OutWork'em Podcast

OutWork'em Digital
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Welcome to the Outwork'em Podcast by OutWorkem Digital!Join hosts Ryan Kearney and Jana Kearney, Co-Founders of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.🔗 Learn more about OutWork'em Digital: https://outworkemdigital.com/

  1. FEB 24

    David Kiser - Exclusive Pest Solutions | Outworkem Podcast

    Send a text Ryan Kearney sits down with David Kiser, founder of Exclusive Pest Solutions in Arizona. David's path to business ownership took him from working as a mechanic, to spending a decade in pest control as a technician and manager, to becoming Director of Operations at a social media marketing company that hit $2 million in Clickfunnels. But it was watching his CEO head off on Alaskan hunting trips while he ran the entire operation that sparked the realization: he had the skills to build something of his own. David started Exclusive Pest Solutions with $10,000 saved and zero debt. He shares the real challenges of getting customers in a market with over 10,000 pest control companies, why he built his brand around the great horned owl, and what sets his approach apart in a saturated industry. This conversation also digs into what it takes to get licensed, the marketing strategies that actually worked, and what keeps him pushing on the hard days. Key Topics Covered How David stumbled into pest control and saw the revenue potential firsthandThe moment he decided to stop building someone else's dreamStarting with $10k and zero debt for a strong foundationGetting licensed: applicator's license, 3000 hours in the field, and the QA testHis first big marketing win: $25k from Thumbtack in year oneWhy Instagram and content creation beat lead gen platforms nowStanding out in a market with 10,000+ competitorsBuilding a brand around environmental responsibility and the great horned owlWork-life harmony and setting hard cutoffs on work hoursWhat keeps him going: taking care of aging parents and building generational wealthNotable Quotes On starting: "The hardest, scariest part is starting. Once you get beyond that and you open your doors, it's a miraculous moment and you're overjoyed. Now you got to get people to your door." On reinvesting: "Every dollar is precious. I believe in reinvesting as much as I can because the end result of that is going to be a more comfortable situation for myself anyways." On standing out: "I like to slow things down. I like to take a more detailed and expert approach to things. I don't do cookie cutter spraying." On what drives him: "I got people who need me. And I have a life that I want to live. And we don't stop, and we'll get there eventually." Resources Mentioned Zip Code Kings by Jonas Olson - Guide to growing a pest control companyThumbtack - Lead generation platform (David notes the ecosystem has changed)Scorpion Repel/Aversion - Company David helped launch that went on Shark TankConnect Exclusive Pest Solutions Serving the Phoenix and Gold Canyon areas with responsible, tailored pest control. David takes a detailed approach with care for your home, family, and the Arizona wildlife. 🔗 exclusivepest.co 📱 Instagram: @exclusivepestsolutions 📞 (602) 600-6746 Outworkem Digital Marketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals. 🔗 outworkemdigital.com Subscribe to the Outworkem Podcast for real conversations with business owners who are showing up and doing the work. Want to be a guest? Text us at (833) 695-1214. We'd love to hear your story.

    36 min

  2. JAN 22

    Jeremy Muir - Garage Force of Snohomish County | Outworkem Podcast

    Send a text Ryan Kearney sits down with Jeremy Muir, owner of Garage Force of Snohomish County in Washington. Jeremy's career path is anything but ordinary. He went from driving garbage trucks for Waste Management to spending 14 years as a police officer with King County Sheriff's Office, and now he's running a franchise business installing polyurea garage floors. Jeremy shares how he discovered Garage Force during COVID downtime, what drew him to the brand, and the real challenges of launching a West Coast franchise with zero brand recognition in the market. He gets honest about the marketing mistakes he made early on, why he's gone through multiple marketing agencies, and what finally started working. The conversation also dives into what sets polyurea apart from epoxy, how Jeremy builds lasting relationships with customers, and his role mentoring other Garage Force owners on the West Coast. Key Topics Covered Jeremy's career journey from garbage truck driver to police officer to franchise ownerHow COVID downtime led to exploring franchise ownershipWhat attracted him to Garage Force over other garage floor companiesThe marketing struggles of launching a new brand on the West CoastLessons learned from working with multiple marketing agenciesPolyurea vs. epoxy flooring and why it mattersThe one-day installation process and lifetime transferable warrantyBuilding genuine customer relationships that turn into referralsHis role as West Coast Regional Representative for Garage ForceNavigating work-life balance as a business ownerNotable Quotes On customer relationships: "The projects I enjoy are the relationships that I build with the customers." On integrity in business: "If you're coming to me with a legitimate concern that I can help you with, sure. But sometimes it's just holding people's hand and assisting them through a crisis." On competition: "When you start bad-mouthing your competition, it doesn't do any good. Just go in, be transparent. This is what we offer and this is how I can help you." On asking for help: "The squeaky wheel gets the grease. That doesn't mean go be pesky, but ask the questions that you need help for or with." Connect Garage Force of Snohomish County Serving the Snohomish County area in Washington with polyurea garage floor coatings, cabinets, and storage solutions. One-day installation with a lifetime residential warranty. 🔗 garageforce.com Outworkem Digital Marketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals. 🔗 outworkemdigital.com Subscribe to the Outworkem Podcast for real conversations with business owners who are showing up and doing the work. Want to be a guest? Text us at (833) 695-1214. We'd love to hear your story.  Or apply here: https://outworkemdigital.com/podcast/ Follow on Instagram: @ryankearneyofficial @outworkem.digital @garageforcesnohomish

