The Growthentic Podcast

Growthentic
  • 5.0 (5)
  • Business
  • Updated Biweekly

🚀 Personal & professional development 📈 SEO education 🤖 AI enablement 💡 Authentic & unscripted conversations 🎙️ Episodes every week Hosted by Shane Chalupa & Sam Lee

  1. Sep 12

    Ep 48. - Stop Winging AI

    The conversation covers the challenges and importance of budgeting for AI integration, strategic planning for AI implementation, and the need for a strategic plan in AI implementation. It also addresses the challenges of measuring SEO and GEO, as well as the sequencing and rollout of AI implementation. The importance of measuring the impact of AI initiatives and the need for a strategic plan in AI implementation are emphasized throughout the conversation. Takeaways Budgeting for AI integration is essential for business success.AI implementation requires a strategic plan and a budget for licensing, implementation, and usage-based billing.Measuring the impact of AI initiatives is crucial for evaluating their success. Chapters 00:00 Introduction and Reflection on the Week02:57 Challenges of Budget Holder Meetings06:00 Commercial Discussions with Prospects and Existing Customers10:07 Value Equation and Investment Discussions15:08 Challenges of Measuring SEO and GEO19:58 Budgeting for AI Integration25:03 Strategic Planning for AI Implementation29:49 Importance of AI Budgeting and Planning34:50 Sequencing and Rollout of AI Implementation40:03 The Need for a Strategic Plan in AI Implementation42:02 Closing Remarks and Personal Updates

  2. Aug 30

    Ep. 46 - AI Is Changing SEO, But The Real Shift Is Infrastructure

    AI is changing delivery faster than clients can adapt - and the real winners are the ones building both personal productivity and company infrastructure at the same time. Sam Lee and Shane Chalupa break down what that actually looks like inside client work, SEO, and agentic workflows before the gap gets too wide. Sam shares how he moved from building a local web app to creating a more powerful knowledge-base system that connects transcripts, meeting notes, and client context into Claude Code. He explains why that shift is saving time, improving deliverables, and making SEO work more strategic - even as client expectations rise and the pace of AI adoption keeps accelerating. Shane adds a bigger operating model view: the businesses that will win are not just training people to use AI better, they are also redesigning data, workflows, and infrastructure so agents can do real work inside the company. He lays out the two-track path every organization needs - personal AI fluency and enterprise-ready systems - and why waiting too long could make it impossible to catch up. You'll discover: why "AI productivity" and "AI infrastructure" are two separate bets that have to advance togetherhow Sam is using transcripts and knowledge bases to pressure-test client deliverywhy some teams are still on "floor zero" while others are already several levels aheadwhat the Claude watermarking conversation means for creators, marketers, and SEO teamswhy GEO success depends on more than a couple of noisy metrics This episode also tackles the growing tension between speed and quality, the rise of AI expectations across clients, and why using AI to create generic content is a trap. Sam and Shane argue for a better path: unique thinking, better systems, and human judgment layered on top of AI instead of replaced by it. Essential listening if you work in SEO, marketing, operations, or any business trying to stay competitive while AI rules, tools, and expectations keep shifting in real time.

  3. Aug 29

    Ep. 47 - Why Stories Win: The Simple Psychology Behind Better Marketing

    Three simple forces are changing how businesses motivate action - stories, games, and prizes. Shane Chalupa breaks down why the best marketing, sales, fulfillment, and even AI workflows all come back to the same psychological levers, and why the person who tells the better story often wins over the one with the most data. Sam Lee pushes the conversation further by unpacking how emotional, narrative-driven content outperforms mechanical posting, and why the posts that resonate most are rarely the bland ones. From LinkedIn engagement to client case studies, he shows how backstory, vulnerability, and timing can turn ordinary updates into content people actually remember. Shane also shares how his team is using live scoreboards, dashboards, and Claude artifacts to create accountability, visualize progress, and move faster with clients. You'll discover: why stories are the most effective form of communication in businesshow to use games and scoreboards to drive behavior and resultswhy prizes and North Stars keep teams moving longerhow AI tools like Claude artifacts are changing dashboards, reporting, and mockupswhy structured processes matter more than the tools themselves The bigger lesson is simple: if you want people to act, you need more than information. You need a narrative, a scoreboard, and a reason to keep going. That applies whether you're building a business, marketing a service, or trying to get unstuck on the thing you've been avoiding. Essential listening if you're a founder, marketer, or operator who wants better messaging, stronger internal motivation, and practical ways to use AI without losing the human side of the work.

  4. Aug 9

    Ep. 45 - Big Aha Moments

    The conversation covers a range of topics, including personal experiences, spiritual fasting, self-reflection, business insights, and the importance of minimizing distractions. Sam and Shane share their insights and takeaways, emphasizing the value of self-awareness and intentional time management. Chapters 00:00 Casual Weekend Chat01:00 Summer Trips and Remote Work02:55 Spiritual Fasting Experience08:10 Reflections and Realizations12:48 Distractions and Aha Moments19:00 Business Insights and Takeaways24:51 Importance of Self-Awareness30:07 Future Series Idea

  5. Jul 24

    Ep. 44 - Growth & Humility

    Sam Lee and Shane Chalupa engage in a reflective and insightful conversation about personal and professional developmentthe power of speaking things out, andself-awareness and goal-setting Chapters 00:00 The Power of Reflection and Conversation04:00 Professional and Personal Development Journey10:10 The Importance of Self-Awareness and Goal-Setting16:06 The Power of Speaking Things Out25:48 The Journey of Personal Growth and Self-Reflection30:31 The Pursuit of Personal Growth32:32 Setting Audacious Goals and Self-Improvement37:26 Life's Short and Business Brain40:18 The Intersection of AI and Human Development51:04 The Power of Learning and Self-Reflection

  6. Apr 5

    Ep. 36 - How to Crawl Sites That Have Cookie Consent Forms

    Most SEO professionals overlook a simple yet powerful trick to bypass cookie consent forms and unlock full website data. In this quick but impactful episode, Sam shares a step-by-step method that harnesses the power of AI and developer tools to mimic human actions, saving hours and giving you complete crawl data.

    Ep. 36 - How to Crawl Sites That Have Cookie Consent Forms

  7. Mar 29

    Ep. 35 - Are AI Agents Coming For Your Job?

    Uncover the revolutionary wave of AI transforming the way knowledge workers operate—before it's too late. Shane Chalupa reveals how the rapid evolution of AI agents and automation is reshaping entire industries, making traditional roles obsolete and creating unprecedented opportunities for those who act now.

    Ep. 35 - Are AI Agents Coming For Your Job?

  8. Mar 22

    Ep. 34 - The Hidden Power of Measuring Progress

    In this episode, Shane and Sam discuss the rapid advancements in AI, personal development, fitness strategies, and business growth. They share insights on leveraging AI for small business success, effective vacation planning, and maintaining health and wellness amidst busy schedules.

    Ep. 34 - The Hidden Power of Measuring Progress
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About

🚀 Personal & professional development 📈 SEO education 🤖 AI enablement 💡 Authentic & unscripted conversations 🎙️ Episodes every week Hosted by Shane Chalupa & Sam Lee

Information

  • Creator
    Growthentic
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © 2026 Growthentic
  • Show Website
    The Growthentic Podcast