoodhouseio Instagram: @jakewoodhouseio Email: hi@jakewoodhouse.io

    I Ran My $999 AI Assessment On Myself — Here's What I'm Doing (JWP124)

  7. May 11

    The Pool Workflow: What AI Just Made Possible for Local Business (JWP 123)

    A friend mentioned a story to me last week. Somewhere in suburban Texas, a pool builder has allegedly built an autonomous AI agent that scans satellite imagery for affluent homes without pools, renders a luxury pool into the actual backyard, estimates the build cost, and mails a personalised postcard with a QR code. No human in the loop. Tens of thousands of homes. Inbound qualified leads. I haven't independently verified the operator. What I have verified is that every component of the workflow is real, accessible, and being discussed openly across Reddit, LinkedIn, and the AI builder community. And the deeper insight — the one that actually matters — is that AI has just collapsed the cost of hyper-personalised outbound marketing by four to five orders of magnitude. For the first time in marketing history, this kind of campaign is economically viable for local-service businesses. In this episode I walk through the workflow step by step, dig into the unit economics, name the ethical pushback, and pull it into what it means for Australian small business owners — landscapers, fencers, solar installers, granny flat builders, kitchen renovators. Someone is going to do this in your industry in 2026. The only question is who. Chapters 0:00 — Intro 0:55 — A phone call with a technical friend 1:50 — What's allegedly happening: the pool workflow 3:30 — How it actually works: the tech stack 6:00 — Why I haven't verified the operator (and why it doesn't matter) 6:55 — The unit economics — traditional CAC vs AI-powered outbound 9:50 — The real unlock: pre-AI vs post-AI cost maths 10:45 — Where else this applies (solar, landscaping, granny flats, kitchens) 13:15 — The surveillance question 15:50 — What this means for your business 20:00 — The AI Assessment — what's actually in it 21:15 — Why incentives inside large companies will hold them back 25:30 — Why solo operators are about to become more viable 27:55 — Wrap Resources & references: Reddit — Someone built an OpenClaw agent that sells pools on autopilot (r/GenAI4all): https://www.reddit.com/r/GenAI4all/comments/1spxp9g/someone_built_an_openclaw_agent_that_sells_pools/ Reddit — Tearing down OpenClaw sales bots (deeper technical teardown, r/openclaw): https://www.reddit.com/r/openclaw/comments/1skze1w/tearing_down_openclaw_sales_bots_from_scraping/ LinkedIn — Charly Wargnier on the workflow: https://www.linkedin.com/posts/charlywargnier_this-guy-litterally-uses-openclaw-to-sell-activity-7449478233202475008-HIt9 LinkedIn — Warren Jolly on the CAC economics: https://www.linkedin.com/posts/warrenjolly_as-a-marketer-this-is-one-of-the-best-uses-activity-7450187118213160960-qFVb YouTube — OpenClaw AI agent explainer: https://www.youtube.com/watch?v=PlrwKgH8bXE OpenClaw GitHub: https://github.com/openclaw/openclaw Get an AI Assessment for your business: If you're a small business owner and you're thinking "this is exactly the kind of thing I should be exploring but I have no idea where to start" — that's what the AI Assessment is for. $999 AUD. A 20-minute call. A bespoke PDF report within 48 hours identifying the highest-leverage AI opportunities specific to your business — both quick wins and longer-term builds like the one in this episode. Report-Pays-For-Itself guarantee: if the monthly ROI identified doesn't exceed $999, full refund. Three slots per week. 👉 jakewoodhouse.io/ai-assessment Connect: Website: jakewoodhouse.io X / Twitter: @jakewoodhouseio LinkedIn: Jake Woodhouse YouTube: @jakewoodhouseio Instagram: @jakewoodhouseio Email: hi@jakewoodhouse.io If you've seen a workflow like this being applied to a different industry — landscaping, solar, fencing, granny flats, anywhere — I'd love to hear from you. Reach out on any of the channels above.

    The Pool Workflow: What AI Just Made Possible for Local Business (JWP 123)

  8. May 4

    The AI Stack I'm Running From Home With Three Kids and No Team (JWP 122)

    Three months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I'd been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money? That rabbit hole became the AI Assessment business I now run, and it became this episode. This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone. If you run an Australian business and you've known for a while that AI matters but haven't really started — this is for you. Chapters 00:00 — Welcome 00:33 — 4am, three kids asleep, one question 02:15 — Who this is for 02:35 — Why February changed everything 04:35 — The system I copied from my wife 07:30 — The verification layer (AI hallucinates) 09:45 — The founder journey at 10x speed (vs Entrepreneur First) 12:00 — Rod Bishop: solo founder, no CTO, no VC 13:10 — Why bespoke beats generic 15:30 — Sam's boxing gym 17:30 — The Johnny lighting story 19:00 — The stack (Dale asked) 23:00 — Why organic content first 26:30 — What this means for you (Pete and Mat) 28:30 — Outro Resources mentioned AI Assessment: jakewoodhouse.io/ai-assessment Tools: Claude, ChatGPT, Perplexity, Riverside, Opus Clip, Higgsfield AI, Gamma Books: Zero to One by Peter Thiel; The Hard Thing About Hard Things by Ben Horowitz Entrepreneur First (talent-first accelerator) Previous episode with Rod Bishop on the Jake Woodhouse Podcast Call to action If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn't, full refund.

    The AI Stack I'm Running From Home With Three Kids and No Team (JWP 122)
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About

Welcome. I'm Jake Woodhouse. This podcast explores capital allocation for the Bitcoin era. Each week I share original thinking on business, investing, markets and Bitcoin, drawing on lessons from putting both capital and judgement to work. Rather than chasing clickbait, hot takes or predictions, these conversations focus on building better mental models for decision-making under uncertainty. Whether we're discussing Bitcoin, a bear market, building a business, negotiating in commercial markets or raising a family, the goal is always the same: to become a better capital allocator.

Information

  • Creator
    Jake Woodhouse
  • Years Active
    2025 - 2026
  • Episodes
    129
  • Rating
    Explicit
  • Copyright
    © Jake Woodhouse
  • Show Website
    The Jake Woodhouse Podcast