    1h 12m

  3. JAN 15

    Season 2, Episode 2: From Awesome to Elite | Outworkem Podcast

    Send a text Jana and Ryan Kearney kick off Season 2 with a behind-the-scenes look at what's been happening with Outworkem Digital over the past year. From business partnership transitions to hiring lessons learned, they get real about the growth, the challenges, and the wins that have shaped their agency. Ryan shares how a simple 6:30am car wash encounter turned into a podcast guest, which then turned into an actual customer for that guest. Jana opens up about the "flop" of her social media education program and what she learned about self-motivation and skin in the game. They also dive into the changing digital landscape, including how AI and short-form video are reshaping how people find service providers. Ryan even shares the story of getting their first lead through ChatGPT for one of their HVAC clients in Phoenix. Key Topics Covered The story behind how the podcast has generated real business for guestsBusiness partnership transitions and what they learned from itHiring and firing lessons from the past yearWhat Outworkem Digital actually does: web design, Google Business Profile management, text and email marketing, paid ads, SEO, lead generation, and conversion optimizationThe "Freedom Within Framework" approach to marketingWhy the done-with-you social media program didn't scale as expectedThe power of video content for local service businessesHow AI is changing search: ChatGPT leads and Google's AI ModeSEO as "Search Everywhere Optimization"Why video content is no longer optionalNotable Quotes On working with great people: "We want to provide a livelihood for people who want to do more good in the world, who want to be an example of living a good life, good family values, taking care of their loved ones and taking care of the community." On hiring standards: "If I identify someone as a liability, it's an immediate no for me. And I wish them the best. Learn how to not be such a liability. Maybe come back later." On client wins: "I get more of a rush from achieving those results for our clients than I do for even us." On video content: "If you're not creating video content, you are significantly missing out on opportunity. Putting out video content is the price of admission to even getting into the game in this day and age." Connect Outworkem Digital Marketing services for home service businesses and contractors. Ryan and Jana specialize in lead generation and conversion optimization for blue-collar professionals who want to be the best known in their service area. 🔗 outworkemdigital.com Get in Touch Text (833) 695-1214 to connect, ask about working together, or if you'd like to be a guest on the podcast. Subscribe to the Outworkem Podcast for real conversations about business, marketing, and doing meaningful work. Know someone who should be on the show? Text us their info at (833) 695-1214.

    49 min

  4. 12/11/2025

    Episode 32: Healthy Home Christy - Mold Realtor | Outwork'em Podcast

    Send a text Jana Kearney welcomes Christy Hutchison to kick off Season 2 of the Outwork’em Podcast. Christy is the founder of Healthy Home Christy, a specialized real estate service that helps people with mold illness and environmental sensitivities find safe, healthy homes in Arizona and California. Christy opens up about her own 15-year journey with unexplained health symptoms that ultimately traced back to mold exposure. It started in a basement home in California and escalated to a devastating rental in Newport Beach that left her debilitated with neurological symptoms, anxiety, and insomnia. After building her own healthy home in Arizona and finally recovering her health, she returned to real estate with a completely new mission: helping others avoid the same nightmare she went through. Key Topics Covered Christy's personal mold illness story and recovery journeyWhy rentals are particularly risky for mold-sensitive individualsHome characteristics to avoid: basements, raised foundations, homes without gutters, spray foam insulationThe truth about Arizona and mold (it's not as mold-free as people think)Why mold inspections, especially with mold dogs, should be your first inspectionERMI testing: when it's useful and when it's notThe upcoming healthy home community in Tucson being built by Synergy 360EMF considerations and how they can amplify mold illnessAdvice for renters dealing with mold sensitivityPreferred insulation options like rockwool and formaldehyde-free alternatives Notable Quotes On walking away from deals: "I'm not afraid to walk away from a home. I have a client right now, we're on her fourth home because there's a standard and I'm not going to waver on that." On mold-free homes: "You can get close. I would never want to promise a mold-free home. It's basically impossible because we have outdoor spores." On the real cost of mold: "Even above financial, it tears families apart. I've seen divorces come out of mold illness." Connect Healthy Home Christy Looking for a healthy home in Arizona or California? Christy offers full-service real estate for mold-sensitive buyers, plus consulting for clients nationwide. 🔗 healthyhomechristy.com Outwork’em Digital Marketing services for home service businesses, we especially love those in the healthy home space. Jana and Ryan specialize in helping mission-driven companies reach the people who need them most. 🔗 outworkemdigital.com Subscribe to the Outwork’em Podcast for more conversations with people doing meaningful work in the home service industry. Want to be a guest? Send us a message. We'd love to hear your story.

