FEB 11

From Spare Bedroom to $10M: How a Unique Brand Fuels Law Firm Growth, with John Rizvi

Are you a lawyer wondering how to build a brand that actually drives growth? In this episode of the Alpha Lawyer Podcast, host Jason Marsh speaks with John Rizvi, founder of the Patent Professor® law firm, board-certified patent attorney, and author of If You Brand It, They Will Come. John shares how he transformed a niche intellectual property practice from a spare bedroom into an eight-figure firm by focusing on one powerful strategy: branding that owns attention instead of renting it. You’ll hear practical insights on how any law firm can create a memorable identity, earn client trust faster, and position themselves as the go-to authority in their space, without relying solely on paid ads. 🎧 Listen to learn: ✔️ Why branding is the true foundation of sustainable law firm growth ✔️ The difference between renting attention through ads and owning it through brand recognition ✔️ How a trademarkable, memorable name can attract better clients and reduce price shopping ✔️ Simple ways to reinforce your brand through intake, client experience, and communication ✔️ Why niching down expands your opportunities instead of limiting them ✔️ The mindset shift lawyers must make to stand out in a crowded legal market 🔗 Follow and Connect with John Rizvi 💼 LinkedIn: https://www.linkedin.com/company/thelawfirmgrowthprofessor/ 📱 Instagram: https://www.instagram.com/thelawfirmgrowthprofessor 📺 YouTube: https://youtube.com/@thelawfirmgrowthprofessor 📘 Facebook: https://www.facebook.com/share/1FBjcCQdQk/ 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer

1h 13m

10/30/2025

Becoming An AI Law Firm, with C. Todd Smith

Are you a lawyer wondering how to actually turn AI into a competitive advantage, not just another shiny tool? In this episode of The Alpha Lawyer Podcast, host Jason Marsh sits down with C. Todd Smith, founder of C. Todd Smith Law and a longtime tech leader in the Florida legal community. Todd shares how he’s transforming his firm into an AI-driven law practice, using tools like ChatGPT, Copilot, and NotebookLM to streamline workflows, boost productivity, and empower his team to think with AI, not just use it. You’ll hear practical insights on how any firm can start adopting AI responsibly, get buy-in from their team, and design a visible AI strategy that everyone participates in. 🎧 Listen to learn: ✔️ The 3 stages of AI adoption for law firms: exploring, engaging, and optimizing ✔️ How to create a visible AI strategy your entire team understands and supports ✔️ The 10-80-10 framework for safe, high-quality AI output ✔️ How to use AI for meetings, SOPs, and training — even to generate internal podcasts ✔️ Why AI will transform staffing, billing models, and client service faster than most expect ✔️ The mindset shift from “using AI” to thinking with AI 🔗 Follow and Connect with Guest, C. Todd Smith 🌐 Website: https://ctoddlaw.com/ 💼 LinkedIn: https://www.linkedin.com/in/ctoddsmith/ 📱 Instagram: https://www.instagram.com/ctoddlaw/ 📰 Newsletter:https://bit.ly/JoinToddBot 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer

1h 9m

10/09/2025

Mastering Google Local Service Ads (LSAs) for Law Firms, with Thomas Glasgow

Are you a lawyer trying to get better results from Google Local Service Ads (LSAs) for your law firm? In this episode of The Alpha Lawyer Podcast, Jason Marsh sits down with Thomas Glasgow, founder of 1122 Marketing and a leading expert in Google Local Service Ads for law firms. Thomas lays out a clear, step-by-step framework for achieving peak LSA performance, focusing on the two biggest levers most firms overlook: what happens on the call and how you rate the lead afterward. You’ll learn how to “train” Google’s AI to send more qualified prospects, improve your intake process so Google perceives a great searcher experience, and use the feedback survey to shape future lead quality (without obsessing over credits). Thomas also shares practical advice on responsiveness scores, branded vs. non-branded queries, geo targeting, and when LSAs are not the right channel. 🎧 Listen now and learn: ✔️ Why searcher experience (not budget) is the #1 driver of LSA rank ✔️ The call protocols that “teach” Google which leads you want (and don’t) ✔️ Exactly how to use “Rate this lead” to improve future lead quality ✔️ Intake do’s & don’ts that boost conversions and LSA performance ✔️ How to monitor and fix your responsiveness score (and when to use “all leads” as a temporary lever) ✔️ Smart takes on branded LSA traffic—when it helps and how to measure it ✔️ Realistic timing, budgets, and what “going all in” on LSAs actually looks like 🔗 Follow and Connect with Thomas Glasgow 🌐 Website: https://www.1122marketing.com/ 📅 Book a meeting: Free live audit screenshare with actionable insights 📖 ABA Article: https://www.americanbar.org/groups/law_practice/resources/law-practice-today/2025/august-2025/train-google-las-ai-more-leads/ 💼 LinkedIn: https://www.linkedin.com/in/thomas-glasgow-14163942/ 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer

