Jay Rogers is a serial entrepreneur who doesn't just learn from failure — he codifies it. His previous venture, Local Motors, 3D printed autonomous vehicles and deployed 150 of them across 29 cities and three continents. The technology worked. The pricing worked. They raised $100 mm or so in capital. Regulation slowed everything down and they never learned how to sell. The company failed as an investment, but the genetics survived. Between Local Motors and Haddy, Jay sat down and wrote out his critical lessons: stay out of highly regulated industries, make products with few components you can build entirely under one roof, and — here's the subtle one — choose assets that are financeable. He wanted a robot he could pay for with an SBA loan, not venture equity. That distinction between capital-intensive and equity-intensive is one of the sharpest insights in this conversation (disclosure: I am an investor in Haddy). What emerged is Haddy — a 3D printing "world builder" running a robotic micro factory in downtown St. Petersburg, Florida. Furniture, boats, molds, lighting, architectural elements, defense products. Jay went from Princeton to manufacturing in China to banking to dropping out of Stanford to join the Marines for seven years — and every chapter shows up in how he leads Haddy today, including a Marine-bred commitment to vulnerability that might surprise you. Favorite Quotes – "We've orphaned an enormous amount of tribal knowledge — how to mine, how to forge, how to do tool and die. America has lost a lot of making capability. That's what Haddy is here to address." – "Double, double, double to me is sluggish." – "It's a capital-intensive business, but don't hear that it's an equity-intensive business. Those things are often confused. We're a capital-efficient, capital-intensive business — and that's a deliberate choice." – "With Local Motors, I went out with a technology and built ahead of the market — and we were early. With Haddy, I got an order from a furniture company before I raised a dollar for the business." – "Vulnerability is being willing to get curious. Are you willing to shut up and listen? That vulnerability is worth its weight in gold." Key Themes Reshoring manufacturing through robotic micro factories Haddy is rebuilding the "tribal knowledge" America lost over two decades of offshoring, using 3D printing and robots instead of scarce skilled labor Failure as a design document — Extract lessons from failure and hardcode them into a new business model, from avoiding regulated industries to choosing financeable assets Capital-efficient, not equity-intensive — a deliberate distinction that shapes everything from equipment choices to fundraising strategy, using SBA loans and debt rather than dilutive venture capital Customer before capital — Jay secured a furniture order before raising a single dollar, reversing the Local Motors approach of building ahead of the market Vulnerability as leadership — learned in the Marines, refined in business, Jay argues that shutting up, listening, and admitting mistakes creates stronger teams and better customer relationships