Brand Builders

Aamod Mehrish
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In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™

Episodes

  1. 06/23/2025

    The $100K/Year E-commerce Side-Hustle Selling Hair Dryers Online | Ft. GetVayu

    Adhiraj and Sanya are the co-founders of GetVayu  - a D2C/e-commerce startup selling mult-purpose hair-care appliances. In this episode, they go in-depth into the good, bad, and ugly of building an e-commerce side-hustle from scratch. Visit www.getvayu.com to learn more.Timestamps:(00:00) Precap(01:25) Full Episode

    1h 7m

  2. 04/19/2025

    How this brand is challenging the $140 billion chocolate market, with protein

    In this conversation, Eduardo Burg, founder of COA & Co, shares his journey of reimagining chocolate as a healthy snack. Leveraging on his decades long experience in the CPG industry, he provides valuable insights on product development, co-manufacturing, product validation, and fundraising. Chapters: (00:00) Precap (01:43) Introduction to COA (07:44) Reimagining Chocolate's Healthful Origins (10:33) Innovative Snacking Formats and Ingredients (13:40) From Ideation to Product Development (17:45) The Science of Fermentation and Protein Quality (19:47) Commercialization and Production Challenges (22:38) Finding the Right Manufacturing Partner (25:50) Funding the Venture: Bootstrapping and Angel Investors (28:52) Navigating the Fundraising Landscape (33:42) Navigating the Current CPG Landscape (35:49) Go-to-Market Strategies for CPG Brands (44:34) Understanding Product-Market Fit (53:01) Managing Cash Flow in CPG Startups (58:04) The Corporate vs. Startup Experience

    1 hr

  3. 02/21/2025

    I Left a Billion $ PE Firm - To Start a Yogurt Brand

    Kirsten (Kiki) Couchman is the co-founder of Beny Yogurt, an organic, grass-fed yogurt brand focused on probiotic benefits. Chapters: (01:11) Intro (01:12) From Family Roots to Entrepreneurship (06:04) The Decision to Go All In (09:10) Bootstrapping and Building Relationships (11:49) Testing Demand and Customer Engagement (15:11) Product Differentiation in the Yogurt Market (18:01) Education and Consumer Awareness (23:08) Scaling Challenges in Retail (26:10) The Importance of Focus and Community Building (29:00) The Reality of Being a Founder (30:23) Building in Public: The Founder’s Perspective (35:24) The Power of Social Media in Building Community (38:06) Engaging the Community in Branding Decisions (42:29) When to Start Building a Community

    46 min

  4. 01/21/2025

    Why I Quit my Job at BCG to Build a Luxury Perfume Brand

    In this conversation, Sai Pogaru, co-founder of Rahasya Fragrances, shares the journey of creating a luxury perfume brand that aims to represent Indian perfumery on a global scale. He discusses the challenges faced in building the brand, the importance of storytelling and consumer connection, and how they utilized AI tools for design and branding. Chapters - (00:00) The Inception of Rahasya(04:58) Crafting a Unique Identity in Perfumery(09:50) Building a Brand with a Story(15:04) Navigating the Challenges of Entrepreneurship(19:55) Harnessing AI for Design and Branding(25:35) The Importance of Hands-On Involvement(30:19) Building a Community Before Launch(33:11) Crafting a Unique Go-To-Market Strategy(39:27) Revenue Insights and Consumer Experience(42:31) The Role of Exclusivity in Luxury Branding(45:52) Vision for the Future of RahasyaVisit https://rahasyafragrances.com/ to find out more.

    51 min

  5. 12/01/2024

    How Gully Labs is Challenging India's $2 Billion Sneaker Market

    In this episode, Aamod Mehrish interviews Animesh Mishra, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy. Chapters:(00:00) Introduction(02:01) Animesh's Journey from Consultant to Founder(03:52) Building the Brand: From Concept to Creation(08:06) Premium Brand Pricing Strategy and Value(10:43) Content Strategy and Social Media Engagement(19:55) The Importance of Unboxing Experience(23:37) The Right Way to Tell Your Brand Story(26:01) Sales Growth and Market Strategy(29:17) Direct-to-Consumer (D2C) Success(32:34) In-house Content Creation and Customer Acquisition(34:32) Behind the Scenes: Building a Community(39:11) The Journey of Entrepreneurship and Personal Growth Visit https://gullylabs.com/ to learn more about the brand. Follow ‪NexGoods on:LinkedIn - https://www.linkedin.com/company/nexgoods/Instagram - https://www.instagram.com/nexgoods_podcast/ #brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg

    47 min

  6. 11/16/2024

    Seasoned Consumer Brands Investor on Growth Drivers, Red Flags, and Trends

    Kunle Campbell is a consumer brands investor, host of the‪2XeCommerce podcast, and an author.In this episode, we dive into Kunle's decade-long experience in the consumer/e-commerce space to understand key growth drivers for brands, red flags, and trends for the next 3-5 years. Chapters:(00:00) Intro and background(01:29) Kunle's journey of becoming an investor in good-for-you brands(04:29) Kunle's investment methodology(07:55) 1. Key metrics + importance of brand story(20:32) 2. Red flags(26:24) 3. Trends in e-commerce/consumer for the next 3-5 years

    31 min

  7. 10/05/2024

    How to Build a Truly Disruptive Health Brand in India, From Scratch

    This episode covers my in-depth conversation with Simran Nahata, a 24-year-old entrepreneur in India who is building a science-backed, clean nutrition brand called Truely Health. Starting with just Rs. 7 lakhs (~USD 8,000) of capital from her own savings in 2022, in 2 years, Simran has built a brand that has served over 8000+ customers across India.

    1h 13m

  8. 09/28/2024

    This Ex-Venture Capitalist is Changing The Future of Coffee, Through Fermentation

    In this episode, I connected with Jake Berber, co-founder & CEO of Prefer Coffee - a foodtech startup based out of Singapore which is making coffee without coffee beans. Their sole mission? To future-proof coffee against climate change and stop it from becoming unaffordable for the masses.

    51 min
  9. How This 24-Year Old Created a $6 Million/Year Beer Brand

    09/21/2024

    How This 24-Year Old Created a $6 Million/Year Beer Brand

    In this episode, I sat down with Anushka Purohit, CEO & co-founder of Breer - a sustainable craft beer startup based out of Hong Kong. The company's unique value proposition comes from procuring unsold bread and converting it into delicious, flavored beer. _____Timestamps0:00 Precap0:32 How they make beer from bread4:00 Sourcing raw materials for $011:00 Profit margins 13:15 How COVID changed the D2C landscape17:40 Revenue18:50 Expansion to India22:50 Less employees and lean operation model27:20 Anushka's foray into entrepreneurship38:00 Building the first prototypes and team55:14 Future of FMCG businesses1:00:30 How to build a lean FMCG company in a new space1:05:13 How to start with $0 of capital

    1h 15m
  • 9 Episodes

About

In-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™

Information

  • Creator
    Aamod Mehrish
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Aamod Mehrish
  • Show Website
    Brand Builders