1 hr

04/04/2025

The “Final Four” KPIs for Law Firm Growth and Profitability, with Terrell Turner

Trying to run a smarter, more profitable law firm? In this episode of The Alpha Lawyer Podcast, Jason Marsh is joined by Terrell Turner, CPA and founder of TLTurner Group, to break down the four most impactful KPIs (key performance indicators) law firms should be tracking. Inspired by March Madness, Terrell walks us through how he and his team analyzed over 60 metrics—then built a bracket to determine which KPIs truly move the needle. The result? A “Final Four” that law firm owners can rely on to make better decisions, grow their practice, and avoid financial blind spots. If you’ve ever struggled with managing cash flow, making the right hires, or understanding what your numbers are really telling you—this one’s a must-listen. 🎧 Listen now and learn: ✔️ The “Final Four” KPIs that drive law firm success ✔️ Why profit margins aren’t enough—and what to measure instead ✔️ How to know if your firm’s overhead is too high ✔️ When to hire your next staff member (and when not to) ✔️ How successful firms make financial decisions using data, not gut feelings 🔗 Follow Terrell Turner & The TLTurner Group 🌐 Website: https://www.tlturnergroup.com/ Subscribe to his newsletter, Law Firm Success Book a free consultation to see how Data Analytics, Law Firm CFO or Bookkeeping services can help you understand your numbers and make them work for you. 💼 LinkedIn: https://www.linkedin.com/in/terrellturner 🔗 Follow and Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer 🎧 Enjoyed this episode? Subscribe, leave a review, and share with other law firm owners!

54 min

02/26/2025

Law Firm M&A: How to Successfully Buy or Sell a Practice, with Jeremy Poock

Thinking about selling your law firm or growing through acquisition? In this episode of The Alpha Lawyer Podcast, Jason Marsh sits down with Jeremy Poock, founder of Senior Attorney Match, to discuss the ins and outs of law firm mergers and acquisitions (M&A), a topic many lawyers overlook, but one that presents massive opportunities. Jeremy shares how law firm sales really work, why now is the perfect time to buy or sell, and the key factors that drive law firm valuations. He also explains the common deal structures, how buyers can minimize risk, and why digital marketing and branding are becoming critical components of law firm value. Whether you're a senior attorney considering succession planning or a growth-minded firm looking to acquire new clients and expand, this episode is packed with practical insights you won’t want to miss. 🎧 Listen now and learn: ✔️ Why law firm M&A is more accessible than most attorneys think ✔️ The biggest mistakes lawyers make when selling their practice ✔️ How buyers can acquire a firm with low financial risk ✔️ Why digital marketing & branding impact a law firm's value ✔️ The ideal timeline & steps to prepare a law firm for sale 🔗 Connect with Jeremy Poock & Senior Attorney Match 🌐 Website: https://www.seniorattorneymatch.com/ 💼 LinkedIn: https://www.linkedin.com/in/jeremypoock/ (posts daily) 📺 YouTube: https://www.youtube.com/@thelawfirmseller 📅 Live Shows: The State of the Market for Law Firm Sales in 11 Minutes & The Ask the Law Firm Seller Show (Streaming on LinkedIn Live & YouTube) 🔗 Connect with Host, Jason Marsh 🌍 Website: https://www.alphalawyer.io/ 💼 LinkedIn: https://www.linkedin.com/in/marshjason/ 📺 YouTube: https://www.youtube.com/@GoAlphaLawyer 🔗 Linktree: https://linktr.ee/alphalawyer 🎧 Enjoyed this episode? Subscribe, leave a review, and share with other law firm owners!