    1 hr

  5. 09/22/2025

    Outwork'em Ep.31 Uncovering Hidden Mold with Arizona's Best Mold Detection Dog!

    Send a text Uncovering Hidden Mold with Arizona's Best Mold Detection Dog! 🐕 Jana Kearney sits down with Trent Haws of @hawshomesaz to discuss how Honey the Mold Dog is revolutionizing home inspections in Arizona. From $6M Paradise Valley homes to everyday family residences - mold doesn't discriminate, and neither does this dynamic duo. Learn why conventional testing fails, how to protect your family's health, and why you should NEVER use bleach on mold. Plus, meet the adorable Honey! 🐾 🔗 Learn more: https://www.arizonamolddog.com/  📱 Follow: @hawshomesaz #OutWorkemPodcast #MoldDetection #HomeHealth #ArizonaBusiness #MoldDog #IndoorAirQuality #HomeInspection #EntrepreneurStories Description: Welcome to another episode of the OutWork'em Podcast! Host Jana Kearney interviews Trent Haws, owner of Haws Homes AZ and Arizona Mold Dog, about his unique journey into the mold inspection industry with his trained beagle, Honey. In this eye-opening conversation, you'll discover: Why Arizona homes have serious mold issues despite the dry climateHow Honey the Mold Dog finds what traditional air testing missesThe shocking truth about why most remediation companies make problems worseReal stories of families torn apart by mold-related illnessWhy you should NEVER treat mold with bleach or disinfectantsHow proper remediation focuses on removal, not killing moldTrent shares his evolution from construction and bee removal to becoming Arizona's go-to specialist for families dealing with mold-related health issues. Learn why conventional testing methods fail up to 80% of the time and how a 13-inch beagle named Honey is saving lives across the state. Whether you're a homeowner, landlord, or just curious about indoor air quality, this episode provides crucial information that could protect your family's health. 🔗 Connect with Trent and Honey: Website: https://www.arizonamolddog.com/ Instagram: @hawshomesaz 🔗 Learn more about OutWork'em Digital: https://outworkemdigital.com/ Don't miss the adorable cameo from Honey the Mold Dog at the end of the episode! #OutWorkemPodcast #MoldInspection #ArizonaMoldDog #HomeHealth #EntrepreneurJourney #MoldRemediation #IndoorAirQuality #ArizonaBusiness #HomeServiceIndustry

    1h 5m

  6. 09/15/2025

    OutWork'em Ep 30 Scott Knudson on Building with Soul & The Future of Phoenix Construction

    Send a text 🏗️ From landscaping to luxury builds! Scott Knudson of OHPLC shares his 15-year journey in construction, the soul of design-build work, and why loving what you do changes everything. Plus: casitas, ADUs & the future of Phoenix building! Episode 30 out now! 🔗 https://www.ohplc.com/ 📱 @ohplc_designbuild Episode Description OutWork'em Ep 30 Scott Knudson on Building with Soul & The Future of Phoenix Construction In this milestone 30th episode of the OutWork'em Podcast, host Jana Kearney sits down with Scott Knudson, CEO of OHPLC, for a deep conversation about building with purpose in the Phoenix market. Scott shares his unconventional 15-year journey from landscaping and tree work to becoming a luxury design-build contractor specializing in casitas, pools, and custom structures. With refreshing honesty, he discusses the challenges of competing in Arizona's construction market, the importance of bringing "soul" to building projects, and why his team philosophy centers on loving what you do and constantly learning. Key topics covered: The evolution from maintenance routes to full design-build projectsArizona's ADU law changes and what they mean for property ownersBuilding casitas in the $350-800/sq ft rangeThe difference between a "box" and a thoughtfully designed living spaceWhy the human touch matters more than ever in constructionTeam building and finding honest, skilled people in the tradesThe company's vision to become Phoenix's go-to for large custom commercial and residential projectsScott gets philosophical about the connection between construction and life, discussing how building is essentially creation with love and care. He emphasizes that whether you're making your bed or constructing a casita, the integrity and spirit you put into your work matters. This episode is perfect for contractors looking to level up their mindset, homeowners considering custom builds, or anyone interested in the intersection of craftsmanship, business, and personal growth. 🔗 Learn more about OHPLC: https://www.ohplc.com/ 📱 Follow on Instagram: @ohplc_designbuild  🌐 Brought to you by OutWork'em Digital: https://outworkemdigital.com/ Want to be featured on the OutWork'em Podcast? We're booking guests for 2025! Reach out to learn more about how we help home service businesses dominate their markets.