52 min

02/17/2025

Launching a Law Firm the Right Way: Essential Strategies and Technology, with Adriana Linares

Thinking about going solo or launching a small law firm? Don’t make the common mistakes that hold attorneys back! On today’s show, Adriana Linares, renowned legal technology consultant, trainer, and host of the New Solo podcast, shares what it really takes to build a thriving practice. From setting up the right business systems to choosing the best legal tech, this episode is packed with actionable advice for new startup and aspiring firm owners. What we cover in this episode: 📌 The biggest mistakes solo lawyers make (and how to avoid them) 📌 The must-have technology for running an efficient firm 📌 How to streamline client management with portals & automation 📌 Why law firms should ditch servers and embrace the cloud 📌 How to make AI work for you instead of fearing it 📢 Enjoyed this episode? Subscribe, leave a review, and share with other law firm owners! Connect with Adriana Linares 🌐 Website: LawTechPartners.com 🎙️ Podcast: New Solo on the Legal Talk Network 🔗 Listen & Follow 🎧 Apple Podcasts: The Alpha Lawyer Podcast 📺 YouTube: Alpha Lawyer Connect with Host, Jason Marsh 🌐 Website: AlphaLawyer.io 🔗 LinkedIn: Jason Marsh

39 min

02/12/2025

Law Firm Finances & Mental Health: How to Reduce Stress and Increase Profit, with Brian Zapf

Running a law firm is stressful—but is financial mismanagement making it worse? In this episode of The Alpha Lawyer Podcast, host Jason Marsh sits down with Brian Zaff, fractional CFO and founder of Flight Financial, to discuss the critical link between law firm financial health and mental well-being. Lawyers are twice as likely as non-lawyers to experience suicidal thoughts, and 70% report anxiety—often driven by financial uncertainty. Brian breaks down how shifting your mindset from practitioner to CEO can help you build a more stable, profitable firm while reducing stress. 🔹 Why the billable hour model contributes to burnout 🔹 How cash flow issues create financial and mental strain 🔹 The three pillars of a successful law firm: Revenue, Profit, and Cash Flow 🔹 Practical steps to create a financially stable, low-stress firm 🔹 The biggest financial mistakes law firm owners make If you're tired of feeling like you're constantly on a treadmill, this episode is a must-listen. Learn how to stop being reactive and start treating your firm like an investment—one that works for you instead of the other way around. 📌 Book a free financial assessment with Brian Zaff: www.flight.financial 📖 What Law Firm Owners Overlook: The Key to Mastering Your Mental Health - Article in Law Practice Today (American Bar Association) 🎧 Enjoyed this episode? Subscribe, leave a review, and share with other law firm owners!

37 min

01/26/2025

Building Law Firm Wealth: Thinking Like an Investor, Not a Lawyer, with Moshe Amsel

Discover how to build generational wealth with your law firm by shifting your mindset from lawyer to investor. In this episode of The Alpha Lawyer Podcast, Jason Marsh interviews Moshe Amsel, founder of Profit with Law and the upcoming 2025 Law Firm Growth Summit. Moshe shares his transformative journey, the keys to breaking free from the feast-or-famine cycle, and how to create a firm that operates independently of its owner. Tune in to learn actionable strategies for leveraging your team, scaling your business, and building wealth for your family, and generations to come. Don’t miss the 2025 Law Firm Growth Summit happening February 4–6, 2025. Register now to learn actionable strategies to grow your law firm: Register for the 2025 Law Firm Growth Summit Connect w/ Moshe on LinkedIn

49 min

Alpha Lawyer Podcast

Episodes

From Spare Bedroom to $10M: How a Unique Brand Fuels Law Firm Growth, with John Rizvi

Becoming An AI Law Firm, with C. Todd Smith

Mastering Google Local Service Ads (LSAs) for Law Firms, with Thomas Glasgow

The “Final Four” KPIs for Law Firm Growth and Profitability, with Terrell Turner

Law Firm M&A: How to Successfully Buy or Sell a Practice, with Jeremy Poock

Launching a Law Firm the Right Way: Essential Strategies and Technology, with Adriana Linares

Law Firm Finances & Mental Health: How to Reduce Stress and Increase Profit, with Brian Zapf

Building Law Firm Wealth: Thinking Like an Investor, Not a Lawyer, with Moshe Amsel

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