    1h 3m

  7. 09/10/2025

    Roofing Industry Insights with Emery Parks of Desert State Roofing 🏠

    Send a text Ryan Kearney sits down with Emery Parks to discuss the hidden costs of roof neglect, building a values-driven business, and why doing the right thing always pays off in home services. Learn why your roof might be costing you more than you think!  🔗 https://desertstateroofing.com/ 🔗 https://outworkemdigital.com/ #OutWorkemPodcast #RoofingBusiness #HomeServices #DesertStateRoofing #PhoenixRoofing #BusinessGrowth Full Description: In this episode of the OutWork'em Podcast, host Ryan Kearney from OutWork'em Digital sits down with Emery Parks, co-owner of Desert State Roofing in Cave Creek, Arizona. What You'll Learn: The shocking health and financial impacts of roof neglect (including a $65,000 medical expense story that could have been prevented)Why Arizona's foam roofs need maintenance every 5 years (not 30!)How insurance companies are changing the game for homeowners with aging roofsThe real cost of "rolling the dice" with cheap roofing contractorsBuilding a values-driven business that prioritizes long-term reputation over quick profitsKey Takeaways: The hidden dangers of mold from roof leaks in Arizona homesWhy broken tiles can become expensive problems in just 3-6 monthsHow pigeons, bees, and woodpeckers can destroy your roofSmart strategies for protecting your home's value before sellingThe importance of community involvement for local business successEmery shares his journey from Seattle to Phoenix, his partnership approach to business growth, and Desert State Roofing's commitment to the Cave Creek/Carefree community through Chamber involvement and nonprofit partnerships. About Our Guest: Emery Parks is co-owner of Desert State Roofing, serving the Phoenix metro area with high-integrity roofing services. With 5 kids and a long-term vision for his business, Emery believes in doing the right thing—even when it's the harder path. Connect with Desert State Roofing: 🔗 Website: https://desertstateroofing.com/ 📱 Instagram: @DesertStateRoofing About OutWork'em Digital: 🔗 https://outworkemdigital.com/ Subscribe to the OutWork'em Podcast for weekly conversations with home service industry leaders sharing real strategies for business growth and success.

    46 min

  8. 08/25/2025

    OutWork'em Podcast Ep. 28 Marie Coppola on Building Trust, Testing Contractors, & Creating Culture in Construction

    Send a text In Episode 28 of the OutWork'em Podcast, guest host Jana Kearney sits down with Marie Coppola, owner-operator of Ignite Construction, a licensed residential and commercial general contractor serving the Greater Phoenix area. With over 11 years in business, Marie shares her incredible journey from New York real estate investing to building a trusted construction company in Arizona. In this inspiring conversation, Marie reveals: Her unique "character test" for vetting subcontractors that built her dream teamHow she overcame challenges as a young woman in a male-dominated industryWhy she refuses to work with flippers and focuses on owner-occupant projectsHer approach to helping clients plan for their future, including aging-in-place considerationsThe culture of respect and teamwork she's cultivated on every job siteHer involvement with Build Herse, a growing network for women in constructionMarie's commitment to quality, integrity, and clear communication has earned her a stellar reputation and a crew that's been with her for nearly a decade. Whether you're in construction or any other trade, this episode is packed with valuable insights on building a sustainable business based on trust and character. 🔗 Connect with Marie Coppola and Ignite Construction: https://www.igniteconstruction.com/ 🔗  Learn more about OutWork'em Digital: https://outworkemdigital.com/ Subscribe for more episodes featuring industry leaders sharing their business growth strategies and success stories!

    52 min
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About

Welcome to the Outwork'em Podcast by OutWorkem Digital!Join hosts Ryan Kearney and Jana Kearney, Co-Founders of OutWork'em Digital, as they interview top leaders in the home service industry. This podcast offers in-depth conversations with successful entrepreneurs and industry experts to help you elevate your marketing, sales, and business strategies.Whether you're in HVAC, roofing, plumbing, mold remediation, or any other home service field, the Outwork'em Podcast provides actionable insights and real-world advice to help you outwork the competition and grow your business. Hear from founders and innovators who share their experiences, marketing tactics, and how they've achieved lasting success in their markets.Subscribe now and stay updated on the latest episodes to learn how to take your home service business to the next level.🔗 Learn more about OutWork'em Digital: https://outworkemdigital.com/

Information

  • Creator
    OutWork'em Digital
  • Years Active
    2025 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2026 OutWork'em Podcast
  • Show Website
    OutWork'em Podcast